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WeChat is World’s Strongest Tech Brand
As the pandemic continues to wreak havoc on the global economy, tech brands have recorded mixed fortunes this year. The top 100 most valuable tech brands in the Brand Finance Tech 100 2021 ranking have grown by 9% on average, faring much better than other sectors globally.
The Brand Finance Tech 100 2021 ranking is split into sub sectors, with electronics, retail, semiconductors, software, media & games, travel sites analysed separately as these brands make up more than 80% of the total brand value in the ranking. All brand values are correct as at 1st January 2021.
Electronics: Apple bites back
Apple has overtaken Amazon and Google to reclaim the title of the world’s most valuable tech brand, according to the latest report by Brand Finance – the world’s leading brand valuation consultancy. Apple has the success of its diversification strategy to thank for an impressive 87% brand value increase to US$263.4 billion and its position at the top of the ranking. For the fist time since 2016, Apple has also been crowned the world’s most valuable brand, according to the Brand Finance Global 500 2021 ranking.
Under Tim Cook’s leadership, especially over the past five years, Apple began to focus on developing its growth strategies above and beyond the iPhone – which in 2020 accounted for half of sales versus two-thirds in 2015. The diversification policy has seen the brand expand into digital and subscription services, including the App Store, iCloud, Apple Podcasts, Apple Music, Apple TV, and Apple Arcade. On New Year’s Day alone, App Store customers spent US$540 million on digital goods and services.
Apple’s transformation and ability to reinvent itself time and time again is setting it apart from other hardware makers and has contributed to the brand becoming the first US company to reach a US$2 trillion market cap in August 2020. With rumours resurfacing that Apple’s hotly anticipated Titan electric vehicle foray is underway again, it seems that there is no limit to what the brand can turn its hand to.
Lorenzo Coruzzi, Associate, Brand Finance commented:
“Apple has successfully reinvented its capabilities, while remaining faithful to its core: enriching people’s life through innovative design. Under Tim Cook’s leadership, it has been successfully diversifying its revenue mix shifting towards more profitable segments – showcasing that it is truly resilient against its competitors.”
Retail: Alibaba.com up 108%
Despite relinquishing its position at the top to Apple, second-ranked Amazon has still managed to record a healthy 15% brand value growth to US$254.2 billion and is the second most valuable tech brand. The retail giant is one of the few brands that benefitted considerably from the pandemic and the resulting unprecedented surge in demand as consumers turned online following store closures. Over Q2 and Q3 of 2020, e-commerce platforms experienced the highest revenue growth since 2016.
Most recently – further leveraging the circumstances of the pandemic – Amazon has acquired 11 passenger planes from struggling North American airlines to expand its air logistics capabilities. A tactical purchase to support its fast-growing customer base, but also a strategic move towards building its own end-to-end supply chain, the fleet can allow the brand to become a serious contender in air transportation in due time.
Another example of Amazon’s relentless innovation in the face of global adversity, the brand has also announced its foray into the health sector with the launch of Amazon Pharmacy and fitness tracker Halo. Before it brought success to Apple, daring diversification had already been the hallmark of Amazon’s growth strategy, which it continues to pursue with impressive results.
Amazon’s Chinese equivalent, Alibaba.com has also benefitted from the unprecedented surge in demand, as consumers in China turned to online shopping during the pandemic. The retail giant’s brand value has been boosted by an eyewatering 108% to US$39.2 billion, making it the fastest growing brand in the ranking. Alibaba subsidiaries, Taobao, up 44% to US$53.3 billion, and Tmall, up 60% to US$49.2 billion, have enjoyed parallel successes, their online business models providing ease of access and convenience for consumers.
Semiconductors: Nvidia acquisition of Arm pays off
As artificial intelligence, data centres, 5G technology, IoT, and autonomous vehicles are rapidly growing, semiconductor brands are perfectly positioned to match this growth as this demand requires a new era of sensors, memory, and chips. On average, semiconductor brands have grown 16%, of these Nvidia is the fastest growing, up 73% to US$8.1 billion.
Nvidia’s announcement of the US$40 billion deal to acquire Arm – British chip designer company – has caused quite a stir across the industry as Nvidia sets its sights on becoming the top player for the next generation of processing and AI.
