Latest News

Parimatch CPO: ‘We want to become a Netflix in the gambling world.’

Published

5 years ago

January 26, 2021

Reading Time: 4 minutes

Parimatch is building a technological entertainment platform that’s changing the face of the betting industry. The company’s goal is to move away from the classic idea of the bookmaker and become a gaming and entertainment platform. The company made its first move in the fall when it presented the new game Footboss. Parimatch CPO Sergey Berezhnoy explains how a simple session-based game is about to change the way we think of betting forever.

Footboss: the concept

The ultimate aim of Footboss is to free ten major football stadiums from the grip of invading giants. The game’s key character is the coach, whose daily task it is to train his players to take winning penalties and practice unconventional tactics.

At first glance, the game seems simple, but with every new session, players discover new ways of enhancing their skills along with their chances of winning. Randomly distributed rewards and tasks give the journey unexpected twists—always expect the unexpected: different objects, different quests, and different heroes. And then there’s the added interest of loot boxes: a kind of “kinder-surprise for adults.”

By playing Footboss every day for just five minutes, you can upgrade the skills of your football team, learn about the vulnerabilities of your giant rivals, notch up victories, and win real prizes — Samsung Galaxy Note 10, iPhone 11 Pro Max, MacBook Air 13″, Sony PS4, iPad Air 10.5″, to name but a few.

How Footboss Refreshes the Betting World

Footboss was proposed as an exciting alternative way to promote Euro 2020. Apart from focusing on high odds, bonuses, and competitive margins, we decided to give players a variety and new emotions.

Gamification and betting is not an entirely new approach. Even the official APL app has a built-in fantasy league that mixes reality and the virtual world.

We went one step further and came up with something similar games don’t do—we intertwined the game world with the real world of football. We wanted players to have fun creating their own football story.

Thanks to Footboss, players have been returning to Parimatch not only because they want to place bets or check out the odds but also to take a break, win a match or two and get a prize in the process. The game is session-based for a reason: players don’t get stuck playing it. After a couple of boss fights, it’s easy to get straight back to whatever you were doing.

Footboss as a non-trivial bonus for players

Footboss isn’t about money; it’s more about emotions and brand loyalty. The game is entirely free. To get started, all you need is an account with Parimatch. For the gameplay, we chose the “free to play” model: the more you play, the more you progress for free. In this model, the player’s status isn’t essential—what matters is the desire to play.

We wanted Footboss players to experience new emotions when interacting with the platform. On top of emotions, we integrated loot-box mechanics to add gifts that included prizes ranging from game equipment to iPhones and MacBooks.

Immersion in the game world and a new betting experience

Footboss is a refreshing experience that combines relaxed gameplay with a love of football. Together with their team, players create footballing history as they trek through the stadiums of Europe. Although the game is pure fiction, it is saturated with football: the top player on the team is Terminalaldo, a character very similar to the real Cristiano.

We presented the unique game’s fantasy world as part of the advertising campaign being prepared for Euro 2020. The transfer of playable characters to the semi-real cinematic world increased engagement a lot more because the gaming concept proved viable despite the cancellation of the championship.

In this story, betting is more of a bonus than a necessity. The coach offers to do additional tasks such as place a bet on Esports, football, hockey, or basketball. Involvement like this helps players to progress through the game faster and get in-game items, but they don’t have to.

Reaching the competitive audience segment

Footboss got into the segment of the audience that is driven by a desire to win: players immediately competed for the number-one rating. We noticed the race in the rankings and decided to give motivated players more opportunities to prove themselves through in-game quests.

Game launch results

Over 100,000 players participated in the first version of the game, where they fought over 1,000,000 battles and completed more than 350,000 quests. For the 36 days of the promotion, players opened 405,834 loot boxes containing hundreds of real prizes from Parimatch.

Despite Footboss being session-based and designed for five minutes of gameplay, some players scored 10 hours of game playing and completed the game four times.

