eSports
RIOT GAMES, FREAKS 4U GAMING and SPORTFIVE partner up to produce and commercialize the 2021 VALORANT CHAMPIONS TOUR
Riot Games and Freaks 4U Gaming have agreed to a partnership for the tournament organization and broadcasting of the 2021 VALORANT Champions Tour. SPORTFIVE complements the partnership as a comprehensive marketing partner for the Challengers, Challenger Finals and Last Chance Qualifiers in Europe, CIS countries and Turkey.
Esports publisher Riot Games, Freaks 4U Gaming, one of the leading esports content creators worldwide, and global sports business agency SPORTFIVE have joined forces to establish and commercialize the first edition of the VALORANT Champions Tour in Europe, the Commonwealth of Independent States (CIS), and Turkey.
Last November, Riot Games announced the 2021 VALORANT Champions Tour as a global competitive gaming ecosystem with the goal of making VALORANT the next big cross-generational esports title.
For broadcasting and tournament organization in Europe, CIS countries, and Turkey, Riot Games has secured the full expertise of Freaks 4U Gaming, building upon their existing League of Legends collaboration in the German speaking markets. As well as producing the main broadcasts in each territory, Freaks 4U Gaming will also localize the broadcasts in German (via Agent’s Range) and French (via 1PV).
To ensure the best possible coverage on the marketing side, SPORTFIVE complements the strategic collaboration to acquire potent partners for the 2021 VALORANT Challengers, Challenger Finals and Last Chance Qualifiers in Europe, CIS countries and Turkey together with Freaks 4U Gaming as a co-commercialization partner.
Daniel Ringland, Head of VALORANT Esports for Europe and MENA at Riot Games, said:
“We couldn’t be more excited to launch our partnership with Freaks 4U Gaming and SPORTFIVE to bring the future of VALORANT esports to Europe, Turkey, and the CIS. Both companies bring a wealth of experience, expertise, and enthusiasm to the table and I’m confident that together we will build something fans love.”
Michael Haenisch, CEO at Freaks 4U Gaming, said:
”We are thrilled to expand our partnership with Riot Games and to closely collaborate on the creation of the VALORANT esports eco-system by producing and broadcasting the 2021 VALORANT Champions Tour in Europe, CIS and Turkey. Together with Riot Games and SPORTFIVE, we aim to build a sustainable foundation for VALORANT esports by establishing meaningful brand partnerships leading to a great player and viewer experience.”
Thomas Ottl, Executive Director Global Esports at SPORTFIVE, added:
“Being responsible for the marketing mandate for one of the hottest esports titles of the upcoming years is a tremendous pleasure for us. With our expertise and our global sales force, we’re excited to open up a unique opportunity for brands to become a top-tier partner. Furthermore, to enlarge our portfolio within our partnership with Freaks 4U Gaming and Riot Games makes us excited and is a great next step in our relationship.”
Earlier this month the VALORANT Champions Tour kicked off in Europe with the first of three Challenger tournaments in Stage 01, followed by the first of three Challenger tournaments in the CIS and Turkey last weekend. During the Challengers, participating teams play for a total prize pool of EUR 177,500 and the qualification for the first 2021 VALORANT Masters event in March, where additional USD 300,000 prize money will be at stake.
The three Regional Challengers and the Masters will be played entirely online with top matches streamed on the respective Twitch and YouTube streams.
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Akshat Rathee
Manish Agarwal Joins NODWIN Gaming Board as Non-Executive Director
NODWIN Gaming, a leading esports and youth entertainment company, announced the appointment of Manish Agarwal to its Board as a Non-Executive Director. An executive who played a key role in scaling and taking public India’s only listed gaming company, Manish brings deep experience in public market readiness, governance and institutional growth as NODWIN accelerates preparations for a potential public listing. Notably, he has been associated with NODWIN since its early days leading Nazara Technology’s investment into the company, bringing a long-term perspective on the company’s evolution, strategy and category leadership.
Manish is a successful entrepreneur and ecosystem builder, currently Co-founder of KGeN (Kratos Gamer Network) – a verified human distribution network organizing micro-communities across the Global South to power engagement, commerce. KGeN is backed by leading global investors including Accel and Prosus, with its most recent private round valuing the company at approximately $500 million.
He is also the Founder of Humyn Labs, which works with frontier technology companies to transform signals from real-world communities into structured human intelligence systems for AI.
As a Non-Executive Director, Manish will work closely with the Board and leadership team to strengthen governance, strategic oversigh, and long-term value creation as the company scales across markets and builds institutional depth aligned with public market expectations.