The most valuable semiconductor brand by a significant margin, Intel, has increased its brand value by 16% this year to US$31.8 billion. From its next-generation chips being set back due to delays in sales of its current-generation chips, to Apple making the move to make its own computer chips, Intel has negotiated a turbulent year. Perhaps in a move to remain relevant, Intel has undergone a rebranding, introduced as part of the brand’s effort to be more aspirational and reflect the goals ahead.
Lorenzo Coruzzi, Associate, Brand Finance commented:
“Intel has been the largest chipmaker for most of the past 30 years, combining the best designs with cutting-edge factories. While the decision to outsource chip manufacturing has not yet officially been taken, long delays in production and design have been hindering the brand in recent years, placing it in a tricky position against competitor TMSC and other players. Outsourcing would mean giving up Intel’s historical competitive advantage and might have deep geopolitical consequences in the years ahead. With the arrival of the new CEO, Pat Gelsinger, in February it will soon be clearer the direction the company begins to take.”
Software: WFH boosts brands
Video conferencing and business communication software has taken centre stage as the working from home revolution takes hold globally. Salesforce’s (brand value up 29% to US$ 13.2 billion) acquisition of Slack is a clear signal that the brand wants to become more competitive in the space, especially against leader Microsoft (up 20% to US$140.4 billion). It will remain to be seen whether this platform integration will be effective and deliver the expected value.
Google is the most valuable software brand and sits in the third in the complete tech ranking, following a marginal 1% uplift in brand value to US$191.2 billion. Slightly behind its peers in terms of diversification, Google recorded its first ever revenue decline as a result of the pandemic. The vast majority of the brand’s revenue comes from advertising, which took a hit over the last year as marketing budgets tightened.
Media & Games: WeChat is sector’s & world’s strongest
Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. According to these criteria, WeChat is the strongest tech brand – and the world’s strongest brand – with a Brand Strength Index (BSI) score of 95.4 out of 100 and a corresponding elite AAA+ brand strength rating.
Alongside revenue forecasts, brand strength is a crucial driver of brand value. As WeChat’s brand strength grew, its brand value also enjoyed a rapid boost, increasing by 25% to US$67.9 billion.
As one of China’s home-grown tech successes with very strong equity, WeChat enjoyed high scores in reputation and consideration among Chinese consumers. WeChat has successfully implemented a broad and all-encompassing proposition, that offers services from messaging and banking, to taxi services and online shopping – the all-in-one app has become essential to many users’ daily lives.
During the pandemic, WeChat ran several government-mandated health code apps to keep track of those travelling or in quarantine, providing access to real-time data on COVID-19, online consultations, and self-diagnoses services powered by artificial intelligence to over 300 million users.
The media landscape continues to evolve with traditional media outlets falling victim to their modern counterparts. In line with positive trends in brand value in the new media sector, Spotify has climbed 15 spots in the ranking from 80th to 65th, enjoying an impressive 39% boost in brand value to US$5.6 billion. The last year has seen a significant increase in new users as the music streaming platform expanded its operations into 13 new markets. Spotify is primed for further success as it continues to develop its capabilities, signing exclusive podcast contracts with Archie Comics and Joe Rogan, and acquiring Megaphone from Graham Holdings to improve its own podcast technology.
In contrast, Twitter has recorded a 18% brand value drop to US$3.1 billion. The social media platform’s actions have come under intense scrutiny as the handling of former President Trump’s account has sparked raucous debate, surrounding freedom of speech versus Trump’s use of the platform to incite violence, and spread false claims.
Lorenzo Coruzzi, Associate, Brand Finance commented:
“Podcasts are one of the key reasons why consumers move to premium subscription on music streaming services. The global podcast market size was expected to reach US$11.1 billion in 2020 and is expected to grow by nearly 30% by 2027. With these predictions, and competitors already demonstrating their intent in the market, it won’t be easy for Spotify to retain the crown of music streaming brand”.
Travel sites: victims of COVID-19
As holidays are cancelled and people are instructed to work from home, the hospitality sector has reached an almost complete standstill both from tourism, as well as corporate travel. Online booking platforms are crashing too. Booking.com has recorded a 19% brand value loss to US$8.3 billion, simultaneously dropping 10 positions in the ranking from 32nd to 42nd. The story is similar for Airbnb as 30% of its brand value eroded to US$3.4 billion.
Expedia has dropped out of the ranking this year, following a 25% brand value decrease.
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With an extensive career spanning over diverse business sectors, Polina brings a wealth of expertise to the team of CT Interactive as our new Chief Marketing Officer. Known for driving high-impact marketing strategies, Polina has a proven track record of delivering significant business growth through integrated campaigns, brand management and business development.
