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SKS365 Partners With Optimove to Ace Realtime CRM Marketing
Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.
SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.
SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.
Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:
– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.
– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.
– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.
– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.
In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.
“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”
“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”
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Alibaba’s Cave of Fortune
PG Soft welcomes players into Alibaba’s Cave of Fortune
Reading Time: 2 minutes
PG Soft, a world-class digital mobile games company, is inviting players into Alibaba’s Cave of Fortune in the hope of discovering magical treasures.
Alibaba’s Cave of Fortune is a 5-reel, 3-row classic slot game that shines with a superb Bonus Feature and Coin symbols that can be collected by Collector symbols. Set within the fabled cave that radiates with golden promise, this title is brought to life by a captivating soundtrack that oozes mystery and adventure.
A Wild symbol substitutes for all symbols except Coin symbols and Collector symbols, and it can only appear on reels two, three, four, and five.
During the main game, Coin symbols and Collector symbols have the potential to land on any reels. If there is one or more Collector symbols and a minimum of one Coin symbol on the reels, each Coin symbol will show a value between 1x to 10x – and wins are paid for every Collector symbol on the reels.
The Bonus Feature is activated when six or more Coin symbols appear anywhere on the reels, awarding an initial three spins. When four or five Coin symbols hit, they may randomly reveal more Coins to top up the total to six to launch the bonus. Once in the feature, only Collector symbols, Coin symbols, and Mini, Minor, Major, or Grand prize symbols appear.
After every bonus spin, all positions without Coin symbols, Mini symbols, Minor symbols, Major symbols and Grand symbols will spin to reveal either Collector symbols or nothing. If a Collector symbol lands, it collects the values from prize symbols on screen. Coin prizes range from 1x–10x, Mini awards 20x, Minor 50x, Major 500x, and the Grand symbol delivers an impressive 5000x the bet.
PG Soft’s spokesperson commented: “Alibaba’s Cave of Fortune is a jewel in the desert sands, promising treasures beyond belief to those who can find a way through the traps and puzzles. Each spin is a step closer to claiming Alibaba’s legendary fortune.”
The post PG Soft welcomes players into Alibaba’s Cave of Fortune appeared first on European Gaming Industry News.
Åland
Kambi Group plc and Paf sign long-term sportsbook partnership extension
Reading Time: < 1 minute
Latest extension deepens longstanding partnership between Kambi and leading international gaming operator Paf, first established in 2010
Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term extension of its online sports betting partnership with Paf, an international gaming company known for its commitment to responsible gaming and sustainable entertainment.
This latest renewal further deepens the partnership between Paf and Kambi which was first established in 2010 and has seen Paf launch its Kambi-powered sportsbook in several regulated markets including Estonia, Finland, Latvia, Spain and Sweden.
Headquartered and licensed by the local government in Åland, Finland, the operator will continue to leverage Kambi’s Turnkey Sportsbook offering and a curated selection of front-end development services to power its flagship Paf brand, alongside brands such as Speedybet and Golden Bull.
Werner Becher, CEO of Kambi, said: “We are proud to announce this latest contract renewal with Paf, growing Kambi’s relationship with one its longest standing partners. We are enthused to continue working closely with Paf, empowering them with our premium sports betting products and supporting their strategic growth ambitions.”
Christer Fahlstedt, CEO of Paf, said: “Extending our longstanding partnership with Kambi was a natural choice, building on many years of strong and trusted collaboration. We are passionate about continuing to deliver unforgettable sports betting entertainment to our players across Europe, and Kambi’s services will continue to play an important part as we build on this success.”
The post Kambi Group plc and Paf sign long-term sportsbook partnership extension appeared first on European Gaming Industry News.
James Jelliffe Head of Slots at Stakelogic
Stakelogic launches five new Mini Games designed for fast, fun, instant-play
Reading Time: 2 minutes
A new wave of fast-play titles designed for instant entertainment and short-session engagement.
Stakelogic is expanding its portfolio with the release of five new Mini Games, each designed to deliver sharp, satisfying gameplay loops and instant-win excitement. Launching 24 November, the collection blends simple play with high engagement, giving players something compelling to dip in and out of between longer sessions.
Golden Kick is a fast-break penalty shoot-out where instinct meets nerve. Each successful kick increases the payout and moves players up the multiplier bar, with the option to cash out at any time. Missing a shot forfeits the round, turning each decision into a dramatic risk-reward moment. Completing all safe zones on a chosen difficulty tier unlocks a powerful Bonus Multiplier, giving Golden Kick a competitive, tournament-style energy.
Mouse on the Run is a vertical trail game where players chase Yarn Balls while avoiding hidden traps. Different difficulty modes shift the balance between safety and volatility. Collecting Cheese symbols boosts the final multiplier, encouraging players to push their luck just one step further. Charming visuals and clear progression cues make this a warm, character-driven take on instant win play.
Gold Pick Legend is a minefield-style grid game where gold nuggets mean reward and dynamite ends the round. Players choose the grid size and number of hidden explosives, directly shaping the level of risk and the size of potential multipliers. The option to cash out at any time means tension builds naturally as more tiles are uncovered.
Flip N Win is a stripped-back coin flip game. Players choose the level of risk by moving the slider to increase the potential payout – but the higher the reward, the more daring the odds. Each flip is quick and decisive, with a history tracker showing recent streaks. It’s simple, clean, instant entertainment at its most replayable.
Tiki Tiki Twist is a tropical-themed wheel game which puts players in control of the challenge. By choosing both difficulty and the number of wheel segments, players influence the balance between winning zones and higher multipliers. Land on a winning segment to claim a payout or push for bigger potential with a more volatile setup. This colourful, tap-and-spin experience packs a punch.
James Jelliffe, Head of Slots at Stakelogic, said: “Player behaviour continues to evolve, and Mini Games have become an important part of the entertainment journey. They offer quick engagement, clear outcomes, and the freedom to dip in and out without commitment. This latest collection showcases just how much personality and excitement can be delivered in short-form play. We’re excited to see them live across our operator network.”
The post Stakelogic launches five new Mini Games designed for fast, fun, instant-play appeared first on European Gaming Industry News.
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