eSports
The Russian esports audience has grown to 15.4 million people in 2020
Nielsen Sports, a leading provider of analytical information and statistics in the sports industry, shared the results of a new Russian esports audience research in his speech at the ESforce Morning Show online conference. According to the company, the audience of esports fans in Russia for 2020 increased by 28% and amounted to 15.4 million people aged 13 and over.
According to a new research, among esports fans, 64% of men and 36% of women, the average audience income is 41,700 rubles per person. In 2020, Nielsen Sports analysts found a significant increase in fans: 25% of fans surveyed began to follow matches during the past year, of which 54% are girls and women.
Michael Heina, Head of esports International at Nielsen Sports: “Esports has a strong fanbase in Russia and as our research shows it is still growing. The growth even got a boost during the global pandemic, as many people turned to gaming as a good and entertaining way to spend their time. And as the growing number of esports fans in Russia shows many of these gamers also discovered how fun it is to follow esports. But, it will be crucial for the rights holders to keep the fans interested and offer them many and attractive ways to engage with their favorite topic so they don’t lose interest.
But not only young males love esports, as many people think, we also see more and more female fans. This is a global trend but the effect is outstandingly strong in Russia”.
Sergey Barkhudaryan, Commercial Director of ESforce Holding: “Such a significant increase in the audience was not a surprise for us, it is in line with our annual forecast for the development of the industry. The entire industry works every day to promote esports and fight for the attention of a wider audience. We try to be relevant to people of different ages, preferences, and interests. ESforce is constantly working on studying the esports audience, as it is critical for us to be transparent and effective for our partners. Of course, our partners also play an important role in the growth of the industry, as they focus their advertising campaigns not only on the target audience of esports, but also on a wider audience of their potential customers and consumers, thereby popularizing the industry. I am sure that in 2021 we will see even more new brands and interesting projects on the territory of esports”.
Nielsen Sports, the global division of Nielsen, is an independent provider of analytics and consulting in the areas of fan research, sports marketing, and sponsorship. Nielsen has previously launched a global online platform, Fan Insights, where copyright holders, brand sponsors and organizers of sports events will be able to get comprehensive information about the audience of various sports around the world: their interests, brand attitudes, media consumption and buying habits.
ESforce Holding is one of the biggest esports organizations in the world and the leader of the Russian esports. The holding company unites all esports business key areas: from its own professional esports club to organization of international tournaments, and from content creation and broadcasting to advertising and infrastructure projects.
ESforce Holding’s business include:
● Virtus.pro, the most renowned and popular esports club in Russia;
● RuHub Studio, the leading Russian-speaking esports broadcasting studio;
● Cybersport.ru, the main esports media in CIS;
● EPICENTER, the largest esports tournament series in CIS;
● Yota Arena, esports-entertainment venue.
ESforce’s resources cover more than 90% of the esports audience in Russia and CIS, as well as a significant segment of the international audience. A marketing agency — a member of the holding — ensures the synergy of the holding’s business units with the clients and partners in mind.
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eSports
Counter-Strike 2, Dota 2, Fortnite, Fatal Fury: City of Wolves, UFL and More to Headline at the Games of the Future 2025
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Reinforcing the momentum of the latest evolution in gaming, Phygital International (PI), the exclusive rights holder and custodian of the Games of the Future (GOTF), announced the blockbuster titles that will be part of the Games of the Future 2025 in Abu Dhabi, 18-23 December.
Merging the speed and power of traditional sport with the skill and drama of esports, the Games of the Future 2025 will showcase the pinnacle of phygital competition. Athletes and fans will experience a unique format that blends real-world challenges with some of the world’s most iconic video games across 11 disciplines.
Counter-Strike 2 , the legendary tactical shooter, will anchor the Phygital Shooter competition, where players’ precision, strategy, and teamwork will be tested under intense pressure. A global icon of competitive gaming, Counter-Strike 2 will ignite the tournament’s digital stage with its signature intensity and legacy of fast-paced action. Alongside it, Dota 2, the iconic multiplayer online battle arena, will challenge teams in the MOBAPC competition, to demonstrate tactical mastery and resilience showcasing why it remains one of the most enduring and respected esports titles of all time.
