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AgeChecked and Rdentify partner to help identify vulnerable players
AgeChecked have strengthened their commitment to Responsible Gambling by forming a comprehensive partnership with Rdentify, the specialists in identifying vulnerable customers through machine learning.
Rdentify use AI and cutting-edge technology to monitor live chats, giving each customer a score based on their risk of gambling-related harm. Through natural language processing (NLP), they can monitor every line from a company’s live chat and use machine learning models to highlight early signs of self-exclusion and problem gambling.
Their risk-based scoring system works in real time and easily integrates with your company’s CRM using a simple traffic light system to denote the level of risk. Instances of concern will be highlighted to customer support staff, who can then deal with the situation in an effective manner in line with the operator’s safer gambling policies. This can be done either through the CRM or Rdentify’s own API.
AgeChecked are the market leaders in age verification software and offer monitoring solutions for the iGaming industry across every stage of the customer journey. Their partnership with Rdentify will particularly help operators fulfill their licensing conditions in ensuring the ongoing monitoring of all players with continued KYC and due diligence, as well as in the prevention of gambling-related harm.
The signs of problem gambling are often subtle and spread across multiple areas of the business. Players also often chat to different support agents over time, meaning vulnerable players and their common cues are often missed. The sheer number of live chats on a day-to-day basis also make it difficult for humans to monitor. The Rdentify solution can integrate and analyse all of this data, both historical and current. By integrating AI into your pre-existing systems, the chance of spotting the signs of problem gambling earlier are therefore significantly increased.
An operator’s risk data can also be visualised so in-depth trend analysis can be studied, while Rdentify never process or store any personal data. All such data is anonymised and only the player ID will be transferred through the engine. The system has been developed by consulting some of the iGaming industry’s best data science, compliance and operations experts, meaning it is tailor-made for gambling operators.
Like AgeChecked’s systems, Rdentify’s is regularly updated to accommodate new problem identification factors and legislation changes, meaning the solution is flexible as well as scalable.
With the issue of responsible gambling becoming increasingly important, particularly in the British media ahead of the review of the 2005 Gambling Act, the scrutiny on the gambling industry and their responsibilities has never been higher. There are approximately 430,000 problem gamblers in the UK and two million identified as being at risk, with the industry suffering huge reputational damage in recent years due to these figures.
Rdentify allows you to identify these problem gamblers with increased accuracy and prevent them from gambling on your site, thus increasing compliance with Safer Gambling legislation and reducing fines and reputational damage. Rdentify and AgeChecked also enable operators to mitigate legal threats to operators while putting player protection front and centre of your operation.
Speaking about this importance, Daniel Brookes, the CEO of Rdentify, said: “Online gambling operators rely solely on customer support agents to recognise the signs of problem gambling during their live chat interactions. Globally, the iGaming industry is highly regulated and fast-growing, with a strong focus on player protection. Since 2017 in the UK, remote operators have been fined more than £63.5m by the UK Gambling Commission for social responsibility failings.
“Rdentify provides a scalable natural language processing (NLP) and machine learning-based engine which flags end-user vulnerability risk during live chat interactions. Rdentify seamlessly integrates with the operators’ existing operational systems and outputs clear, actionable scores and risk categorisation in real-time. This solution de-risks the operator, protects end-users and allows for a superior customer experience.”
On announcing the partnership with AgeChecked, Brookes said: “I am delighted to be announcing our partnership with AgeChecked. Not only does it give us a fantastic opportunity to work with a forward-thinking, well-known tech company, but their customer-centered approach matches with our own.
“Their focus on customer protection, which is delivered in an easy to digest and business-friendly manner, goes hand-in-hand with our own ethos, which we believe will help to deliver a strong and successful partnership for many years to come.”
Alastair Graham, the Founder and CEO of AgeChecked, said: “The issue of Responsible Gambling has never been more important, so we are delighted to partner with Rdentify in offering a holistic solution for operators.
“Combining AgeChecked’s cutting-edge age verification software with Rdentify’s live chat monitoring, our solution can ensure full compliance across every stage of the customer journey. We are committed to reducing gambling-related harm and helping operators obtain and maintain their regulatory compliance. We see innovative technological solutions such as those employed by Rdentify as being key in the fight against problem gambling.”
To find out more about the AgeChecked Player Vulnerability Monitoring solution please go to https://www.agechecked.com/player-vulnerability-monitoring/
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Bet St George has published new research claiming four in ten England fans expect the Three Lions to win the 2026 FIFA World Cup. The betting brand said the poll of 1,000 England sports fans was conducted between 15 and 18 May 2026, with the tournament set to start on Thursday.
