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ORYX Gaming becomes MerkurXtip’s exclusive aggregator partner in Serbia

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ORYX Gaming, a Bragg Gaming Group company, has expanded its footprint in Serbia after becoming the exclusive content aggregation partner to MerkurXtip.

Through the partnership, MerkurXtip has significantly enhanced its online casino offering and following a successful integration, the Gauselmann-owned operator has access to ORYX Hub which includes 10,000+ games from 100+ renowned suppliers as well as content from ORYX’s exclusive RGS partners GAMOMAT, Kalamba Games, Givme Games, Golden Hero, CandleBets, Peter & Sons and Arcadem.
MerkurXtip is utilising ORYX Hub to launch games from all of ORYX’s RGS partners and a variety of third-party content from suppliers such as Evolution, Pragmatic Play, Greentube, Blueprint and Microgaming.

The operator will also use ORYX’s Data Platform to analyse product performance, perform targeted marketing campaigns and offer player engagement tools, such as free rounds, leaderboards, tournaments and achievements that have proven to significantly increase player retention and player values.

The regulated online gambling market in Serbia has been growing at a rapid pace, with online GGR increasing from €16m in 2016 to €96m in 2019, demonstrating a compound average growth rate of 82 percent. ORYX’s content has been proven very popular with Serbian players following its partnerships with Balkan Bet, Olimp, Meridian Bet, Maxbet, Top Bet, Admiral Bet and Mozzart Bet.

ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 18 major jurisdictions. The supplier was also recently awarded an ISO/IEC 27001 certificate, underlying its commitment to information security.

Matevž Mazij, Managing Director of ORYX Gaming, said: “Taking our products live with yet another operator partner in Serbia is a great testament to the success and popularity of our content in the country.

“We are going from strength to strength in the market and through this deal with MerkurXtip we will further bolster our existence in Serbia and extend the reach of our premium products.”

Nenad Aleksic, Head of IT at MerkurXtip, said: “By partnering with ORYX we are now able to offer our customers a substantial library of top-notch gaming content via a single integration.

“ORYX’s gaming content has gained a strong following in Serbia and beyond and we are thrilled to have added it to our online casino and enhance our offering.”

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Balkan Entertainment and Gaming Exhibition

SYNOT Group Successfully Participated in BEGE 2025

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The SYNOT Group has once again participated in the prestigious Balkan Entertainment and Gaming Exhibition (BEGE), held at the end of November at the Inter Expo Center in Sofia, Bulgaria. The SYNOT exposition offered visitors an attractive showcase – not only thanks to the completely new booth design, but above all due to the wide range of land-based and online products presented in their most advanced versions.

Nearly twenty top-tier gaming machines were displayed at the booth, giving visitors the opportunity to explore a broad lineup of the latest SYNOT cabinets, including this year’s key innovations – the ST2-32 and ST3-27 models. The newly introduced ST3-27 cabinet is equipped with 27″ monitors and delivers excellent performance along with a modern design. Other popular models showcased included the UP2-32, UP1-27 and Eclipse FL-32.

Great attention was also drawn to the multigame link jackpot systems SUPER LINK and MAGIC BALL LINK, presented in their latest versions. The SUPER LINK system was showcased in casino style configuration, accompanied by eight timelessly developed linked titles.

“We are very pleased that the progressive jackpot system SUPER LINK has been nominated in the ‘Jackpot System of the Year 2025’ category at the prestigious BEGE Awards and we look forward to launching this product in Bulgaria soon,” said Stanislav Stanev, International Business Development Director.

A significant part of the presentation was dedicated to the company’s game mixes. Among the main highlights were Firebird Gold and Firebird Platinum, which expand the successful Firebird product line that is currently highly popular across numerous international markets. Both mixes offer dozens of titles combining traditional gaming elements with popular linked and Hold&Win games.

Also attracting strong interest was Gamifire Prime, featuring 36 dynamic and visually captivating titles. This mix offers a wide range of fruit and thematic games, and in addition to classic titles, includes several Hold&Win games enriched with various bonus features that support higher player engagement.

For visitors interested in the Casino Management System, a detailed overview of updates to the SYNNET solution was prepared. The system has already been successfully implemented in its first markets, and expansion into additional territories is expected in the coming months.

Representatives of SYNOT Games and SYNOT Interactive were also available at the booth, presenting their extensive iGaming portfolio. The online section allowed visitors to explore more than 220 original titles, updates to the PEAK retention tool and a comprehensive software platform for operators. The expert team introduced the latest features, integration options and advanced tools focused on increasing player engagement and operational efficiency.

“This year marked the second edition of the BEGE exhibition at which the SYNOT Group presented. We are very pleased with the high level of interest in our products and the positive feedback received from visitors and business partners. We also welcome the new business opportunities that emerged from the many productive meetings held during the exhibition,“ said Roland Andrýsek, SYNOT Group’s Sales Director.

The post SYNOT Group Successfully Participated in BEGE 2025 appeared first on European Gaming Industry News.

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Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025

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Bragg Gaming has won the “Online Platform of the Year” Award at the BEGE Awards 2025.

Bragg’s Player Account Management (PAM) platform for online casino, sports betting and lottery operators is designed to enhance the player journey, with the tools to grow numbers, maximise revenue, boost engagement, all while putting the player first.

What makes the Bragg PAM stand out? Here’s just a few highlights:

• Next-Generation Automation

• Predictive Insights

• Stability

• Fully Personalised Experiences

“We’re grateful to BEGE and the judging panel for recognising our work and celebrating the progress we’re making across the industry. And a huge thank you to our team and partners for helping us deliver a platform that truly understands the player,” the Company said.

The post Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025 appeared first on European Gaming Industry News.

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Balkans

EGT Digital Receives Industry Impact Award at BEGE Awards 2025

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EGT Digital is proud to announce that the company has been honored with the Industry Impact Award at the BEGE Awards 2025. This special recognition celebrates our strategic influence, long-term vision, and contribution to the advancement of digital gaming technologies.

The award acknowledges EGT Digital’s commitment to innovation, the development of next-generation iGaming solutions, and our continuous efforts to shape the future of the industry.

This milestone reaffirms our position as a driving force in digital gaming and motivates us to continue delivering high-performance products, meaningful partnerships, and cutting-edge experiences to operators and players worldwide.

The post EGT Digital Receives Industry Impact Award at BEGE Awards 2025 appeared first on European Gaming Industry News.

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