BetGames.TV strikes deal with Superbets

Supplier’s Caribbean dominance strengthened with Dominican Republic expansion

 BetGames.TV, the leading live dealer betting games supplier, has agreed a content deal with Dominican Republic-based operator, Superbets.

The deal, which is expected to go live in Q1 this year, will see BetGames.TV’s entire product library activated across the betting platform provider’s online and retail operations, including Bet on Poker, War of Bets and Wheel of Fortune.

The partnership will not only result in BetGames.TV’s portfolio being operational in the Dominican Republic, where Superbets holds a leading position in the market, but across other territories within Latin America where the omni-channel operator has plans to expand into.

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Thanks to BetGames.TV’s products’ ease-of-use, low-spend and dedication to providing extended entertainment sessions, the studio has seen its popularity surge across LatAm in 2020, with a 300% surge in bet counts during the months of lockdown.

Commenting on the deal, Eddie Morales, LatAm Sales Director at BetGames.TV said: “We have ambitious expansion plans at BetGames.TV, not only in terms of strengthening our presence in the Dominican Republic, but just like Superbets, with the goal to grow throughout the wider LatAm region.

“This deal is a great fit for both parties, not only because of our leading positions in our respective fields, but due to the alignment of our growth plans – and we look forward to scaling together across one of the world’s most exciting regions.”

Felix Arburola, O.M. at Superbets added: “As an omni channel gaming platform, we are tasked with finding the best products on the market through the best providers, with the best reach.

“The variety of games in all formats is always a priority for our players and virtual and live games are no exception. Our business model is based on being able to offer a unique range of games and personalised service to our customers, so with the incredible quality and variety of BetGames.TV’s content being as impressive as it is innovative, this can only boost our service provision and offer that ‘wow’ experience to our customers.”

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With more than 70 operator deals signed in 2020, including Betway, Amelco and SBTech, BetGames.TV’s 10-strong catalogue of unique, in-house games are now live online across 2,000 sites online and 4,000 retail locations globally.

As well as winning two SBC Awards in December, the company has established itself as one of the industry’s most regulated live dealer and betting games suppliers, with licences held across the UK, Malta, Latvia, Lithuania, Estonia, Bulgaria, South Africa and Colombia.