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RIOT GAMES, FREAKS 4U GAMING and SPORTFIVE partner up to produce and commercialize the 2021 VALORANT CHAMPIONS TOUR

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Riot Games and Freaks 4U Gaming have agreed to a partnership for the tournament organization and broadcasting of the 2021 VALORANT Champions Tour. SPORTFIVE complements the partnership as a comprehensive marketing partner for the Challengers, Challenger Finals and Last Chance Qualifiers in Europe, CIS countries and Turkey.

Esports publisher Riot Games, Freaks 4U Gaming, one of the leading esports content creators worldwide, and global sports business agency SPORTFIVE have joined forces to establish and commercialize the first edition of the VALORANT Champions Tour in Europe, the Commonwealth of Independent States (CIS), and Turkey.

Last November, Riot Games announced the 2021 VALORANT Champions Tour as a global competitive gaming ecosystem with the goal of making VALORANT the next big cross-generational esports title.
For broadcasting and tournament organization in Europe, CIS countries, and Turkey, Riot Games has secured the full expertise of Freaks 4U Gaming, building upon their existing League of Legends collaboration in the German speaking markets. As well as producing the main broadcasts in each territory, Freaks 4U Gaming will also localize the broadcasts in German (via Agent’s Range) and French (via 1PV).

To ensure the best possible coverage on the marketing side, SPORTFIVE complements the strategic collaboration to acquire potent partners for the 2021 VALORANT Challengers, Challenger Finals and Last Chance Qualifiers in Europe, CIS countries and Turkey together with Freaks 4U Gaming as a co-commercialization partner.

Daniel Ringland, Head of VALORANT Esports for Europe and MENA at Riot Games, said:
“We couldn’t be more excited to launch our partnership with Freaks 4U Gaming and SPORTFIVE to bring the future of VALORANT esports to Europe, Turkey, and the CIS. Both companies bring a wealth of experience, expertise, and enthusiasm to the table and I’m confident that together we will build something fans love.”

Michael Haenisch, CEO at Freaks 4U Gaming, said:
”We are thrilled to expand our partnership with Riot Games and to closely collaborate on the creation of the VALORANT esports eco-system by producing and broadcasting the 2021 VALORANT Champions Tour in Europe, CIS and Turkey. Together with Riot Games and SPORTFIVE, we aim to build a sustainable foundation for VALORANT esports by establishing meaningful brand partnerships leading to a great player and viewer experience.”

Thomas Ottl, Executive Director Global Esports at SPORTFIVE, added:
“Being responsible for the marketing mandate for one of the hottest esports titles of the upcoming years is a tremendous pleasure for us. With our expertise and our global sales force, we’re excited to open up a unique opportunity for brands to become a top-tier partner. Furthermore, to enlarge our portfolio within our partnership with Freaks 4U Gaming and Riot Games makes us excited and is a great next step in our relationship.”

Earlier this month the VALORANT Champions Tour kicked off in Europe with the first of three Challenger tournaments in Stage 01, followed by the first of three Challenger tournaments in the CIS and Turkey last weekend. During the Challengers, participating teams play for a total prize pool of EUR 177,500 and the qualification for the first 2021 VALORANT Masters event in March, where additional USD 300,000 prize money will be at stake.

The three Regional Challengers and the Masters will be played entirely online with top matches streamed on the respective Twitch and YouTube streams.

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Mitrabha Guha qualifies for Esports Nations Cup 2026 Chess alongside Nihal Sarin

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Grandmaster Mitrabha Guha has secured India’s second Chess slot for the Esports Nations Cup (ENC) 2026 after topping the regional qualifier, completing the country’s two-player contingent alongside Grandmaster Nihal Sarin. The ENC 2026 Finals are set for Riyadh, Saudi Arabia, with Chess scheduled from November 2 to 8, 2026.

ENC 2026 Chess will feature 128 players competing for a USD 600,000 (~INR 5.7 crore) prize pool. The format starts with a round-robin group stage across 16 groups of eight players, before 64 players advance to a single-elimination playoff bracket, culminating in the final on November 8.

According to the release, 64 of the 128 players received direct invitations via the official Champions Chess Tour (CCT) rankings, with representation spanning 64 countries and territories. Confirmed names include Magnus Carlsen, Jan-Krzysztof Duda, Alireza Firouzja and Hikaru Nakamura. The field also includes Alexandra Kosteniuk and Mai Narva, described as the first women to officially qualify for the event. A further 61 players qualified through Chess.com-operated regional qualifiers, with three wildcard slots rounding out the field.

India’s second slot was determined through the Middle East, India, and Central Asia pathway, which began with an open nine-round Swiss event for verified titled players under a 10+0 rapid time control, followed by a double-elimination bracket. Guha finished the Swiss stage as the only unbeaten player (six wins, three draws), then defeated Syria’s Malek Koniahli and Iran’s Artin Ashraf in the upper bracket to clinch qualification.

