Canada
PlayIllinois.com: Sportsbooks hit $450 million for first time
Illinois online and retail sportsbooks collected more than $450 million in wagers in November, setting a fresh record for monthly handle to place fourth among legal sports betting markets in the U.S. It’s a remarkable ascent for a fledgling market that has become the fourth state in history to enjoy a month with more than $450 million in bets, according to PlayIllinois, which offers news and analysis of the state’s gaming industry.
“Illinois’ success is more than just a large population fueling impressive numbers that dwarf smaller states,” said Jessica Welman, analyst for PlayIllinois.com. “Illinois is rivaling markets such as Pennsylvania that are far more mature and just as large, and it’s doing it because the top online sportsbooks in the country are investing heavily in the market and Illinois bettors are responding with an unprecedented fervor.”
Illinois bettors placed a record $451 million in wagers in November, according to “approximate” data released Wednesday by the Illinois Gaming Board. That is up nearly 4% from $434.6 million in October. Only New Jersey ($931.6 million) and Nevada ($609.4 million) — the two oldest legal sports betting markets in the U.S. — and Pennsylvania ($491.9 million) generated more in bets during November 2020.
November’s bets produced $41 million in adjusted gross revenue for the operators, down slightly from the state record $42.2 million in revenue generated in October. Those gains yielded $6 million in state taxes.
Despite a relative leveling from October to November, Illinois’ ascent remains unprecedented. New Jersey did not surpass $450 million in monthly handle until its 17th month after launch. It took Pennsylvania even longer, reaching the mark with $462.8 million in September 2020, 23 months after launch.
Aside from the suspension of the state’s in-person registration requirements, much of what has fueled the market is interest in regional sports, particularly the Chicago Bears and Notre Dame. But the Bears went 0-4 in the month, and without baseball and the NBA Finals, November offered less to bet on than in October. In addition, retail sportsbooks were shuttered in mid-November because of Covid-related restrictions.
That did not slow bettors, though, as the Illinois market showed resilience in the face of obstacles.
“At this point, it makes sense to adjust our expectations up for the market,” said Joe Boozell, analyst for PlayIllinois.com. “The retail market was shut down in November, and this was the first month since the market really heated up in July that the sports schedule was slower than the month before, and yet sportsbooks still made gains. Such resilience shows that Illinois is maturing more quickly than anyone imagined.”
With retail sportsbooks shuttered for the second half of the month, online sports betting accounted for the vast majority of all bets. Specific operator data was not immediately released.
With only five online operators, Illinois is still home to a relatively short roster of sportsbooks. But Penn National’s Barstool-branded app, BetMGM, and Unibet are among those that are expected to launch in Illinois in the coming months, which should give the state a boost.
“Remarkably, Illinois has done all this with just a handful of operators and without some of the best-known brands in the industry,” Boozell said. “The gains will continue to attract operators, and could have Illinois poised to challenge even the largest market in the U.S., so long as the state’s in-person registration requirement remains suspended.”
For more information and analysis on regulated sports betting in Illinois, visit PlayIllinois.com/news.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayIndiana.com, PlayIllinois.com, PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliation to any casino — commercial, tribal, online, or otherwise.
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Canada
CasinoCanada enters partnership with Beef Casino
CasinoCanada has partnered with Beef Casino, an online gaming platform operated by Royal Partners. The partnership will enhance Beef Casino’s brand visibility in Canada through editorial coverage and targeted digital promotion.
CasinoCanada will produce in-depth reviews, analytical comparisons, and SEO-focused content for Canadian audiences and also generate SEO-based traffic to Beef Casino. This content will offer players accurate, transparent insights into Beef Casino’s offerings and support its regional growth.
CasinoCanada is an online casino information portal run by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “Our cooperation with Beef Casino reflects our strategy of working with established operators that prioritize compliance, security, and user experience. Backed by Royal Partners’ extensive portfolio and operational expertise, Beef Casino brings strong value to the Canadian market. Through CasinoCanada.com, we aim to deliver clear, research-based content and sustainable traffic growth, building a partnership grounded in consistency and measurable results.”
Beef Casino operates under a licence from the Curaçao Gaming Authority. Managed by Royal Partners, one of the leading direct advertisers in the gambling sector, the brand benefits from a network of 17 proprietary products and over 1 million active users worldwide, according to the Royal Partners website.
The platform features thousands of premium gaming titles, including popular slots and a comprehensive Live Casino experience. Beef Casino uses advanced encryption technologies and operates under a trusted international licence to protect personal and financial data. 24/7 support is available via Live Chat, email, and hotline.
Lena Patrubeika, Head of EU-department at Royal Partners, stated: “The collaboration between Beef Casino, managed by Royal Partners, and CasinoCanada.com is built on a professional and disciplined approach. We find their team to be responsive to our brand’s requirements and consistent in their communication. The primary benefit of this partnership is the transparency they maintain throughout the workflow. Looking ahead, we aim to maintain this steady cooperation and continue fulfilling our mutual objectives.”
The agreement highlights both parties’ commitment to transparency, operational efficiency, and long-term growth in the competitive Canadian iGaming market.
