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SKS365 Partners With Optimove to Ace Realtime CRM Marketing
Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.
SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.
SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.
Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:
– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.
– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.
– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.
– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.
In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.
“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”
“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”
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Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
The post Lucky Hills earns prestigious eCOGRA Certification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
The post Lucky Hills earns prestigious eCOGRA Certification appeared first on Americas iGaming & Sports Betting News.
Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
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