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SKS365 launches the new Planetwin365 slogan: Sport. Live. Play.

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Ogilvy agency, which had already created the Planetwin365 brand identity, developed a new slogan that represents the mission and the vision of the iconic sports betting brand

New year, new slogan for one of the leading operators of the betting & gaming industry. SKS365 is continuing its path of renewal and is revolutionizing its brand identity for Planetwin365 by launching the new brand slogan: Sport. Live. Play.

“We want to get even closer to sports fans and to our audience, focusing on their passion for sport, the emotions of being a supporter as well their desire for constant entertainment! Equally, important to us is the focus on the community aspect and continuous interactions between our customers and our brand – commented Alexander Martin, CEO of SKS365 – All our 1000 shops and our online offering are places to come together and to enjoy the games. We built on these elements in our call for the new Planetwin365 slogan to have a message that represents the heart of our philosophy and identity, based on people, trust, transparency, reliability and on innovation. This concept is perfectly expressed in Ogilvy’s creative proposal: direct, immediate, complete and original. Sport. Live. Play. is the perfect synthesis of our mission, it identifies us as entertainers and ’emotion makers’, evoking the image of an immense arena in which passions, the desire to challenge and the love for sport become part of a unique gaming experience for our customers.”

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“The payoff is always an important element for the communication of the brand identity and the company vision – said Marco Geranzani, Creative Director of Ogilvy – Designing the new Planetwin365 slogan in such a happy way is not only a sign of our sensitivity, but also a proof of the customer’s clarity and accuracy in the transmission of its values and its philosophy. In short, an example of a successful dialogue.”

The new slogan will be at the centre of all internal and external communication activities, of all upcoming campaigns and will be integrated in our retail network. Its inner dynamism allows to use it in several ways including both the business and the corporate image.

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Fast Track Achieves SOC 2 Accreditation

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Reinforcing Its Commitment to Data Security and Customer Trust

Fast Track, the leading CRM platform built specifically for the iGaming industry, is pleased to announce the achievement of the SOC 2 accreditation, further cementing its commitment to data security, operational excellence and customer trust.

SOC 2 (System and Organisation Controls 2) is an internationally recognised standard for the management and protection of customer data. This accreditation demonstrates Fast Track’s commitment to maintaining the highest levels of security, availability and confidentiality of partners’ information.

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“This accreditation marks a significant milestone in Fast Track’s journey,” said Simon Lidzén, co-founder and CEO of Fast Track. “As we continue to grow and innovate, ensuring the security and integrity of our partners’ data remains a top priority. Achieving SOC 2 certification validates the robust controls and processes we have in place, and assures our customers that their data is in safe hands”.

The SOC 2 accreditation process involved a rigorous evaluation of Fast Track’s systems and controls, ensuring that they met stringent criteria across multiple trust principles, including security, availability, processing integrity, confidentiality and privacy.

This achievement isn’t just about compliance, it’s about trust. Fast Track’s partners can be confident that their data is protected by best-in-class security measures.

Fast Track CRM is designed to help iGaming operators orchestrate all their communications and rewards from a single place, using real-time data and powered by AI to deliver personalised, one-to-one experiences at scale. The SOC 2 accreditation demonstrates to partners that Fast Track’s solutions are strong, secure and reliable.

The post Fast Track Achieves SOC 2 Accreditation appeared first on European Gaming Industry News.

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EveryMatrix Press Releases

EveryMatrix promotes Mihnea Dobre to Chief Technology Officer

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EveryMatrix has appointed Mihnea Dobre as its new Group Chief Technology Officer.

With his extensive experience and expertise Mihnea will spearhead the company’s technology strategy and operations, based in Bucharest.

Previously EveryMatrix’s Head of IT Governance, Mihnea has been a pivotal figure within the leadership team.

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He has been part of EveryMatrix for almost a decade, joining the company as Head of Incident Management with a team of just four. One year after joining, he formed the Technical Support and IT Governance teams, significantly improving the release management and change management processes.

In his new position, he will lead EveryMatrix’ technical development, provide technical direction and support the company’s business unit CTOs in achieving their objectives.

Ebbe Groes, CEO of EveryMatrix, said: “Working alongside Mihnea for the past eight years has been a pleasure from day one. His appointment as Group CTO is a logical progression, as the company thrives amidst exponential growth, boasting a workforce of more than 1,000 employees.

“His expertise will ensure the seamless management of operations, crucial in upholding the high service standards our customers demand.”

Mihnea Dobre, Group CTO, EveryMatrix, said: “Stepping into the role of CTO has me buzzing with excitement. This is not about the job title; it’s about diving into a world where tech meets real change.

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“Taking on this role was a no-brainer – I jumped at the chance to make a difference with creativity and fresh thinking and am genuinely thankful for the trust given to me. I can’t wait to roll up my sleeves with the team, crafting the future one step at a time.”

The post EveryMatrix promotes Mihnea Dobre to Chief Technology Officer appeared first on European Gaming Industry News.

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New Brazil Regulation Will Open Up Multibillion-dollar Betting & Gaming Market

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Today’s new online gambling regulation in Brazil could lead to a market worth US$4.9 billion in annual revenue, according to a report by Vixio.

After many years of anticipation, Brazil’s Ministry of Finance today published an ordinance that will allow operators to apply for licences to offer sports betting and online gaming in a country of 200m+ people.

This could make Brazil the largest regulated online gambling jurisdiction globally, surpassing markets like Australia, France and New Jersey.

James Kilsby, and Chief Analyst for Vixio GamblingCompliance, said: “Today’s ordinance confirms that Brazil is set to complete its transition into a fully regulated market for online gambling over the course of the second half of 2024, with initial licences and new legal prohibitions becoming effective right at the start of next year.

“Operators will have to decide quickly whether and how to proceed, however, as only those who apply within 90 days seem assured of receiving their licence, if their applications are successful, before the market is launched. The industry will also be hoping for additional clarity from the regulator within this initial application period, with critical policy questions regarding local investment partners, permissible forms of online gaming and the scope of a prohibition on bonuses among several issues that are yet to be fully resolved.”

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