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SKS365 Partners With Optimove to Ace Realtime CRM Marketing

Published

5 years ago

January 27, 2021

Reading Time: 2 minutes

Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.

SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.

SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:

– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.

– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.

– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.

– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.

In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.

“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”

“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”

Booming Games

Booming Games launches Berserkin’ Buffalo Power Hit slot

Published

34 minutes ago

May 7, 2026

Wladimir P.

booming-games-launches-berserkin’-buffalo-power-hit-slot

Booming Games has launched Berserkin’ Buffalo Power Hit, a new buffalo-themed slot that adds the supplier’s Power Hit mechanic to its Buffalo Series.

The game uses a 6×4 grid with 4,096 ways to win and a stated maximum win potential of 5,000x. Booming Games said the title is set on a buffalo backdrop and is built around the Power Hit feature.

According to the company, Buffalo Collect symbols can land on reels 1 and 6 to collect Coin Prizes in view, including Mini, Minor, Major and Grand Prize Pots, which “instantly charges up the Power Hit feature.” In the base game, Bonus symbols collect to the Buffalo pot above the reels and can trigger a Berserkin’ Bonus on any spin, while landing 3+ Bonus symbols can award up to nine Berserkin’ Bonus Spins.

Booming Games said the Berserkin’ Bonus free spins run with only the Power Hit feature active and “guaranteeing a win on every spin,” with prize pots “awarding up to 2000x” during the feature. The title also includes a Buy Bonus option priced at 75x, 100x, 150x or 200x the bet for 3, 5, 7 or 9 Berserkin’ Bonus spins, and a Boost+ toggle designed to increase feature chances.

Craig Asling, Director of Games at Booming Games, said: “Berserkin’ Buffalo Power Hit is packed with innovative bonus features that we’re confident will be a hit among players. Our Buffalo games have been among our best performers, and we are delighted to be adding a new game to the Series. The all-new Power Hit feature is the latest example of our commitment to delivering an ultimate gameplay experience that provides high-stakes thrills. Play Berserkin’ Buffalo Power Hit now!”

The post Booming Games launches Berserkin’ Buffalo Power Hit slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

B2B

DATA.BET adds Infront official tennis data to sportsbook feed

Published

34 minutes ago

May 7, 2026

Wladimir P.

data.bet-adds-infront-official-tennis-data-to-sportsbook-feed

DATA.BET has partnered with Infront to integrate official tennis data into its sportsbook offering, expanding its tennis coverage for operator clients.

DATA.BET said the integration will allow clients to add more tennis events and markets, with the aim of maintaining consistent coverage during peak periods and across different competition levels.

“Tennis is among the top five most popular sports for our clients, which makes expanding coverage in this discipline a clear priority for DATA.BET,” said Otto Bonning, Head of Sales at DATA.BET. “By expanding our tennis coverage, we provide operators with deeper, year-round tennis coverage.”

“Our collaboration with DATA.BET is part of our strategy to make sure that the whole betting market has access to official data, reaching as many sportsbooks as possible and making sure that their customers have a great offer in front of them, whilst also being protected by the usage of live fast-path official data from the umpire`s chair” said Diogo Almeida, Head of Sales at Infront Bettor.

DATA.BET positioned the agreement as part of its longer-term strategy to build a scalable sportsbook solution across major sports using official data and content.

The post DATA.BET adds Infront official tennis data to sportsbook feed appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA

Published

34 minutes ago

May 7, 2026

Wladimir P.

endorphina-secures-uae-gaming-related-vendor-license-(tier-ii)-from-gcgra

Endorphina Limited has been granted a Gaming-Related Vendor License (Tier II) by the UAE’s General Commercial Gaming Regulatory Authority (GCGRA), positioning the supplier to operate in the country’s newly regulated commercial gaming market.

The company said it is among the early licensed entities in the UAE. It added that the license is granted subject to ongoing compliance with GCGRA regulations, conditions, and directives.

Džangar Jesenov, Head of Compliance at Endorphina, said:

“Over the past years, Endorphina has grown into a truly reputable, internationally recognized supplier, following a principle of gradual and sustainable development. Today, in terms of the number of jurisdictions where we are authorized to operate, we are proud to be ranked among the Тop providers worldwide. Receiving this license in the early stages of the UAE’s regulated gaming market is both an honor and a responsibility. We are excited to contribute to shaping a sustainable and innovative industry under the guidance of the GCGRA.”

Endorphina said the UAE approval supports its broader strategy of expanding across regulated markets.

The post Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.