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SKS365 Partners With Optimove to Ace Realtime CRM Marketing

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Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.

SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.

SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:

– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.

– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.

– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.

– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.

In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.

“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”

“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”

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2026 Rewards AI Capability, Not AI Talk – HIPTHER Prague Summit Unveils the Next-Era HIPTHER Academy

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HIPTHER Prague Summit proudly introduces the Hands-On HIPTHER Academy and next-gen career advancement. Because 2026 won’t reward AI Talk – It will reward AI Capability.

As the HIPTHER Prague Summit celebrates 10 years of impact across Gaming & Tech, the 2026 edition shifts the spotlight toward what truly defines the next era of professional growth: practical AI capability, personal authority, and reputational strength.

This year, HIPTHER places a powerful new emphasis on the HIPTHER Academy – the summit’s applied learning environment designed to move beyond theory and into real execution professionals can use immediately.

From AI Hype to Real-World Application

The message shaping 2026 is clear:

The future won’t reward those who talk about AI.
It will reward those who know how to use it.

Positioned as the practical layer of the summit, the HIPTHER Academy delivers:

  • 80% hands-on, applied AI workshops
  • Real operational use cases, including vibe coding, compliance automation, AI-driven workflows, and responsible implementation boundaries
  • Immediate, role-ready takeaways professionals can implement the moment they return to work

This applied focus distinctly separates HIPTHER Prague Summit from generic “AI trend” events – emphasizing execution over theory and capability over buzzwords.

Authority, Reputation & the Human Edge

Technical skill alone is no longer enough.

In an AI-accelerated landscape, positioning, leadership presence, and trust define who stands out.
That’s why the HIPTHER Academy integrates human authority and reputational growth alongside AI capability.

Featured workshops include:

  • From Profile to Authority: Positioning Your LinkedIn Presence for TrustMarija Hammond
  • Personality and High-Stakes Conversations in the WorkplaceMaria Loumpourdi
  • How to Build a Company’s ReputationMagdalena Radomska-Trzaska

Together, these sessions shape a new professional equation:

HIPTHER Academy = AI capability + personal authority + reputational strength.

Inside the 10th Anniversary Edition of HIPTHER Prague Summit

Under the theme “Decoding the Future: 10 Years of Impact,” the 2026 summit marks its most ambitious edition yet.

Taking place at OREA Hotel Andels Praha on 24–25 March 2026, the event brings together a global audience across:

iGaming, eSports, Blockchain, AI, Fintech, Compliance, Regulation

Attendees can expect eight dedicated Academy workshops delivering applied knowledge.

HIPTHER’s Co-Founder & Head of Business Zoltan Tündik, stated about this year’s HIPTHER Academy in Prague: “While 2025 was dominated by conversations about AI, 2026 is the year we are witnessing real acceleration. New developments, real projects, and genuinely useful tools being created at unprecedented speed. I recently noticed this while recording a podcast: we no longer say ‘this wasn’t possible a few years ago.’ We now say ‘this wasn’t possible a few months ago.’ That shift in language says everything about the pace of AI-driven innovation.

The market will not reward AI commentary anymore. It will reward AI capability. That’s exactly why the HIPTHER Academy focuses on practical application, giving professionals the ability to execute, not just discuss. In 2026, competitive advantage belongs to those who can apply AI confidently, responsibly, and effectively in real business environments.”

More Academy Highlights

Insightful sessions expanding the Academy’s practical scope include:

  • Branding in the Attention EconomyMarija Hammond, Brand Advisor & Speaker
  • LinkedIn as a Dealflow EngineMarie Zamecnikova, Personal Brand Strategist and Executive Advisor
  • Communications & Growth ExecutionWojciech Trzaska, Chief Communications Officer at SB Software
  • AI-Powered Marketing & PRUliana Korobeynikova, Head of Public Relations at iAffiliate

Alongside AI insights from The Playa, Murmur Intelligence, and further expert-led workshops to be announced.

