Latest News
SKS365 Partners With Optimove to Ace Realtime CRM Marketing
Fastest-growing gaming operator in Italy SKS365 has partnered with Optimove to turn CRM Marketing into a significant growth engine of the business.
SKS365, a leading multi-licensed international bookmaker and gaming operator, announced today it has partnered with Optimove, provider of the industry’s leading CRM Marketing Hub. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.
SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimize CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. Not only one of the fastest growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.
Optimove will empower SKS365 Group to transform its CRM Marketing operations into a growth driver by allowing them to:
– Access a comprehensive 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.
– Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.
– Orchestrate Realtime and Scheduled marketing interactions for these segments across any native or integrated channel.
– Measure the incremental value of each marketing campaign to test, learn, and scale, CRM strategies.
In addition, Optimove’s journey-mapping AI algorithm will help maximize player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each one.
“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”
“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”
Powered by WPeMatico
AI
Confronting the age of AI-driven fraud
Gerardo Prieto, Chief Information Security Officer at The Mill Adventure, explores how the rise of generative AI is forcing a total paradigm shift in iGaming security and player verification.
Online gambling’s traditional identity stand-off has reached a breaking point. For years, operators walked a tightrope, balancing rigid AML/KYC regulations against the player’s desire for frictionless onboarding. But as we move through 2026, the ground has shifted substantially. The modern fraudster is no longer a manual actor relying on basic tools like Photoshop, but a 24/7 automated threat, utilising adaptive AI to evolve faster than most development sprint cycles.
For operators, the cost of losing this arms race is staggering. Identity fraud and money laundering have converged as the predominant risks, with 64.8% of businesses citing them as their primary threats. However, the real wake-up call is the point of entry. Recent market analysis reveals that the financial threshold is now the most vulnerable vector, with 41.9% of fraud attempts occurring specifically during the deposit stage. This is now the absolute frontline of defence.
The death of seeing-is-believing
We have moved well beyond the era of scripted attacks. The new frontline is defined by AI-driven abuse, where generative models create synthetic identities and high-fidelity deepfakes. Using real-time FaceSwap and lip-sync algorithms, bad actors can now bypass standard KYC protocols with ease. The traditional liveness check – asking a user to blink or turn their head – is increasingly obsolete against sophisticated generative adversarial networks (GANs).
The nightmare scenario for the modern CISO is the rise of camera injection. In these attacks, fraudsters bypass the device’s physical camera sensor entirely, feeding AI-generated content directly into the verification stream. Because the software believes it is receiving a direct feed from hardware, it misses the red flags of a digital overlay. In this landscape, the human eye has become a vulnerability, and pixels alone can no longer be trusted to verify a soul.
Biology vs. Algorithms: The new verification
To defend the perimeter, operators need to shift to a verification model rooted in physics and biology, not just image recognition. This requires advanced countermeasures like Remote Photoplethysmography (rPPG). This technology analyses minute light absorption patterns to track blood flow changes invisible to the naked eye. An AI deepfake might have perfect skin texture and flawless movement, but it does not have a pulse. By detecting the heartbeat in a video stream, we can distinguish between a living human and a digital mask.
We must also utilise 3D geometry and lighting physics to validate that a user’s environment is a physical reality. While a deepfake can simulate a face, it often fails to replicate the complex interaction between environmental light and the 3D topography of human skin. If the light source doesn’t wrap around the subject correctly, or if the depth map detects a planar surface, the system exposes the image for what it is: a flat counterfeit. We are essentially moving toward a proof-of-presence model that demands physical consistency.
The lifecycle defence
Resilience in 2026 requires a ‘shift left’ strategy. This means intercepting fraud at the absolute earliest stage. However, security cannot simply end at the front door and needs to evolve into a lifecycle defence system.
At onboarding, the priority is stopping synthetic identities. At the deposit stage, operators must employ multi-signal matching to validate KYC names against cardholders, dismantling muling rings before they can load funds. During gameplay, behavioural AI is essential to analyse betting patterns for bot signatures. Finally, at withdrawal, we must replace simple passwords with biometric step-up checks to prevent Account Takeover (ATO) fraud.
The operational standard is now risk-based authentication. Instead of rigid ‘allow or block’ rules, operators must move toward dynamic risk profiles for every session. By ingesting over 100 different signals, including biometric, IP, and device data, a system can apply friction only where it is explicitly needed. Low-risk users on trusted devices enjoy a seamless experience, while medium-risk anomalies trigger a passive biometric scan. Only overt threats are blocked immediately.
In this new reality, survival is about agility and not budget. Annual audits and static policies are relics of the past. If your security strategy is static, you are effectively opening the door to attackers. It is time to cultivate an adaptive immune system that evolves faster than the threat.
