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SKS365 Partners With Optimove to Ace Realtime CRM Marketing
Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.
SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.
SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.
Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:
– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.
– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.
– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.
– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.
In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.
“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”
“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”
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155.io
155.io launches Snow Run, bringing real-world winter sports action to its CCTV Game™ portfolio
155.io, Winter Sports Betting, the innovative content studio redefining real-world gaming, has unveiled Snow Run, the latest addition to its CCTV Game
portfolio. The title offers a fresh, immersive betting experience powered by live-action winter sports footage.
The game launches exclusively with Roobet for a seven-day period before being rolled out to other operator partners.
Building on the success of its traffic-themed hit Rush Hour, Snow Run takes players to stunning mountain resorts worldwide, where skiers and snowboarders race down slopes captured via GoPro POVs, drones, slope-side cameras, and CCTV feeds. Players must predict how many athletes will pass through a designated zone, creating a fast-paced and intuitive betting experience.
Available 24/7, Snow Run offers multiple betting options, including Under, Over, Range, and Exact, with multipliers of up to 18x. Using automated computer vision, all skiers are tracked in real time, ensuring transparent, consistent results without human intervention.
As with all CCTV Game
titles, Snow Run features entirely real footage curated from leading content creators, delivering an authentic and visually engaging gaming experience that stands out in the online casino space.
Sam Jones, Founder & CEO of 155.io, said:
“Snow Run takes our simple, engaging mechanic to a completely new environment — real mountain slopes captured from multiple angles. The social media response from streamers has been phenomenal, showing just how much players value authenticity. Launching with Roobet gives us a perfect head start, and we’re confident it will gain real traction ahead of the global rollout.”
After the exclusivity period, Snow Run will be available globally, further expanding 155.io’s portfolio of real-time, content-driven gaming experiences.
The post 155.io launches Snow Run, bringing real-world winter sports action to its CCTV Game™ portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Champions Club
Champions Club Secures José Mourinho on New Deal
GR8 Tech and José Mourinho have formed a collaboration designed for the Champions Club—GR8 Tech’s exclusive network for partners competing at a championship standard, where technology, knowledge, and a performance-driven culture take the place of luck to achieve outcomes.
Because a championship is not just a moment. It is a technique—one that appears in training sessions, in data, in choices made without stress that later withstand it all.
Among the most accomplished coaches in football history, Mourinho has established his career through discipline, tactical brilliance, and unyielding preparation. GR8 Tech, a celebrated B2B iGaming platform provider, applies this same methodology to the sector with robust technology, intelligent analytics, and high-performing solutions.
This collaboration brings together two entities that hold the belief that success is founded on strategy, management, and implementation.
“José Mourinho represents the mindset we believe in: success is engineered long before the final result. In iGaming, just like in football, winning comes from preparation, structure, and the ability to perform under pressure,” said Oleksandr Feshchenko, CEO of GR8 Tech.
Champions Don’t Believe in Luck
Success in football and iGaming is frequently viewed by individuals as a result of luck, an opportune moment, ideal timing, or a pass that aligns perfectly with your needs. However, lasting success is never by chance.
That is why José Mourinho is such an ideal match for GR8 Tech. His career has been characterized by the capacity to transform preparation into outcomes, establishing successful systems, and setting the stage for triumph prior to the start of the competition.
The same applies in iGaming. Sustainable performance relies on the robustness of the platform, the caliber of the technology, and the capability to scale accurately. Benefit arises from smart choices and steady implementation.
“I have worked with many organizations over the years. What separates the ones who win consistently is never talent alone—it is culture. The belief that preparation is never optional. I recognized that in GR8 Tech immediately,” said José Mourinho.
What Comes Next
José Mourinho’s arrival marks the start of a wider campaign for GR8 Tech. Over the coming months, GR8 Tech will bring the Champions Club to life through a series of activations and collaborations that reflect what both parties stand for—and what operators who compete at the highest level should expect from a platform built to match their ambition.
The standard has been set. The work has already begun.
Luck off. Championship—ON!
The post Champions Club Secures José Mourinho on New Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Fortune Dragon Joy
Habanero ignites massive win potential in latest release Fortune Dragon Joy
Premium slots and table games provider Habanero has launched Fortune Dragon Joy, a high-volatility 5×3 dragon-themed slot anchored by a high-octane Fortune Wheel mechanic and persistent multiplier.
Played across 28 paylines, the title blends traditional East Asian aesthetics while boasting features that propel momentum throughout both the base game and bonus rounds, offering a colossal win potential of up to 174,238x.
At the centre of the game is the Fortune Wheel, which can trigger randomly to deliver a variety of instant wins, including lucrative bonuses, multipliers and Wild symbols.
Fa symbols can also land on the reels, revealing hidden rewards while building a persistent multiplier that increases as the feature progresses. In a game-changing twist for the bonus round, the multiplier does not reset when the free spins feature is activated, compounding its accumulated value directly into the free games.
Landing three or more scatter symbols triggers the free spins round, where the multiplier continues to grow as players collect wins, unlocking the game’s most fiery payout opportunities.
Fortune Dragon Joy also integrates Habanero’s signature engagement tools, including Jackpot Race and the Buy Feature, giving operators additional flexibility when introducing the title to players.
The release strengthens Habanero’s growing portfolio of content as the provider continues to deliver feature-rich titles designed to perform across global markets.
Commenting on the release, Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Fortune Dragon Joy captures the excitement and symbolism often associated with Eastern fortune themes, combining it with mechanics that build intense anticipation throughout the game.
“The Fortune Wheel introduces elements of surprise and calculated chaos, while the Fa multiplier system ensures a sense of progression that rewards players, creating a gameplay experience that is both dynamic and exceptionally rewarding.”
The post Habanero ignites massive win potential in latest release Fortune Dragon Joy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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