Latest News
SKS365 Partners With Optimove to Ace Realtime CRM Marketing
Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.
SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.
SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.
Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:
– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.
– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.
– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.
– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.
In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.
“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”
“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”
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ELA Games
ELA Games releases Flames Fruits Frenzy Hold and Win slot
New title adds a Hold & Win bonus to the studio’s retro fruit-themed “Flames Fruits Frenzy” line.
ELA Games has released a new slot title, Flames Fruits Frenzy Hold and Win, expanding its Flames Fruits Frenzy series with a Hold & Win bonus feature.
The game uses classic fruit-machine iconography, including cherries, lemons, oranges, grapes, and watermelons, presented with updated high-definition visual effects, according to the company.
ELA Games positioned the release as a seasonal summer-themed update and said it is aimed at players who prefer traditional fruit-slot formats paired with modern mechanics.
The company did not disclose target markets, operator rollout partners, RTP, volatility, maximum win, or a specific release date beyond announcing the launch in the statement.
The post ELA Games releases Flames Fruits Frenzy Hold and Win slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Games Global and Posh Monkey Studios debut brand-new reel expansion feature in Fishin’ Madness™ QUADGROWS™
Games Global has cast its line into the popular fishing genre with the launch of Fishin’ Madness
QUADGROWS
, developed by exclusive partner Posh Monkey Studios, introducing an all-new evolving reel mechanic that continuously unlocks new ways to win.
Leveraging the enduring appeal of the classic genre, Fishin’ Madness
QUADGROWS
features the innovative QUADGROWS
feature, where every spin contributes toward greater potential.
Beginning on a 5×3 reel-set, the game gradually expands to seven rows, where each progression level unlocks additional paylines, larger Fish Instant Prizes and enhanced Collect Multipliers, rewarding players as they venture deeper beneath the waves.
The Fisherman Collect mechanic remains at the heart of the experience, awarding all visible Fish Instant Prizes when the Fisherman lands on reel five. As QUADGROWS
unlocks additional rows, new Collect Multipliers become active, increasing the value of every successful catch.
Three or more Scatters trigger eight Free Spins, where larger multipliers create even bigger payout opportunities, while five Scatters award the game’s maximum 10,000x prize.
Completing the feature set is Posh Monkey Studios’ proprietary Posh Spins
, an optional boost that increases the chance of triggering the bonus round.
Combining one of the most popular game themes with an evolving reel mechanic, Fishin’ Madness
QUADGROWS
adds a new layer of progression to the classic collect-style experience.
Connor Blinman, Co-Founder of Posh Monkey Studios, said: “Fishing games continue to resonate with players, but standing out in such an established genre means delivering something genuinely different.
“The QUADGROWS
mechanic creates a real sense of progression throughout the player journey, with every milestone unlocking bigger opportunities and adding another layer of excitement to the experience.”
Dave Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “Posh Monkey Studios has taken a proven formula and introduced an engaging progression system that gives players a reason to keep coming back.
“Fishin’ Madness
QUADGROWS
is another example of how Games Global and its exclusive studios continue to evolve popular mechanics through creative gameplay innovation. We’re excited about the roadmap ahead for Posh Monkey Studios’ and the fresh ideas they’ll be bringing to the table.”
The post Games Global and Posh Monkey Studios debut brand-new reel expansion feature in Fishin’ Madness™ QUADGROWS™ appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
ZEAL acquires SevenCanyon and enters the highly attractive UK prize draw market
ZEAL Network SE has signed a share purchase agreement to acquire the remaining 96.5 percent of the shares in SevenCanyon Limited, in which ZEAL already holds a 3.5 percent stake. With this acquisition, the market leader for online lotteries in Germany is entering the UK market, gaining immediate access to Europe’s largest market for digital prize draw offerings.
“SevenCanyon is one of the most successful prize draw operators in the UK – we have known them for years. With the acquisition, we hit the ground running in a highly attractive and growing market. We also accelerate the implementation of our strategy to selectively diversify our business model through new products and new markets”, says Dr. Stefan Tweraser, CEO of ZEAL Network SE.
SevenCanyon operates several established UK prize draw platforms, including 7days Performance, Redline Competitions and UK Carp Competitions. This market segment comprises digital prize draws and offerings with non-cash prizes such as houses, cars, and lifestyle products. In the most recent financial year 2026 (04/25–03/26), SevenCanyon generated an operating profit (EBITDA) of more than GBP 10 million.
The transaction opens potential for further scaling of the UK business through ZEAL’s capabilities in acquisition marketing, monetisation, customer retention, data analytics, regulatory professionalism, and platform operations. Furthermore, ZEAL expects the UK prize draw market to continue to move towards more formalised rules, which will favour operators like ZEAL with strong compliance capabilities and regulated market experience.
“SevenCanyon is a highly profitable company with a proven business model. The purchase price will mainly be financed through a new loan agreement. This preserves our financial flexibility to continue our growth-oriented and shareholder-friendly capital allocation in the future”, says Andrea Behrendt, CFO of ZEAL Network SE.
Purchase price and financial impact for 2026
The transaction comprises a cash purchase price for the remaining 96.5 percent of the shares of approximately GBP 33.8 million (subject to post-completion adjustments, including an adjustment for vehicle inventory in the single-digit millions of GBP range), as well as an earn-out payment of up to GBP 4.8 million, to be paid over a period of six months after completion.
The acquisition financing is supported by a EUR 40 million term loan with a duration of seven years, arranged by Deutsche Bank.
The Management Board expects SevenCanyon to make a meaningful contribution to ZEAL’s revenue and EBITDA following consolidation. ZEAL will assess the necessary adjustments to its revenue guidance after the IFRS presentation of SevenCanyon’s revenue streams has been finalised.
On EBITDA, ZEAL confirms the range of EUR 70–75 million under the assumption of a normal jackpot environment in Germany. The updated forecast reflects anticipated non-recurring expenses in the mid-single-digit millions of euros in connection with the transaction.
For the first full financial year following completion of the transaction, ZEAL expects it to have a positive impact on EBITDA in the high-single-digit millions of euros.
The post ZEAL acquires SevenCanyon and enters the highly attractive UK prize draw market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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