Canada
Inspired Provides Update on Growth Trends and Developments in its Online Businesses
Inspired Entertainment, Inc. rovided an update on growth trends and recent business developments in its online operations, comprised of its leading global slot and virtual sports content licensed to online operators.
During 2020, aggregate revenue from all of Inspired’s online businesses rose from £1.2 million in January to £3.1 million in December ($1.7 million to $4.3 million)1, a two-and-a-half-fold increase. Inspired’s growth in casino and virtual sports online outpaced the general market, even while the general market for online games grew significantly during 2020.
Much of Inspired’s growth in 2020 came from its existing customer base in Europe, reflecting the growing migration of end users to online platforms, an increase in the volume and popularity of the Company’s new proprietary content, significantly improved game quality, strong account management and the launch of Virtual Plug & Play
Between January 2020 and December 2020, Inspired’s peak level of casino game play increased from 8,000 plays per minute to over 22,000 plays per minute, reflecting the scalability of Inspired’s technology platform to accommodate significant increases in volumes. Inspired expects these growth trends, both in the general market and with respect to its business, to continue in 2021 through further jurisdictional expansion, new commercial agreements and continued strong product development across both casino and virtual sports online. Given the scalable nature of Inspired’s online business, it is expected that any growth in this business will lead to increasing operating margins over time.
Jurisdictional Expansion
Inspired entered the North American marketplace at the end of 2018 and experienced accelerating growth during 2020. Inspired’s business is expected to benefit from an increased presence in a number of key jurisdictions.
- Success in New Jersey – Inspired has expanded its presence to now include over half of the New Jersey operators as revenue-generating customers. Given the performance of our content in the market, a number of additional customers intend to launch our VPP product in the near future.
- New Supplier License in Michigan – Inspired was granted a provisional license to supply its online games by the Michigan Gaming Control Board in January 2021. Michigan has launched play and, with a population of approximately 10 million people, remains a focus iGaming market for Inspired. Building on a foundation of commitments from multiple online casino operators, Inspired’s remote gaming server (“RGS”) platform is expected to launch in early 2021 with 12 slot titles and to add to this continuously going forward.
- New Supplier License in West Virginia – Inspired was granted a supplier license from the West Virginia Lottery Commission in November 2020 and has commitments to distribute its content later in 2021.
Recent Customer Developments
Inspired has agreements with most of the major online operators and aggregators and continues to seek to expand its distribution channels and brand awareness in North America and beyond by making its casino and virtual sports online content available through these operators and aggregators.
- Expanded Framework Agreement with Entain – In January 2021, Inspired entered into a new long-term agreement with Entain plc (LSE: ENT) for the provision of virtual sports across Entain’s brands. Entain is one of the world’s largest sports betting and gaming groups, using some of the industry’s most iconic brands such as Ladbrokes, Coral, BetMGM, bwin, Sportingbet, Eurobet, partypoker, partycasino, Gala and Foxy Bingo. This agreement is incremental to Inspired’s existing contract for online casino content and represents a significant extension in scope and duration to the existing arrangements.
- Expanded Arrangement with Snaitech in Italy – In January 2021, Inspired entered into a new virtual sports agreement with SNAITECH in Italy. This agreement expands upon the companies’ existing partnership and provides for the launch of virtual sports on SNAITECH’s sports betting app and an additional seven virtuals products in 2021, giving SNAITECH the largest suite of virtuals in Italy. Inspired also supplies Interactive content to SNAITECH, a subsidiary of Playtech (LSE: PTEC), which offers sport and horse race betting, virtual sports, video lottery, slots, both online and mobile, esports and pari-mutuel in retail and online.
- Launch with Stoiximan and OPAP in Greece – Adding to its successful Greek online business, which includes Novibet, Inspired’s Interactive content launched with Stoiximan and OPAP in the second half of 2020, with scheduled online virtuals expected to launch in 2021. Stoiximan is a leading Greek online gaming site owned by OPAP S.A. Inspired’s games have consistently been among the top performers in the retail marketplace in Greece and these online launches bring Inspired’s best-in-class slot and virtual sports content directly to customers both online and in mobile. Greece has been a standout region for Inspired’s online growth in 2020 and creating content for this market is a key strategic objective for Inspired in 2021.
