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SBC Digital Italy to deliver timely assessment of Italian market opportunities

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This week’s SBC Digital Italy conference and exhibition is set to deliver a timely and in-depth analysis of the latest developments in one of Europe’s largest betting and gaming markets. 

The online event on Wednesday 17 February will bring together 750 executives from the Italian gambling industry to exchange ideas about the future of the sector at this time of both great uncertainty and great opportunity.

Italy’s popular retail betting outlets and slots halls continue to take a huge financial hit from enforced Coronavirus-related closures, while the change of government and the tough regulatory regime has created further doubts about the prospects for operators.

However, the online sector has provided a reason to believe that the Italian market continues to offer significant growth opportunities, as a surge in the popularity of igaming led a 45% increase in online GGR in 2020. 

The agenda for SBC Digital Italy focuses on tackling the challenges faced by the industry, as well as how to build on the current favourable conditions for online gaming and achieve long-term success.

Pietro Lechiara, Betsson Group’s Managing Director Italy and a speaker at the event, said: “The online gaming industry is undergoing a deep and most interesting transformation. At SBC Digital Italy you can learn about this transformation from the players who are driving this change.”

The agenda includes panels dedicated to regulation and the prospect of further legislation being introduced, the igaming opportunity, adapting slots to the Italian audience, and effective marketing strategies within the current advertising restrictions.  

There is also a fireside chat about the future of the industry in Italy with Fabio Schiavolin (CEO, SNAITECH) and Quirino Mancini (Partner, Tonucci & Partners), who are just two of the 25 high-level Italian market experts taking part in the conference.

The other senior executives and specialists on the speaker line-up include Carlo Di Maio (MD Betting Division, Gamenet Group), Alexander Martin (CEO, SKS365), Marco Castaldo (CEO, Microgame & Director for Betting & Online Gaming, ASTRO), Ludovico Calvi (Board Director, Lottomatica Betting Ltd & President, GLMS), Alessandro Grasso (COO, E-Play24), Natalie Berenato (Head of Online Marketing, Olybet Italia), and Cristiano Azzolini Di Maggio (Head of Casino, Signorbet.it).

Rasmus Sojmark, Founder and CEO of SBC, said: “We’re excited to be hosting our first event fully dedicated to Italy, which continues to be one of the most important markets for the European betting and gaming industry. 

“It is also a highly complex market, which is in the midst of the transition that so many industries have had to face, as customers increasingly move online. The situation is further complicated by regulatory and COVID-related challenges, but our expert panelists will provide more clarity on the future direction of the industry and a host of valuable ideas about the best emerging opportunities for operators and suppliers.” 

In addition to the panel sessions, delegates can take in market commentaries on payments, virtual sports, and esports from Mark Sperring (Head Of Sales and Account Management, MuchBetter), Giuseppe Donato (Country Manager Italy, Kiron Interactive), and Paolo Cisaria (General Manager & CRO, Mkers Srl) respectively. 

The interactive product display area will allow attendees to connect with suppliers and media brands with offerings tailored to the Italian market, while there will be a further chance to meet new business contacts in a networking roundtable hosted by Alessio Crisantemi, Direttore Responsabile of GiocoNews.

For further information about the event and to register for free, please visit the official SBC Digital Italy website.

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ELA Games Casts Its Latest Spell with Witches’ Book

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ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book

Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.

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Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “With Witches’ Book, our goal was to create a title that emphasises the visually-rich aesthetics that embody the atmosphere of the brooding festive season. Every feature and design element was meticulously crafted to keep players engaged and deliver value for our partners. Witches’ Book is an example of our development approach: leverage creativity to entertain players while driving meaningful performance results for operators.”

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The post ELA Games Casts Its Latest Spell with Witches’ Book appeared first on European Gaming Industry News.

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Bet It Drives

GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt

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Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives — the drive-time podcast where iGaming’s most interesting voices speak freely, in motion. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the kind of energy you can only find on the road.

