Asia
Dimitar Berbatov signs for JBO to continue his ambassadorial services
Bulgarian footballing legend embraces new rebrand from RB88 to JBO, a leading Asian eSportsbook and Sportsbook operator
Footballing icon Dimitar Berbatov has broken new ground by becoming the first official brand ambassador for JBO (Just Bet Online), the leading Asian sports betting operator.
Berbatov will spearhead this rebrand with a series of dedicated promotions and activations for the most renowned and progressive eSports and Sportsbook operator in Asia.
Regarded as perhaps the greatest Bulgarian footballer of all time, Berbatov’s engaging appeal and timeless track-record of on-field ingenuity matches perfectly with JBO’s own inventive brand values. Having played for many of the world’s most storied football teams – notably Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham and Monaco – Berbatov instantly connects with football fan-bases worldwide.
JBO prides itself on a rich heritage in football and international sports, with a sponsorship portfolio to match. Having successfully worked with Bologna FC in Serie A, and secured the title sponsorship of the Dota 2 eSports event at the JBO Asian Masters League, JBO is now also the official betting of Olympique de Marseille in France’s Ligue 1. Away from Europe, this established brand is also partnering with VICI Gaming, the biggest eSports organization in China.
JBO has an aggressive and ambitious expansion plan over the past 12 months, growing its global footprint into more emerging markets, empowered by the operator’s mantra to engage, educate and entertain.
A JBO spokesperson welcomed the brand’s flagship ambassador: “We’re thrilled to have Dimitar Berbatov continuing his services as JBO’s breakthrough brand ambassador. Dimitar was always a natural entertainer on the field, and both he and JBO look to achieve our goals in the most creative and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the brightest minds in football.
“JBO intends to harness this breakout international partnership to drive awareness and participation around our brand values across both mature and developing Asian territories. We’re constantly looking for original ways to engage with our customers across digital channels and betting verticals.
“Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets, and allows us to raise the game for fan experiences and social traction.”
Berbatov, Bulgaria’s all-time leading goalscorer, added: “I’m happy to be continuing my services with JBO in Asia.
“As a result, I look forward to bringing some top-class content and activity to Asian markets with my trademark style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”
While JBO continues to develop its online offerings for football fans around the world, this latest milestone highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.
JBO prides itself on a gamified betting experience, thanks to a unique interface and personalised customer service that delivers a cohesive player journey from the log-in until the end. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its loyal base.
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Asia
BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES
BETBY strengthens its Asian position with agreement to power leading brand SABA Sports
Premium sportsbook provider BETBY has entered into a strategic partnership with renowned sports gaming supplier SABA Sports, marking a significant step in bringing BETBY’s award-winning esports feature, BETBY Games, to the Asian-facing market.
The partnership with SABA Sports, the largest sports betting provider in Asia, will kick off with the integration of NBA focused eBasketball content in its esports portfolio. Going forward SABA Sports will be expanding its e-sim offering with additional BETBY Games titles, which are renowned to increase player engagement through fast-betting content designed for the next generation of players.
“This partnership with SABA represents an important milestone for BETBY as we expand our footprint into the Asian market,” said Chris Nikolopoulos, BETBY’s Chief Commercial Officer. “SABA’s exceptional market presence and reputation make them an ideal partner to bring BETBY Games content to life for operators across the region. Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”
The post BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES appeared first on European Gaming Industry News.
Asia
DigiPlus Introduces Tools for Players to Control Gaming Time and Bets
DigiPlus Interactive Corporation, the company behind leading platforms BingoPlus, ArenaPlus and GameZone, has raised the bar for responsible gaming in the Philippines by launching an advanced Responsible Gaming tab within its platform. This groundbreaking feature provides players with a powerful set of tools to take control of their gaming habits. With options to set daily gaming durations, customise specific gaming schedules and establish daily loss limits, DigiPlus ensures that players can enjoy gaming responsibly, within boundaries they define for themselves.
For example, players can now set a gaming duration that ensures their gaming is confined to specific hours, such as during evenings, or lunch breaks, without interfering with work or family commitments. Players can also set a daily loss limit, such as not exceeding ₱1000, ensuring they never risk more than they are comfortable with. These self-defined features allow players to enjoy the fun and excitement of gaming while ensuring that it never becomes a source of stress or financial strain.
