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Betfair extends live video partnership with Racing Post

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Spotlight Sports Group today announced it has extended and expanded its agreement with Betfair to produce live video content throughout 2021. The deal is focused around the hugely popular Racing Post Live show which launched just over a year ago. The broadcast gives live reaction from racing experts as well as exchange prices and tipping throughout the day’s racing.

The new commitment sees Racing Post Live extended to broadcast every Saturday afternoon throughout the year, plus all major racing festivals such as Cheltenham, Aintree, Ascot and Goodwood. The deepening of the video partnership also includes an upgrade in HD motion graphics to integrate more live data and user comments to drive further engagement.

The live broadcast will continue to be shown on the Racing Post YouTube and Facebook platforms with the content also continuing to be clipped in realtime to distribute the best reactive content across the Racing Post, MyRacing and Betfair social channels.

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Discussing the new deal and the plans in store for the year ahead, Spotlight Sports Group Chief Marketing Officer, Gethin Evans, said:

‘We are delighted that the marketing team at Betfair has decided to extend and deepen the Racing Post Live partnership. Despite the disruption to the racing calendar last year we continued to grow the audience and engagement. While people can’t get to have a day at the races, a lot of our viewer feedback has been about the great atmosphere in the studio. Our in-house production team are busy working on our HD motion graphics, to include the addition of integrated data feeds which are going to further enhance the viewing experience.’

Betfair Head of Brand Marketing for UK and Ireland, Harry Phillips, spoke of his excitement with the direction of the show and the growth potential for 2021.

‘We are delighted to extend our video partnership with Spotlight Sports Group throughout 2021. Racing Post Live has proved a big hit with our audience and we are excited to see how the team is able to expand on the success of this year. The show is a great way to showcase the functionality of the Betfair Exchange and how different races present different opportunities to back, lay or trade one of the several Exchange markets on offer. It makes for great viewing and we are looking forward to this being on people’s screens every Saturday from now on.’

Racing Post Live continues this week with the Betfair hurdle the featured race as all roads lead to Cheltenham in March.

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VGCCC Continues Crackdown on Underage Gambling

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Following the successful prosecution of the Peninsula Club in Dromana, Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM reiterated the regulator would continue to crack down on venues that allow children to enter poker machine areas.

The Magistrates’ Court of Victoria fined Victorian Amateur Turf Club, the venue owner, $7000 for 2 breaches of the Gambling Regulation Act 2003 (Vic) and ordered it to pay VGCCC costs of $3500. No conviction was recorded.

Ms Kimmitt said: “This is a warning to every venue. The onus is on you to ensure that children cannot and do not enter the gambling area or participate in any gambling activity, even if they’re with an adult.

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“Equally, staff must be adequately trained and present in the gambling area to supervise while machines are in use.

“Research tells us that people who begin gambling at a young age are at greater risk of developing gambling problems as an adult.

“The rules exist to protect children from exposure to, and harm from, gambling.”

On 10 June 2023, a child entered the gambling area of the Peninsula Club twice and was able to use the poker machines on both occasions. During the second visit to the area, while with adults, the child used a poker machine for about 5 minutes, until staff intervened.

Magistrate Ayres considered the venue’s self-reporting, its lack of prior convictions, early plea and remediations implemented to reduce the chance of future offending.

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AskGamblers Surpasses 700,000 Registered Members

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AskGamblers hits a new milestone by surpassing 700,000 registered members on the website. Since 2006, AskGamblers provides accurate and reliable information on online casinos, sportsbooks, bonuses and more, with the motto Get the Truth. Then Play.

The website has grown, but not only in numbers. In 2024, AskGamblers introduced a comprehensive sports betting section where users can access sportsbook reviews, live scores, odds calculators and find exclusive deals.

Additionally, AskGamblers hosts the annual AskGamblers Awards, a prestigious event where players can nominate and vote for their favourites in four categories: Best Casino, Best New Casino, Best New Slot and Best Sportsbook, but six additional industry awards are handed out during the gala ceremony.

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Dijana Radunović, General Manager at AskGamblers, said: “Reaching the milestone of 700,000 registered players is remarkable. It’s great to see new players coming in daily, but the fact that they remain active is what’s truly special!”

The post AskGamblers Surpasses 700,000 Registered Members appeared first on European Gaming Industry News.

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Formula 1 Appoints ALT Sports Data as Official Betting Data Supplier

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Formula 1 have announced that ALT Sports Data has joined the sport as Official Betting Data Supplier to drive engagement and growth in the Formula 1 betting ecosystem.

The partnership will see the San Diego-based company – a leader in trading and consumer data for action and emerging sports – drive responsible and regulated sports betting on F1.

ALT Sports Data will develop betting-focused real-time predictive analytics for Formula 1, as well as proprietary data and priced odds solutions for the wagering industry, enabling fans to bet on new and exciting markets knowing that the data that sits behind the betting system is accurate, consistent and ratified.

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This marks a significant milestone in the evolution of Formula 1 betting, expanding market opportunities and offering fans new ways to interact with the sport’s high-speed action.

Emily Prazer, Chief Commercial Officer at Formula 1, said: “Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport.

“We are delighted to partner with ALT Sports Data, whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”

Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data, added: “Formula 1 is one of the biggest and most prestigious global sports brands, captivating a large and passionate fanbase of 750 million people worldwide.

“It has an unmatched combination of speed, strategy, and innovation, so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets, and micro-market solutions. Our goal is to create deeper engagement, enhance the live race experience, and drive meaningful connections between Formula 1 and its dedicated global audience.”

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