We consider the launch a success because we’ve given players new experiences, expanded the platform’s capabilities, and identified growth points for interaction between games and betting.

Entertainment platforms are the future

In the first test run, we only tried out ten percent of the game mechanics from our arsenal. So far, we’ve built a conditional “stadium” where new battles will unfold: new seasons and championships, quests, stories, characters, and content. We will also integrate other sports and gambling.

We are planning to add new mechanics such as PVP so that players can compete against each other. The PVP format will enhance the engagement and the variety of gameplay through fight emotions, new team lineups, item sets, and tactics. We are also thinking about integrating actual events from the world of sport connected with betting promotions.

COVID-19 has affected the whole world and has become a powerful impetus for betting to move forward. Parimatch is moving beyond the classic competition model—we’re already building a gambling entertainment products. Thanks to the game integrations, we are changing the perception of betting and giving players new emotions.

Parimatch is continuing along the path of innovation in the betting field and is already introducing exciting new approaches to gambling.

Latest News

Elections, Bitcoin, and the Australian Open: Slotegrator breaks down prediction markets in new ebook

Published

35 minutes ago

June 10, 2026

Master Editor

Annual trading volume in the prediction market vertical grew from $500 million to $64 billion in only three years. What’s behind their explosive popularity? In a new ebook, Slotegrator lays out why this latest evolution in betting has so much appeal for players and what operators need to consider before launching their own prediction market.

Why have prediction markets captured so much attention? In a new downloadable ebook, Slotegrator lays out the factors behind the vertical’s popularity, analyzes how prediction markets are disrupting the modern betting landscape, and provides a checklist to help readers decide if
the time is right for them to add a prediction market to their platform.

In the ebook, Slotegrator highlights generational shifts in preferences and behavior, such as the increase in younger players who are familiar with trading and financial markets, as one of the main drivers in the rise of the format. There’s also a widespread change in values; players view the P2P exchange mechanic, in particular, as a more transparent form of betting than wagering against the house.

“Today, the audience’s attention shifts in real time across platforms, and digital experiences evolve constantly. If you’re not actively tracking where engagement is moving, you’re not just behind the trend — you’re already losing relevance in the market,” comments Olga Ivanchik, COO of Slotegrator.

Opinion-based betting allows users to trade literally any event from politics to current events. The pursuit of getting a more interactive, dynamic, and fair experience is reflected in prediction market mechanics: the odds in this type of betting are not set by the house but fluctuate in accordance with supply and demand — players bet against each other, and the platform generates revenue on commissions based on the amount of bets.

“This transition eliminates the old conflict of interest and gives us a more transparent, equitable, and stimulating experience where value is defined by the market itself”, says Maksym Shtun, Product Owner at Slotegrator.

The report provides analytics with key figures, regulatory notes, expert comments, and an explanation of the mechanics involve. It also includes useful tips for readers:

A checklist that will help operators understand whether they need prediction markets on
their platform
Tips and recommendations on the events for betting by region
Comparison of prediction market mechanics with classic sportsbooks
Analysis of relevant psychological factors
Breakdown of how exactly how prediction markets generate revenue

Download the guide and get a full understanding of the prediction market phenomenon. Be among the first operators to make the most of the quickest growing opportunity in iGaming.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

Africa

QTech adds Split The Pot games to boost Africa and LatAm offering

Published

60 minutes ago

June 10, 2026

Wladimir P.

qtech-adds-split-the-pot-games-to-boost-africa-and-latam-offering

QTech has signed a content deal with Swedish supplier Split The Pot to add new games to its aggregation platform for African and Latin American markets. The agreement was announced on 10 June 2026.

Under the deal, QTech will roll out Split The Pot’s mobile-optimised “light games”, including Comet Crash Deluxe, Wheel of Fortune and the Zama Big 5 series. The supplier says its titles are designed to support a range of volatility profiles and include “the ability to cashout at every level”.

