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Gaming > Groceries: Kwalee beats Tesco, Deliveroo and more in UK app publisher rankings
Kwalee is the UK’s most successful private mobile app publisher – ahead of Deliveroo, Tesco, ITV, BT and all gaming competitors – according to App Annie download rankings
Kwalee apps are the top downloaded of any UK-headquartered mobile games publisher, according to the 2021 Top Publisher Rankings published by leading app analytics firm App Annie.
In a top ten ranking of UK-based app publishers based on overall downloads achieved across both the App Store and Google Play in 2020, Kwalee came out as the country’s top mobile games publisher – and far out in front as one of only two gaming companies to appear in the top ten.
Even more impressively, Kwalee actually ranked as the UK’s top private app publisher in all categories, only beaten by the state broadcaster BBC and the National Health Service whose apps include the country’s official COVID-19 contact tracing app.
With its portfolio of free-to-play hyper-casual mobile games, which in late 2020 surpassed the half a billion downloads milestone, Kwalee ranks more highly for downloads than major competitors such as Deliveroo, supermarket chain Tesco and the television broadcaster ITV.
Throughout 2020, Kwalee launched a number of varied hits including Let’s Be Cops 3D (13 million downloads), Teacher Simulator (7.5 million), Bake It (42 million) and Line Up: Draw the Criminal (18 million).
Founded by games industry legend David Darling CBE back in 2011, Kwalee has established itself as a major player in the vibrant UK games industry and employs more than 100 people. The bulk of these are based (under normal circumstances) at Kwalee’s Leamington Spa headquarters, but 2020 saw the firm expand globally with growing teams in Bangalore and Beijing, and even several fully remote positions. Darling has a considerable track record in building successful games companies, having previously co-founded and led Codemasters which was recently acquired by EA for $1.2 billion.
“So proud of the team – Kwalee is bigger than Tesco and ITV! Our outlook is truly global and we strive daily to reach hundreds of millions of players around the world,” said David Darling CBE, Kwalee’s CEO. “It’s an honour to be able to say that we are doing this more effectively than any other UK-based app publisher, not just in the gaming space but across all categories in the private sector.”
“We will continue to work globally, both in terms of the audiences we reach and as we continue to establish our growing teams in India and China, but we are proud to be achieving this as a UK-based company and a member of Britain’s brilliant games industry.”
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Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™
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Wazdan, the gain-focused developer, has launched its latest network promotion instalment with Halloween Mystery Drop
, offering a staggering €6,000,000 prize pool.
Running from 24th October to 2nd November, the enriched promotional campaign gets operators’ players in the spooky spirit with the supplier’s iconic Mystery Drop mechanic playing a starring role.
In a stylish gameplay upgrade, the seamless bonus system can randomly award players with a special screen that presents a choice of 9 mystery boxes, each revealing an instant cash reward.
Offering its partners’ player bases fresh ways to engage with their favourite Wazdan titles, which are live in over 30 regulated markets, the stylish campaign will also feature special Christmas and Valentine’s.
The second and third phases are set to incorporate the retention-proven Mystery Multiplier Drop mechanic, which sees additional awards being granted based on the player’s bet multiplied by a random number, further boosting the chance of strong win potential.
The latest move from Wazdan highlights its ability to captivate players globally through seamless, intriguing gameplay enhancements to its award-winning slot portfolio.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “At Wazdan, we are always looking for creative ways to help our partners boost player engagement, and our Halloween Mystery Drop kickstarts our latest endeavour.
“With €6,000,000 in prizes and a selection of our industry-proven mechanics returning for three major seasonal events, we are ensuring that operators can deliver thrilling, retention-focused experiences right through to the new year. It is an exciting way to celebrate 2025 and keep momentum high into 2026.”
The post Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™ appeared first on European Gaming Industry News.
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The post SlotMatrix gets spooky with the launch of Ghost Pigger appeared first on European Gaming Industry News.
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Veikkaus’ active preparation towards the new gambling system, which will launch in 2027, continues.
As part of the new strategy, Veikkaus held change negotiations in the Betting and Online Casino operations in the autumn. The change negotiation process has now been completed. Following the change negotiations, 14 employment relationships ended and 19 Veikkaus employees underwent significant changes in their employment relationships.
“We had to make decisions that were painful from a human perspective, but they are necessary for the future of the company. I would like to thank those who will no longer be with us for their hard work,” said Business Director Jarkko Nordlund.
According to Nordlund, Veikkaus is now creating a new organizational structure that will prepare the company for the coming years.
“Digitalization is also strongly driving our industry. International competition and the pace of development are really fierce. Veikkaus has decades of fine traditions and a lot of good expertise as a company. Alongside these, we now need the kind of professionalism that will enable us to serve our customers even better and more individually.”
The company is recruiting dozens of new digital channel and betting professionals over the coming year.
“We need more expertise for Veikkaus that will make us even stronger and more competitive in the new market situation. We are also looking beyond Finland’s borders. According to current estimates, more than 30 new positions will open by next summer. We want to be strong, growing and profitable in the future,” Nordlund said.
The Parliament intends to have the new Gambling Act passed by the end of 2025. When the law comes into force, it will open up the opportunity for other gambling companies, in addition to Veikkaus, to apply for, for example, sports betting and online casino licenses in the Finnish market. According to the current estimate, other gambling companies could also start operating with a license in Finland during 2027.
Lottery games, cardboard tickets and physical slot machines will remain exclusive to Veikkaus in the future.
The post Veikkaus Renews its Betting and Online Casino Operations appeared first on European Gaming Industry News.
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