eSports
Entain extends responsible gaming partnerships Into video-gaming and esports

Entain Teaming with Counter-Strike Professional Players Association, EPIC Risk Management, Kindbridge and Rise Above the Disorder to Provide Support and Resources
Entain, the global sports betting and gaming entertainment provider, today announces that in line with its commitment to raise both the quality of entertainment and protections to customers worldwide it has extended its initiatives in responsible gambling to new areas including video-gaming and esports.
The new partners include the Counter-Strike Professional Players Association, Kindbridge, Rise Above the Disorder, and an expanded partnership with EPIC Risk Management. These four organizations will provide mental health support services and education for players potentially at risk and will work internationally with Entain and the Entain Foundation, the company’s non-profit charity dedicated to promoting responsible gambling, sports integrity, and corporate compliance.
Each organization seeks to bridge the gap between demand and availability of affordable professional, individual therapy and care. The Entain partners include:
- Counter-Strike Professional Players Association – The CSPPA is the worldwide association for professional players of the largely popular Counter-Strike videogame, which regularly features in esports events.
- EPIC Risk Management – An international consultancy specializing in prevention of gambling-related harm, EPIC already works with Entain both internationally and the U.S. and will now be extending its activity further, also to address videogaming and esports.
- Rise Above the Disorder – A non-profit universal mental health care system, RAD covers the cost of mental health care for tens of thousands of people around the world. Once a video game group selling in-game items to crowd fund therapy, RAD is now celebrated by the United Nations for having helped over 36,000 people receive free support.
- Kindbridge – The world’s first teletherapy company focused specifically on the successful treatment of gamblers and gamers struggling with their mental health, Kindbridge is a U.S.-based mental health services organization that provides access to online professional mental health counselors and specialized support services.
Entain’s strategy for sustainability and growth underscores its commitment to delivering the highest possible levels of player safety and protection across all its markets. As part of its safer gambling strategy, the Entain Foundation supports customer protection through a mix of education and support projects, as well as research and data analysis, using Entain technology to pioneer new and higher standards of online player protection.
Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of the Entain Foundation US, explains, “We are committed to supporting initiatives that encourage responsible gambling and gaming in every way we can. The vast majority of people enjoy playing for fun have no problems whatsoever, and we want to leverage our capabilities to offer them additional experiences whilst keeping all our customers safe. These new partnerships are initial steps in this and other new directions as we both expand our offer to customers and the protections we put in place to protect the very small number who may be at risk.”
Today’s announcement supports Entain’s planned expansion into video-gaming and esports alongside furthering its commitment to responsible gaming. Entain recently unveiled its Advanced Responsibility and Care (ARC) initiative, pioneering use of data science, behavioral analysis, and technology to develop protective and preventative measures that work in real time.
Late last year Entain appointed Dr. Mark Griffiths as Distinguished Professor of Behavioral Addiction and Psychology, a title he also holds at Nottingham Trent University. Professor Griffiths is advising Entain on triggers for problems with online play and addiction, which is supporting the ongoing development of ARC. Professor Griffiths was previously involved in work with the World Health Organization around online addictions, resulting in the first official recognition of gaming disorder as a psychological problem among video-gamers.
PARTNERS HOLD UNIQUE EXPERTISE
The Entain Foundation US is a first-of-its-kind non-profit organization, dedicated to promoting responsible gambling, sports integrity and corporate compliance in the U.S. The Foundation was launched last year by the Entain Global Foundation and the Entain Group.
Trustees of the Entain Foundation US include Entain’s Martin Lycka, former New York Giants wide receiver and Super Bowl Champion Amani Toomer and international gambling regulatory expert Bill Pascrell III, a partner at Princeton Public Affairs Group. The Entain Foundation US already sponsors a variety of information and education programs on problem gambling for college and university athletes and coaches, professional athletes, teams and leagues. Globally, the Entain Foundation has committed more than $100 million to responsible gambling programs over the next five years.
Rise Above the Disorder (RAD) A non-profit universal mental health care system, RAD covers the cost of mental health care for tens of thousands of people around the world. Once a video game group selling in-game items to crowd fund therapy, now celebrated by the United Nations for having helped over 36,000 people receive free support.