The post Confronting the age of AI-driven fraud appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
TEAM VITALITY RETURNS TO FORTNITE WITH WORLD CHAMPION PLAYERS
Team Vitality has officially returned to competitive Fortnite after a three-season absence, unveiling a high-profile roster built around world championship pedigree and international ambitions.
The organisation’s comeback is anchored by two champions from the Fortnite Championship Series, alongside an experienced figure from the French competitive scene who will guide the team’s performance and community engagement.
Championship pedigree joins the roster
Egor “SwizzY” Luciko, a 2025 FNCS World Champion, joins as one of the scene’s most promising young competitors, recognised for his fast-paced mechanical play and strong performances on major stages. He is joined by fellow 2025 FNCS World Champion Aleksa “Queasy” Cvetkovic, widely regarded for his consistency and strategic approach at the highest level of competition.
Former French professional player Clément “Skite” Danglot completes the lineup as Team Manager and Coach. In addition to overseeing competitive operations, Skite will co-stream official matches, offering fans expert analysis throughout the season.
Team Vitality President Fabien “Neo” Devide described the return as a performance-driven project aligned with the organisation’s long-term vision of excellence, combining elite talent with experienced leadership to compete at the highest level.
Strategic focus on global competition
The organisation’s return is closely tied to its ambitions on the international stage, particularly qualification for the Esports World Cup in Riyadh and continued success across FNCS competitions. The announcement follows the introduction of Fortnite Reload mode at the Esports World Cup, which has further strengthened the club’s commitment to the title.
Beyond competition, Team Vitality aims to position its Fortnite revival as a community-focused initiative. Skite’s live broadcasts and analysis are intended to provide fans with deeper insight into the team’s progress from qualification stages through major international events.
Global Operations Director Danny Engels emphasized that the organisation’s return signals broader strategic growth across multiple esports titles, with a clear objective of securing international trophies and reinforcing Team Vitality’s presence at the top tier of global competition.
With a championship-calibre roster and renewed competitive focus, Team Vitality enters a new phase in Fortnite with ambitions to re-establish itself among the world’s elite teams.
The post TEAM VITALITY RETURNS TO FORTNITE WITH WORLD CHAMPION PLAYERS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI
BetConstruct AI to Showcase the Future of iGaming Intelligence at BiG Africa Summit 2026
BetConstruct AI will showcase its latest intelligent gaming solutions at the BiG Africa Summit 2026, taking place 16–19 February at the Grand Palm Hotel Casino and Convention Resort. The event marks a strategic opportunity for the company to expand its presence across Africa’s rapidly evolving iGaming sector and engage with regional operators and stakeholders.
Positioned as a hub for innovation and collaboration, the summit provides a platform for BetConstruct AI to demonstrate how advanced technologies can support sustainable growth and operational efficiency in markets defined by fast adoption and diverse local requirements.
At Stand 1017, the company will present a full portfolio of operator-focused solutions, including its Sportsbook and Casino platforms and a Retail Solution designed to connect land-based and online gaming environments.
Central to the showcase is the AI Suite — a collection of tools engineered to enhance decision-making and player engagement. Key components include CRM AI for behavioural analytics, Umbrella AI for automated risk management, an AI Game Recommendation System for personalised content delivery and Betting Mate, an AI-driven assistant providing real-time sportsbook insights.
BetConstruct AI will also highlight its “The Choice to Grow” programme, a 12-month initiative designed to reward partner performance. Operators meeting defined growth targets across multiple products can access invoice discounts, complimentary service periods and exclusive promotional opportunities.
In addition to its exhibition presence, BetConstruct AI will co-host the Harmony Dinner on 18 February in collaboration with Eventus International. The gathering is intended to foster dialogue among industry leaders and support long-term strategic cooperation across the African iGaming ecosystem.
Throughout the summit, BetConstruct AI’s team will be available to demonstrate its solutions and discuss strategies for scaling iGaming operations in the African market.
The post BetConstruct AI to Showcase the Future of iGaming Intelligence at BiG Africa Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Canada7 days agoINCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA
-
Latest News7 days agoLaunch Of A Fresh Online Casino Guide 2026
-
Accra7 days agoKaizen Gaming Launches Betano in Ghana — 20th Regulated Market & Responsible GameTech Expansion
-
Africa7 days agoState of the African Video Game Industry 2026: Xsolla Backs SpielFabrique’s Definitive Market Report
-
Edvardas Sadovskis CPO at ICONIC216 days agoICONIC21 Reimagines Myth: Medusa vs. Perseus — The Stone Duel
-
Brasil7 days agoBrasil en foco: Regulación, mercado y presión fiscal moldean la nueva fase del iGaming
-
Blask Awards7 days agoEndorphina’s Hell Hot 100 Crowned “Ukraine Game of the Year” at the Blask Awards
-
Brazil7 days agoBrazil: Regulation, market dynamics and tax pressure shape a new phase for iGaming



