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Karamba enters Pay N Play market with launch of Griffon Casino
- Griffon Casino opens initially to Finnish players and is the first adventure-based pure Pay N Play online casino in Finland
- Created In-house, Griffon Casino is a unique, all mobile product that includes the most advanced engagement tools the industry has seen
- The new Finnish site is the first Pay N Play offering from Karamba, with big plans to expand across the Nordics in 2021
Karamba, the B2C division of Aspire Global, has launched its first pure Pay N Play casino. Griffon Casino has been launched today around the world but initially as a pure Pay N Play exclusively in Finland.
Griffon provides world class mobile entertainment, with a fast-loading site, refined search and resume play functions, and many adventurous promotions that bring players even closer to their favourite games for valued rewards.
The new state-of-the-art site has been built specifically to enable the benefits of Trustly, the leading global payments provider. This partnership delivers an extensive range of payment services, industry-leading KYC, enhanced fraud protection, and a frictionless gaming experience. As a platform custom-built from the ground-up, Griffon integrates the best technology and products in the market today, with no legacy systems to negatively impact a player’s experience.
Griffon launches with a wide range of choice for players, with more than 700 games across slots, tables, cards, and poker, including the more immersive live games that enable players to play in real-time against a professional dealer.
Joel Momigliano, Vice President at Karamba, said: “Launching Griffon Casino marks a big step forward for Karamba as we enter the Pay N Play market. We have built the product with player needs paramount – bringing together the best games, on the best platform, with the best processes, giving customers a quick and easy experience that we know they so badly want. We have big plans for the future to expand our Pay N Play offering far more widely and see it as a key part of our product range long-term.”
Neal Kydd, Head of Brand at Karamba, said: “We thought a lot about what would be the best entry into the Pay N Play market and came up with a unique all mobile product, combining a slick registration model with an adventure brand. By embedding our retention effort, we strove to create higher value for the player. What makes Griffon really special is ensuring that players get to feast on the games as easily as possible and are not let down by a poor registration or cash-out experience. We believe the new Pay N Play at Griffon offers the best in casino entertainment and is what the future of online gaming could look like.”
Karamba’s adventure brand is based on the mythical creature from fantasy novels. Griffons are said to be highly intelligent creatures that were enlisted to guard the gold of the Gods, symbolising strength and prowess in popular culture. Griffon Casino shares these qualities, delivering the finest casino entertainment and truly immersive experiences.
The games available at Griffon Casino are provided by some of the leading software brands in the industry including Pariplay, Play’n Go, iSoft Bet, Blueprint, Pragmatic Play, NetEnt, Evolution Gaming, and Microgaming.
Griffon has plenty more to offer players – some of its innovations have been launched now, but there are lots more surprises coming soon.
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Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics

MGA Games announces the launch of Magic Stones in International Markets, its new online slot available from April 28. The game offers an underground adventure in a voxel art world (3D graphics made of blocks), where players explore caves, collect precious stones with multiplier effects, and face various challenges in a fantasy environment.
The main gameplay is based on a 5×3 format with 10 paylines. It features cumulative Money symbols and a direct Free Spins purchase option. During these free spins, progressive multipliers and the Collect function with Wild symbols allow players to unlock additional spins and boost their chances of winning as the game progresses.
With a clear focus on innovation, Magic Stones positions itself as a key title in MGA Games’ expansion strategy. Its release represents a unique opportunity for operators looking to diversify their portfolios and offer players a distinctive, memorable, and highly profitable experience.
The post Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics appeared first on European Gaming Industry News.
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ZEAL is a new member of the German Online Casino Association (DOCV)

- In addition to online lotteries, the company offers a growing portfolio of online games for B2C and B2B target groups
- ZEAL is committed to responsible gambling and strengthening the regulated market
ZEAL Network SE, Germany’s market leader for online lotteries and provider of online games for B2C and B2B target groups, has been a member of the German Online Casino Association (DOCV) since April. With this step, ZEAL underlines its commitment to responsible online gambling and effective regulation that strengthens the legal market in Germany.
“We are delighted to be working with the DOCV,” says Helmut Becker, CEO of ZEAL. “Our aim is to provide a fair and transparent gaming experience with state-of-the-art player and consumer protection. We are now working together with the DOCV to strengthen regulated gambling in Germany and combat the black market.”
“We are delighted to welcome ZEAL as a new member of the DOCV,” says Julia Lensing, Managing Director of the DOCV. “The DOCV continues to advocate market-driven regulation of online gambling that strengthens legal offerings, effectively curbs the black market and guarantees genuine player protection. With ZEAL, our association has gained another committed company that supports the principles of legal, transparent and responsible online gambling and wants to actively contribute to the positive development of the regulated market.”
By joining the DOCV, ZEAL is reaffirming its commitment to a responsible corporate policy and sending a clear signal for player protection and regulation.
The post ZEAL is a new member of the German Online Casino Association (DOCV) appeared first on European Gaming Industry News.
Latest News
SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division

SPORTFIVE, a leading international sports marketing agency, has announced the continued growth of its global media production services, reinforcing its position as a creative and strategic partner to rightsholders, brands and athletes worldwide.
An Integrated Approach To Athlete Content
With increasing demand for high-quality, digital-first storytelling across sport, SPORTFIVE has scaled its production capabilities across multiple markets – enhancing its ability to deliver original content, multi-platform campaigns, and athlete-led narratives at speed and at scale. As part of this evolution, the agency has brought together and formalized its athlete content expertise into a focused division dedicated to developing and producing bespoke media products for talent: the Global Athlete Media House. Integrated within SPORTFIVE’s broader production offering, this team delivers tailored strategies and cross-channel content that supports athletes in building long-term personal brands.
SPORTFIVE has long been a trusted partner for athletes seeking to strengthen their presence beyond the pitch, court, or track. From building digital identities and launching social media profiles, to producing documentaries and long-form content, the agency has played a pivotal role in helping athletes engage fans and position themselves as global media personalities.
Notable work includes Jürgen Klopp’s Instagram launch (@Kloppo), Manuel Neuer’s entry into the Chinese market via Weibo and Xiaohongshu, and Rio Ferdinand’s Tipping Point documentary with Amazon Prime Video. More recently, SPORTFIVE supported the Becker Petkovic Podcast, launched during the 2025 Australian Open, which quickly became one of the most popular tennis podcasts in German-speaking markets.
The Global Athlete Media House builds on this foundation, offering services across four key pillars:
Social Media
Custom content and platform strategy tailored to each athlete’s brand and audience.
Podcast Formats
Concept development, production, and distribution of athlete-hosted audio and video formats.
Off-Court PR
Media activations and storytelling designed to extend athlete relevance beyond competition.
Original Content
From branded videos to full-scale documentaries, creating high-quality stories that resonate globally.
These services are available not only to SPORTFIVE-represented athletes, but also to brands, rightsholders, and external talent seeking strategic, athlete-first media production.
“Athletes today are more than just sports professionals – they are brands, creators, and entrepreneurs. At SPORTFIVE, we recognized early on that authentic, high-quality content is essential for building long-term athlete brands. With the Global Athlete Media House, we are taking the next step by combining our expertise and services in one department. This provides not only our own athletes with a range of services but also extends these to external partners.” said Ron Wiegand, Senior Vice President Global Athlete & Team Marketing, SPORTFIVE.
The post SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division appeared first on European Gaming Industry News.
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