The global sensation, Fortnite, with its vast global community and culture-defining impact, will headline the Battle Royale discipline. Its dynamic blend of survival and high-intensity action ensures that Battle Royale will deliver edge-of-the-seat drama, where only one club will be left standing taking the crown. Fatal Fury: City of the Wolves, one of the most storied franchises in fighting game history, will add a different kind of spectacle, combining precision, reflexes, and tactical prowess to determine the ultimate champion during the digital phase of the Phygital Fighting competition.
Alongside these flagship titles, this year’s Phygital Football competition at the Games of the Future, will feature the high-intensity, next-generation football title of UFL. Adding to the excitement, 3on3 Freestyle will headline the Phygital Basketball discipline, bringing its trademark street-style flair and fast-paced play to the tournament. Together, these dynamic disciplines will fuse virtual gameplay with real-world action, as athletes transition seamlessly between digital matches and on-field challenges, delivering a fast-paced showcase of skill, strategy, and teamwork that redefines competition in for a phygital era.
“Having these iconic titles at the Games of the Future 2025 marks a defining moment for both gaming and sport. This is where elite athleticism meets the creativity and energy of competitive gaming to create something truly extraordinary, demonstrating that phygital sport isn’t just the next chapter, it’s the future of global competition,” said Nis Hatt, CEO of Phygital International.
By combining some of the most iconic and globally recognized video games with the energy of live athletic challenges, GOTF 2025 will deliver an unparalleled sporting spectacle. Taking place at the Abu Dhabi National Exhibition Centre (ADNEC) from 18-23 December, the world’s leading phygital sports tournament will unite the world’s top phygital athletes for six days of competition, innovation, and entertainment. Alongside the tournaments, fans can expect immersive VR experiences, cutting-edge sports technology, cultural showcases, and interactive fan zones designed to celebrate the fusion of physical and digital worlds and create an unmissable experience.
The post Counter-Strike 2, Dota 2, Fortnite, Fatal Fury: City of Wolves, UFL and More to Headline at the Games of the Future 2025 appeared first on European Gaming Industry News.
Baltics
DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics
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DATA.BET, a leading sportsbook solution supplier, has signed a content deal with Entain NCE, to strengthen the esports betting offer of their brands (Optibet and Klondaika) across the Baltics and Nordics – with Estonia as a key rollout market.
Through the collaboration, Entain and its portfolio of brands will receive DATA.BET’s premium esports coverage. The package includes a comprehensive Odds Feed, Risk Management, Bet Builder and a suite of engagement Widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), live Video Streaming, Statistical Widgets (team history and game stats) and a Multi Widget that unites all these tools within one screen. The partnership is designed to help Entain brands and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.
With the deal, Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.
“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” said Otto Bonning, Head of Sales at DATA.BET.
“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions,” said Hendrik Ahuna, Director of Sportsbook at Entain NCE.
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eSports
FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025
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Thunderpick, the leading esports betting platform delivering fans cutting-edge tools and experiences, announced that FURIA has emerged victorious at the Thunderpick World Championship 2025 — one of the tournament’s most competitive editions yet, featuring four of the world’s top 10 ranked teams. FURIA takes home the $500,000 first-place prize, with KSCERATO earning his first Grand Final MVP.
FURIA’s steady performance and relentless focus were on full display throughout the tournament, culminating in a Finals victory over Natus Vincere. After NAVI went up two maps to zero, FURIA did what many thought was impossible and completed a dominant reverse sweep with a 13:1 on the decisive map.
Natus Vincere finished second place, earning $150,000. The MongolZ, who won the Thunderpick World Championship last year, finished third after defeating Aurora earlier in the day, receiving $70,000 and $50,000, respectively. Venom, 9z, Imperial and OG all placed fifth through eighth, taking home $20,000 each.
“It is a privilege to congratulate FURIA as the Thunderpick World Champions! This tournament was thrilling, featuring exceptional gameplay. The success of our World Championship is thanks to the incredible teams, streamers, partners, staff, and everyone behind the scenes who made it possible, as well as the passionate fans who make this event so special,” said Kelly Sanders, Head of Strategy at Thunderpick.
This year marks the third consecutive Thunderpick World Championship. Last year, The MongolZ stunned HEROIC to claim their third international title of the season, cementing their status on the global CS2 stage. In 2023, FaZe Clan took the crown after defeating Virtus.pro, with Robin “ropz” Kool earning the MVP title. The TWC 2025 Finals are presented in collaboration with Hotspawn, a leading hub for esports news and analysis.
The post FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025 appeared first on European Gaming Industry News.
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