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SKS365 Partners With Optimove to Ace Realtime CRM Marketing
Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.
SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.
SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.
Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:
– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.
– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.
– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.
– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.
In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.
“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”
“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”
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EGT Digital
EGT Digital rolls out Bell Link and Clover Chance jackpots with Superbet Greece
Shining Crown Bell Link and 40 Super Fruits Clover Chance are among the first titles added to Superbet’s Greek casino offering
EGT Digital has expanded its collaboration with Superbet in Greece, rolling out a selection of its jackpot titles on the operator’s local platform.
The launch includes games from EGT Digital’s Bell Link and Clover Chance jackpot systems. The supplier said early additions include Shining Crown Bell Link and 40 Super Fruits Clover Chance.
“Greece remains one of the key markets in our regional strategy, and partnering with Superbet is an important step in further strengthening our presence in the market,” said Tsvetomira Drumeva, Sales Director at EGT Digital. “Superbet has built a strong commercial brand thanks to its focus on user experience and quality entertainment, which makes this collaboration a natural fit for both companies. We are confident that our Bell Link and Clover Chance titles will resonate strongly with their audience and deliver excellent results.”
“Partnering with EGT Digital, one of the fastest-growing casino content in our region, represents another important step in Superbet Greece’s strategy to continuously enhance our digital entertainment offering. Through this collaboration, we are able to provide our customers with access to innovative, high-performing content that resonates strongly with their preferences,” said Stathis Leontaritis, Casino Lead at Superbet Greece.
EGT Digital said the Superbet deal further expands the availability of its jackpot content in the Greek market, as it continues to build distribution for its recognisable titles locally.
The post EGT Digital rolls out Bell Link and Clover Chance jackpots with Superbet Greece appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
eSports
How Not to Tilt When Facing Challenges: NAVI Performance Coach Urszula Klimczak and GG.BET Have Released a Special Project about Mental Health
NAVI Performance Coach Urszula Klimczak and NAVI’s title sponsor GG.BET have unveiled Tilt Management, a special project dedicated to mental health. The initiative consists of three in-depth articles covering demotivation, burnout, and dealing with hate – some of the most common mental health challenges faced not only by esports players, but also by their fans. The project places a strong emphasis on practical value, featuring real-life esports cases, proven advice and everyday practices, as well as self-support exercises readers can apply on their own.
Mental health is becoming increasingly relevant year after year, regardless of profession or lifestyle. Many of the challenges professional players experience are familiar to millions of people in their everyday lives. These include loss of purpose, poor work-life balance, conflicts within teams, vulnerability to criticism, and more. While esports professionals can rely on performance coaches and team staff for support, people outside the industry often have to seek professional help on their own – something that does not always happen. One of the key goals of the project is to support people who may not have access to professional guidance by explaining how different issues manifest themselves, offering practical tools for self-care and recovery, and highlighting when it is important to seek help from specialists.
The first article focuses on demotivation. It explains how to recognize its early signs, how to distinguish it from simple exhaustion, and what NAVI does to prevent players from reaching this state. Particular attention is paid to techniques that help regain focus, manage daily routines, and gradually restore energy.
The second article explores burnout both within and beyond esports. Readers can assess themselves using descriptions of the five stages of burnout and their symptoms, learn about NAVI’s approach to maintaining performance under a demanding schedule, and discover why variety in everyday life and taking smaller, more frequent breaks are essential elements of burnout prevention.
The final chapter of the project addresses hate and negativity. It explains why hatred and aggression ultimately say more about the hater than the target, how to establish healthy boundaries, and how to avoid being consumed by criticism – especially self-criticism. NAVI’s strategy for dealing with hate, combined with practical exercises, can help readers to challenge negative thoughts and distinguish constructive feedback from a stream of harmful negativity.
All articles from the Tilt Management special project are available on EGamersWorld.
The post How Not to Tilt When Facing Challenges: NAVI Performance Coach Urszula Klimczak and GG.BET Have Released a Special Project about Mental Health appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
New Slotegrator solution offers fastest time to market in iGaming
Slotegrator’s One-Click Casino, a preconfigured, ready-to-run iGaming business solution, now offers the fastest time to market in iGaming, with new projects ready to launch in as little as five business days*. The company will demo the new solution at stand S44 at iGB L!VE on July 1-2.
Slotegrator’s One-Click Casino, a preconfigured turnkey online casino platform, is now the fastest solution available to operators looking to start an iGaming project. One-Click Casino cuts the launch timeline for new projects to as short as five business days* with the use of backoffice presets. A demo of the new solution will be available at iGB L!VE on July 1-2, at the company’s stand, S44.
New operators choose turnkey solutions in order to accelerate their launch; however, the client is still responsible for configuring many aspects of the platform. The new One-Click Casino shortens the timeline even further with preconfigured projects featuring unique frontends based on player preferences in different markets and regions, making for a faster and more cost-effective launch.
One-Click Casino has presets for bonus systems, payment service providers, anti-fraud triggers, game content, and more, though the frontend is still customizable. The launch timeframe assumes the operator is already licensed. License acquisition can extend the timeline, but Slotegrator also offers license acquisition services.
“One-Click Casino removes many of the barriers that operators face when starting a new online casino,” says Maksym Shtun, product owner at Slotegrator. “Speed and flexibility are everything in iGaming. By preconfiguring so much of the backend, we’ve made it faster and easier than ever for new operators to start their project.”
An extensive launch timeline can sink a project, as every day that passes without generating revenue is a drain on investment. Operators can easily spend substantial sums before the first bet has even been placed, due to the costs associated with license acquisition, platform setup, developing a team, and integrating games and payment systems.
One-Click Casino has four types of available bonuses, with thumbnails, amounts, and wagering, as well as a Wheel of Fortune and cashback, including preset percentage and activation triggers. Multi-level loyalty programs are also available, as well as game categorization, such as new, top, and bonus-eligible games.
The solution’s preconfigured anti-fraud system includes behavior and IP analysis, as well as automatic multi-accounting checks at registration. Bonus preconfigurations include bonus group limits based on player profiles, mandatory verification before bonuses are awarded.
As an added bonus, the solution includes a preconfigured Telegram bot, to run an alternate frontend through the popular encrypted messenger app.
One-Click Casino is ideal for entrepreneurs who are looking to launch a new iGaming project but are put off by the costs, technical complexity, and launch timeline, such as operators of crypto or Web3 projects who’ve built a community but need a way to monetize it.
*Final timeline depends on client’s technical readiness, chosen market of operation, and licensing status.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post New Slotegrator solution offers fastest time to market in iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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