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Microgaming renews its partnership with Rootz

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Microgaming, has strengthened its strategic partnership with innovative online casino operator Rootz Limited, providing industry leading content to its recently launched brand, Wheelz.

Rootz and Microgaming first joined forces back in 2019 when the operator launched its flagship casino, Wildz, which was soon followed by the arrival of Caxino in 2020.

Wheelz will run on the same cutting-edge technology whilst also offering Microgaming’s vast portfolio of content from its exclusive independent studios. This includes the recently launched games Golden Stallion and Diamond King Jackpots from Northern Lights Gaming and SpinPlay Games respectively.

Initially launching with 125 Microgaming games, this, coupled with the casino’s use of AI and automation, will ensure that Wheelz will deliver a truly engaging and highly personalised player experience.

“We are thrilled to extend our successful partnership with Rootz, an operator which has found the formula when it comes to delivering a top-rated casino experience for its players. Its state-of-the-art technology combined with Microgaming’s vast content offering makes for a winning partnership. Wheelz has what it takes to become a firm player favourite, and with David Hasselhoff as the face of the brand, it will do so with added glitz and a little Hollywood glamour.” – said, Neil Bancroft, Microgaming Head of Partnerships.

“Microgaming has been instrumental in the success we have enjoyed with our first two online casino brands, Wildz and Caxino. Given our rapid growth, expectations are high for Wheelz, and with the support of Microgaming and its market leading content, we are confident the brand will be as successful as its sister sites. I’d like to thank Microgaming for the support and assistance its team has provided Rootz to date and look forward to even greater success now that Wheelz is live to players in markets around the world.” –  concluded, Lasse Rantala, Rootz Limited CEO.

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DATA.BET

DATA.BET launches in-stream betting overlay for mobile live streams

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Frontend integration keeps markets, odds and bet slip inside the broadcast; feature debuts with virtual sports.

DATA.BET has launched In-Stream Betting, a frontend overlay that lets viewers place bets directly within a mobile live stream without leaving the broadcast. The company said markets, odds and the bet slip are accessible inside the stream.

DATA.BET positions the feature around mobile usage, saying mobile devices account for the majority of bets placed and that share is growing. The overlay is on-demand, allowing users to switch it on or off during the stream.

The supplier said the component is designed to reduce drop-off during live betting by removing the need to navigate away from the stream. DATA.BET claims this can support stronger engagement, higher retention, longer sessions and improved lifetime value.

According to the company, In-Stream Betting integrates at the frontend level and requires no backend implementation, with availability now “upon the clients’ request.”

In-Stream Betting launches first with virtual sports, with plans to expand to additional verticals. “In-Stream Betting is designed to meet players where their attention already is — inside the broadcast,” said Rostyslav Likhtin, Head of Product at DATA.BET. “For our clients, this means an additional engagement layer that is easy to implement but delivers real results in terms of retention and player satisfaction. Having everything on one screen cuts the time it takes to place a bet and that kind of frictionless experience is exactly what builds long-term player loyalty toward the operator.”

The post DATA.BET launches in-stream betting overlay for mobile live streams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games launches Twin Buffalo: Hold and Win slot

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New 5×3, 20-payline title includes Hold and Win, Free Spins and optional Boost+ and bonus-buy features.

Booming Games has launched Twin Buffalo: Hold and Win, a new slot title built on a 5×3 grid with 20 fixed paylines. The supplier said the game’s maximum win potential is 5,100x.

In the base game, the Coin Collect symbol on reel 5 collects all coin symbols in view. The release also includes a “Buffalo Bounty” mechanic that collects value symbols to trigger the Hold and Win feature, and a “Buffalo Spins” mechanic that collects Scatter symbols to trigger Free Spins.

During Free Spins, Jumbo symbols can appear on reels 2, 3 and 4. Booming Games said a Jumbo Scatter awards extra spins, while a Jumbo Coin awards Hold and Win, with the Jumbo splitting into nine coins. Value symbols range from 1x to 250x the total bet, and the Grand prize is 5,000x when all symbol positions are filled.

The game also includes optional wagering and purchase mechanics. When Boost+ is activated, Booming Games said the bet increases by 25% and players have a higher chance of triggering bonus features. The Mystery Bonus can be bought at 75x the bet (awarding either Hold and Win or Free Spins), while the Super Bonus can be bought at 100x the bet and provides Free Spins with a guaranteed Hold and Win trigger.

Craig Asling, Director of Games at Booming Games, said: “Twin Buffalo: Hold and Win is packed with exciting bonus features, all designed to deliver the ultimate gameplay experience. With the opportunity to trigger features in multiple ways, we’re confident that players will love this exciting new release. Step into the wild, feel the power of the herd, and play now for untamed rewards!”

The post Booming Games launches Twin Buffalo: Hold and Win slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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iGaming Real Talk

iGaming Real Talk WhatsApp community passes 500 members

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Founder Surya Palli positions the group as a real-time extension of the brand’s long-form podcast conversations.

iGaming Real Talk said its WhatsApp community has crossed 500 members, marking what the company described as a growth milestone for the group.

The community is positioned as a space for candid discussion among iGaming professionals, including operators, studios, affiliates, and suppliers. The company attributed the group’s growth to its structure, stating it operates with minimal moderation and allows promotions.

Surya Palli, Founder of iGaming Real Talk, said: “Reaching 500 members is a proud moment, but what matters more is the quality of the conversations happening inside the group every day. This community is built on trust, openness, and a genuine desire to help each other grow.

Our long-form podcasts can only cover so much at a given time, but the WhatsApp community is an always-on, real-time extension of those conversations. We’re just getting started.”

iGaming Real Talk said it plans to expand the community through exclusive content, industry interviews, and collaborative discussions.

Those interested in joining the iGaming Real Talk WhatsApp community can join here: https://chat.whatsapp.com/K2UoLJdluQdFJXvV1uDw6Z

The post iGaming Real Talk WhatsApp community passes 500 members appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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