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SKS365 Partners With Optimove to Ace Realtime CRM Marketing

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Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.

SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.

SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:

– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.

– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.

– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.

– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.

In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.

“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”

“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”

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Fairspin Casino Unveils the Royale Run Tournament Overview

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Fairspin Casino presents the Fairspin Royale Run Tournament, an event designed to offer participants access to high-value rewards. The circle of privilege is introduced as a thematic element of the tournament and is presented as part of the overall concept.

From November 15 to December 25, gameplay is structured as a progression-based format, with rewards that include a luxury car, a premium motorcycle, and a branded watch.

The Fairspin Royale Run Tournament combines entertainment with measurable advancement through Fairspin’s transparent Play to Earn system. Each action contributes to overall progress, bringing participants closer to the available prizes.

Royale Run Tournament Prestige Overview

The Fairspin Royale Run Tournament is presented as a competitive event within the platform, featuring rewards intended to highlight its premium positioning. The tournament links in-game activity with defined outcomes, offering items such as a car, a motorcycle, and a watch as part of the prize structure.

By combining an incentive-based format with these rewards, Fairspin outlines its approach to transparent, activity-driven gaming. The Fairspin Royale Run Tournament reflects the platform’s emphasis on structured progression and measurable results.

Tournament Participation Details

The Fairspin Royale Run Tournament follows a Play to Earn format in which each bet contributes to advancement on the leaderboard. A total prize pool of $50,000 USDT will be allocated among 100 winners.

Participation is outlined as follows:

  • Users can join the event by selecting “Participate” on the tournament page.
  • Users can engage in any preferred games* — each bet boosts overall ranking.

*All games are eligible for the tournament, except those listed in Section 7.1.2.

Results are determined by the number of TFS tokens accumulated during the event. TFS is Fairspin’s digital asset used to reflect activity within the platform. Higher token totals correspond to higher positions on the leaderboard.

The winners will receive the following prizes:

  • 1st place: 20,000 USDT or a car certificate
  • 2nd place: 10,000 USDT or a motorcycle certificate
  • 3rd place: 6,000 USDT or a watch certificate
  • 97 finalists will share 14,000 USDT in additional rewards

Each action recorded during the tournament contributes to overall standing and eligibility for the listed prizes.

TFS Token Usage Overview

TFS tokens are used within the Fairspin ecosystem beyond the tournament period. They function as a mechanism for in-platform utility, as accumulated TFS can be converted into game currency, staked for defined returns, or exchanged in the Fairspin Store for items such as bonus funds, free spins, free bets, and selected technology products.

The platform outlines its token mechanics, withdrawal processes, and loyalty structure as part of its overall operating model, with each action contributing to measurable activity within the system.

About Fairspin Casino

Since its inception in 2018, Fairspin Casino has been at the forefront of innovation, combining a rewarding gaming experience with unparalleled blockchain transparency. With more than 10,000 games from over 100 top-notch developers, fast withdrawals, and enticing promotions, Fairspin continues to set the gold standard in the online casino industry.

The introduction of Fairspin’s TFS token has adjusted engagement dynamics on the platform. TFS is accumulated through rakeback and progression within Fairspin’s 10-level loyalty program. Tokens can be staked for defined returns or exchanged for a range of available benefits, including additional gameplay options and platform rewards.

Contact

TFS PR

TFS

Fairspin

[email protected]

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Vegangster Partners with Cevro AI to Scale AI-Powered Player Support

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iGaming operators on the Vegangster platform can now deliver enterprise-level, hyper-personalised player support without expanding headcount.

Platform provider Vegangster has partnered with Cevro AI, the leader in iGaming AI support agents, to embed empathic and intelligent AI agents directly into the Vegangster ecosystem.

The integration enables even lean operator teams to provide 24/7, compliant, and personalised player support across casino and sportsbook brands. From onboarding and account questions to more complex payments, bonuses, and responsible gaming assistance, Cevro AI agents resolve issues instantly, take action on the Vegangster platform, and seamlessly hand off tickets to live agents when needed. The result is faster service, reduced workload for human teams, and higher player satisfaction at scale.

Cevro AI transforms customer support into a growth channel, combining automation, compliance, and empathy-driven engagement. Its agents operate across multiple languages and channels, providing VIP-level service while reducing operational load and improving retention.

“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Cevro AI means our clients can now provide round-the-clock support that is both personal and efficient, without increasing headcount.”
— Michael Oziransky, Chief Product Officer at Vegangster

Powered by advanced reasoning, deep iGaming expertise, and real empathy, Cevro AI transforms every support interaction into a seamless, trust-building experience. Through direct integration with Vegangster’s player account and engagement systems, it delivers a unified support solution that not only responds to issues but also resolves them. The AI takes real actions inside the operator’s back office and adapts to each brand’s size and growth stage.

“We are proud to join forces with Vegangster, a partner that shares our commitment to innovation in iGaming,”
— Chaim Heber, Chief Executive Officer at Cevro AI

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

About Cevro AI

Cevro AI was built to transform how iGaming operators deliver support. Purpose-built for the industry, it combines deep domain expertise, human-level communication, seamless integrations, and compliance-first automation to resolve issues quickly and accurately. Cevro delivers personalised, human-quality support at scale so every player feels like a VIP while reducing workloads and eliminating the need to grow headcount.

Press Contact:
Romans Kozlovskis
Senior Content & PR Manager
Vegangster

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Eskil Raknes Casino & Betting Expert at Kongebonus

Kongebonus Awards 2025 now open for voting

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Kongebonus, Norways largest expert led iGaming community for everything related to casino and betting in Norway, has opened the voting for the fourth consecutive Kongebonus Awards, recognising the studios and titles shaping the next wave of online casino entertainment.

The programme celebrates creativity, innovation and excellence, with nominees and winners decided by a blend of votes from real players across Norway and scores from an expert jury, ensuring balanced, credible recognition. As the only iGaming awards originating from Norway, the Kongebonus Awards also signal trends felt across Europe and the wider community.

Recognising skill across modern game development – from graphics and sound design to inventive gameplay mechanics – the 2025 categories include:

  • Beste Spillutvikler – Best Game Provider
  • Mest innovative Spillutvikler – Most Innovative Game Provider
  • Beste Bonus Buy Slot – Best Bonus Buy Slot
  • Hall of Fame – Både vår egen, i tillegg til lesernes favoritt – Hall of Fame –Kongebonus and the readers’ favourite
  • Rising Star Spillutvikler – Rising Star Game Provider
  • Beste nye slot – Best New Slot
  • Beste Oppfølger Slot – Best Sequel Slot

Building on last year’s momentum, where Hacksaw Gaming was named Best Game Provider and Print Studios took Best New Slot for Dreadworks, the 2025 Awards once again spotlight both established leaders and rising studios.

Eskil Raknes, Casino & Betting Expert at Kongebonus, said: “Each year, the Kongebonus Awards highlight the ideas and craftsmanship that move our industry forward. For many developers, a Kongebonus Award is more than a trophy, it’s a respected mark of recognition that raises a studio’s profile and opens doors across the industry.What makes these awards meaningful is the combination of votes from real players in Norway and expert jury review: players tell us what resonates, and our jury validates quality and innovation. We look forward to receiving your votes and celebrating the standout achievements of 2025.”

Voting is now live at https://www.kongebonus.com/awards/2025-prisutdeling where readers can learn more and cast their votes.

The post Kongebonus Awards 2025 now open for voting appeared first on European Gaming Industry News.

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