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SKS365 Partners With Optimove to Ace Realtime CRM Marketing
Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.
SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.
SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.
Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:
– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.
– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.
– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.
– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.
In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.
“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”
“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”
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Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market
With the World Cup set to be the largest edition of the tournament to date, Sportradar has published a new report exploring the opportunities and challenges facing sports betting operators across Latin America.
The report examines how sportsbooks can capitalize on the surge in betting activity expected during the tournament and convert it into long-term customer growth.
Key topics include:
- The impact of 104 matches across 39 days on betting activity
- The rise of a new bettor profile seeking personalized and interactive experiences
- The three pillars of sportsbook success: enhancing the betting experience, fueling fan engagement, and safeguarding market integrity
- The role of AI in delivering personalized experiences and real-time engagement
Among the report’s findings:
- An estimated US$50 billion in betting handle globally
- 60% of consumers plan to bet online or via mobile apps
- 19% are expected to place their first-ever sports bet during the tournament
We hope you find these insights valuable for soccer’s biggest event.
The report is available here:
- Portuguese : LATAM_Sportradar_Industry Report_Copa_De_Mundo
- English: LATAM_Sportradar_Industry-Report_World-Cup
For your reference, here’s the link to our LinkedIn post: linkedin.com/posts/sportradar_sportradarsoccer
The post Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market appeared first on Americas iGaming & Sports Betting News.
Gmonitor.ai
Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados
Gmonitor amplía su cobertura a Brasil, México, Colombia, Panamá, Perú y Argentina tras su participación en SBC Summit Americas
Gmonitor.ai, la plataforma de inteligencia de mercado para el sector del juego online, anuncia su lanzamiento oficial en los mercados regulados de Latinoamérica. La compañía pone a disposición de los operadores su plataforma en Brasil, México, Colombia, Panamá, Perú y Argentina, llevando a la región la misma inteligencia diaria de mercado, juegos, promociones y competencia que ya utilizan operadores de primer nivel en Europa.
El anuncio se produce tras la participación de Gmonitor en SBC Summit Americas, celebrada en Fort Lauderdale entre el 9 y el 11 de junio, donde la compañía presentó su plataforma a operadores, proveedores y reguladores de toda la región y confirmó el fuerte interés del mercado por herramientas de inteligencia competitiva accionables.
Gmonitor monitoriza a diario los lobbies de los operadores con licencia, sigue la posición y el rendimiento de cada juego, mapea el panorama promocional y consolida datos de mercado en un único panel. El resultado permite a los equipos de marketing, marca, producto, trading y contenido sustituir miles de horas de seguimiento manual por información lista para la toma de decisiones: qué juegos crecen, cómo se mueven los competidores y dónde están las oportunidades de captación y retención.
Latinoamérica es una de las regiones de mayor crecimiento del juego regulado del mundo, pero los operadores siguen tomando decisiones con una visibilidad limitada de lo que ocurre a su alrededor. Llevamos a la región una plataforma ya probada con operadores líderes en Europa.” Hákon Magnússon, COO de Gmonitor
Con cobertura inicial en seis mercados, Gmonitor da servicio tanto a operadores que buscan defender y ganar cuota como a proveedores de juegos que necesitan entender su distribución y posicionamiento frente a la competencia. La compañía tiene previsto seguir ampliando su cobertura a Estados Unidos en las próximas semanas.
The post Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados appeared first on Americas iGaming & Sports Betting News.
André Boesing General Manager for South LatAm at OKTO PAYMENTS
OKTO says Argentina’s provincial rules complicate iGaming payments and operations
The payments provider points to fragmented licensing and local requirements as operators expand across Argentine jurisdictions in 2026.
OKTO PAYMENTS said the rapid expansion of iGaming across Argentina’s provinces is increasing operational complexity for operators, as each jurisdiction brings distinct regulatory requirements, licensing processes and local commercial dynamics. The company shared its view in a June 2026 statement focused on the country’s multi-jurisdiction framework.
Unlike other Latin American markets with a single national model, Argentina’s provincial approach forces operators to adapt to multiple regulatory environments within one country, OKTO said. The company argued that as the market matures, expectations around transparency, traceability and operational control are also rising.
“For years, growth was the industry’s primary objective. Today, the challenge lies in how to scale efficiently in a market where each jurisdiction may present different requirements, expectations, and operational dynamics,” said André Boesing, General Manager for South LatAm at OKTO PAYMENTS.
Boesing added that consumer expectations for consistent user experience can mask the complexity behind the scenes. “Users expect a simple and seamless experience regardless of where they play. But behind that experience lies increasing operational complexity that operators must manage efficiently as they expand into different jurisdictions,” he added.
OKTO said capabilities such as orchestrating deposits and withdrawals, treasury and liquidity management, and efficient settlement processes are becoming more important as operators work with multiple providers and payment methods across provinces. “In many cases, infrastructure goes unnoticed until something goes wrong. However, in highly fragmented markets like Argentina, the ability to manage multiple providers, maintain operational consistency, and adapt quickly to local requirements can become a competitive advantage in itself. At OKTO PAYMENTS, we call this ‘playing a different game’: competing not only through products and services, but also through operational resilience and adaptability,” he explained.
The company concluded that long-term success in Argentina will depend on balancing growth with operational control and adaptability. “The operators best positioned for long-term success will be those capable of combining growth, operational control, and adaptability. Financial infrastructure is no longer simply a technological support layer; it is becoming a strategic advantage in increasingly sophisticated markets,” Boesing concluded.
The post OKTO says Argentina’s provincial rules complicate iGaming payments and operations appeared first on Americas iGaming & Sports Betting News.
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