Latest News

SKS365 Partners With Optimove to Ace Realtime CRM Marketing

Published

5 years ago

January 27, 2021

Reading Time: 2 minutes

Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.

SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.

SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:

– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.

– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.

– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.

– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.

In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.

“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”

“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”

Funding

EasyWin closes second seed round at $20m valuation

Published

2 hours ago

May 6, 2026

Wladimir P.

easywin-closes-second-seed-round-at-$20m-valuation

Real-money casual puzzle tournament startup says an EU private investor backed the April 2026 round.

EasyWin, a U.S.-based real-money gaming startup, said it has closed its second seed funding round at a $20 million valuation. The company announced the round in April 2026 and said it was backed by a private investor from the European Union.

The company previously closed its first seed round in December 2025 at a $15.5 million valuation. That round included funding from Velo Partners, Vladimir Nikolsky and several private angel investors.

EasyWin was founded by Ivan Leshkevich, a former executive at mobile game publisher and developer Mamboo Entertainment. The startup, which currently has a team of eight, says it has built a global tournament platform for casual puzzle games with cash prizes and operates across major markets.

Since launching in 2025, EasyWin reported 25% month-over-month growth in user spending and a 4.9 average user rating. It also said it has expanded into 12 countries with localized legal opinions and payment infrastructure, received PayPal approval for its MCC, and completed payments-stack integrations with global providers.

The company also said it has obtained GLI certification “confirming compliance with U.S. regulations for skill-based gaming products.” Leshkevich said: “In the long term, we aim to become a leading global skill-based gaming platform. To achieve this, we focus on a strong product USP and new AI-based dev tools.”

The post EasyWin closes second seed round at $20m valuation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

bingo

Plaza Hotel & Casino sets $250,000 Super Bingo event for July 3-5

Published

2 hours ago

May 6, 2026

Wladimir P.

plaza-hotel-&-casino-sets-$250,000-super-bingo-event-for-july-3-5

Downtown Las Vegas property says the July Super Bingo will be its largest prize purse to date, with sessions on July 4-5.

Plaza Hotel & Casino will stage a $250,000 “Super Bingo” event in Las Vegas July 3-5, positioning it as a special edition tied to the nation’s 250th anniversary. The operator said the prize pool is the largest in the series’ history.

“The Plaza will be celebrating its 55th anniversary and the 250th anniversary of our great country in July, so it is only fitting that we make our Super Bingo event that month our biggest and best ever,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our Super Bingo events have always drawn a packed crowd to our convention space, and we anticipate the July event to sell out quickly.”

According to the Plaza, Super Bingo draws nearly 1,000 attendees, including visitors traveling from Hawaii and Canada. For the July edition, bingo-only registration is set at $250 per person for gameplay on Saturday, July 4 and Sunday, July 5. The Plaza is also offering an optional five-night hotel package priced at $200 per person, with no resort fee, for check-in July 2 and check-out July 6.

The Plaza outlined the payout structure as 20 games paying $1,999 each day, plus a daily “super coverall” of $60,000, second place of $15,000, and third place of $10,020. The casino said prizes will be paid in cash and players must be present to win.

Outside of the special event, the Plaza said its bingo room runs six daily sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located two floors above the main casino.

The post Plaza Hotel & Casino sets $250,000 Super Bingo event for July 3-5 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

EasyWin closes second seed round at $20m valuation

Published

2 hours ago

May 6, 2026

GamingAmericas.com

U.S.-based real-money gaming startup says the round was backed by a private investor from the European Union.

EasyWin, a Delaware-based real-money gaming startup, said it has closed its second seed funding round at a $20 million valuation in April 2026. The company said the round was backed by a private investor from the European Union.

The announcement follows EasyWin’s first seed round, which the company said closed in December 2025 at a $15.5 million valuation. EasyWin said that round included funding from Velo Partners, Vladimir Nikolsky and several private angel investors.

Founded by Ivan Leshkevich, a former executive at mobile game publisher and developer Mamboo Entertainment, EasyWin said it has built a global tournament platform for casual puzzle games with cash prizes. The company said it operates across major markets with a team of eight people.

EasyWin said that since launching in 2025 it has delivered 25% month-over-month growth in user spending and maintains a 4.9 average user rating. The company also said it has expanded into 12 countries with localized legal opinions and payment infrastructure.

On product and compliance milestones, EasyWin said it received PayPal approval for its MCC and completed full integration of its payments stack with leading global providers. The company also said it has obtained GLI certification from an independent testing agency, which it said confirms compliance with U.S. regulations for skill-based gaming products.

“In the long term, we aim to become a leading global skill-based gaming platform,” said Ivan Leshkevich, founder of EasyWin. “To achieve this, we focus on a strong product USP and new AI-based dev tools.”

The post EasyWin closes second seed round at $20m valuation appeared first on Americas iGaming & Sports Betting News.