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SKS365 Partners With Optimove to Ace Realtime CRM Marketing

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Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.

SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.

SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:

– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.

– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.

– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.

– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.

In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.

“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”

“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”

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GinjaBet goes live with QTech Games casino content in Nigeria

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Nigerian operator unveils fresh suite of games via new integration with leading emerging-markets aggregator

GinjaBet, a rapidly growing Nigerian operator, is now firmly established with an extensive portfolio of casino content delivered through its integration with QTech Games, the leading game aggregator for emerging markets across Africa.

GinjaBet is a rising-star challenger brand with big plans for the Nigeria market and beyond. As this market coalesces, customers are increasingly demanding experiences that are not only functional but also convenient to use, and personalised to their preferred betting patterns. In this regard, QTech Games and GinjaBet have aligned their complementary skills to deliver a simplified betting experience and optimised user journey across casino, thanks to an adaptable range of content that is both locally authentic and appealing to the next generation of players.

This collaboration will also explore new cross-sell opportunities between sportsbook and casino, with next summer’s football World Cup on the horizon, always a key acquisition and retention driver for global sportsbooks, but above all in Africa where soccer is king.

GinjaBet’s UI has been optimised for mobile-first play, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording operators the fastest integration available, backed by reliable performance and customer support, localised for every region across Africa. By leveraging QTech’s wider global expertise, GinjaBet enjoyed a seamless casino launch, and is now well-positioned to sustain its rapid growth in the near future with a casino product that rides on a scalable and robust framework. This project has also been carefully curated to responsibly track Nigerian player proclivities.

Ekaterina Mayorova, QTech Games’ Head of Region for Africa, said: “We’re thrilled to already be live in Nigeria with GinjaBet, a dynamic brand that is picking up some irresistible momentum in a competitive marketplace. We’re proud to put our shoulder to the wheel of their ambitions, affording GinjaBet the ability to scale their casino content with more localised games and product developments.

“QTech Games has placed a premium on understanding markets at a hyper-local level, alongside bridging that gap between retail and online channels, to open a flexible gateway to success in the Nigerian betting environment. With its mobile-first penetration, comparatively mature smartphone adoption rates and ramping digital economy, Nigeria remains one of Africa’s largest economies, and GinjaBet’s recent growth only underscores the opportunity.

“And we have a suite of other product improvements designed to keep our partners ahead of their rivals in a region where no leadership position can be taken for granted. In addition, our proprietary tech means we’re the only aggregator which is not just showcasing fantastic games but also adding engaging features (such as our AI-driven recommendation engine, QTech Play, alongside other tournament and progressive-jackpot elements) to bolster QTech’s vantage point across the African landscape. We’re constantly adding new content to the platform, prioritising suppliers that deliver unique and localised content, including games which solve familiar local challenges to engagement, such as handset quality limitations, restricted access to fast networks, or high data costs.”

Joe Richa, Ginjabet CEO, added: “GinjaBet is committed to a conscious strategy of harnessing world-class technology and local Nigerian culture. This partnership with QTech is an organic extension of that approach across our stunning new casino suite which showcases globally recognised games, ably supported by specialised content, culturally pertinent promotions, and a tone of voice pitched to connect with younger Nigerian demographics.

“We’re a fast-moving Nigerian brand, focused on delivering specialised, reliable, and entertaining gaming experiences tailored to African markets, driving innovation through responsible gaming and operational efficiency. Our dynamic growth since launch in 2025 has already been hugely encouraging, but QTech’s flexible platform ecosystem has now put us in a position where we can plan for the future with confidence across casino and sportsbook, particularly with the World Cup upcoming fast.”

The post GinjaBet goes live with QTech Games casino content in Nigeria appeared first on European Gaming Industry News.

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European Christmas Roulette

Evoplay unveils festive twist on a casino classic with European Christmas Roulette

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Evoplay, the award-winning game development studio, has boosted its portfolio of seasonal content with the launch of European Christmas Roulette, a festive iteration of a casino classic.

Spreading Holiday cheer, the nostalgic casino favourite offers players the comfort of familiar gameplay. Set in a warm, twinkly casino landscape, the rules of European Roulette remain unchanged, ensuring a timeless and merry experience.

European Christmas Roulette features the usual wheel containing 37 cells, including a bet on zero. Users can place wagers predicting which cell the ball will land in once the wheel stops spinning.

Possible bets include the standard options of even/odd, red/black, single numbers and group bets, enhanced with a seasonal twist, as the table is surrounded by garlands and shimmering baubles.

The addition to Evoplay’s roulette portfolio arrives just in times for the holiday season, offering players a cozy, Christmas-themed take on a timeless favourite.

Ivan Kravchuk, CEO at Evoplay, said:European Christmas Roulette captures the spirit of the festive season while preserving the timeless appeal of a classic table experience.

“By pairing authentic gameplay with a Christmas orientated design, we’ve created a title that’s both nostalgic for players and a strong performer for our partners.”

The post Evoplay unveils festive twist on a casino classic with European Christmas Roulette appeared first on European Gaming Industry News.

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Dan Murphy Centre Director at Xscape Milton Keynes

MERKUR Casino Milton Keynes lights up the city with a dazzling grand opening celebration

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Milton Keynes’ entertainment scene reached new heights this weekend as MERKUR Casino unveiled its new flagship venue inside Xscape with a show stopping launch event that combined glamour, entertainment and excitement.

Hundreds of guests, including local dignitaries, media, influencers and VIPs, gathered to witness the official ribbon-cutting and experience a night that captured the energy and ambition behind the MERKUR brand.

The evening delivered non-stop live entertainment, featuring performances from Oasis, Queen and Robbie Williams tribute acts, before DJ vs live band concept, The Benny Blanco Allstars took to the stage to bring the celebrations to a finale.

Adding to the spectacle. Roaming performers captivated guests throughout the night, transforming the new 22,000 sq ft venue into a vibrant celebration of music, lights and atmosphere. The excitement continued with a series of exclusive prize giveaways, headlined by a £10,000 cash prize.

Mark Schertle, Chief Operating Officer at MERKUR Casino UK Ltd, said: “The opening marks a defining moment for MERKUR and for the city itself. The atmosphere on launch night was simply electric and a true celebration of what we stand for – entertainment, energy and community.

“We’ve created a destination that blends first-class gaming with live entertainment and a premium social experience, and it’s fantastic to see guests embracing it from day one.”

Dan Murphy, Centre Director at Xscape Milton Keynes said, “We’re thrilled with the incredible success of the unforgettable opening celebration of MERKUR Casino at Xscape.

“The new casino, complete with its impressive sports bar and entertainment spaces, has created a real buzz – offering guests an elevated experience that blends excitement, energy, and top-quality entertainment. It’s fantastic to see such a dynamic addition to Xscape Milton Keynes, bringing even more vibrancy and excitement to the destination.”

The successful launch underscores MERKUR’s commitment to its UK growth strategy and its aim to become one of the best casino destinations outside of London. The venue is now fully open, with the launch event setting the scene for the high-calibre programme of events the casino will continue to host.

The post MERKUR Casino Milton Keynes lights up the city with a dazzling grand opening celebration appeared first on European Gaming Industry News.

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