Product Development
Inspired has utilized its industry-leading portfolio of in-house produced virtual sports and slot content to create a diverse portfolio of high-performing HTML5 games for both online and mobile players. In the past year, the Company has seen an approximate 50% increase in new slot title introductions and the launch of a new online virtual sportsbook and several virtual sports variants.
- More Online Slot Introductions – In 2020, the Company introduced 31 new Interactive slot games versus 20 in 2019. In 2021, Inspired expects to release up to an additional 40 games into its existing library of over 100 games. Players want to play in innovative new ways and many of these new games will be custom built to suit players in specific markets, such as North America and Greece. In addition to increasing the cadence of game development, the Company believes it has successfully improved game quality while delivering additional proprietary content to operators as it continues to seek to increase exposure, improve game positioning and improve customer relationships.
- Inspired’s Complete End-to-End Virtual Sports Offering Rolling Out – Inspired launched its proprietary VPP platform in 2020 and has completed integrations with each of the leading RGS platforms including Scientific Games, Playtech, SBTech, Pariplay and iForium. VPP is simple, quick to install and customizable, making Inspired’s multi-award-winning virtual sports available with no sportsbook integration. This first launched with Misli, Turkey’s fastest growing gaming website, and has seen stellar results. A larger rollout is expected throughout 2021.
- Additional Best-in-Class Virtuals Content – As a pioneer in virtual sports, Inspired continuously rolls out new variants of existing games, including Matchday Soccer (“NFLA”) football. Several additional variants are expected to be introduced during 2021, including specific games and betting structures tailored to the North American market, where Inspired intends to produce best-in-class content as they do throughout Europe.
“We are very pleased to see our Online business continue its impressive revenue growth trajectory,” said Lorne Weil, Executive Chairman of Inspired. “Online gaming is a multi-billion dollar, high-growth segment and we believe we have barely scratched the surface with our casino and virtual sports products. With the growing popularity of our content, increased brand awareness and rapid speed to market, we are confident we are well-positioned to capitalize on this opportunity. Going forward, we expect the online operations to make up a larger part of our business and we are excited for the future as we seek to grow further through jurisdictional expansion, new commercial agreements and product development.”
SOURCE Inspired Entertainment, Inc.
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MediaTroopers said it is preparing to launch in Alberta’s regulated gaming market on July 13, as Canada’s next regulated commercial gaming market opens.
The digital marketing and customer acquisition firm said it plans to enter Alberta alongside eight “premium operator” clients, which it said are also preparing for their own market entries. MediaTroopers did not name the operators.
The company said its Alberta offering will mirror its work in Ontario, including localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance campaigns.
MediaTroopers also said it has seen “strong interest” from Alberta players through pre-registration activity, without providing figures.
“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”
The post MediaTroopers lines up eight operator partners ahead of Alberta launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
MediaTroopers Makes Preparations for Upcoming Alberta Launch with Eight Premium Operator Partners
MediaTroopers, the leading digital marketing and customer acquisition firm, has announced that preparations are underway for its upcoming launch in Alberta’s regulated gaming market, scheduled to go live on July 13. As part of those preparations, MediaTroopers will enter the province with eight of its premium operator clients, who are already preparing for their own entries.
With the launch of Canada’s second regulated commercial gaming market, Alberta has quickly become one of the most anticipated market opportunities for operators looking to expand. MediaTroopers has already cemented itself as a reliable partner in Ontario’s regulated market, supporting operators in one of North America’s most competitive markets, and it will bring that same expertise as it enters Alberta.
Much like Ontario, MediaTroopers will continue to support operators in Alberta with localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance-driven campaigns.
MediaTroopers has already seen strong interest from Alberta players through pre-registration activity. With eight of its premium clients also preparing to go live, the company expects to play a pivotal role in helping other licensed operators to build up brand visibility and recognition among players in the region from day one.
With its launch in Alberta, MediaTroopers remains committed to supporting sustainable, responsible, and compliant growth across Canada’s regulated market.
