Latest News
SKS365 Partners With Optimove to Ace Realtime CRM Marketing
Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.
SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.
SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.
Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:
– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.
– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.
– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.
– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.
In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.
“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”
“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”
Powered by WPeMatico
The supplier says the partnership supports the club and aligns with its growing focus on sports betting via its Sportsbook platform.
EGT Digital has signed a sponsorship partnership with Bulgarian football club CSKA Sofia, with the companies positioning the deal as a long-term collaboration.
“Sport has the unique ability to unite communities, inspire future generations, and create opportunities for personal growth,” said Vladimir Dokov, CEO of EGT Digital. “Our partnership with CSKA Sofia reflects our long-term commitment to supporting initiatives that have a meaningful impact. We are proud to stand behind a club with such a rich history and strong dedication to developing talent.”
Vangel Vangelov, CEO of CSKA, said: “Partnering with an internationally recognized brand like EGT Digital is a strategic opportunity that will support CSKA’s continued development and help us achieve our long-term objectives. It is also a testament to the club’s importance in society and its role as a true social phenomenon. We are delighted to welcome EGT Digital as a partner that shares our vision for a sustainable, long-term collaboration in support of such a socially significant sector as sport.”
EGT Digital also tied the sponsorship to its sportsbook business, citing its Sportsbook platform as part of the company’s growing presence in the sports sector. The supplier said the product is designed for operators and offers technology-led features, coverage and customization options.
Financial terms, contract length, and sponsorship asset details were not disclosed.
The post EGT Digital signs sponsorship deal with CSKA Sofia appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Australia
Elections, Bitcoin, and the Australian Open: Slotegrator breaks down prediction markets in new ebook
Annual trading volume in the prediction market vertical grew from $500 million to $64 billion in only three years. What’s behind their explosive popularity? In a new ebook, Slotegrator lays out why this latest evolution in betting has so much appeal for players and what operators need to consider before launching their own prediction market.
Why have prediction markets captured so much attention? In a new downloadable ebook, Slotegrator lays out the factors behind the vertical’s popularity, analyzes how prediction markets are disrupting the modern betting landscape, and provides a checklist to help readers decide if
the time is right for them to add a prediction market to their platform.
In the ebook, Slotegrator highlights generational shifts in preferences and behavior, such as the increase in younger players who are familiar with trading and financial markets, as one of the main drivers in the rise of the format. There’s also a widespread change in values; players view the P2P exchange mechanic, in particular, as a more transparent form of betting than wagering against the house.
“Today, the audience’s attention shifts in real time across platforms, and digital experiences evolve constantly. If you’re not actively tracking where engagement is moving, you’re not just behind the trend — you’re already losing relevance in the market,” comments Olga Ivanchik, COO of Slotegrator.
Opinion-based betting allows users to trade literally any event from politics to current events. The pursuit of getting a more interactive, dynamic, and fair experience is reflected in prediction market mechanics: the odds in this type of betting are not set by the house but fluctuate in accordance with supply and demand — players bet against each other, and the platform generates revenue on commissions based on the amount of bets.
“This transition eliminates the old conflict of interest and gives us a more transparent, equitable, and stimulating experience where value is defined by the market itself”, says Maksym Shtun, Product Owner at Slotegrator.
The report provides analytics with key figures, regulatory notes, expert comments, and an explanation of the mechanics involve. It also includes useful tips for readers:
- A checklist that will help operators understand whether they need prediction markets on
their platform - Tips and recommendations on the events for betting by region
- Comparison of prediction market mechanics with classic sportsbooks
- Analysis of relevant psychological factors
- Breakdown of how exactly how prediction markets generate revenue
Download the guide and get a full understanding of the prediction market phenomenon. Be among the first operators to make the most of the quickest growing opportunity in iGaming.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Elections, Bitcoin, and the Australian Open: Slotegrator breaks down prediction markets in new ebook appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Australia
Elections, Bitcoin, and the Australian Open: Slotegrator breaks down prediction markets in new ebook
Annual trading volume in the prediction market vertical grew from $500 million to $64 billion in only three years. What’s behind their explosive popularity? In a new ebook, Slotegrator lays out why this latest evolution in betting has so much appeal for players and what operators need to consider before launching their own prediction market.
Why have prediction markets captured so much attention? In a new downloadable ebook, Slotegrator lays out the factors behind the vertical’s popularity, analyzes how prediction markets are disrupting the modern betting landscape, and provides a checklist to help readers decide if
the time is right for them to add a prediction market to their platform.
In the ebook, Slotegrator highlights generational shifts in preferences and behavior, such as the increase in younger players who are familiar with trading and financial markets, as one of the main drivers in the rise of the format. There’s also a widespread change in values; players view the P2P exchange mechanic, in particular, as a more transparent form of betting than wagering against the house.
“Today, the audience’s attention shifts in real time across platforms, and digital experiences evolve constantly. If you’re not actively tracking where engagement is moving, you’re not just behind the trend — you’re already losing relevance in the market,” comments Olga Ivanchik, COO of Slotegrator.
Opinion-based betting allows users to trade literally any event from politics to current events. The pursuit of getting a more interactive, dynamic, and fair experience is reflected in prediction market mechanics: the odds in this type of betting are not set by the house but fluctuate in accordance with supply and demand — players bet against each other, and the platform generates revenue on commissions based on the amount of bets.
“This transition eliminates the old conflict of interest and gives us a more transparent, equitable, and stimulating experience where value is defined by the market itself”, says Maksym Shtun, Product Owner at Slotegrator.
The report provides analytics with key figures, regulatory notes, expert comments, and an explanation of the mechanics involve. It also includes useful tips for readers:
- A checklist that will help operators understand whether they need prediction markets on
their platform - Tips and recommendations on the events for betting by region
- Comparison of prediction market mechanics with classic sportsbooks
- Analysis of relevant psychological factors
- Breakdown of how exactly how prediction markets generate revenue
Download the guide and get a full understanding of the prediction market phenomenon. Be among the first operators to make the most of the quickest growing opportunity in iGaming.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Elections, Bitcoin, and the Australian Open: Slotegrator breaks down prediction markets in new ebook appeared first on Americas iGaming & Sports Betting News.
-
Canada7 days agoXSOLLA STRENGTHENS COMMITMENT TO ATLANTIC CANADA’S GROWING GAME INDUSTRY WITH EXPANDED EVENT PRESENCE
-
2026 FIFA World Cup5 days ago
Betano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup
-
Balkans6 days ago
Expanse Studios Signs Content Distribution Agreement with MaxBet
-
Amusnet5 days ago
Weekend Reels | Week 23: Slot Drops & Trends
-
Affiliate Industry6 days ago
Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico
-
Asia5 days ago
PhilWeb Showcases Technology-Driven Growth Vision at SiGMA Asia 2026
-
Baltics6 days ago
Endorphina Confirms Spelet.lv Partnership
-
Asia6 days ago
NODWIN and Nodding Heads launch India Games Showcase with Summer Game Fest