The post CasinoCanada enters partnership with Beef Casino appeared first on Americas iGaming & Sports Betting News.
Adjusted EBITDA
Bragg Gaming Announces Select Preliminary Unaudited Fourth Quarter and Full Year 2025 Financial Results, and Issues Full Year 2026 Guidance
Bragg Gaming Group has announced that its preliminary unaudited financial results for the year ended December 31, 2025 are expected to come within its previously issued guidance ranges for both revenue and Adjusted EBITDA.
The Company anticipates the fourth quarter and full year 2025 financial results to include the following highlights:
Fourth quarter 2025 revenues to be approximately EUR 27.7 million, an increase of 1.8% from EUR 27.2 million in the fourth quarter of 2024, and Adjusted EBITDA to be approximately EUR 6 million (representing an Adjusted EBITDA Margin2 of approximately 16.6%), compared to EUR 4.7 million (representing an Adjusted EBITDA Margin of approximately 17.2%) in the fourth quarter of 2024. High-margin proprietary content revenue grew by 70% in Q4-2025 over Q4-2024, primarily driven by growth in the US.
Full year 2025 revenues to be approximately EUR 106.1 million, an increase of 4.0% from EUR 102.0 million in 2024, and Adjusted EBITDA to be approximately EUR 16.6 million (representing an Adjusted EBITDA Margin of approximately 15.6%), compared to EUR 15.8 million (representing an Adjusted EBITDA Margin of approximately 15.5%) in 2024. The Company notes that, excluding the Netherlands given its challenging regulatory environment, expected 2025 revenues would represent an 18% increase from 2024, driven by the Company’s performance in Brazil and the US.
These figures are preliminary and unaudited, and actual revenues, Adjusted EBITDA, and Adjusted EBITDA margin may differ.
Bragg is providing this information at this time because of planned investment community meetings to be held ahead of the release of its fourth and full year 2025 financial results and conference call in March 2026.
Anticipated Financial Highlights for 2026
Revenue Guidance: Revenue for the year ended December 31, 2026 is expected to be in the range of EUR 97.0 million to EUR 104.5 million, despite Bragg anticipating that it will have to continue navigating increasingly complex regulatory compliance requirements and recent tax changes in the Netherlands and other regions in which the Company operates.
Adjusted EBITDA Guidance: Adjusted EBITDA for the year ended December 31, 2026 is forecasted to be in the range of EUR 16.0 million to EUR 19.0 million (representing an Adjusted EBITDA Margin of approximately 16.0% to 18.0%), supported by factors which include a continuing shift toward higher-margin product offerings and the structural cost savings expected from Bragg’s recently announced initiative to utilize artificial intelligence (AI) to drive cost efficiencies and improve operational excellence.
Matevž Mazij, Chief Executive Officer for Bragg, said: “Based on the preliminary results, we delivered another record year in 2025, as demonstrated by increased revenue and higher Adjusted EBITDA. Now in 2026, we remain confident in our ability to successfully navigate evolving international regulatory and taxation developments, continue to increase our overall content market share in Brazil and the United States, aggressively pursue emerging alternative markets, such as Historical and Live Racing and Prediction Markets, and move into new jurisdictions that offer opportunities for higher margin content business. At the same time, we plan on thoughtfully harnessing the power of the Bragg AI Brain to reduce our overall cost structure, drive EBITDA growth, and move toward sustained net profitability. We look forward to updating investors as we progress.”
The post Bragg Gaming Announces Select Preliminary Unaudited Fourth Quarter and Full Year 2025 Financial Results, and Issues Full Year 2026 Guidance appeared first on Americas iGaming & Sports Betting News.
Betty Casino
Betty Casino Announces Partnerships with Toronto FC and Toronto Argonauts
Betty Casino has announced new sports partnerships with Toronto FC and the Toronto Argonauts, creating more opportunities for game-day fun in Ontario. These collaborations will bring new in-game interactive fan experiences, concourse activations and chances to win prizes.
As an official online casino partner, Betty will activate across key touchpoints throughout the season, including in-venue presence and fan-focused moments online. The Toronto FC partnership launched on February 21 with the start of the MLS season, while the Toronto Argonauts partnership begins May 23 with a pre-season game in Hamilton.
Betty’s partnerships bring Toronto together through moments of exhilaration. From matchday excitement at BMO Field to online celebrations, the game-day experience will extend beyond the final whistle.
“For fans, this partnership means more ways to engage with the teams they love and trust. We’re creating experiences that are exciting, rooted in the city, and most importantly, fun,” said Dikla Revach, Chief Growth Officer at Betty.
Betty’s growing lineup of Toronto sports collaborations highlights its commitment to responsible, entertaining, and community-driven experiences for Ontario players. Fans can follow Betty’s channels for updates, announcements, and chances to win throughout the season.
Throughout the partnership, responsible gaming practices will be prioritized in all programming. Engagement strategies will adhere to Ontario’s iGaming regulatory standards and emphasize safe, age-appropriate fan interactions.
The post Betty Casino Announces Partnerships with Toronto FC and Toronto Argonauts appeared first on Americas iGaming & Sports Betting News.
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