“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”
The post MediaTroopers Makes Preparations for Upcoming Alberta Launch with Eight Premium Operator Partners appeared first on Americas iGaming & Sports Betting News.
Alberta’s iGaming market launch is right around the corner, going live on July 13 with 43 operators already approved, including DraftKings, FanDuel, BetMGM, and PointsBet.
Media Troopers is also set to enter the market alongside eight of our premium clients, with the mission to help operators capitalize on one of North America’s most anticipated markets through a suite of marketing tools designed to promote brand growth in the new region.
The Build Up to Canada’s Next Regulated Market
Alberta’s regulated iGaming market took shape with the introduction of Bill 48, the iGaming Alberta Act, in March 2025.
Championed by Service Alberta and Red Tape Reduction Minister Dale Nally, the legislation aimed to bring online gambling into a regulated framework, addressing concerns that around 70% of the province’s online gaming revenue was flowing through unregulated operators.
The bill passed in May 2025, establishing the Alberta iGaming Corporation to oversee the market, with the Alberta Gaming, Liquor and Cannabis Commission retaining regulatory responsibilities.
In my opinion, Alberta represents one of Canada’s most attractive growth opportunities for operators. The province is home to more than 4.8 million people, including 1.6 million adults aged 25-44, its largest demographic group.
With research published last year by Pew Research showing that sports betting participation is highest among younger adults, Alberta’s population profile aligns closely with key betting audiences, creating strong potential for customer acquisition and long-term market growth for operators.
Ontario’s Regulated Market as the Blueprint
Alberta isn’t the only province to have a regulated market. Ontario’s market, which went live in 2022, has ultimately become the benchmark for Alberta’s upcoming launch.
In its fourth year of operation, the province’s iGaming regulator, iGaming Ontario (iGO), recorded $4.2 billion in gaming revenue and a further $103 billion in wagers. The province is home to 44 licensed operators and 78 gaming platforms. A recent Ipsos study cited by iGO found that the market effectively encourages residents to gamble responsibly, with 91.1% of respondents preferring regulated platforms.
Speaking at the Toronto SBC Summit in May, Nally actually referenced using Ontario as a reference for Alberta, commending the safeguards it had in place to protect consumers from unregulated gambling.
That being said, Ontario’s success demonstrates the growth potential of a well-regulated market and provides a proven blueprint for Alberta’s expansion, with operators sure to capitalize on that new demand.
How Alberta Differs from Ontario
Operators entering Alberta need to know it won’t be the same as Ontario. Despite Nally expressing that Ontario was essentially a model for their own regulated market, it will come with some tweaks, or in Dally’s words, it will have its own “Alberta perspective.”
Most notable is Alberta’s revenue-sharing model that allows operators to retain 80% of generated revenue. On top of that, a further 3% contribution will be directed toward public priorities, with 2% allocated to First Nations and 1% supporting responsible gambling initiatives, including self-exclusion programs.
This framework looks to reflect Alberta’s commitment to balancing social responsibility with commercial opportunity. By ensuring that First Nations can benefit from market growth while maintaining consumer protections, the province aims to create a strong regulatory environment.
That same environment, I think, aligns closely with Media Troopers’ values, helping operators expand into new markets while supporting responsible, long-term industry growth.
How Operators Can Scale Alberta to Reach New Levels of Growth
Operators are sure to succeed and find growth from day one in Alberta’s upcoming market by leveraging Media Troopers’ proven customer-acquisition expertise. With a strong track record across multiple global markets, including close to home in Ontario, we are sure to help operators build brand awareness and retain players while navigating the new environment with confidence.
Like always, Localization is key in new markets. At Media Troopers, we can supply the tools needed to generate performance-driven campaigns that help operators really connect with their new audience and adapt to Alberta’s distinct regulatory environment.
That said, Alberta is not just another Ontario; it is a market with its own audience, culture, and expectations. I believe that operators who embrace those differences will be best positioned to achieve sustainable, long-term growth in North America’s newest market.
Written by Shmulik Segal, CEO and Co-Founder of Media Troopers.
The post Why Alberta Represents the Next Major Growth Opportunity for Gaming Operators appeared first on Americas iGaming & Sports Betting News.
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