The Career-Advancement Layer of Prague 2026

With the HIPTHER Academy, the Prague Summit evolves beyond a conference into a career acceleration environment — equipping professionals not just to understand the future, but to operate inside it with confidence, credibility, and authority.

Because in 2026, the real competitive edge isn’t access to AI.
It’s knowing how to apply it — and being trusted when you do.

Join the 10th Anniversary HIPTHER Prague Summit — invest in career-growth and personal authority. See you there!

The post 2026 Rewards AI Capability, Not AI Talk – HIPTHER Prague Summit Unveils the Next-Era HIPTHER Academy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Argentine Basketball

FeedConstruct Secures Exclusive Rights to the Argentine Basketball Ecosystem

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FeedConstruct has reached a major milestone in its Latin American expansion, securing exclusive worldwide streaming and data rights to all games across Argentina’s top basketball leagues, including:

  • Liga Nacional (LNB)

  • Liga Argentina

  • Liga Federal

  • Liga Femenina

  • La Liga Próximo

This deal positions FeedConstruct as the primary global source for Argentine basketball, delivering over 2,400 games per season to partners worldwide.

Liga Nacional (LNB): South America’s Premier Basketball League

The Liga Nacional (LNB) is Argentina’s top-tier league and a recognized talent pipeline to the NBA, producing legends like Manu Ginóbili, Luis Scola, and Facundo Campazzo. Iconic teams such as Atenas de Córdoba, San Lorenzo, and Peñarol make the league a global attraction.

Liga Argentina: High-Stakes Competition and Rising Stars

Argentina’s second division, Liga Argentina, is defined by intense rivalries and promotion battles. Featuring historic clubs like Ferro Carril Oeste and Quilmes, it serves as a proving ground for emerging talent and offers passionate local fanbases.

Leadership Voices on the Deal

Narek Harutyunyan, CEO at FeedConstruct, said:

“Securing the exclusive rights to the Argentine basketball ecosystem is a landmark achievement. By consolidating these rights, we are creating an unparalleled offering for partners, delivering a high-quality experience across one of the world’s most exciting basketball nations.”

Eduardo Tassano, President of the Asociación de Clubes de Básquetbol, added:

“This agreement supports our goal of strengthening transparency, technological standards, and international projection. It adds significant value to the ecosystem and positions Argentine basketball on a global stage of professionalism.”

Liga Federal: Hyper-Local Coverage Across Argentina

The Liga Federal, the country’s largest professional competition with over 100 clubs, represents the heart of Argentine basketball. FeedConstruct’s coverage ensures fans and operators have full access to hyper-local content across every province.

Liga Femenina: Spotlight on Women’s Basketball

The Liga Femenina is Argentina’s premier women’s league, featuring stars like Melisa Gretter and top clubs such as Berazategui and Quimsa. This league is experiencing rapid growth, reflecting the rising global demand for women’s sports.

La Liga Próximo: Nurturing the Next Generation

La Liga Próximo is the elite developmental pipeline, showcasing youth squads from prestigious clubs including Boca Juniors, Quimsa, Obras Sanitarias, and Instituto de Córdoba. It acts as a scouting ground for future international stars, ensuring the continuity of Argentina’s basketball talent.

FeedConstruct: Strengthening Regional Leadership

This acquisition cements FeedConstruct’s leadership in Latin America, providing seamless access to the full spectrum of Argentine basketball for fans, operators, and betting platforms. With exclusive coverage across men’s, women’s, professional, and youth leagues, FeedConstruct now delivers the entire Argentine basketball ecosystem globally.

The post FeedConstruct Secures Exclusive Rights to the Argentine Basketball Ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gen Z

How to Attract Gen Z Sports Bettors: Why Social, Swipe-Based UI Wins the Future

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Gen Z isn’t here for your dad’s sportsbook. If your platform looks like a spreadsheet full of odds, they’re already swiping left. Raised on TikTok-speed content, mobile-first apps, and instant feedback loops, Gen Z expects experiences that feel more like games than gambling.

