Connect with us

Latest News

SKS365 Partners With Optimove to Ace Realtime CRM Marketing

Published

on

Reading Time: 2 minutes

 

Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.

SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.

SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:

– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.

– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.

– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.

– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.

“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”

“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”

Powered by WPeMatico

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading
Advertisement

Latest News

Movers and Shakers: Slots Temple – The Company Advocating for RTP Transparency

Published

on

movers-and-shakers:-slots-temple-–-the-company-advocating-for-rtp-transparency
Reading Time: 2 minutes

While the online gambling landscape continues to strive for greater player protection and transparency, one area that deserves more attention is the transparency of return-to-player (RTP) rates. At Slots Temple, we are committed to enhancing player trust and providing a fair gaming environment, and we see RTP transparency as a crucial part of that commitment.

By focusing on treating players fairly and offering them the best possible experience, we can foster lasting loyalty that goes beyond fleeting bonuses. This guides our approach to RTP, and we’re actively working to ensure our actions match this, as we have demonstrated with our commitment to always offering the highest available RTP version of a game.

 

Slot Players, First and Foremost

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

For some, the idea of consistently offering the highest RTPs is not a top priority. For us at Slots Temple, it’s a fundamental principle. As a licensed online casino, we understand that providing value and the best experience to our players is the most sustainable path forward. Prior to becoming a licensed online casino, we operated exclusively as an affiliate website, a role that honed our understanding of what players value from their online casino experience.

Our experiences have taught us that you don’t need to overcomplicate anything; all that most players want is clear information about the games they choose, and an honest and transparent casino they can depend on.

Many online casinos choose to offer a low RTP version of their games. This means that the 96.5% RTP version of Gates of Olympus you love at one casino might not be available at another, and you could end up playing the 94.5% version without realising.

 

A Simple Mission 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Our aim is simple: we want players to be fully aware of the odds they are facing and be empowered to choose games that align with their expectations. So, what are we doing about it?

Firstly, we have made a public commitment to always offering our players the highest RTP version of every game available. This isn’t just a promise; it’s a core operational principle. We also benefit from an engaged community of online players who are quick to provide feedback, helping us maintain this commitment. We actively welcome and value this level of player engagement as a crucial part of our process.

On a broader level, we are actively raising awareness about the importance of RTP transparency within the industry. This includes engaging with industry press and educating players on the issue, championing a more transparent future for online slots.

 

A Promising Future 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

As operators, we often emphasise the importance of providing players with the best possible experience, but this area is one that many overlook. While offering lower RTP games might increase profits in the short term, it is a sure-fire way not to keep players around when they realise there are better odds elsewhere.

Our not-so-distant relative, the sports betting industry, sees operators proudly advertising that they offer low odds to punters. They understand that customers want value, and by providing it to them, they will return. This goes both ways, too, with sports bettors often quick to criticise bookmakers who offer poor odds.

We hope to see a future in the online casino world where this applies as well. We will continue to promote our high RTP offerings and fulfil our commitment to our players, and we would love to see other operators do the same.

The post Movers and Shakers: Slots Temple – The Company Advocating for RTP Transparency appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Latest News

In-demand provider to take the hotly anticipated show by storm with its battle-tested iGaming ecosystem

Published

on

in-demand-provider-to-take-the-hotly-anticipated-show-by-storm-with-its-battle-tested-igaming-ecosystem
Reading Time: 2 minutes

 

VeliTech is proud to announce its return to the SBC Summit Lisbon 2025, taking place from 16-18 September at Feira Internacional de Lisboa.

Building on last year’s momentum and following a year of significant growth and product milestones, the company is ready to demonstrate its battle-tested iGaming ecosystem for emerging markets.

Taking centre stage is VeliGames, an aggregation powerhouse by VeliTech, now supported by a newly launched dedicated website. Far more than a content library, VeliGames brings together scale, flexibility and engagement tools in one platform. The team is ready to demonstrate its full potential at stand A550, showing how it drives success for iGaming brands worldwide.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Giorgi Aleksidze, CEO at VeliTech, said: “Returning to SBC Lisbon for the second year running, we’re showcasing the depth of our battle-tested iGaming ecosystem in action. VeliGames is more than a content pipeline — it’s a complete growth engine for operators. And when combined with our other products, operators get everything they need to build, launch and scale a successful iGaming business.”

This year’s comeback to SBC Lisbon is marked by extra recognition, as the company is shortlisted in two SBC Awards 2025 categories: Multi-channel Supplier and Aggregator of the Year.

As part of the official agenda, Irakli Kakhidze, Director of Turnkey at VeliTech, will join the panel discussion “A Continent on the Move: Sportsbook Technology in Africa” on 16 September (13:40–14:20, Stage 2: Emerging Markets, Africa).

The session will explore opportunities, infrastructure challenges and the innovation shaping Africa’s sportsbook sector, drawing on the VeliTech experience supporting operators as they expand into new markets.

“Sports betting in Africa follows its own path, driven by cultural fit and player behaviour. Success here requires agility and deep local understanding, not one-size-fits-all solutions,” added Irakli Kakhidze, Director of Turnkey at VeliTech.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

For more information, please visit the SBC Summit Lisbon 2025 Event Page or contact the team at [email protected].

The post In-demand provider to take the hotly anticipated show by storm with its battle-tested iGaming ecosystem appeared first on European Gaming Industry News.

Continue Reading

Casino Salem

Churchill Downs Incorporated Completes Acquisition of a Majority of Casino Salem Project in New Hampshire

Published

on

churchill-downs-incorporated-completes-acquisition-of-a-majority-of-casino-salem-project-in-new-hampshire

Churchill Downs Incorporated (Nasdaq: CHDN) (the “Company”) announced today that the Company has completed its previously announced purchase of a majority of the outstanding interests of a Salem, New Hampshire joint venture (“Casino Salem”) with the right to develop a charitable gaming, entertainment and dining venue.

The initial phase of Casino Salem opened on July 9th. CDI will finalize plans and commence construction of the future phases of the project, including a rebranding of the venue, an expansion of the gaming floor, and several food and beverage concepts.

The acquisition was funded with the Company’s existing credit facility. Closing of the transaction was subject to usual and customary closing conditions, including receipt of approval by the New Hampshire Lottery Commission.

The post Churchill Downs Incorporated Completes Acquisition of a Majority of Casino Salem Project in New Hampshire appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania