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SKS365 Partners With Optimove to Ace Realtime CRM Marketing
Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.
SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.
SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.
Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:
– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.
– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.
– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.
– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.
In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.
“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”
“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”
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Former DAZN executive joins as the safer gambling consultancy scales internationally from Manchester.
EPIC Global Solutions has appointed Chetan Pandya as Managing Director, the company said on 5 May 2026. The Manchester-based gambling-harm prevention consultancy said the hire is part of its next phase of international growth.
Pandya joins from DAZN, where he held senior leadership roles. EPIC said the appointment is intended to help scale operations and expand its role with organisations in “high-risk sectors,” including sport, gambling, and education.
Chetan Pandya, Managing Director at EPIC Global Solutions, said: “EPIC operates in a space that is becoming increasingly critical to the future of global sport and gambling. The opportunity to help shape how organisations approach prevention, responsibility, and long-term sustainability at scale is incredibly compelling. I’m excited to be joining at such a pivotal moment in the company’s journey.”
Paul Buck, CEO of EPIC Global Solutions, added: “This is a significant moment for EPIC. Chetan brings the experience, leadership, and global perspective we need as we continue to grow and evolve. Our ambition is clear – to be the trusted partner to the world’s leading organisations in player protection, and this appointment strengthens our ability to deliver on that.”
EPIC said it is expanding its presence in North America and internationally, alongside the development of scalable and digitally-enabled solutions to support organisations across multiple markets.
The post EPIC Global Solutions names Chetan Pandya as Managing Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Manchester-based gambling-harm prevention consultancy says the hire supports expansion in North America and other markets.
EPIC Global Solutions has appointed Chetan Pandya as Managing Director, the Manchester-based gambling-harm prevention consultancy said on 5 May 2026.
Pandya joins from DAZN, where he held senior leadership roles. EPIC said the appointment is intended to support its next phase of international growth and to scale its operations as regulatory scrutiny increases and operators expand into new markets.
“EPIC operates in a space that is becoming increasingly critical to the future of global sport and gambling. The opportunity to help shape how organisations approach prevention, responsibility, and long-term sustainability at scale is incredibly compelling. I’m excited to be joining at such a pivotal moment in the company’s journey,” Pandya said.
CEO Paul Buck said the hire strengthens EPIC’s leadership as it expands its presence in North America and develops “scalable and digitally-enabled solutions” to support partners across multiple jurisdictions. “This is a significant moment for EPIC. Chetan brings the experience, leadership, and global perspective we need as we continue to grow and evolve. Our ambition is clear – to be the trusted partner to the world’s leading organisations in player protection, and this appointment strengthens our ability to deliver on that,” Buck added.
The post EPIC Global Solutions names Chetan Pandya as Managing Director appeared first on Americas iGaming & Sports Betting News.
Inaugural StreamRollers Top 100 Casino Influencer Awards were held May 2 at SAHARA Las Vegas and livestreamed globally.
StreamRollers has announced its Top 100 Casino Influencers of 2026 following the inaugural StreamRollers Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas in Nevada. The company said the event brought together casino content creators, gaming executives and media for a formal gala.
Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”
StreamRollers listed its top 10 ranked influencers as:
- Raja Richter (The Big Jackpot),
- Vegas Matt,
- Lady Luck HQ,
- Brian Christopher Slots,
- NG Slot,
- D Lucky Experience,
- Mr. Hand Pay,
- Pompsie,
- Xposed
- and PokerMetarb.
The company said the full Top 100 list has been published on its Instagram account.
The company positioned the awards as a marker of the growing creator economy around casino content, which it said spans platforms including YouTube, Twitch and Instagram. StreamRollers said the awards event was livestreamed via StreamRollers.com and noted its platform is currently in beta with an official launch planned.
David Wang, Founder of StreamRollers, commented: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.”
The post StreamRollers names Top 100 casino influencers after Las Vegas awards gala appeared first on Americas iGaming & Sports Betting News.
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