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TrueLayer launches PayDirect, a new approach to seamless online payments in iGaming

Published

5 years ago

January 26, 2021

George Miller

Reading Time: 3 minutes

PayDirect, a new service from the UK’s open banking leader, TrueLayer, combines one-click verification with instant deposits and withdrawals to deliver the most complete payments experience.

It delivers a higher-converting, lower-fraud payments approach when compared to card and bank transfer.

TrueLayer, the leading technology company building financial infrastructure that’s open to everyone today announced the launch of PayDirect, a new open banking-based payments method enabling iGaming firms to create a higher-converting, lower-fraud payments approach when compared to card and bank transfer. TrueLayer is working with a number of iGaming operators who are embracing opening banking as a more secure, cost-effective way to deliver superior player experiences.

Today, identity and verification flows and card-based payments typically generate avoidable friction along the customer journey, affecting adoption and retention rates and generating unnecessary costs. The introduction of Strong Customer Authentication (SCA) this year adds another layer of friction to cards with workarounds that deliver a poorer customer experience.

PayDirect is the answer to those issues, enabling firms to stay compliant while delivering a frictionless customer experience. Built on open banking and the fastest available bank payment rails, it provides firms with instant payments and withdrawals, while accelerating KYC and AML processes, to deliver the most complete solution on the market.

“As players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing. PayDirect builds on our payments expertise to solve some significant issues around onboarding, deposits and withdrawals to help operators deliver an experience that is fit for the digital age,” commented Ossama Soliman, Chief Product Officer at TrueLayer. “The ability to quickly and easily verify a customer’s identity, and move money instantly in and out of an account using bank to bank payments, while automatically complying with AML regulations, is hugely beneficial to both the player and the operator.”

With PayDirect iGaming operators, can deliver new levels of services to their customers, all from within their app, in a matter of minutes, through:

Account verification – Instantly verify account ownership based on what’s on file at a customer’s bank.
Instant account funding – users can initiate payments or move money between accounts effortlessly using open banking.
Seamless online payments – that reduce fraud and chargebacks at any checkout.
Instant withdrawals – users can initiate payouts, using the same method used for deposits, automatically meet AML requirements, while avoiding manual data entry like bank account number or IBAN.
Instant refunds – providing customers to access their money faster, compared with up to 5 days using cards.

PayDirect improves the player experience and delivers a number of significant benefits to iGaming operators, including:

Up to 3x faster onboarding: PayDirect gets players up and running in a matter of minutes, using open banking and biometric authentication that removes the need for users to remember usernames or passwords.
Higher payment conversion rates: Once a player has successfully executed a deposit, payment failures tend to be four times lower with PayDirect than cards (on average cards fail up to 15% of the time vs 3.5% with PayDirect). This means more efficient deposits and, more importantly, less time managing failed payments that can ultimately lead to customer churn.
Increased customer loyalty: Card deposits take up to 3 days to settle, whilst withdrawals can take up to 5 days. PayDirect increases retention by offering customers what they want, instant deposits and withdrawals. Recent research into the iGaming market by YouGov for TrueLayer (Q4 2020) found rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their operators accordingly.
Lower operating costs: PayDirect saves time and reduces cost by automating otherwise manual processes such as payment reconciliation or KYC checks. PayDirect also reduces costs when processing refunds, as they are automatically issued to the same bank account that was used to make the deposit. This reduces opportunities for human error compared to cheque or manual bank transfers as well as cutting down customer support cases on lost or never issued refunds.

Reduced risk and fraud: With PayDirect account ownership and authentication is handled by the player’s bank. No more chargebacks, no credential sharing or password storage. Service providers can also meet AML requirements by paying out via the same method used for deposits.
A fully white labelled payment method: integrated open banking capabilities, increase customer trust by the brand owning the end-to-end customer journey, and configuring payment flows.

“The race is on to reimagine the way people pay by leveraging Open Payments architectures. We have seen in banking and ecommerce that great onboarding and payments experiences increase conversion, trust, and retention. But many payment journeys today have not been designed for a digital first world,” added Francesco Simoneschi, co-founder and CEO at TrueLayer. “With PayDirect we’re calling time on cards and their monopoly. We have used our experience and expertise as a leading open banking platform to design a digital and mobile first payment product that combines instant bank payments with instant payouts, refunds and reconciliation capabilities. PayDirect delivers an effortless way to onboard new customers and enable them to quickly initiate payments and withdraw funds. It is the easiest way to create a better, safer and lower cost payments process.”

Atlaslive

Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil

Published

35 minutes ago

May 26, 2026

Wladimir P.

atlaslive-steps-in-as-direct-technology-partner-for-onabet-in-brazil

The B2B iGaming platform provider assumes the role of Onabet’s dedicated technology partner, taking on platform delivery and operational infrastructure in one of the world’s most dynamic regulated markets.

Atlaslive has entered into a direct partnership agreement with Onabet, a licensed Brazilian operator holding authorization from the Secretariat of Prizes and Betting (SPA/MF) to provide online gaming services across Brazil. Ranked among the top 10 operators in the country by gross gaming revenue, Onabet is one of the recognized names in Brazil’s fast-growing regulated betting industry. Under this agreement, Atlaslive assumes the role of Onabet’s dedicated technology partner—delivering platform infrastructure and continuous operational support.