Episode 2 puts the spotlight on Tiago Pereira, Head of Portugal at LeBull.pt, the executive who helped turn a logo and a bull into one of the fastest-growing brands in Portugal’s regulated iGaming market. With more than 20 years in sports betting, affiliates, and casino operations at Placard.pt, Betano.pt, bet.pt, and Sportingbet, Tiago has led market entries, compliance frameworks, sponsorships, and full-funnel digital growth.

During the ride, Tiago opens up about:

  • How he found his path and his journey from architecture and computer science to marketing.
  • The history of LeBull.
  • Portugal vs. Brazil: same language, different mindset: why copy-paste doesn’t work and true localization is key.
  • The idea behind the LeBull Night Show, a weekly late-night comedy event.
  • His failed marketing project.
  • Trusting younger generations.
  • His previous approach to marketing when he joined Betano in 2017.
  • Why the Portuguese sports betting market relies on the casino vertical.
  • The next chapter for affiliation.
  • Network or Not Work: mascots, localization, and keeping support teams local.
  • A small personal detail that’s still quietly visible online for those who know where to look.
  • His Champion Rule: move forward with an “I need to get this done” mindset. Whatever happens, don’t stop. Stay consistent, keep moving forward, and the results will follow.

“Tiago showed us how to win a new market with discipline, curiosity, and the courage to keep moving forward,” said Krazhan.

Watch or listen to Season 2, Episode 2 with Tiago Pereira on:

Bet It Drives Season 2 kicked off with Rasmus Sojmark and keeps the pace with upcoming episodes featuring Kyrylo Korobka and Kelly Kehn. Buckle up. Lisbon’s just getting started.

The next chapter of iGaming belongs to those who play smart and play bold. Meet GR8 Tech at booth 5028-2 during SiGMA Central Europe 2025 in Rome, November 3–6, and discover the Heavyweight Rulebook built for operators ready to scale, localize, and win.

The post GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt appeared first on European Gaming Industry News.

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FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome

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The “Royal Night in a Roman Palace” at Palazzo Brancaccio will mark a decade of success for the megabrand and honour its licensees and partners that together have revolutionised the online gaming industry by setting a new standard for branded luxury in iGaming. 

FashionTV Gaming Group, the exclusive licensor of the FashionTV megabrand for the online gaming industry, will celebrate a defining moment in iGaming history with an unforgettable Royal Gala and the prestigious Royal Salute Ceremony at the historic Palazzo Brancaccio in Rome.

This exclusive, invitation-only extravaganza will welcome the global iGaming elite, from CEOs and founders of the world’s leading gaming companies to innovators, celebrities, and visionaries, uniting to celebrate ten years of success in bringing fashion, glamour, and luxury style to the online gaming world.

The event will honour Fashion TV Gaming Group’s global network of licensees, the industry titans and future pillars who have reshaped and infused branded gaming with luxury through the creation of FashionTV branded games across all iGaming verticals, as well as standalone FashionTV Casino and Sports Brands.

The evening will begin with a royal reception in the palace’s grand entrance hall, where guests will be filmed by the FashionTV crew and photographed alongside the iconic FashionTV Wall of Fame, joined by top FashionTV models and international celebrities.

The programme will continue with the Royal Salute Ceremony, followed by an exquisite gala dinner prepared by Palazzo Brancaccio’s Executive Chef, Francesco Paolo Baretta. The celebration will reach its peak with a spectacular FashionTV Party, featuring world-class DJs, live performances, and the unmistakable glamour of the FashionTV experience.

This milestone year of remarkable achievements crowns a decade of success for FashionTV Gaming Group and its partners, including a new strategic business roadmap, landmark collaborations with global gaming powerhouses, and the launch of standalone FashionTV Casino and Sports Brands across Asia and the GCC, with more industry giants soon to be announced.

Moshe Cohen, Founder & President of FashionTV Gaming Group, said: “The Royal Salute Ceremony is more than a celebration; it’s a statement. In Rome, we honour our licensees, the pioneers who believed in our vision, joined our journey, and turned a dream into reality, alongside the current industry titans and the future pillars of our world.”

The post FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome appeared first on European Gaming Industry News.

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