Canada
XB Net partners with CrossBet for premium North American racing
Innovative Australian sportsbook operator leverages the growing retention power of North American horse racing for domestic launch
XB Net, the leading provider of premium content for US horse and greyhound racing, has announced its latest partnership with rising-star operator, CrossBet, an emerging force in Australian sports betting, to expand its international racing coverage.
The deal harnesses XB Net’s delivery of live pictures, data and betting services from a peerless network of over 50 North American tracks (approximately 90% of U.S. horse racing) enabling CrossBet to flexibly fill its programming schedule with a steady stream of rapid-cycle betting opportunities. This dynamic content is proven to drive digital “dwell” time for new and existing sports fans across the Australian operator’s proprietary and innovative mobile applications and betting interfaces.
CrossBet’s breakthrough sportsbook runs off unique data and pricing models, allowing customers to enjoy sophisticated and reactive odds, featuring competitive pricing on all sports, as evidenced by its highly-progressive international racing offering.
XB Net remains the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Channeling low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as international operators look to provide a legitimate 24/7 for enhanced fan engagement, no matter the time of day.
Now working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, Bet365, Codere, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across the UK & Ireland, Europe, North and Central America, Africa and Australia.
Simon Fraser, Senior Vice President of International at XB Net, said: “It’s a real fillip for our diligent team to have landed this new distribution deal with CrossBet, whose racing expertise and customer care is second to none. They’re a rising star on the Australian scene, thanks to a high-class portfolio of top-quality data partnerships. I’m happy to say that XB Net and North American racing now sit neatly and seamlessly within that network. And CrossBet’s support in bringing live North American racing to a passionate and well-informed client-base will help us naturally grow responsible engagement around our bespoke betting products.
“After all, wherever you set your scene on the world stage, delivering the right content at the right time is of paramount importance. XB Net’s wide range of low-latency racing solutions and racetracks bring that flexibility for around-the-clock premium content. CrossBet now provides a category-leading racing and sports-streaming offering to their customers and we’ve delighted that US racing is already helping them to bolster and build their brand across Australian and APAC.”
Brendon Dorff, COO at CrossBet, added: “CrossBet customers have seen the added fun and value that US racing brings to their betting experience, supplying a trustworthy and regular flow of quick-fire betting opportunities. This breakout collaboration with XB Net and their agile wagering solutions lets us fill the gaps on the sporting timetable with quality entertainment that is the envy of many of our Aussie rivals.
“At CrossBet, we pride ourselves on innovation, responsible CS and professionalism. To which end, we’ve developed platforms to facilitate a seamless and secure customer experience from the log-in. Our goals and passions converge in delivering a world-class experience to our customers across all sports, with racing as our core offering. Our long-term goals are to go beyond Australia, so partnering with XB Net allows us to be ready for international expansion, catering for all markets across the globe. Thanks to progressive partnerships with the likes of XB Net, we can now provide secure access to the planet’s great sporting events, alongside the high-octane thrill of the best racing from around the world.”
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The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.
Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.
The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.
Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.
Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”
The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.
As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.
About Play’n GO
With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.
A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.
Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.
Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.
The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.
With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.
In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.
Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.
For more information, please visit www.playngo.com
The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.
Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.
The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”
Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.
The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).
“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.
About Dan Keene
Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.
The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.
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