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SKS365 Partners With Optimove to Ace Realtime CRM Marketing

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Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.

SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.

SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:

– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.

– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.

– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.

– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.

In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.

“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”

“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”

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Fortnite Championship Series Major 1 Summit heads to Düsseldorf for the first time

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Epic Games and BLAST have today announced that the first Fortnite Championship Series (FNCS) LAN of the year is heading to Düsseldorf, Germany for the very first time.

The Fortnite Major 1 Summit will take place live inside the PSD Bank Dome on May 30 and 31, 2026. In the heart of Western Germany, Fortnite will take over the state-of-the-art PSD Bank Dome Arena, home of the Düsseldorfer EG hockey team, for two days of thrilling Fortnite action.

The top duos from all seven regions will battle live to be crowned Fortnite Major 1 Summit champions, take home a share of the $1,000,000 prize pool, and secure a spot at the Fortnite Global Championship later this year.

As one of Europe’s largest gaming markets and a frequent host of international esports tournaments, Germany has long played a central role in the global competitive scene. Located in the country’s most populous state and one of its most connected regions, Düsseldorf provides a fitting backdrop for the first FNCS LAN of the competitive season.

Tickets go on general sale March 2 at 4 AM ET / 10 AM CET on Eventim. More ticket information can be found here: Eventim Fortnite Major 1 Summit

The post Fortnite Championship Series Major 1 Summit heads to Düsseldorf for the first time appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alex Green Vice President Games at ZEAL

Wunderino Adds ZEAL’s Premium Slots as Partnership Kicks Off

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ZEAL Instant Games, part of the ZEAL Group and an online gaming provider, has initiated a new partnership with Wunderino, a prominent online slot brand in Germany. As a part of the collaboration, Wunderino is enhancing its entertainment portfolio with a forthcoming increasing range of ZEAL slots. The initial titles are now active and accessible to players on Wunderino.de.

Increased diversity for gamers – enhanced exposure for premium titles.

The new collaboration brings evident benefits for both firms: Wunderino is boosting its online gaming selection with ZEAL content, further solidifying its status as an innovation-focused provider in the German iGaming sector. Simultaneously, ZEAL Instant Games leverages Wunderino’s robust brand visibility and influence, reaching new audiences.

At launch, well-known titles like “The Bookmaker,” “Treasure Volcano,” and “Vegas Blaze” are included in the first batch of games already offered. The objective is to enhance the portfolio by adding more new games in the upcoming months.

Comments regarding the partnership

“With Wunderino, we are gaining a partner that has stood for entertainment, dynamism, and a strong brand identity for many years,” says Alex Green, Vice President Games at ZEAL. “Integrating our titles into one of the most popular platforms in Germany is another important step in making our portfolio accessible to even more players and driving our strategic expansion.”

Wunderino adds: “ZEAL Instant Games stands for creative content, high quality, and reliable performance – all values that perfectly match our brand,” says Susanne Forsman, Group Chief Gaming Officer at Wunderino. “The new ZEAL slots will help enrich our offerings and provide our users with additional exciting experiences. We are very excited about the joint launch and what lies ahead.”

The post Wunderino Adds ZEAL’s Premium Slots as Partnership Kicks Off appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hubster AI

Vegangster’s Hubster AI Enables Brands to Launch Without a Single Support Ticket

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Vegangster has introduced Hubster AI, a built-in conversational assistant designed to simplify platform setup and daily operations for operators. The tool allows clients to ask practical questions about platform features and receive instant, structured, step-by-step guidance.

Unlike traditional support models that rely on account manager availability and ticket queues, Hubster AI operates 24/7 and supports all major languages. Operators can configure features, adjust settings, and navigate workflows independently—without waiting for working hours.

Hubster AI provides detailed operational guidance across the entire platform, including:

  • Player Account Management

  • Bonus and promotion setup

  • Game and lobby management

  • CRM workflows

  • CMS and content updates

  • Reporting and analytics

Each response delivers clear instructions and, where relevant, direct access to pre-recorded video walkthroughs demonstrating the exact process.

Several brands have already completed onboarding and platform configuration without submitting setup tickets, relying entirely on Hubster AI for operational guidance.

“My idea is to make complex things simple,” said Tatjana Danevica, Product Operations Specialist at Vegangster. “Operators should not deeply need technical expertise or constant support interaction to launch and manage a brand. Hubster AI turns platform knowledge into an always-available guide, removing friction and allowing teams to move.”

Hubster AI forms part of Vegangster’s broader strategy to eliminate the skill barrier in iGaming by turning complex platform knowledge into instant, practical guidance operators can use in real time.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey and white-label solutions integrate casino content, payments, CRM, compliance, and engagement tools into a single mobile-first system.

Press Contact
Romans Kozlovskis
[email protected]

The post Vegangster’s Hubster AI Enables Brands to Launch Without a Single Support Ticket appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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