eSports

Social Chain’s GameByte pens three-year deal with Revolution Esports

Published

5 years ago

February 5, 2021

Reading Time: 2 minutes

The partnership will see GameByte become Revolution Esports’ official social media partner

GameByte, hero gaming brand of the agency Social Chain, has signed a three-year partnership with Revolution Esports as its exclusive social media partner. It will also become one of five UK Esports Hubs where Revolution talent can compete and train.

Revolution Esports produces major events and tournaments and manages up and coming esports talent. The partnership will see GameByte’s involvement in the grassroots development of that talent across the UK.

Esports has erupted into the mainstream as a central form of entertainment in recent years. The role of social media channels has helped to push it from a subset of sports culture to an industry in its own right – expected to generate $1194.8 million in 2021.

In addition to hosting and training talent, as part of the hub network, Social Chain and GameByte will be able to provide promising esports players with a platform to bolster their online presence through GameByte’s own mammoth digital channels.

GameByte itself has an audience of more than 6.5 million gamers across social and recently launched its own online store, becoming the first gaming publisher in the UK to tackle ecommerce.

Revolution Esports CEO and founder Adam Johnson said: “We have long known there is an abundance of untapped talent within esports and gaming, however, the identification and development of talent hasn’t been a fundamental part of the industry. This is where Social Chain and GameByte’s social and brand building expertise can change that equation.”

GameByte plans to cultivate future esports professionals’ growth by providing them access to equipment through the hub, building their personal brands on social, and providing access to commercial relationships and long-term partnerships through its own client base.

Social Chain’s head of gaming, Rich White, said: “Much like in traditional sports, grassroots development of talent is vital to the long-term success of esports.

“A huge part of this relies on access to high-end equipment which we will be providing through our hub in Manchester. GameByte will now be an instrumental part of cultivating esports talent within the UK thanks to our partnership with Revolution Esports.”

With the deal also comes the opportunity for GameByte and parent company Social Chain capitalise on the commercial opportunities presented by esports tournaments and events.

Social Chain business development director Sam Barrett said: “We’re leaning into esports in an aggressive and strategic way. Major esports events are a core part of our partnership, which hold huge sponsorship potential. Plus we’ll be able to create vast amounts of content through this to further grow our social and editorial channels.”

Johnson added: “Working alongside GameByte and Social Chain is so exciting for all involved. This partnership enables us to really elevate our offering to the esports infrastructure and provide the best possible platform for talented individuals to flourish in the industry.”

Revolution Esports recently announced additional partnerships with SAF and Ace Of Spades. The company also plans to open four further Esports hubs across Europe in 2022, including a hub in Munich which will replicate its UK model.

eSports

Globant and Riot Games Announce Partnership

Published

3 hours ago

November 11, 2025

GamingAmericas.com

globant-and-riot-games-announce-partnership

Globant and Riot Games announced a multi-year strategic partnership to support some of Riot’s most critical innovation initiatives and fan communities across League of Legends and VALORANT Esports. This collaboration brings together Riot’s world-class esports experiences with Globant’s global expertise in digital reinvention.

As its new digital transformation partner, Globant will support some of Riot Games’ most critical tech initiatives, including future explorations in artificial intelligence that augment esports viewing experiences and mobile integration capabilities. During the multi-year partnership, the two companies will push the boundaries of technology to unlock teams to deliver richer, more tailored experiences for millions of players and fans globally.

“Globant shares our commitment to deliver the most resonate and engaging experiences for players and fans around the world. Their deep expertise in technology will help us accelerate areas of the business so Rioters can focus on pushing creative boundaries of what’s possible in esports and live events,” said David Mulhall, Global Head of Esports Partnerships and Business Development at Riot Games.

“We are thrilled to join forces with Riot Games to expand the future of gaming and esports. This partnership reflects our shared belief that technology and creativity can reshape how communities connect, play, and experience entertainment,” said Martin Migoya, Co-founder and CEO of Globant.

Globant brings extensive experience across media, entertainment, and gaming that reinforces its role as a transformative technology partner. Through its Media & Entertainment and Games Studios, the company supports global organizations in areas such as content creation and management, streaming platforms, game development, art services, quality assurance, product management, and ongoing live operations. Globant is also a trusted partner to leading sports and entertainment brands, including FIFA and Formula 1. By combining deep industry expertise with advanced technologies like AI, Globant has established itself as a key enabler of innovation and fan engagement for some of the world’s most influential organizations in sports, media, and gaming.

The post Globant and Riot Games Announce Partnership appeared first on Americas iGaming & Sports Betting News.

Association of National Olympic Committees

Spectatr.ai Partners with ANOC, ISSA to Power Real-Time Highlights for Islamic Solidarity Games

Published

13 hours ago

November 11, 2025

Niji Narayan

spectatr.ai-partners-with-anoc,-issa-to-power-real-time-highlights-for-islamic-solidarity-games

Reading Time: 2 minutes

Spectatr.ai, a Sequoia-backed innovator in AI-powered sports technology, is partnering with the Association of National Olympic Committees (ANOC) and the Islamic Solidarity Sports Association (ISSA) to deliver real-time highlight clips during the Islamic Solidarity Games in Riyadh, Saudi Arabia.

This collaboration aligns with the wider digital content partnership between ANOC and ISSA and will transform how the Games are experienced globally — bringing high-quality, real-time match, moment and daily highlights from more than 20 sports over 15 days to fans worldwide. This announcement follows news of the strategic partnership between Spectatr.ai and Triple B Media to empower sports organisations around the globe to improve the sports fan experience through the power of artificial intelligence.