Manish Agarwal, Co-Founder of KGeN & Humyn Labs, said: “Having seen NODWIN’s journey from its early stages to becoming a leading force in youth culture and gaming, it’s been exciting to watch its evolution. As the company now prepares for its next phase, including its path towards public markets, I look forward to contributing to building a globally relevant and institutionally strong platform.”
Akshat Rathee, Managing Director and Co-Founder of NODWIN Gaming, said: “Manish has been a long-time partner in NODWIN’s journey, from leading Nazara Technologies’ investment into the company to now joining our Board at a crucial inflection point. He is the leader who took Nazara public and created immense shareholder value, and brings that same mindset as we prepare for our own public market journey. Manish brings a rare combination of entrepreneurial vision and public market experience that is incredibly valuable at this stage of our journey. We are confident his strategic guidance will play an important role as we advance our pre-IPO round and continue creating long-term value for our stakeholders. We are delighted to welcome him to the Board at this important stage.”
NODWIN Gaming has been steadily expanding its footprint across gaming, creator ecosystems and youth culture, building a diversified platform spanning content, commerce and experiences. The company continues to invest in strengthening its institutional capabilities, governance frameworks and global presence as it prepares for its next chapter.
This appointment is part of a broader set of strategic moves by NODWIN Gaming as it prepares for its next phase of growth. Earlier this month, the company brought back Sidharth Kedia to lead strategy, capital planning and M&A, reinforcing its focus on disciplined growth and shareholder value creation.
Alongside bringing Arnd Benninghoff onto the Board and kicking off a $100 million pre-IPO fundraise, these moves reflect a deliberate effort to strengthen leadership, governance and strategic depth as NODWIN moves closer to the public markets. After posting a strong INR 524 Cr in FY25, the result of a consistent 50%+ CAGR since 2018, the company has already eclipsed that milestone. In the first three quarters of FY26 alone, revenue reached INR 530.3 Cr while maintaining EBITDA-positive operations, signaling a record-breaking year ahead.
The post Manish Agarwal Joins NODWIN Gaming Board as Non-Executive Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
NODWIN Gaming partners Runestone on integrity and real-time data for esports events
Deal launches with NODWIN Clutch Series as the companies target better oversight and more interactive broadcasts across Tier 2 CS2 and beyond.
NODWIN Gaming has signed a strategic partnership with Prague-based esports technology company Runestone to add integrity monitoring and real-time data tools across NODWIN’s global tournament portfolio. The companies said the collaboration has launched with the NODWIN Clutch Series.
NODWIN and Runestone positioned the deal around tournament oversight and broadcast engagement, as organizers increasingly use data-driven tooling to support fair competition and build more interactive viewing experiences.
The partnership begins on a Tier 2 Counter-Strike 2 property. The latest edition ended with BIG winning NODWIN Clutch Series 5, beating ECSTATIC 2–1 in the grand final of the $50,000 online tournament.
Speaking on the partnership Teemu Koski, Chief Business Officer at NODWIN Gaming MENA and Global Head of Data Monetization, said, “We’re excited to partner with Runestone as we continue expanding our competitive gaming portfolio across high-growth regions and titles. Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise in real-time data and integrity infrastructure complements our experience in building scalable esports IPs and competitive ecosystems. Together, we’re able to strengthen tournament operations while unlocking richer engagement experiences for fans. Starting with the NODWIN Clutch Series for CS2, we see strong potential to expand this collaboration across new IPs, new regions, and new competitive formats.”
Michael Schwartz, Head of Partnerships at Runestone, added, “NODWIN Gaming has built one of the most dynamic esports ecosystems across emerging markets, and we’re thrilled to collaborate with a partner that shares our focus on building sustainable competitive ecosystems. By combining NODWIN’s experience in operating global esports IPs with Runestone’s integrity and engagement infrastructure, we can support tournaments with greater transparency, deeper fan interaction, and scalable operational tools. Supporting the NODWIN Clutch Series is an exciting starting point, and we’re looking forward to expanding into new titles, formats, and regions together.”
The post NODWIN Gaming partners Runestone on integrity and real-time data for esports events appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-partnership
G2 names Skin.Club official skin partner for its CS2 team
Skin.Club branding will appear on G2 jerseys, social channels and content series, with in-person activations planned.
G2 has partnered with Skin.Club as the official skin partner for its Counter-Strike 2 (CS2) team, with the deal spanning team jerseys, content and live experiences.
Under the agreement, Skin.Club will feature on G2’s CS2 team jersey as an official partner. The partnership also includes logo placement across G2’s social channels and integration within content series throughout the year, plus a “series of in-person activations,” according to the companies.
“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”
“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”
Financial terms and the partnership duration were not disclosed.
The post G2 names Skin.Club official skin partner for its CS2 team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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