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Kwalee Expands Publishing Operations Onto PC and Console With Launch of First Title and Recruitment of Gaming Veteran

Published

5 years ago

on

January 26, 2021

By

George Miller

Reading Time: 2 minutes

Ex-Team17, Ubisoft and Codemasters veteran Max Everingham leading push onto new platforms as ‘Eternal Hope’ launches on PC

Kwalee, the UK-based game developer and publisher with more than half a billion downloads on mobile, today announces its expansion into publishing games on PC and console platforms following the launch of its first externally-developed Steam game.

Eternal Hope is the game in question, exemplifying Kwalee’s dedication to working with independent development talent to publish unique, high-quality games. Developed by Brazilian indie development studio Doublehit Games, Eternal Hope is a beautiful experience that’s built around sumptuous 2D art, cerebral environmental puzzles and emotional storytelling. With Kwalee looking to grow its catalogue of titles, it will soon be joined by PC and console games across multiple genres and in a wide variety of styles.

Eternal Hope is available to buy on Steam now, joining the Sudoku-inspired puzzle game TENS! – part of an original Kwalee franchise – which came to Steam and Nintendo Switch in November 2020 and has been critically-acclaimed for its “incredibly accessible, addictive gameplay” (Nintendo Life).

Further underlining Kwalee’s commitment to PC and console games is the recruitment of Max Everingham as Head of PC & Console Publishing. Everingham is highly experienced in launching hit PC and console titles, having most recently worked as Head of Publishing at Overcooked publisher Team17 and previously holding senior roles at Ubisoft, Pandemic and Codemasters.

Kwalee was founded by David Darling, a co-founder and former CEO of Codemasters, back in 2011 and has been built around game development talent and heritage. The company has expanded dramatically in recent years and now employs more than 100 people worldwide with offices in Leamington Spa, Bangalore and Beijing. With no intentions of slowing down its mobile game output, having launched massive hits such as Bake It, Let’s Be Cops 3D and Teacher Simulator all in 2020, Kwalee’s experienced team will be working tirelessly to grow its influence in the PC and console space to comparable level.

“I could not be happier to be joining a company with the energy and integrity of Kwalee,” said Max Everingham, incoming Head of PC & Console Publishing. “It’s a joy to be working again with David on his quest to become as successful in the PC and console arena as Kwalee has already been in mobile.”

“If you’re a developer of quality games, we want to hear from you! We can promise a true partnership – our leadership are bona-fide developers, just like you, and we want to succeed together.”

Kwalee CEO David Darling is just as enthusiastic: “We’re delighted to be welcoming Max to the team as we launch Eternal Hope, and we encourage PC and console developers of all sizes to start a conversation with us. On a personal level it’s great to link up with Max again having previously worked together at Codemasters, and his recent achievements with Team17 show that there’s no better person to be leading us to success in PC and console game publishing.”

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blask

When LATAM gambles: Blask reveals seasonality patterns across six countries

Published

5 hours ago

on

February 12, 2026

By

Wladimir P.

when-latam-gambles:-blask-reveals-seasonality-patterns-across-six-countries

Brazil, Argentina, Mexico, Chile, Peru and Colombia represent six distinct iGaming markets — each with its own regulatory framework, player base and cultural rhythms. Yet beneath these differences lie powerful shared drivers: domestic football seasons concluding in Q4, mandatory year-end bonuses injecting billions into local economies, and national holidays that stretch into multi-day celebrations.

Using Blask’s Seasonality feature, player activity across all six countries was analyzed to map engagement peaks by month, day and hour. While regional trends are visible, the execution varies sharply at the local level.

Here’s what the data reveals.

Brazil: The Q4 Convergence Effect

In Brazil, November and December form a clear peak driven by three converging factors.

The Brasileirão season concludes in early December, with title races and relegation battles intensifying betting activity. At the same time, the Copa Libertadores semifinals and final fall in October and November — and Brazilian clubs’ recent dominance has kept engagement high.

