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SKS365 Partners With Optimove to Ace Realtime CRM Marketing

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Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.

SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.

SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:

– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.

– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.

– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.

– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.

In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.

“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”

“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”

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Games Global

Games Global and Nailed It! Games launch Raging Gods: Olympus 2 POWER COMBO

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Greek mythology slot sequel adds new modifiers and keeps a 5,000x maximum win

Games Global, working with exclusive studio partner Nailed It! Games, has released Raging Gods: Olympus 2 POWER COMBO™, a Greek mythology-themed slot sequel. The title uses a 5×3 reel layout with 20 paylines and features a maximum win potential of 5,000x, according to the companies.

The game builds on the original with an expanded POWER COMBO™ bonus game and new feature modifiers. Games Global said the new additions include Prize Double, which multiplies all Prize Symbol values on the board by 2x, and the Power Symbol, which upgrades individual prize values as spins continue.

The POWER COMBO™ bonus game can be unlocked by any bonus symbol, with all symbols that land on the feature-activating spin awarding their respective modifiers. Returning mechanics include Prize Booster (increasing Prize Symbol values by up to 5x), Extra Collect (gathering all visible cash values without removing symbols), and Instant Jackpot (awarding one of four fixed jackpots).

A SUPER collection can also open access to the POWER COMBO™ feature, activating two or more mechanics at the same time once completed. During the feature, Jackpot Gem Symbols contribute towards four fixed jackpots — Mini at 10x, Minor at 20x, Major at 200x and Mega at 5,000x — with multiple jackpots available within a single round.

Paweł Piotrowski, Co-Founder at Nailed It! Games, said: “Raging Gods: Olympus 2 POWER COMBO™ builds on the original by giving the POWER COMBO™ bonus game more flexibility.

“Adding Prize Double and Power Symbol allowed us to expand how features combine, which brings more variation to each round.”

David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “With Raging Gods: Olympus 2 POWER COMBO™, Nailed It! Games have taken a well-performing concept and pushed it further – adding depth, energy, and new ways for players to engage.

“It’s a clear step up for the series and reinforces the strength of this theme within the Games Global portfolio.”

The post Games Global and Nailed It! Games launch Raging Gods: Olympus 2 POWER COMBO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Conferences

Blokotech and Evoverse sign on as presenting sponsors for iGaming Real Talk at BiS SiGMA South America

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Blokotech and Evoverse have joined as presenting sponsors of iGaming Real Talk’s content series recorded live at BiS SiGMA South America in Brazil.

According to iGaming Real Talk, the Brazil edition follows its AIBC Eurasia Dubai coverage and focuses on the LatAm iGaming market “especially since the market was regulated.” The partnership covers the full series, which iGaming Real Talk said delivered 11 in-depth interviews and more than 30 short-form video clips filmed on the expo floor.

The series includes interviews with executives and founders, including Heathcliff Farrugia (SiGMA World), Miranda Guliashvili (SOFTSWISS) and Dominic Sawyer (TEQUITY), among others.

Surya Palli, Founder of iGaming Real Talk, said: “BiS SiGMA South America has quickly become a key meeting point for the LatAm iGaming ecosystem. Partnering with Blokotech and Evoverse allows us to scale the reach of these conversations and continue building a platform that showcases real insights from across the industry.”

iGaming Real Talk said the Brazil edition is part of its “Real Roadshow 2026” content plan and is positioned around the region’s post-regulation market evolution.

The post Blokotech and Evoverse sign on as presenting sponsors for iGaming Real Talk at BiS SiGMA South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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game-mechanics

Microgaming rolls out Link & Merge mechanic with three-slot launch on 29 April

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Microgaming is launching a new slot mechanic, Link & Merge, on 29 April via the simultaneous release of three titles: Almighty Zeus Wilds Link&Merge, Lucky Twins Wilds Link&Merge and 123 Soccer Link&Merge.

The Link&Merge feature is positioned as a variation on Hold & Spin-style gameplay. When five or more adjacent Coin symbols land, they link and merge into a single higher-value symbol. The merge then triggers one of three bonus outcomes: Jackpot, Multiply or Spread, with the potential for additional Coin symbols to land and create further merges.

Microgaming is pairing the mechanic with three themes at launch: Almighty Zeus Wilds Link&Merge, Lucky Twins Wilds Link&Merge and 123 Soccer Link&Merge. The supplier said each title uses the Link&Merge bonus within a shared core framework that includes cluster wins, Wild Meter progression, Free Spins and Multiplier Trail functionality.

A Microgaming spokesperson said: “Link&Merge gives us a mechanic with real forward momentum. Each merge has the potential to change the shape of the feature, open up new opportunities and keep the round moving in a way that feels both familiar and fresh. By launching three games around it simultaneously, we are able to give the mechanic a much bigger stage from day one and show the range it can bring to the Microgaming portfolio.”

The post Microgaming rolls out Link & Merge mechanic with three-slot launch on 29 April appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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