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Microgaming renews its partnership with Rootz
Microgaming, has strengthened its strategic partnership with innovative online casino operator Rootz Limited, providing industry leading content to its recently launched brand, Wheelz.
Rootz and Microgaming first joined forces back in 2019 when the operator launched its flagship casino, Wildz, which was soon followed by the arrival of Caxino in 2020.
Wheelz will run on the same cutting-edge technology whilst also offering Microgaming’s vast portfolio of content from its exclusive independent studios. This includes the recently launched games Golden Stallion and Diamond King Jackpots from Northern Lights Gaming and SpinPlay Games respectively.
Initially launching with 125 Microgaming games, this, coupled with the casino’s use of AI and automation, will ensure that Wheelz will deliver a truly engaging and highly personalised player experience.
“We are thrilled to extend our successful partnership with Rootz, an operator which has found the formula when it comes to delivering a top-rated casino experience for its players. Its state-of-the-art technology combined with Microgaming’s vast content offering makes for a winning partnership. Wheelz has what it takes to become a firm player favourite, and with David Hasselhoff as the face of the brand, it will do so with added glitz and a little Hollywood glamour.” – said, Neil Bancroft, Microgaming Head of Partnerships.
“Microgaming has been instrumental in the success we have enjoyed with our first two online casino brands, Wildz and Caxino. Given our rapid growth, expectations are high for Wheelz, and with the support of Microgaming and its market leading content, we are confident the brand will be as successful as its sister sites. I’d like to thank Microgaming for the support and assistance its team has provided Rootz to date and look forward to even greater success now that Wheelz is live to players in markets around the world.” – concluded, Lasse Rantala, Rootz Limited CEO.
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Dominic Sawyer VP Growth at Tequity
Tequity Rolls Out Originals Program with Spartans to Boost Branded Content
Tequity, the emerging iGaming software innovator, has effectively collaborated with Spartans to enhance its branded Originals experience.
The partnership has led to Spartans integrating Tequity’s complete range of Originals titles to enhance a tailored house games selection in its casino lobby.
The integration finished in only one week, offering Spartans a rapid pathway to market. The swift implementation allows the operator to launch an entire range of branded material before a substantial increase in traffic, fueled by notable creator engagement and streaming-focused distribution.
Spartans has been gaining considerable traction through various strategic partnerships, featuring collaborations with prominent creators like X7Dave, as well as notable personalities such as Lil Baby and Conor Benn.
In addition to the Originals suite, Spartans has incorporated Mirror Image Gaming’s Royal Drop, a burst-style game, via Tequity’s Publishing division. The operator intends to enhance its offerings by adding more Tequity-powered content in the upcoming months.
Tequity Originals allow operators to quickly launch fully branded in-house games within days, providing total control over the user interface and player experience. Designed for high-capacity performance, the suite effortlessly manages the significant traffic spikes commonly associated with creator-driven promotions and live broadcasts. Tequity reduces technical burdens by emphasizing a streamlined, efficient integration process, offering a scalable solution that evolves with the brand.
Dominic Sawyer, VP Growth at Tequity, said: “Spartans are moving fast, and they have a clear strategy around brand, partnerships, and streaming-led distribution. We were able to get them live with a full Originals suite in a week, ensuring they can stay focused on growth while upgrading their house games offering with a fully branded, high-performance suite.”
A spokesperson at Spartans said: “We are very happy with the rollout and the speed of delivery. Originals are a core part of the Spartans casino experience, and Tequity has helped us launch quickly with a full branded suite that is ready for high traffic and streaming visibility.”
The post Tequity Rolls Out Originals Program with Spartans to Boost Branded Content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ACE System
ACE System Partners with QTech Games to Foster a Commercially Aligned Platform Strategy
ACE System, a next-generation iGaming platform provider focused on commercial alignment and selective partnerships, has announced a strategic agreement with QTech Games, the leading game aggregator for emerging markets.
Under the partnership, QTech’s extensive global content portfolio will be integrated into the ACE platform, significantly strengthening its scalable and performance-driven offering.
ACE System was founded on a simple principle: alignment. Rather than positioning itself as a volume-focused infrastructure provider, the company operates on a collaborative “you grow, we grow” philosophy — partnering with ambitious operators and building complementary commercial models that reward long-term performance and sustainable growth.
William Lovqvist, Chief Commercial Officer at ACE System, said:
“We built ACE to challenge the traditional platform model. Operators today need more than just technology — they need true alignment with their partners. QTech shares that mindset through its focus on speed, flexibility and strong commercial depth. This partnership strengthens our ability to deliver a competitive and scalable ecosystem designed for operators who are serious about growth.”
Philip Doftvik, CEO of QTech Games, added:
“ACE System’s commercially aligned and boutique-focused strategy represents a compelling addition to the platform landscape. We’re pleased to support their growth through our aggregation technology and extensive global content network.”
As ACE System continues to expand its network of strategic partners, the company remains focused on building a premium, performance-led platform environment tailored to operators seeking flexibility, operational efficiency and long-term scalability.
The post ACE System Partners with QTech Games to Foster a Commercially Aligned Platform Strategy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belatra Games
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