Most traditional operators miss the mark. They toss around buzzwords like “gamification” and “social engagement” without actually creating products that resonate. The result? Older audiences stay loyal while Gen Z scrolls right past.

Enter BetHero: a swipe-based, social-first sportsbook built for the next generation.

What Makes Gen Z Sports Bettors Different

1. Mobile Is Their Home Base

For Gen Z, smartphones aren’t optional — they’re default. Betting happens on the go, not on desktops. BetHero’s swipe interface is designed for thumb-driven, one-handed use, making it intuitive and fast. Every feature, from joining a lobby to placing picks, works seamlessly on mobile.

2. Social Proof Drives Engagement

Gen Z wants to be seen playing. Leaderboards, streaks, and shareable achievements turn betting into a social experience. Players post wins, climb ranks, and broadcast their progress — all without leaving the platform. Every screenshot and share becomes organic marketing.

3. Instant Gratification Is Key

Raised on TikTok and Instagram, Gen Z expects instant results. BetHero delivers with live updates, swipe-to-pick mechanics, and real-time rewards. The result? Fast, dynamic, and satisfying gameplay from the first interaction.

4. Community Beats Isolation

This generation values shared experiences. BetHero’s Lobbies turn betting into a group event: friends compete together, compare picks, and interact through leaderboards. Solo betting is out — social betting is in.

Why Traditional Sportsbooks Fail Gen Z

  • Complex UI: Text-heavy odds tables intimidate casual users. ESRB reports highlight that younger audiences prefer simple, visual interfaces.

  • No Social Interaction: Legacy sportsbooks are solitary. Gen Z thrives on community, which BetHero provides via Lobbies and live leaderboards.

  • Low Engagement: Betting ends at the wager. BetHero keeps users hooked with ongoing updates, competitions, and progress tracking.

  • Outdated Marketing: Generic offers don’t resonate with authenticity-driven Gen Z. Social-first design spreads excitement organically.

Traditional sportsbooks feel like spreadsheets. BetHero turns betting into a fast, visual, and social experience.

How BetHero Wins Gen Z Mindshare

Swipe-Based UI

Swipe-to-pick mechanics mirror the interactions Gen Z uses daily on apps and social media. Simple, fluid, and game-like, it transforms betting into a quick dopamine hit.

Lobbies: Betting as a Shared Event

Shared competitions keep friends connected. Lobbies let players join groups, compete together, and climb the same leaderboards. What was once a solo activity now spreads socially.

Leaderboards: Motivation Made Visible

Real-time leaderboards track every pick and game, creating natural loops of progression and reward. Players stay engaged and motivated to improve.

Shareability: Built-In Virality

Sharing achievements, invites, and leaderboard screenshots turns players into promoters. Peer-to-peer marketing drives awareness and acquisition without expensive ads.

Operator Benefits of Engaging Gen Z

  • Lower CAC: Social sharing replaces costly ads.

  • Higher Retention: Engaged players return more often.

  • Broader Reach: Shareable mechanics spread through social channels.

  • Future-Proof Growth: Early adaptation builds loyalty with the generation defining the next decade of betting.

The Future of Sportsbooks is Social

Gen Z isn’t the future — they’re already changing the rules. Fast, visual, social, mobile-first platforms will dominate. BetHero meets these expectations with swipe-based interfaces, social lobbies, live leaderboards, and built-in shareability.

Betting is no longer solitary — it’s interactive, communal, and social by design. Platforms that embrace this will capture the hearts (and wallets) of the next generation.

Internal Links for SEO:

High-Authority External Links:

If you want, I can also create a version with short, snappy subheadings and bullet points throughout, tailored for mobile-scanning readers — perfect for Gen Z attention spans. It would make the article even more engaging and shareable.

The post How to Attract Gen Z Sports Bettors: Why Social, Swipe-Based UI Wins the Future appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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