In the survey, 40% of respondents said they expect England to lift the trophy in North America this summer. Optimism is highest among 25 to 34 year olds, where 67% backed England to win.
The research also points to a broader national narrative around the team. Nearly three-quarters (72%) of fans agreed that the England team brings the nation together. Separately, 26% said a World Cup win would rank among their top three most important life events, rising to 31% among men.
Regionally, Bet St George said England sports fans living in Scotland were the most confident cohort in the dataset, with 77% backing England to win and 96% agreeing the team brings the nation together. Greater London also skewed optimistic (53% backing England; 36% placing a win among their most important life events), while Yorkshire and the Humber was more cautious (31% backing England; 19% ranking a win as a top life moment).
Andre Au, Marketing Director at Bet St George, said: “England has one of the most passionate sporting audiences in the world, but for a long time, it was the only nation in the UK without a sportsbook built around its own identity.
“We created Bet St George because supporting England is different. World Cup fever hits massively once the squad is announced. For England, it is the expectation. It’s all about the previous hurt, penalty shoot-outs, the build-up, the predictions, and the debates with your mates. The whole nation feels that this tournament might finally be the one.”
The post Bet St George survey: 40% of England fans tip World Cup win appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Advanced Compliance Technology (ACT), an independent provider of geolocation, sports integrity and risk solutions for the global regulated betting and gaming industry, has launched its next-generation AI and machine learning-powered Compliance and Integrity Platform.
The new platform brings together geolocation, identity verification, fraud detection, behavioural monitoring and sports integrity checks into a single, real-time solution.
The self-optimising platform leverages advanced AI and machine learning (ML) models to process and analyse 100,000s of data points related to athletes, leagues, officials, teams, betting markets, bookmakers, player activity, transactional behaviour and geolocation intelligence.
Advanced ML models also monitor player performance, injuries and behavioural patterns to identify anomalies, suspicious activity, integrity risks and emerging compliance threats as they develop.
When an alert is raised, ACT’s team of compliance, fraud and integrity specialists are on hand to support customers with expert judgements, providing even greater confidence through human-in-the-loop oversight.
By bringing these traditionally siloed compliance disciplines together, ACT’s new dashboard provides operators, regulators and sport governing bodies with a unified view of risk across the entire player and betting lifecycle, facilitating faster, more informed decisions based on live data and risk analysis.
Mike Venner, Co-Founder and Director at Advanced Compliance Technology, said: “Traditional compliance systems were built in silos. ACT is building the next-generation oversight platform, bringing geolocation, KYC, AML, fraud detection, behavioural monitoring, and sports integrity together in a single AI and machine learning-powered ecosystem.
“By transforming fragmented data into connected intelligence, ACT identifies risks and patterns at a scale no human team could achieve alone. Combined with decades of compliance, fraud, and integrity expertise, our platform ensures that advanced technology is reinforced by experienced human oversight, delivering smarter decisions, stronger enforcement, and more effective compliance outcomes.”
The post Advanced Compliance Technology Launches AI-driven Compliance and Integrity Platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
REEVO has announced a new partnership with Amigo Gaming, a Barcelona-based slot provider recognised for delivering immersive and high-performing gaming experiences across international markets. This collaboration further strengthens REEVO’s aggregation ecosystem, expanding its portfolio with a wide range of engaging content designed to drive player retention and operator growth.
Through this partnership, Amigo Gaming’s portfolio is now available on the REEVO aggregation platform, providing operators seamless access to more than 150 certified titles through a single and efficient integration. The addition of Amigo Gaming reinforces REEVO’s commitment to continuously expanding its platform with diverse, engaging, and globally proven content.
For REEVO, this partnership reflects its ongoing strategy to collaborate with innovative and fast-growing studios that enhance the value and performance of its aggregation platform.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Amigo Gaming is an exciting step forward for REEVO as we continue to strengthen our aggregation platform with engaging and high-performing content. Amigo Gaming has built a strong portfolio with a clear focus on player experience, creativity, and consistency, which aligns perfectly with our vision at REEVO. We are focused on building an ecosystem that helps operators stand out, and this partnership adds even more depth and variety to the content available through our platform.”
Alice Carraro, Senior Account Manager at Amigo Gaming, said: “At the end of the day, a great game is only as good as the platform hosting it, and that’s why working with REEVO feels so right. We pour a lot of energy into making our slots distinct, reliable, and genuinely fun to play, but REEVO has the seamless network needed to get them in front of the right audience. It’s the perfect match: we bring the engaging content players love, and they provide the smooth, hassle-free integration that operators appreciate. We’re really excited to grow together.”
The post REEVO Announces New Partnership with Amigo Gaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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