Throughout her professional journey, Polina has demonstrated expertise by driving business strategy, leading sales initiatives, and managing marketing campaigns. Her expertise encompasses business development, strategic marketing, and partnership cultivation, all closely aligned with the company’s values and objectives.
In her extensive career, Polina has demonstrated proficiency by launching and enhancing successful product lines, spearheading multi-channel marketing efforts, and developing targeted marketing strategies across various industries. Her deep understanding of consumer behavior and market trends has consistently translated into competitive advantages and elevated brand equity. Polina’s ability to respond to emerging trends, manage diverse partnerships, and execute high-impact campaigns has resulted in impressive marketing outcomes that align with and support overall business goals. Her dedication and results-oriented approach make her a key driver of growth and success.
Polina holds a degree in International Relations from the University of National and World Economy and has advanced training in Business Management from TÜV AUSTRIA Academy. She is part of the Marketing jury at the most prestigious competition for web in Bulgaria Site of the year. The combination of knowledge and practical experience makes her a valuable addition to our team.
At CT Interactive, Polina is poised to elevate the brand’s presence and drive sustainable growth by integrating her expertise in these dynamic industries, being proud to join one of the pioneers in the business.
The post Polina Georgieva named Chief Marketing Officer of CT Interactive appeared first on European Gaming Industry News.
Renowned iGaming content provider, TaDa Gaming, is taking players on a deep dive to immersive play in latest Fishing-Shooting release Ocean Hunter. Adding to the thrilling gameplay, multipliers to 1000x and a host of underwater creatures offering significant bonuses are circling the Ocean Hunter and his net.
With Fishing-Shooting games, there are no paylines or reels, the whole screen is the game. Ocean Hunter enables players to play from the position of the Hunter on his boat; and in a change to cannon and ammo fire, a high speed net is cast, ready to capture anything and everything within the vicintity for even bigger rewards. Plus, every cast of the net adds to the Energy Bar Accumulator, building up to activate the Free Electric Net feature.
The ocean floor is a busy place for the Hunter as schools of fish, shivers of sharks and pods of whales race past. Whether Hammerhead or Razor Shark or Killer Whales, net one of these giants and trigger the Rainbow Feature for wins of 2x for sharks and 3x for whales.
Ocean Hunter is a game of strategy and skill. The settings allow for players to single out their chosen creatures by bonus value or multiplier level and fully personalise their experiences.
Multiple choice is offered with three rooms – Newbie, Joy and Honor, each with different volatilities from low, medium to high, different Lucky Wheel rewards from 500x, 750x to a max of 1000x but all offering both solo and multiplayer capabilities for social gaming opportunities.
Every click has the chance to trigger the Lucky Wheel with up to 1000x depending on which room players choose. In addition, between one and four additional multipliers of 2x, 3x and 5x are randomly applied to segments of the wheel to take the rewards even higher.
Each successful catch sees showers of gold coins pour down the screen and stack up in towers on the win counter, creating a magical visual display and recreating the feel of the casino or arcade.
Enhanced with a Sixties style “perfect pop” soundtrack and TaDa’s signature fine detail, high quality graphics and cinematic animations, the underwater hunt is the place to be this November.
Sean Liu, Director of Product Management at TaDa Gaming, said: “Fishing-Shooting games are known for being easy to grasp and getting more strategic the deeper in players get. Ocean Hunter delivers this style of play in a mobile first, fast paced and exciting adventure. It’s a great introduction for those new to Fishing-Shooting and an immersive challenge for more experienced players.”
The post TaDa Gaming Releases “Ocean Hunter” appeared first on European Gaming Industry News.
The Malta Gaming Authority has published its Annual Report and audited Financial Statements for the 2023 financial year. The report provides insights into the Maltese land-based and online gaming industries, and outlines their performance in 2023. The report further provides an overview of the Authority’s accomplishments and offers a medium-term outlook for the future.
Supervisory Activities
• In 2023, the Authority conducted 21 compliance audits, and 125 desktop reviews The Commercial Communications Committee took five decisions regarding possible breaches of the Gaming Commercial Communications Regulations (S.L. 583.09). The Authority also issued 28 warnings, suspended nine licences and cancelled 11 licences. Furthermore, the MGA issued a total of 19 administrative penalties and one regulatory settlement, which amount to a total financial penalty of €172,900.