Having generated an estimated $5.96 billion in gambling revenue during its inaugural year of regulation, Brazil’s iGaming market now ranks among the five largest globally. Onabet holds a federal licence under the regulatory framework introduced by Law 14.790/2023, with authorization to offer both sports-themed betting and online gaming products to players across the country.

Working under a direct partnership structure allows both organizations to achieve tighter alignment on product roadmap, accelerated deployment timelines, and unified accountability for platform uptime and performance. Onabet gains tighter coordination with the engineering and product teams building the technology they rely on daily, while Atlaslive advances its strategic focus on direct operator relationships—an approach that drives deeper technical integration and more sustainable outcomes in demanding regulated environments.

“When you work directly with the team that builds your platform, everything accelerates—from feature delivery to issue resolution. That’s the model we believe in, and we’re glad Onabet shares that vision,” said Volodymyr Taftai, Country Director for Brazil, Atlaslive. “Brazil is one of the most demanding regulated markets in the world. Earning the trust of a licensed operator here is something we take seriously.”

Hugo Baungartner, Institutional Director at Grupo Esportes Gaming Brasil, added: “The Brazilian regulated market requires increasingly robust, scalable operations that are aligned with local dynamics. This partnership helps strengthen our technological capabilities and supports the continuous evolution of the experience delivered by Onabet.”

Atlaslive is a B2B iGaming technology company that develops a proprietary platform engineered for sportsbook and casino operations. Its business model centers on sustained operator partnerships, product-driven development, and comprehensive platform delivery.

The post Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan Debuts “Score the Jackpot” Initiative in Run-Up to Major Global Sporting Event

Published

35 minutes ago

May 26, 2026

Wladimir P.

wazdan-debuts-“score-the-jackpot”-initiative-in-run-up-to-major-global-sporting-event

Wazdan, a prominent innovator in game development, has unveiled its latest initiative, the Score the Jackpot campaign, offering operators a comprehensive promotional toolkit designed to tap into the excitement surrounding this summer’s football fever.

With the motto “Our Goal – Your Gain,” the campaign integrates four unique Wazdan games into a football-themed concept, enabling operators to craft engaging seasonal promotions around a balanced selection of captivating titles.

The Score the Jackpot campaign includes Mighty Wild: Gorilla, Cash Grotto, 16 Coins x5000, and Fisherman’s Luck. Each game has been carefully chosen to complement the wider promotion, creating a cohesive and dynamic gaming experience.

Mighty Wild: Gorilla delivers action-packed, bonus-rich gameplay as part of one of Wazdan’s flagship series. Cash Grotto offers a visually distinct design and innovative mechanics, adding diversity to the mix. The ever-popular 16 Coins x5000 strengthens the lineup as a standout title from the Coins collection, while Fisherman’s Luck adds a breezy, summer-themed vibe that aligns perfectly with the campaign’s seasonal focus.

Rather than spotlighting individual game launches, Score the Jackpot aims to assist operators in building unified, football-centric promotions. By offering a pre-assembled collection of games, the campaign provides a structured foundation for summer marketing efforts while underscoring Wazdan’s dedication to flexible and results-oriented promotional solutions.

Accompanied by the tagline “Don’t drop the ball this summer,” the initiative highlights Wazdan’s strategy of combining strong gaming content with strategic seasonal engagement. This approach enables operators to capture players’ interest during one of the most celebrated sporting seasons of the year.

Andrzej Hyla, Chief Commercial Officer at Wazdan, commented: “Score the Jackpot has been crafted to help operators amplify player engagement during some of the year’s most iconic sporting moments, leveraging a football-inspired, plug-and-play campaign concept.”

He further added: “Each game in the package offers something unique, empowering operators to design diverse promotions that revolve around entertainment, variety, and timely seasonal themes.”

The post Wazdan Debuts “Score the Jackpot” Initiative in Run-Up to Major Global Sporting Event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BetCentury

The Mill Adventure grows Swedish market presence thanks to BetCentury

Published

35 minutes ago

May 26, 2026

Wladimir P.

the-mill-adventure-grows-swedish-market-presence-thanks-to-betcentury

The Mill Adventure has launched FunkySpins.com in Sweden, marking the debut brand for BetCentury, an operator group founded by former Kindred CEO Henrik Tjärnström.

The company said the launch is the first in a series of casino brand roll-outs planned through its collaboration with BetCentury. The Mill Adventure is providing a turnkey platform that includes AI-driven SmartLobbies, personalisation tools and real-time business intelligence.

The Mill Adventure said its platform is fully compliant with Swedish regulatory requirements, including responsible gambling frameworks and alignment with Spelinspektionen standards.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Launching FunkySpins with BetCentury further strengthens our position in Sweden and highlights the flexibility of our platform in highly regulated markets.

“Our turnkey solution enables partners to move quickly from concept to launch, combining advanced personalisation, automated lobby management and real-time data insight within a fully compliant framework.”

Henrik Tjärnström, Co-founder at BetCentury, said: “Going live with FunkySpins through The Mill Adventure’s robust platform gives us the strong technological foundation we need to bring our vision to market effectively.

“Their platform allows us to move fast, continuously refine the player experience and scale with confidence in a competitive, regulated environment.”

The post The Mill Adventure grows Swedish market presence thanks to BetCentury appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.