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CGA: Optimism and Opportunity in 2021

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We all agree that 2020 was a year that we want to put firmly behind us. The COVID-19 pandemic has had an extraordinary impact on our business, communities and families. In these early months of 2021, the impacts of the pandemic continue be present and real for those still impacted by closures, but there is a sense of optimism and hope for the year ahead.

2021 will be a pivotal year for the Canadian Gaming Association (CGA) as we continue to work with both federal and provincial governments to ensure the best outcome possible for our industry as it recovers from COVID-19.

The association’s advocacy efforts will be primarily focused on sports betting and the development of iGaming regulatory model in Ontario. The CGA will continue to support Bill C-13, the federal single-event sports wagering bill, as it moves through the House to the Senate, and will provide assistance as provincial regulators decide how to best to develop their sports wagering regulatory models. Coinciding with these efforts will be the CGA’s involvement in the consultations on Ontario’s iGaming model, the CGA continue to work with the AGCO and the government of Ontario as they move ahead with a licensing model to make iGaming a reality in the province.

CGA Academy 
We have launched a new training and development program called the CGA Academy in partnership with iGaming Academy. Member and industry offers are coming soon and in the meantime, you can find more information on the CGA Academy microsite.

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New Members
Our membership is growing! We are thrilled to welcome Bet Regal and Kambi to the Canadian Gaming Association. If you are interested in joining the CGA, information and application forms are available here.

Sports Betting Update

Sports betting will be a key priority for the CGA throughout 2021 as it will be a powerful tool to help the industry emerge from the impacts of COVID-19. Bill C-218, the Private Member’s Bill brought forward by Kevin Waugh, MP for Saskatoon-Grasswood, had its second reading and debate on February 5 and again benefited from all-party support. The second reading vote will be held on February 17, which will approve the bill’s referral to the House of Commons Justice Committee for hearings.

Bill C-13, the government bill, is due to have its second reading and debate on February 19.

Paul Burns, President & CEO, CGA, and Mr. Waugh were quoted in an article in the Financial Post on how Canada has never been closer to legalizing single-event sports betting.

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We will continue to keep you updated on the progress of the two bills.

Regulatory Innovation Committee Moving On to Sport and Event Wagering Standards

The CGA’s Regulatory Innovation Committee developed regulatory standards for cashless wagering (Standards for Cashless Systems) in land-based Canadian casinos in 2020, which are now available for implementation across Canada. A copy of the standards can be dowloaded on our website. The committee has moved on to sport and event wagering standards in anticipation of the legalization of single-event sports wagering.

Given that only parlay-style wagers are legal in Canada, there is a need to address issues that will be specific to the implementation of sport and event wagering standards such as match fixing/integrity of data, sharing data across jurisdictional lines, and marketing and the offering of odds. The committee will be working to develop statements to append to GLI-33, which most provinces will be adopting in the months to come.

The committee includes a cross section of gaming industry representatives working with provincial gaming regulators and subject matter experts.

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Congratulations!

CGA board member Dean Ehrlich, Executive Vice President and Games Business Leader, Everi, was named one of Global Gaming Business magazine’s 25 People to Watch.

Claire Copeland, former Chair of the CGA’s Board of Directors and former CEO of Falls Management, was awarded the Order of Ontario for his business leadership contributions to Ontario.

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ROGA Launches National College Education Campaign

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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.

“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.

The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.

“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.

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The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.

“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.

“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.

The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.

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Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company

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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.

This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.

“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.

The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.

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CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.

Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.

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Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.

“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.

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