Earlier this year, ANOC and ISSA signed a Memorandum of Understanding (MoU) to enhance the global visibility of the Islamic Solidarity Games, which will bring together more than 3500 athletes from 57 National Olympic Committees. Under the MoU, ANOC will broadcast the Games live via ANOC.tv, produce digital content through the ANOC.tv studio, and distribute highlights worldwide through the ANOC Digital Content Hub. Spectatr.ai’s technology will serve as the AI backbone of this initiative, ensuring every defining moment from decisive goals to emotional victories is captured and shared within seconds.

“Our collaboration with ANOC brings AI-powered storytelling to one of the world’s most unifying sporting events. We are honored to support Riyadh 2025 by showcasing every story, emotion and achievement as it happens — reaching fans everywhere in real time,” said Richa Singh, Co-Founder of Spectatr.ai.

Spectatr.ai will deploy its proprietary PULSE engine, an on-cloud, low-latency highlights system that identifies key moments such as goals, finishes, podiums and record-breaking performances. These clips will be enriched with metadata and instantly distributed to ANOC, ISSA and global partners. The system will generate both broadcast-ready and social-media-optimized formats, including vertical 9:16 videos for platforms such as Instagram Reels, TikTok and YouTube Shorts.

“This collaboration reflects ANOC’s ongoing commitment to innovation and the digital amplification of sport. By integrating real-time AI technology into the Islamic Solidarity Games, we are ensuring that every inspiring performance and emotional moment reaches fans around the world instantly,” said Gunilla Lindberg, secretary general of ANOC.

Through this partnership, each of the 57 participating NOCs will receive customised daily highlight packages, enabling equitable visibility for athletes and federations of all sizes. The system’s automated tagging and search functionality will make all footage easily discoverable, reusable and ready for archival and storytelling use.

The Games will feature traditional and emerging disciplines, including camel racing, duathlon and esports. The collaboration between Spectatr.ai, ANOC and ISSA aims to serve as a model for future multi-sport events — demonstrating how AI can drive real-time global engagement, operational efficiency and commercial value.

The post Spectatr.ai Partners with ANOC, ISSA to Power Real-Time Highlights for Islamic Solidarity Games appeared first on European Gaming Industry News.

eSports

Counter-Strike 2, Dota 2, Fortnite, Fatal Fury: City of Wolves, UFL and More to Headline at the Games of the Future 2025

Published

5 days ago

November 7, 2025

Niji Narayan

counter-strike-2,-dota-2,-fortnite,-fatal-fury:-city-of-wolves,-ufl-and-more-to-headline-at-the-games-of-the-future-2025

Reading Time: 2 minutes

Reinforcing the momentum of the latest evolution in gaming, Phygital International (PI), the exclusive rights holder and custodian of the Games of the Future (GOTF), announced the blockbuster titles that will be part of the Games of the Future 2025 in Abu Dhabi, 18-23 December.

Merging the speed and power of traditional sport with the skill and drama of esports, the Games of the Future 2025 will showcase the pinnacle of phygital competition. Athletes and fans will experience a unique format that blends real-world challenges with some of the world’s most iconic video games across 11 disciplines.

Counter-Strike 2 , the legendary tactical shooter, will anchor the Phygital Shooter competition, where players’ precision, strategy, and teamwork will be tested under intense pressure. A global icon of competitive gaming, Counter-Strike 2 will ignite the tournament’s digital stage with its signature intensity and legacy of fast-paced action. Alongside it, Dota 2, the iconic multiplayer online battle arena, will challenge teams in the MOBAPC competition, to demonstrate tactical mastery and resilience showcasing why it remains one of the most enduring and respected esports titles of all time.

The global sensation, Fortnite, with its vast global community and culture-defining impact, will headline the Battle Royale discipline. Its dynamic blend of survival and high-intensity action ensures that Battle Royale will deliver edge-of-the-seat drama, where only one club will be left standing taking the crown. Fatal Fury: City of the Wolves, one of the most storied franchises in fighting game history, will add a different kind of spectacle, combining precision, reflexes, and tactical prowess to determine the ultimate champion during the digital phase of the Phygital Fighting competition.

Alongside these flagship titles, this year’s Phygital Football competition at the Games of the Future, will feature the high-intensity, next-generation football title of UFL. Adding to the excitement, 3on3 Freestyle will headline the Phygital Basketball discipline, bringing its trademark street-style flair and fast-paced play to the tournament. Together, these dynamic disciplines will fuse virtual gameplay with real-world action, as athletes transition seamlessly between digital matches and on-field challenges, delivering a fast-paced showcase of skill, strategy, and teamwork that redefines competition in for a phygital era.

“Having these iconic titles at the Games of the Future 2025 marks a defining moment for both gaming and sport. This is where elite athleticism meets the creativity and energy of competitive gaming to create something truly extraordinary, demonstrating that phygital sport isn’t just the next chapter, it’s the future of global competition,” said Nis Hatt, CEO of Phygital International.

By combining some of the most iconic and globally recognized video games with the energy of live athletic challenges, GOTF 2025 will deliver an unparalleled sporting spectacle. Taking place at the Abu Dhabi National Exhibition Centre (ADNEC) from 18-23 December, the world’s leading phygital sports tournament will unite the world’s top phygital athletes for six days of competition, innovation, and entertainment. Alongside the tournaments, fans can expect immersive VR experiences, cutting-edge sports technology, cultural showcases, and interactive fan zones designed to celebrate the fusion of physical and digital worlds and create an unmissable experience.

The post Counter-Strike 2, Dota 2, Fortnite, Fatal Fury: City of Wolves, UFL and More to Headline at the Games of the Future 2025 appeared first on European Gaming Industry News.