• A total of 28 AML/CFT Compliance Examinations were carried out; 13 were carried out by MGA and 15 by FIAU. During the same period, the FIAU imposed remediation and/or administrative penalties on seven licensees, based on violations discovered during examinations carried out in previous years, which amounted to €994,000.
• During 2023, the Authority received 24 applications for new gaming licences and issued 15 licences. A total of 13 applications were either rejected or withdrawn.
• Almost 1200 criminal probity screening checks were undertaken on individuals, shareholders, ultimate beneficial owners, key persons, employees and businesses from both the land-based and online gaming sectors. Applications of a more complex nature were escalated to the Fit & Proper Committee. In total, 64 decisions were taken by the Committee, including 14 decisions to reject individuals and entities who did not meet the Authority’s fit and properness criteria. The Supervisory Council reviewed 19 licence applications of which 14 were approved and four were rejected. One application was sent back to the applicant for further clarification.
• In 2023, 38 interviews with prospective MLROs and key persons carrying out AML/CFT functions were conducted with the aim of assessing their competence and understanding of the Maltese AML/CFT legal framework.
• The Authority, in its efforts to safeguard players and promote responsible gambling, assisted a total of 4483 players who requested assistance (including spill-over from 2022). Furthermore, 72 responsible gambling themed website checks were carried out, and 41 observation letters were issued to licensees outlining the responsible gambling issues and identifying areas of improvement.
• The Authority examines the financial standing of its licensees to ensure the continued viability of the business but also to safeguard the player funds. In 2023, 2059 Player Funds Reports were received and 24 player data extractions were carried out.
• A total of 49 websites were found to have misleading references to the Authority. In 23 instances, the information was not removed following notification, and notices are published on the MGA’s website with the aim of preventing the public from falling victim to such scams.
• In 2023, the Authority carried out just over 2300 inspections on Gaming Parlours, National Lottery Outlets, Bingo Halls and Non-Profit Tombola, in addition to another 7275 inspections, which were carried out to licensed casinos with the aim of having 24/7 inspectorate presence in such gaming establishments. Furthermore, the Authority was present during all the National Lottery licensee’s drawing operations. This is done to ensure compliance of the land-based licensees with the relevant rules and regulations.
• In 2023, following a consultation period, the Authority published the “Policy on the use of Distributed Ledger Technology (DLT) by Authorised Persons”. This policy supersedes “Guidance on the use of Innovative Technology Arrangements and the acceptance of Virtual Financial Assets and Virtual Tokens through the implementation of a Sandbox Environment”.
• In 2023, the Authority published amendments to the Player Protection Directive (Directive 2 of 2018), introducing five markers of harm. These are designed to help operators identify early signs of problematic gambling behaviour, enabling them to intervene in a timely and effective manner.
• In 2023, the Authority also published its voluntary ESG Code of Good Practice for the Remote Gaming Sector. The Code seeks to serve as an instrument for self-regulation, helping remote gaming companies align with best practices and maintain a position that allows them to effectively meet the evolving expectations of key stakeholders in the sector.
National and International Cooperation
• In 2023, the Authority received 255 suspicious betting reports from licensees and other interested parties. The Authority collaborated with enforcement agencies, sports governing bodies, integrity units and other regulatory authorities on 34 requests for information in relation to the manipulation of sporting events or violations of sporting regulations. Subsequently, these requests resulted in 44 data exchanges. In addition, a total of 235 alerts on suspicious betting were shared with the licensees. The Authority also contributed to 22 investigations into sports rules violations or manipulation of sporting competitions in 2023.
• The Authority sent 42 requests and received 77 requests for international collaboration. In both cases, most requests related to background checks as part of authorisation processes, or requests for information about the local regime.
• In 2023, a total of 75 letters of good standing were issued, providing feedback on the regulatory standing of the MGA’s licensed operators to the relevant authorities asking for this information.
• Additionally, in 2023, the Authority collaborated with other local regulating authorities and governing bodies on 124 requests for information.
MGA CEO Charles Mizzi said: “It is not a coincidence that the theme for the Annual Report is ‘sustainability’. The MGA’s ability to strike the right balance between allowing the industry to thrive and grow in a sustainable manner, while also protecting consumers, is key to Malta’s continued success.”
The post The MGA publishes its 2023 Annual Report and Financial Statements appeared first on European Gaming Industry News.
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