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SKS365 Partners With Optimove to Ace Realtime CRM Marketing

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Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.

SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.

SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:

– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.

– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.

– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.

– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.

In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.

“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”

“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”

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1spin4win welcomes the football season with a brand-new release, Lucky Goal

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1spin4win, an established classic online slot provider, presents Lucky Goal, a sports-themed game that captures the atmosphere of a major football competition.

The latest release transports players to the night of the big final. In Lucky Goal, the stakes are higher than ever — the outcome of the game will decide who takes the 1spin4win Cup home. Taking the role of the team’s star striker, players enter the 4×4 pitch to lead the attack and chase winning combinations worth up to x1500 of the original bet.

When the match starts heading towards a draw, Coins can turn the score around. Once three or more of them appear on the reels in one spin, their values combine to boost the payout and bring the team one step closer to victory.

The storytelling behind Lucky Goal is supported by a vibrant, themed visual design. The game is set against the backdrop of a crowded, neon-lit football stadium, while the 4×4 layout features symbols closely associated with the sport, including a football, goalkeeper gloves, a referee’s whistle, and the 1spin4win Cup itself. The music further enhances the atmosphere, resembling iconic football anthems.

In addition to its rich visuals and engaging gameplay, the new release delivers fast load times and uninterrupted performance across all devices, even on weaker internet connections. For the convenience of a broad international audience, Lucky Goal also supports multiple fiat and cryptocurrencies.

The focus on accessible, high-performing content is part of 1spin4win’s broader approach to global growth. Today, the provider continues to expand its network of over 1,000 partners, working with renowned iGaming brands such as STAKE.MX, 1win, LevelUP, BitStarz, gg.bet, WinSpirit, mBit, Pin-Up, 1xBet, PlayAmo, and others.

Olga Bogdanova, Art Director at 1spin4win, “For us, Lucky Goal is an exciting project, as it marks our first sports-inspired release. We wanted to keep the slot true to 1spin4win’s signature style, with straightforward gameplay and a strong math model, while bringing more life to the theme through animation and sound effects. We’re happy to join the football season with a release that helps players immerse themselves in the high-spirited atmosphere of a major sports event.”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

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Altenar Named Sportsbook Supplier of the Year at SBC Americas Awards 2026

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Leading sportsbook platform Altenar has been named ‘Sportsbook Supplier of the Year’ at the SBC Americas Awards 2026, held in Fort Lauderdale, Florida.

The award recognises Altenar’s continued commitment to delivering high-performance sportsbook technology that enables operators to grow across the diverse and rapidly evolving regulated markets of the Americas.

Bringing together stakeholders from North America, Latin America and the Caribbean, the SBC Americas Awards celebrate excellence across the betting and gaming industry, recognising operators and suppliers that are driving innovation and raising industry standards throughout the region.

The latest recognition reinforces Altenar’s position as one of the industry’s leading sportsbook providers, trusted by operators across multiple regulated jurisdictions for its flexible, scalable and data-driven solutions.

The award comes during a period of significant momentum for the company in the Americas.

Earlier this week, Altenar announced that it had received approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), enabling the company to provide sportsbook solutions in Alberta ahead of the launch of the province’s regulated online gaming market.

Charlie Williams Commercial Director at Altenar, said:

“Winning ‘Sportsbook Supplier of the Year’ is a tremendous achievement for our entire team. The Americas have become one of the most dynamic and strategically important regions for our business, with opportunities emerging across both established and newly-regulated markets.

“What makes this recognition particularly meaningful is that it reflects the work we are doing across the entire region. From North America to Latin America, operators are looking for technology partners that can provide flexibility, reliability and local expertise. Our focus remains on helping them succeed with sportsbook solutions that are tailored to their specific commercial and regulatory requirements”.

Through its award-winning platform and continued investment across the region, Altenar is helping operators unlock sustainable growth and capitalise on the significant opportunities emerging throughout the Americas.

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BetConstruct AI sets Peru Gaming Show 2026 showcase around live World Cup betting

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BetConstruct AI will exhibit at Peru Gaming Show (PGS) 2026 on June 17–18 in Lima, Peru, at Stand N.56.

The company is framing its presence around real-time operator execution during the 2026 FIFA World Cup, which it says will already be underway when the show opens. BetConstruct AI said it will demonstrate “tournament-ready solutions” including Special Bets for live market management and Bet on League for tournament deployment without development work.

BetConstruct AI also plans to show its wider AI Suite, listing CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI. The company said these tools target churn prediction, unified risk management, personalised casino experiences, and conversational sportsbook engagement.

On platform scale, BetConstruct AI cited “140,000+ pre-match events and 90,000+ live matches monthly,” plus “45,000+ casino games from 350+ providers via a single API.” It also referenced its Affigates Affiliate Ecosystem, which it said includes “7,000+ vetted affiliates and AI-based scoring.”

The company added: “New partners unlock exclusive commercial terms on setup!”

The post BetConstruct AI sets Peru Gaming Show 2026 showcase around live World Cup betting appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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