Kindbridge Kindbridge is the world’s first teletherapy company with a focus on the successful treatment of gambling and gaming addictions. Launched in 2020 Kindbridge is dedicated to a centralized, value-based approach to delivering timely, efficient, and effective care on-demand across the US. Diagnosing and treating qualified mental health, gambling & gaming disorders, and any related co-morbidities in a teletherapy setting allows their clients access to a treatment plan from the comfort of their own homes.
CSPPA Counter-Strike Professional Players’ Association (CSPPA), is the worldwide representative association for professional Counter-Strike (CS:GO) players. The CSPPA aims to safeguard, protect, and promote professional Counter-Strike players’ interests both during and after their active career. The CSPPA will work to secure the best possible working conditions for the players, while taking into account the special nature of the industry. Any player who is contracted or actively seeking a contract as a professional Counter-Strike player and who competes at an elite level is eligible to be an active member of the CSPPA.
Counter-Strike: Global Offensive (CS:GO) is the multiplayer first-person shooter video game developed by Valve and Hidden Path Entertainment. It was released in 2012.
EPIC Risk Management is a globally leading independent gambling harm minimization consultancy. Working across the highest risk sectors for gambling-related harm, EPIC has worked in 21 countries on ground-breaking harm-minimization programs, sector leading gambling operator training, and class-leading advisory. EPIC draws on lived experience to help individuals and organizations across financial services, elite sport, the military, criminal justice, education, and the gambling industry to minimize the risks posed by gambling harm.
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Aquisitions/Mergers
The Chiliz Group acquires OG Esports, reuniting with original co-founders to launch new era

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Chiliz Group acquires 51% of OG Esports, investing to grow the team, expand operations, and strengthen fan and player engagement.
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Xavier Oswald, a former co-founder and shareholder of OG, becomes CEO, while OG co-founders Johan “n0tail” Sundstein and Sébastien “Ceb” Debs launch a new strategic project consolidating the team’s competitive foundation.
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Socios.com becomes the exclusive platform for $OG Fan Tokens, $OG will act as the showcase for blockchain-based utility.
The Chiliz Group, the world’s leading blockchain provider for the sports and entertainment industry and operator of Socios.com, today announced it has acquired a 51% controlling stake in OG Esports, one of the most iconic and innovative names in global esports.
Founded in 2015 by legendary Dota 2 players Johan “n0tail” Sundstein and Sébastien “Ceb” Debs, OG is the first team in history to win back-to-back titles at The International. Since then, OG has expanded into Counter-Strike, Honor of Kings and Mobile Legends: Bang Bang, building one of the most successful and culturally significant organisations in esports.
OG has a track record of delivering a fan-driven culture through innovation and launched the $OG Fan Token in 2020. The $OG Fan Token recently became the first esports Fan Token to surpass a $100 million market capitalization, driven by surging global demand for digital fan assets. Having delivered exclusive voting rights, VIP experiences, merchandise, and direct access to the team for fans worldwide, $OG represents a thriving $100m+ digital fan economy.
As part of the acquisition, Xavier Oswald will take on the role of CEO of OG, guiding the organisation into its next chapter, while co-founders Johan “n0tail” Sundstein and Sébastien “Ceb” Debs will lead a new strategic project consolidating the team’s competitive foundation, driving innovation at the intersection of esports and Web3.
At the same time, Socios.com will become the exclusive wallet and engagement platform for $OG Fan Tokens, establishing $OG as the flagship example of the new fan economy. The token will now showcase how fan assets can evolve – serving as the blockchain layer for tickets, merchandise, in-stadium perks, and digital content, while also integrating real-world assets and club revenues through mechanisms like buybacks to deliver deeper influence and tangible value to supporters.
Through The Chiliz Group’s global network of more than 80 leading sports properties, OG will now be able to expand into new countries and markets, building a larger international footprint and new commercial opportunities. Backed by the financial strength of a global group, OG will become more resilient and sustainable, ensuring long-term stability while focusing on what matters most: players, fans, and innovation.
More details about the acquisition will be released in the coming weeks.
“OG has always been about community and innovation, and since 2020 it has demonstrated that Fan Tokens can create genuine economic value and meaningful engagement,” said Alex Dreyfus, CEO and Founder of Chiliz. “With a $100 million fan token economy already established, OG represents the perfect case study for what’s truly possible when we place Fan Tokens at the centre of the fan economy. This acquisition allows us to showcase the next evolution – Fan Tokens 2.0.”
