Balkans
ORYX Gaming becomes MerkurXtip’s exclusive aggregator partner in Serbia
ORYX Gaming, a Bragg Gaming Group company, has expanded its footprint in Serbia after becoming the exclusive content aggregation partner to MerkurXtip.
Through the partnership, MerkurXtip has significantly enhanced its online casino offering and following a successful integration, the Gauselmann-owned operator has access to ORYX Hub which includes 10,000+ games from 100+ renowned suppliers as well as content from ORYX’s exclusive RGS partners GAMOMAT, Kalamba Games, Givme Games, Golden Hero, CandleBets, Peter & Sons and Arcadem.
MerkurXtip is utilising ORYX Hub to launch games from all of ORYX’s RGS partners and a variety of third-party content from suppliers such as Evolution, Pragmatic Play, Greentube, Blueprint and Microgaming.
The operator will also use ORYX’s Data Platform to analyse product performance, perform targeted marketing campaigns and offer player engagement tools, such as free rounds, leaderboards, tournaments and achievements that have proven to significantly increase player retention and player values.
The regulated online gambling market in Serbia has been growing at a rapid pace, with online GGR increasing from €16m in 2016 to €96m in 2019, demonstrating a compound average growth rate of 82 percent. ORYX’s content has been proven very popular with Serbian players following its partnerships with Balkan Bet, Olimp, Meridian Bet, Maxbet, Top Bet, Admiral Bet and Mozzart Bet.
ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 18 major jurisdictions. The supplier was also recently awarded an ISO/IEC 27001 certificate, underlying its commitment to information security.
Matevž Mazij, Managing Director of ORYX Gaming, said: “Taking our products live with yet another operator partner in Serbia is a great testament to the success and popularity of our content in the country.
“We are going from strength to strength in the market and through this deal with MerkurXtip we will further bolster our existence in Serbia and extend the reach of our premium products.”
Nenad Aleksic, Head of IT at MerkurXtip, said: “By partnering with ORYX we are now able to offer our customers a substantial library of top-notch gaming content via a single integration.
“ORYX’s gaming content has gained a strong following in Serbia and beyond and we are thrilled to have added it to our online casino and enhance our offering.”
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Balkans
CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers
CT Interactive has appointed Vasil Parvanov as Team Lead, Commercial Managers. In this role, he will be responsible for managing the commercial team and supporting the company’s growth through strategic partnerships and data-driven decision-making.
With a strong background Vasil brings his extensive experience to the CT Interactive team. His expertise includes developing CRM and customer segmentation strategies, designing onboarding and engagement journeys, and implementing cross-selling and upselling initiatives that improve retention, customer loyalty and long-term value.
This promotion reflects CT Interactive’s commitment to nurturing internal talent and ensuring that partners continue to work with an experienced, and growth-oriented commercial leadership team. In his new role, Vasil is expected to play a key part in strengthening CT Interactive’s commercial performance and driving sustainable growth.
The post CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Balkan Entertainment and Gaming Exhibition
SYNOT Group Successfully Participated in BEGE 2025
Reading Time: 2 minutes
The SYNOT Group has once again participated in the prestigious Balkan Entertainment and Gaming Exhibition (BEGE), held at the end of November at the Inter Expo Center in Sofia, Bulgaria. The SYNOT exposition offered visitors an attractive showcase – not only thanks to the completely new booth design, but above all due to the wide range of land-based and online products presented in their most advanced versions.
Nearly twenty top-tier gaming machines were displayed at the booth, giving visitors the opportunity to explore a broad lineup of the latest SYNOT cabinets, including this year’s key innovations – the ST2-32 and ST3-27 models. The newly introduced ST3-27 cabinet is equipped with 27″ monitors and delivers excellent performance along with a modern design. Other popular models showcased included the UP2-32, UP1-27 and Eclipse FL-32.
Great attention was also drawn to the multigame link jackpot systems SUPER LINK and MAGIC BALL LINK, presented in their latest versions. The SUPER LINK system was showcased in casino style configuration, accompanied by eight timelessly developed linked titles.
“We are very pleased that the progressive jackpot system SUPER LINK has been nominated in the ‘Jackpot System of the Year 2025’ category at the prestigious BEGE Awards and we look forward to launching this product in Bulgaria soon,” said Stanislav Stanev, International Business Development Director.
A significant part of the presentation was dedicated to the company’s game mixes. Among the main highlights were Firebird Gold and Firebird Platinum, which expand the successful Firebird product line that is currently highly popular across numerous international markets. Both mixes offer dozens of titles combining traditional gaming elements with popular linked and Hold&Win games.
Also attracting strong interest was Gamifire Prime, featuring 36 dynamic and visually captivating titles. This mix offers a wide range of fruit and thematic games, and in addition to classic titles, includes several Hold&Win games enriched with various bonus features that support higher player engagement.
For visitors interested in the Casino Management System, a detailed overview of updates to the SYNNET solution was prepared. The system has already been successfully implemented in its first markets, and expansion into additional territories is expected in the coming months.
Representatives of SYNOT Games and SYNOT Interactive were also available at the booth, presenting their extensive iGaming portfolio. The online section allowed visitors to explore more than 220 original titles, updates to the PEAK retention tool and a comprehensive software platform for operators. The expert team introduced the latest features, integration options and advanced tools focused on increasing player engagement and operational efficiency.
“This year marked the second edition of the BEGE exhibition at which the SYNOT Group presented. We are very pleased with the high level of interest in our products and the positive feedback received from visitors and business partners. We also welcome the new business opportunities that emerged from the many productive meetings held during the exhibition,“ said Roland Andrýsek, SYNOT Group’s Sales Director.
The post SYNOT Group Successfully Participated in BEGE 2025 appeared first on European Gaming Industry News.
Balkans
Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025
Reading Time: < 1 minute
Bragg Gaming has won the “Online Platform of the Year” Award at the BEGE Awards 2025.
Bragg’s Player Account Management (PAM) platform for online casino, sports betting and lottery operators is designed to enhance the player journey, with the tools to grow numbers, maximise revenue, boost engagement, all while putting the player first.
What makes the Bragg PAM stand out? Here’s just a few highlights:
• Next-Generation Automation
• Predictive Insights
• Stability
• Fully Personalised Experiences
“We’re grateful to BEGE and the judging panel for recognising our work and celebrating the progress we’re making across the industry. And a huge thank you to our team and partners for helping us deliver a platform that truly understands the player,” the Company said.
The post Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025 appeared first on European Gaming Industry News.
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