The Responsible Gaming feature is at par with global standards, reflecting DigiPlus’ leadership in adopting best practices for player welfare. These self-exclusion measures, commonly implemented by leading international gaming operators, empower players to prioritise their wellbeing while enjoying the fun and excitement of gaming. By integrating these tools directly into the app, DigiPlus guarantees easy accessibility and seamless user experience, demonstrating a proactive commitment to protecting players from potential harm.
“The launch of the Responsible Gaming tab in our platforms reflects our deep commitment to our players’ welfare. We believe gaming should always remain a safe and enjoyable activity. By giving our players the tools to manage their gaming habits responsibly, we’re setting a new benchmark for responsible gaming, one that aligns with global standards and emphasizes our care for every individual who engages with our platforms,” said DigiPlus Interactive Chairman Eusebio Tanco.
This new and innovative feature is complemented by DigiPlus’ broader responsible gaming initiatives through its social development arm, BingoPlus Foundation. The “Tamang Laro, Tamang Panalo” webinar series provides education on maintaining a healthy gaming-life balance, managing emotional and mental health, and recognising when to seek intervention. Personalised financial coaching sessions are also offered to guide players in making sound financial decisions, as demonstrated in the support provided to the jackpot winners, the most recent one being the ₱312 million Lucky Spin winner.
DigiPlus’ self-exclusion tools and educational programmes align with PAGCOR’s mission to promote responsible gaming and create a safer environment for players. This latest advancement in responsible gaming is a testament to DigiPlus’ vision of creating a sustainable and enjoyable gaming ecosystem that puts people first.
The post DigiPlus Introduces Tools for Players to Control Gaming Time and Bets appeared first on European Gaming Industry News.
Asia
Skillhub Online Games Federation and Global Esports Federation Unite to Bring Global Esports Tour 2025 to India
In a landmark moment for India’s esports ecosystem, Skillhub Online Games Federation (SOGF) proudly announces its collaboration with the Global Esports Federation (GEF) to bring the Global Esports Tour (GET) 2025 to Mumbai. This historic event marks the first-ever Global Esports Tournament in India, further cementing the nation’s role as an emerging force in global esports.
The first ever Global Esports Tournament in Mumbai will bring together top-tier professional esports athletes and teams to compete on a world-class stage. This initiative is a direct outcome of the Strategic Framework Agreement signed between SOGF and Global Esports Federation (GEF) in October 2024, signifying a long-term commitment to developing esports across South Asia, including India, Nepal, Bangladesh, Bhutan, Pakistan, and Sri Lanka.
The Global Esports Tour Mumbai will not only showcase high-stakes competition but also serve as a launchpad for India’s esports talent onto the international stage. By hosting a prestigious event of this scale, SOGF aims to bolster India’s esports industry, drive investments, and create unparalleled opportunities for athletes, developers, and organizations within the ecosystem.
Sibtain Baqri, Chief Executive Officer of SOGF, expressed his excitement about this milestone,“Bringing the Global Esports Tour to India is more than just a tournament—it’s a movement. This event underscores India’s potential as a global esports powerhouse, providing athletes with an international platform to showcase their skills and compete at the highest level. SOGF is committed to nurturing this ecosystem, and GET Mumbai is just the beginning of our larger vision to shape the future of esports in India and South Asia.”
Echoing this sentiment, Rustam Aghasiyev, Chief of Staff & Operations at Global Esports Federation, stated: “We are thrilled to expand our global footprint with the Global Esports Tour in Mumbai, which will introduce a new wave of opportunities for Indian and South Asian esports communities. Our partnership with SOGF is a significant step toward fostering an inclusive, competitive, and world-class esports environment in the region.”
Global Esports Tour, the GEF’s professional team series, showcases elite-level esports athletes and teams competing in high-stakes tournaments across iconic global cities. The arrival of GET in India underscores GEF’s commitment to fostering inclusivity and delivering impactful experiences for athletes, audiences, and stakeholders alike.
The post Skillhub Online Games Federation and Global Esports Federation Unite to Bring Global Esports Tour 2025 to India appeared first on European Gaming Industry News.
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