“This marks the start of a bold new era for OG,” said Xavier Oswald, incoming CEO of OG. “With Chiliz as our majority partner, we can scale our teams, grow our global community, and unlock a new dimension of engagement through the $OG Fan Token. We’ve always believed that fans should be at the centre of everything we do, and now we have the tools and the backing to make that vision a reality.”
“With Chiliz, we share a common vision based on strong values: passion, transparency, and the power of communities.” said Johan “N0tail” Sundstein, co-founder and historic figure of OG Esports. “From winning back-to-back Internationals to competing against OpenAI Five in a world-first showcase of human-AI collaboration, OG has always been about pushing boundaries. This alliance will allow us to stay true to our identity while continuing to grow.”
“This agreement marks the beginning of a new competitive cycle,’ added Sébastien “Ceb” Debs, two-time world champion with OG. “We want to once again become a major force on the international stage and inspire a new generation of players and fans. With the support of Chiliz, we now have the means to build an ambitious and sustainable project.”
The post The Chiliz Group acquires OG Esports, reuniting with original co-founders to launch new era appeared first on European Gaming Industry News.
eSports
Global Esports Federation Launches its Innovation & Research Centre in Athens

The Global Esports Federation has launched its Innovation & Research Centre (IRC) in Athens, Greece, in collaboration with Socialinnov, a non-profit organisation dedicated to digital empowerment and social entrepreneurship.
The GEF Innovation & Research Centres are envisioned as collaborative spaces where technology, creativity and innovation converge to unlock human potential in the digital era. They will anchor forward-looking programmes that connect esports with education, wellness and opportunities in adjacent industries.
The Athens IRC anchors this global network, strengthening local ecosystems, enabling cooperation across regions and expanding opportunities in esports, gaming, technology and entertainment.
Thanos Karagrounas, GEF Chief Impact Officer, said: “The launch of our Innovation & Research Center in Athens is a milestone in the GEF’s journey to shape an inclusive and impactful future for esports. By combining Socialinnov’s deep expertise in digital empowerment with the GEF’s international network, we will unlock new opportunities for innovation, education, and investment – with people at the center of everything we do.”
“We are proud to partner with the Global Esports Federation to bring the GEF Innovation & Research Center to Athens. This collaboration reflects our mission to empower individuals and communities with the skills and tools needed to thrive in the digital age. Together, we will cultivate new pathways for youth, educators, and entrepreneurs to engage with technology, esports, and innovation on a global scale,” said Stella Psarrou, Director, Socialinnov.
Leveraging Greece’s growing digital ecosystem and Socialinnov’s expertise in education, youth empowerment and SME support, the Athens IRC will serve as a platform to develop strategies, programmes and investment opportunities focused on responsible gaming, holistic wellness and sustainable career pathways in esports and beyond.
The post Global Esports Federation Launches its Innovation & Research Centre in Athens appeared first on European Gaming Industry News.
eSports
EEF Strengthens Ties with Paralympic Leaders

The European Esports Federation (EEF) has strengthened its ties with the Paralympic leaders. On September 2, EEF Secretary General Łukasz Klimczyk and Board Member Karol Cagan, held a meeting with Mr. Andrew Parsons, President of the International Paralympic Committee (IPC), and Mr. Tomas Varga, Executive Committee member at the European Paralympic Committee (EPC). The meeting took place at the headquarters of the Slovak Olympic Committee, following official celebration of 30th anniversary of the Slovak Paralympic Committee.
Discussions focused on exploring opportunities for closer cooperation between EEF, IPC and EPC, particularly in the areas of competition, prevention and educational initiatives. EEF remains committed to strengthening partnerships that support the values of inclusion, fair play and the development of parasport across Europe.
Importantly, esports offers unique opportunities for athletes with disabilities by removing many of the physical barriers present in traditional sports. With accessible technologies and adaptive solutions, esports can provide a level playing field where performance depends primarily on skill, strategy and teamwork.
The post EEF Strengthens Ties with Paralympic Leaders appeared first on European Gaming Industry News.
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