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SKS365 Partners With Optimove to Ace Realtime CRM Marketing
Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.
SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.
SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.
Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:
– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.
– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.
– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.
– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.
In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.
“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”
“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”
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Basketball Federation of Ukraine
GGBET UA and FBU Host “Media Slam”: A Landmark Open Media Event for Ukrainian Basketball
In a historic move for Ukrainian sports, the Basketball Federation of Ukraine (FBU) and title sponsor GGBET UA recently hosted Media Slam in Kyiv. This inaugural open media event served as a high-level forum to analyze the regular season results of the GGBET SuperLeague and the recent performances of Ukraine’s men’s and women’s national teams.
Since becoming the league’s title sponsor in January 2026, GGBET UA has prioritized transparency and engagement. The event highlighted a significant milestone: the return of fans to stadiums despite the ongoing challenges of martial law, signaling a resilient recovery for the domestic game.
Highlights and Recognition
The “Media Slam” wasn’t just about statistics; it was a celebration of the sport’s current momentum:
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MVP Honors: The regular season’s top five players were officially recognized for their outstanding contributions.
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Kyiv-Basket Victory: The Ukrainian Cup winners received a formal check in honor of their championship win.
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Market Discussion: Stakeholders engaged in a candid dialogue regarding the increasing competitiveness of the league.
Sergii Mishchenko, CEO of GGBET UA, commented:
“We didn’t get involved in Ukrainian basketball just to have our logo on a banner. This is a systematic approach. We see the increasing interest in basketball and want to be a part of that growth. The tougher the competition, the stronger Ukrainian basketball becomes.”
A Strategic Expansion
Basketball marks a major pillar in GGBET UA’s diversifying sports portfolio. Following high-profile partnerships with FC Dynamo Kyiv, FC Polissya Zhytomyr, and the Usyk vs. Dubois 2 rematch, the brand is now cementing its status as a cornerstone of the Ukrainian basketball ecosystem.
The post GGBET UA and FBU Host “Media Slam”: A Landmark Open Media Event for Ukrainian Basketball appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BiS Awards 2026
EGT and EGT Digital have been honored with the Best VLT Solution prize at the BiS Awards 2026
EGT, in collaboration with EGT Digital, has been distinguished for their joint video lottery product for Brazil at the prestigious BiS Awards 2026, highlighting excellence in the country’s rapidly growing gaming and betting industry. The companies took the accolade in the Best VLT Solution category at an official ceremony held on April 7 in Sao Paulo as part of the BiS SiGMA South America event.
The award comes in recognition of the successful debut of VLT terminals in the regulated state of Paraíba, where they had their first large-scale installation at the beginning of this year, generating strong player interest and demonstrating impressive results ever since.
In addition, EGT’s VLT product has been approved in a Proof of Concept (PoC) process under the Rio de Janeiro State Lottery, and will soon be available to the gaming audience in this state as well.
The omnichannel solution, delivered jointly by EGT and EGT Digital, provides a complete Video Lottery Terminal (VLT) ecosystem, featuring land-based equipment, a technological platform, and a rich library of gaming content. Developed according to the international standards, it has been adapted to meet the specific requirements of the Brazilian market and its regulatory framework.
Celina Guedes, Regional Director Brazil at EGT, commented: “It is an honor to us to be acknowledged by the BiS Awards competition, which is a benchmark for outstanding achievements in the sector. Our complete omnichannel VLT solution is designed to perform across different industry segments and is about to unleash its enormous potential in the near future. The prize is proof that we are able to fulfil the ever-increasing demands placed on providers and even set new higher standards in the extremely competitive gaming ecosystem in Brazil and the Latin American region as a whole.”
The post EGT and EGT Digital have been honored with the Best VLT Solution prize at the BiS Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
8bit Binks
S8UL Esports Triumphs in VCSA 2026 Split 1: A Grand Final Masterclass
In a heart-pounding display of tactical precision and mental fortitude, S8UL Esports has been crowned the VALORANT Challengers South Asia (VCSA) 2026 Split 1 Champions. The victory came after an intense five-map Grand Final against Revenant Xspark, where S8UL emerged victorious with a 3-2 scoreline, solidifying their dominance in the regional VCT ecosystem.
With this win, S8UL takes home the lion’s share of the prize pool—INR ₹9,00,000—and sets a high benchmark for the remainder of the 2026 season.
The Road to the Trophy
S8UL’s journey through Split 1 was a testament to their growth following the 2025 season. Their path to the podium included:
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League Phase Dominance: Consistent performance against seven of South Asia’s elite teams.
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Semifinal Sweep: A commanding 2-0 victory over Asterisk, showcasing a roster peaking at the perfect moment.
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The 5-Map Thriller: A back-and-forth Grand Final against Revenant Xspark that tested the limits of both skill and composure.
Strategic Growth and Leadership
The victory highlights the successful vision of Mithul “8bit Binks” Nayak, the driving force behind this revamped roster. Under the leadership of veteran captain Ganesh “SkRossi” Gangadhar, the team displayed evolved coordination and the ability to clutch out decisive rounds under immense pressure.
“Winning Split 1 gives us confidence, but we know the season is long,” said SkRossi. “I’m proud of how the team stayed focused in the crucial moments.”
Impact on the VCT Ecosystem
VCSA Split 1 serves as the critical pathway for South Asian teams to climb into the VALORANT Champions Tour (VCT). By securing the first title of the year, S8UL not only establishes themselves as the team to beat but also positions themselves favorably for international qualification opportunities in Split 2 and beyond.
Animesh ‘Thug’ Agarwal, Co-Founder and CEO of S8UL, noted: “The team showed incredible composure in a high-pressure final. This result is a testament to the work they’ve been putting in behind the scenes. We’ve always believed in this roster.”
The post S8UL Esports Triumphs in VCSA 2026 Split 1: A Grand Final Masterclass appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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