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SKS365 Partners With Optimove to Ace Realtime CRM Marketing

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Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.

SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.

SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:

– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.

– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.

– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.

– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.

In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.

“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”

“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”

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GoldenRace launches V5 mobile solution with unified app and WebGL branding

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GoldenRace has launched its next-generation V5 mobile solution, the supplier announced on 1 July 2026 in Malta. The company positions the release as a mobile delivery upgrade for its virtual sports and betting content, aimed at maintaining performance under high player traffic.

According to GoldenRace, V5 consolidates its previous architecture into a single application and “drastically reduces load sizes by 80–90%.” The company also said the platform is built “completely from the ground up” with a unified UI/UX designed to remain responsive across different network conditions.

On product features, GoldenRace said V5 introduces “advanced WebGL capabilities” to support high-fidelity graphics and operator-controlled branding. It also adds native gamification tools across games, including custom Tournaments, Leaderboards and Free Bets.

The company also outlined three mobile upgrades intended to reduce friction in the betting flow: a Lobby with modular layouts and a one-click toggle between scheduled and instant views; a next-generation Betslip with richer visual components and “smart organisation”; and dynamic Leaderboards with configurable funding and custom point logic.

GoldenRace said operators can switch to V5 by “changing a single line of code,” and added that a demo is available for operators evaluating the new mobile solution.

The post GoldenRace launches V5 mobile solution with unified app and WebGL branding appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PopOK Gaming secures certification for Portugal iGaming market

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PopOK Gaming has obtained certification for the Portuguese iGaming market, adding Portugal to its list of regulated jurisdictions where it can offer compliant gaming content to licensed operators.

The company said the certification confirms it meets local regulatory and technical requirements and supports its strategy to expand in regulated markets.

PopOK Gaming did not disclose which regulator or test lab issued the certification, which products are covered, or the date the approval was granted.

Portugal continues to operate a ring-fenced regulated online gambling framework, with market access dependent on product approvals and operator licensing. For suppliers, local certification is typically a prerequisite to distribute content to licensed brands.

The post PopOK Gaming secures certification for Portugal iGaming market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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API

St8 adds game round replays to its single API platform

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Replay tool builds on St8’s graphical game round details and launches first with nine casino game studios.

St8 has launched game round replays, adding visual playback of completed casino game rounds to its existing single API platform. The company said the feature is designed to help operators verify outcomes faster and resolve player queries more efficiently.

The new capability builds on St8’s graphical game round details, which it said is already used by operators. With replays, support and operations teams can access a round’s visual playback to investigate gameplay disputes and respond to players with more transparency.

St8 also positioned the feature as a player engagement tool, with operators able to surface notable moments such as big wins and bonus rounds for promotional use.

Game round replays will initially support titles from AvatarUX, BGaming, Endorphina, Hacksaw, Peter & Sons, Pragmatic Play, Scatter Kings, Shady Lady, and Tequity Originals, with more providers to be added. St8 said the feature is delivered through its existing single API integration and requires no additional development work, and is intended to scale across multiple brands and regulated markets.

David Fall, Business Development Manager at St8, said: “Operators are under increasing pressure to deliver exceptional customer support while keeping operational costs under control. Our graphical game round details have become a trusted and widely used tool for operators, giving support teams quick access to the information they need to resolve player queries efficiently. Game round replays complement this capability by providing a visual playback of each round, helping teams resolve cases even faster and with complete confidence.

“Beyond operational efficiency, the feature also opens up new opportunities for engagement. Operators can showcase exciting gameplay moments, celebrate big wins and create richer player experiences – all through the same integration. Because game round replays are delivered through our existing single API, partners can access this functionality immediately while continuing to benefit from the simplicity and scalability that sit at the heart of the St8 platform.”

The post St8 adds game round replays to its single API platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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