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Full House: 1X2 Network completes Sun Gaming integration
Developer’s full suite of slots now available at popular bingo and casino sites which will also launch a Branded MegawaysTM slot
Players at SunBingo.co.uk, thesunvegas.co.uk and fabulousbingo.co.uk will now be able to access content from 1X2 Network and its 1X2gaming and Iron Dog Studio subsidiaries after the operator and the popular game developer joined forces.
The partnership means that players at the UK facing brands will be able to access chart-topping slots such as Pirate Kingdom MegawaysTM, Battle MaidensTM, Megaways JackTM and 1 Million Megaways BCTM, as well as long-standing player favourites such as Rainbow WildsTM and Blood QueenTM.
The deal also includes a Branded MegawaysTM slot based on the Sun, that will allow the operator to quickly and cost-effectively launch a bespoke MegawaysTM title that captures its brand identity for instant player recognition and engagement.
1X2 Network launched the concept back in August last year and, due to the popularity and success of Branded MegawaysTM with more than 50 having launched their own game to date, was awarded the prestigious title of Game of the Year at the EGR Operator Awards 2020.
The addition of 1X2 Network’s full suite of slots, as well as the launch of a Branded MegawaysTM game, strengthens the quality of the operators content offering and allows them to provide more variety than ever before.
The integration was carried out via Playtech and its powerful POP Platform after 1X2 Network partnered with the supplier giant last year.
Rory Kimber, Head of Account Management at 1X2 Network, said: “Sun Bingo, Fabulousbingo and Sunvegas are hugely popular brands among UK players and we are delighted to see our full suite of games line up alongside those from other big-name developers in the operator’s impressive portfolio.”
“That the agreement also includes a Branded MegawaysTM slot, further proof that this concept is a big hit with operators, allowing them to engage players with a unique MegawaysTM game that captures their brand identity and value.”
Claire Turnbull, Casino Manager at Sun Gaming said: “We are thrilled to have partnered with 1X2 Network and are excited to offer Sun Gaming customers the provider’s cutting-edge content so that we can continue to deliver a superior experience to our players.”
“This is a great start to 2021 and we look forward to working closely with the 1X2 Network team over the coming months as we continue to add new titles from 1X2gaming and Iron Dog Studio.”
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With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI, a global iGaming platform provider, will present its full ecosystem at Stand N150 during SiGMA South America 2026, taking place from April 7–9 in São Paulo, Brazil.
With South America rapidly emerging as one of the most dynamic iGaming regions, BetConstruct AI is positioning itself as a key partner for operators looking to scale efficiently and competitively. The company delivers a vast offering, including over 140,000 pre-match events, 90,000+ live matches monthly, and 45,000+ casino games from 350+ providers.
One Platform, Multiple Growth Drivers
Visitors to Stand N150 will experience live demos across six core solution areas:
Acquisition, Content & Entertainment
A comprehensive offering spanning sportsbook, casino aggregation, affiliate marketing through Affigates, and six flexible front-end solutions, including crypto-ready platforms.
Payments & Licensing
With 500+ payment integrations and a fully managed licensing service, BetConstruct AI enables operators to enter regulated South American markets with confidence and compliance.
Retention & CRM
AI-powered CRM tools predict churn up to 14 days in advance, identify high-value players early, and automate personalized engagement across multiple channels. A game recommendation engine further enhances player activity and revenue potential.
Risk Management
The Umbrella AI system combines sportsbook and casino risk, AML, and responsible gaming into a unified solution. Advanced tools detect fraudulent behavior early and forecast negative-value players well in advance.
Operational Services
End-to-end support includes licensing, digital marketing, CRM management, trading, risk control, and infrastructure protection.
BetConstruct AI Poker
A flexible B2B poker network offering turnkey, white-label, or API integration, supported by strong liquidity, built-in security, and Web3-ready infrastructure.
World Cup-Focused Engagement Tools
To help operators maximize opportunities around the 2026 World Cup, BetConstruct AI is introducing two zero-cost promotional solutions:
Powerfull (Pre-Tournament Campaign)
A challenge-based campaign running before kickoff, rewarding players with Free Bets that accumulate and activate during the tournament—driving engagement, reactivation, and cross-product activity.
Bet on League (In-Tournament Hub)
A fully integrated World Cup hub featuring standings, schedules, and interactive tools that convert fan engagement into betting activity. It includes AI-powered bet suggestions and requires no additional development or fees.
Beyond the Expo
In addition to the exhibition, BetConstruct AI will host an exclusive Harmony ChoiceMe event on April 7 at Tetto Lounge in São Paulo, offering industry leaders a premium networking environment.
As the South American market accelerates, BetConstruct AI invites operators to visit Stand N150 to explore how its platform, tools, and expertise can drive the next phase of growth.
The post BetConstruct AI Showcases Full Platform at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Americas iGaming & Sports Betting News.
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