Speaking about his qualification, Grandmaster Mitrabha Guha said, “The regional qualifier was challenging from start to finish. Chess has become an increasingly important part of the global esports ecosystem, and the Esports Nations Cup is a great reflection of that growth. The tournament will bring together some of the strongest players from around the world, so preparation will be key. Over the coming months, my focus will be on refining different aspects of my game and ensuring I am ready to perform at my highest level when the competition begins”

Beyond Chess, NODWIN Gaming, identified as India’s National Team Partner for ENC 2026, has announced national team rosters for DOTA 2, MOBA Legends: 5v5! and Rocket League, with regional qualifier windows listed as June 29-July 1 (DOTA 2), August 15-16 (MOBA Legends: 5v5!, if India misses a direct invite), and July 17-19 (Rocket League).

The post Mitrabha Guha qualifies for Esports Nations Cup 2026 Chess alongside Nihal Sarin appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Esports Foundation opens 2026 co-streaming Creator Program with $2m rewards pool

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The Esports Foundation (EF) has opened applications for its 2026 Creator Program, committing $2 million (~INR 19 crore) in rewards for co-streamers supporting the Esports World Cup (EWC) 2026 in Paris and the Esports Nations Cup (ENC) 2026 in Riyadh. EF announced the program on June 12, 2026, from Paris and Riyadh, and said applications are open now, including for creators across India.

EF said co-streaming was a key driver of EWC reach last year, citing 3,500 co-streamers as “one of the key growth pillars” for EWC viewership in 2025. The Foundation is positioning the 2026 Creator Program as a scaled-up initiative, targeting 5,000 creators “across new regions and platforms.”

“This isn’t just an esports trend; it’s a media trend,” said Wasae Imran, Director Broadcast & Distribution at the Esports Foundation. “Across music, video, news and sport, audiences don’t just watch what they’re given anymore. They choose their own experience: what to watch, where to focus, and how deep to go. Esports just lives further down that road than most, and traditional sport is heading the same way. It’s not about delivering a match in one format, it’s about opening up every way into the same moment and letting fans choose how they want to consume it. The Creators Program is how we build for that, by enabling the growth of creators that fans already trust to carry the world’s biggest esports event into every community.”

According to EF, approved creators can co-stream selected tournaments, complete missions, and progress a “Battle Pass” tied to rewards ranging from gift cards and hardware to platform perks and invitations to EWC and ENC. EF said the program supports multiple streaming platforms, including Twitch, YouTube, Bilibili, Huya, and CHZZK.

EF also confirmed operational details for EWC 2026: the event is set for Paris Expo Porte de Versailles from July 6 through August 23, featuring more than 2,000 players and 200 Clubs from over 100 countries across 25 tournaments and 24 games, with a $75 million+ prize pool. ENC 2026 is scheduled for November in Riyadh and will extend the creator program to a nation-based competition format.

The post Esports Foundation opens 2026 co-streaming Creator Program with $2m rewards pool appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BLAST partners with MATCH on premium fan travel for 2026-27 events

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Deal covers travel and hospitality packages across BLAST’s event slate, starting with BLAST Premier Hong Kong Rivals in November.

BLAST has signed a one-year partnership with MATCH to develop premium fan travel experiences and related commercial opportunities across BLAST events in 2026 and 2027, including the BLAST Premier Hong Kong Rivals 2026. The companies said the work will start immediately, with an initial focus on the BLAST Premier Hong Kong Rivals event in November.

BLAST VP of Destinations and Market Development James Woollard said: “We’re thrilled to partner with MATCH, a company with an unrivalled track record in delivering top-tier fan travel experiences at the biggest sporting events in the world. As BLAST continues to grow globally and attract growing numbers of travelling fans, this partnership represents an exciting opportunity to further elevate the live event experience for fans and audiences across esports.”

MATCH is best known for hospitality and accommodation programmes at major sports events, including four consecutive FIFA World Cups™ from 2010 to 2022, as well as Ryder Cup tournaments, Formula 1 Grands Prix and ATP tennis tournaments. MATCH Director of UK Events and Business Strategy Richard Parker said: “Esports is one of the most exciting growth frontiers in live entertainment, and BLAST stands out as a world-class platform with incredible potential. At MATCH, we see a tremendous opportunity to bring our expertise in creating premium fan experiences into the esports arena. We are very enthusiastic about the possibility of working together with BLAST to deliver innovative, unforgettable experiences for esports fans worldwide.”

BLAST said MATCH will also bring its network of clients, sponsors, federations, agents and media partners to support international attendance and partner activation, alongside MATCH’s technology and operational infrastructure. The announcement follows BLAST’s 2025 live events activity, where the organiser said it delivered 15 arena shows across 10 countries spanning five titles and sold 194,421 tickets.

The post BLAST partners with MATCH on premium fan travel for 2026-27 events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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