The economic boost comes from the décimo terceiro, Brazil’s mandatory 13th salary paid in two instalments by November 30 and December 20. In 2024 alone, it injected R$321 billion into the economy, increasing disposable income during football’s decisive phase.

Saturday edges out Sunday as the top-performing day, reflecting the league’s fixture concentration. Weekends dominate overall, with a pronounced spike between 1 AM and 5 AM on Friday-to-Saturday nights — a sign that late-night casino sessions complement live sports betting.

Argentina: Aguinaldo and League Finals

December leads the calendar in Argentina, driven by the Liga Profesional’s mid-December conclusion and the aguinaldo, the country’s mandatory 13th salary paid by June 30 and December 18.

Sunday ranks highest for engagement, closely followed by Saturday, aligning with concentrated weekend fixtures. The peak activity window — midnight to 3 AM on Saturday-to-Sunday nights — reflects pre-match anticipation and late-night casino play following the workweek.

The pattern closely mirrors Brazil’s Q4 surge, but with a stronger Sunday bias.

Mexico: Liguilla and Late-Night Culture

December again stands out, coinciding with the Liga MX Apertura playoffs (Liguilla) and the championship final in mid-December. The aguinaldo — at least 15 days’ salary, paid by December 20 — provides additional liquidity at the same time.

Sunday leads weekly activity, with Saturday close behind. However, Mexico’s most distinctive feature is its consistent 2–3 AM activity peak across all days, amplified on weekends.

This pattern suggests a strong late-night gambling culture, where casino verticals such as slots, crash games and live dealer experiences drive engagement alongside sports betting.

Chile: September Over December

Unlike its regional peers, Chile’s biggest month is September — not December.

The surge is powered by Fiestas Patrias (September 18–19), the country’s most significant national celebration. When calendar alignment allows, festivities can stretch into a full week, with fondas, music and social gatherings creating a nationwide party atmosphere that extends into online gambling.

Saturday is the dominant day, with activity elevated throughout. Peaks occur around midnight on Friday-to-Saturday nights and again during Saturday afternoon (3–5 PM), indicating a blend of late-night casino play and daytime sports betting.

Peru: The Purple Month Effect

October and November represent Peru’s peak period, with November slightly ahead.

The Clausura tournament reaches its decisive stretch in early November, while October is dominated by Señor de los Milagros — the country’s largest religious festival. Celebrations extend into All Saints’ Day (November 1) and Day of the Dead (November 2), creating a sustained festive period.

Unlike Brazil and Mexico, Peru’s engagement is concentrated during daytime weekend hours, particularly morning and afternoon. This suggests a stronger alignment with live Liga 1 fixtures rather than late-night casino sessions.

Colombia: Primetime Precision

In Colombia, November leads, with October close behind.

The Torneo Finalización enters its cuadrangulares (semifinal group stage) during this period, building toward a December final. Anticipation around the prima de servicios — a mandatory half-month salary bonus due by December 20 — also supports late-year liquidity.

Sunday is the clear weekly leader, with evening primetime activity standing out. Engagement closely mirrors Liga BetPlay broadcast schedules, indicating sports betting is the primary driver rather than late-night casino behaviour.

The Bigger Picture: Regional Liquidity, Local Execution

Across LATAM, the Q4 bonus cycle — décimo terceiro, aguinaldo, prima de servicios and similar payouts — represents a predictable liquidity event spanning six major markets within an eight-week window. Crucially, it coincides with domestic football seasons reaching their climax.

However, peak timing differs significantly:

Mexico’s engagement spikes at 2 AM, while Peru’s is daytime-focused.
September outperforms December in Chile.
Colombia revolves around Sunday primetime broadcasts.
Brazil peaks on Saturday nights.

The takeaway is clear: while seasonality patterns are regional, execution must be hyper-local. Campaigns, product pushes and marketing spend need to align not just with the right month — but the right day and even the right hour in each individual market.

The post When LATAM gambles: Blask reveals seasonality patterns across six countries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.