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Social Chain’s GameByte pens three-year deal with Revolution Esports

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The partnership will see GameByte become Revolution Esports’ official social media partner

GameByte, hero gaming brand of the agency Social Chain, has signed a three-year partnership with Revolution Esports as its exclusive social media partner. It will also become one of five UK Esports Hubs where Revolution talent can compete and train.

Revolution Esports produces major events and tournaments and manages up and coming esports talent. The partnership will see GameByte’s involvement in the grassroots development of that talent across the UK.

Esports has erupted into the mainstream as a central form of entertainment in recent years. The role of social media channels has helped to push it from a subset of sports culture to an industry in its own right – expected to generate $1194.8 million in 2021.

In addition to hosting and training talent, as part of the hub network, Social Chain and GameByte will be able to provide promising esports players with a platform to bolster their online presence through GameByte’s own mammoth digital channels.

GameByte itself has an audience of more than 6.5 million gamers across social and recently launched its own online store, becoming the first gaming publisher in the UK to tackle ecommerce.

Revolution Esports CEO and founder Adam Johnson said: “We have long known there is an abundance of untapped talent within esports and gaming, however, the identification and development of talent hasn’t been a fundamental part of the industry. This is where Social Chain and GameByte’s social and brand building expertise can change that equation.”

GameByte plans to cultivate future esports professionals’ growth by providing them access to equipment through the hub, building their personal brands on social, and providing access to commercial relationships and long-term partnerships through its own client base.

Social Chain’s head of gaming, Rich White, said: “Much like in traditional sports, grassroots development of talent is vital to the long-term success of esports.

“A huge part of this relies on access to high-end equipment which we will be providing through our hub in Manchester. GameByte will now be an instrumental part of cultivating esports talent within the UK thanks to our partnership with Revolution Esports.”

With the deal also comes the opportunity for GameByte and parent company Social Chain capitalise on the commercial opportunities presented by esports tournaments and events.

Social Chain business development director Sam Barrett said: “We’re leaning into esports in an aggressive and strategic way. Major esports events are a core part of our partnership, which hold huge sponsorship potential. Plus we’ll be able to create vast amounts of content through this to further grow our social and editorial channels.”

Johnson added: “Working alongside GameByte and Social Chain is so exciting for all involved. This partnership enables us to really elevate our offering to the esports infrastructure and provide the best possible platform for talented individuals to flourish in the industry.”

Revolution Esports recently announced additional partnerships with SAF and Ace Of Spades. The company also plans to open four further Esports hubs across Europe in 2022, including a hub in Munich which will replicate its UK model.

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Central America

FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera

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Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.

FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.

The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”

Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”

Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.

 

The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

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The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot

Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland

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Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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