The companies positioned the partnership around performance in emerging markets where players can face device and connectivity constraints, including lower-spec handsets, limited network access and higher data costs.

Philip Doftvik, QTech’s CEO, said: “Split The Pot offers a welcome breath of fresh air in the sector, especially with their creative cashout functionality working seamlessly even in territories where network connectivity remains a challenge. The games are therefore very well suited for the African markets, in particular, which aligns with our increased focus on the region. Locally adapted content is regularly requested from our clients in Africa, hence we are excited to release Split The Pot’s games to our partners there.”

Christian Rajter, CEO of Split The Pot, added: “We’re thrilled to join forces with QTech. This partnership means even more players in our core markets, like Africa and Latin America, will have access to our engaging games. We’ve designed them to work seamlessly, even on less powerful devices and with limited internet, ensuring everyone can enjoy the experience.”

The post QTech adds Split The Pot games to boost Africa and LatAm offering appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Boomerang Partners

Boomerang Partners opens the Second Half of Golden Boomerang Awards 2026 during the summer of major sports

Published

60 minutes ago

June 10, 2026

Wladimir P.

boomerang-partners-opens-the-second-half-of-golden-boomerang-awards-2026-during-the-summer-of-major-sports

The First Half of the Golden Boomerang Awards 2026 by Boomerang Partners is over, and this annual affiliate tournament is moving into the Second Half. The winner of the opening stage will attend the Wimbledon Championships from June 29 to July 12, 2026, the main prize of the First Half. From June 10 to July 19, the Golden Boomerang Awards will run during one of the busiest periods in the sports calendar, with events such as the FIFA World Cup and Wimbledon Championships expected to drive audience attention throughout the stage. For the Second Half, Boomerang Partners is preparing new mechanics, the next Mystery Box draw, and the main prize of the stage – a private dinner with an AC Milan Legend.

Beyond the Moment enters the next phase

The Second Half continues the main idea behind this season’s concept, Beyond the Moment. A strong start still matters, but the tournament increasingly rewards teams that can stay active throughout the competition and react quickly to key moments in the sports calendar. With updated mechanics and a packed summer schedule ahead, even new participants still have enough time to challenge the current leaders.

The Second Half changes the pace of the tournament

The start of the Second Half changes the scoring system of the Golden Boomerang Awards 2026. From June 10, each Sport FTD now brings 3 points instead of 2. This makes sports traffic even more valuable during one of the year’s busiest periods.

The stage runs alongside the FIFA World Cup and Wimbledon Championships, two events expected to generate sustained traffic throughout June and July. For affiliate teams, this creates more high-traffic periods across the calendar before the tournament enters its final stretch.

New mechanics keep the competition open

The Second Half brings new mechanics for teams joining the tournament or increasing activity during the stage. Participants entering the competition during the first 14 days of the stage will receive double points through the WELCOME BOOST mechanic until the bonus period ends.

Combined with the updated scoring system and major sports events during the stage, this gives both current participants and new teams more opportunities to close the gap and compete for the leading positions.

Boomerang Partners will also continue the Mystery Box series during the Second Half. After the first draw in the opening stage of the tournament, Mystery Box #2 will now go to 9 randomly selected active participants. This keeps additional rewards open to both long-term participants and teams that joined the competition more recently.

The main prize of the Second Half will be a private dinner with an AC Milan Legend in August 2026, continuing Boomerang Partners’ collaboration with the Club as an Official Regional Partner.

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “Closing the first stage doesn’t mean the main race is decided. The Second Half changes the tournament’s pace completely: Sport FTDs are now worth more, the sports calendar becomes even more intense, and teams still have enough space to move up quickly. We’ve already seen how competitive this season has become, but summer is where the pressure really starts. For some teams, this will be the moment to defend their position. For others, it’s the best chance to break into the fight.”

The Second Half of the Golden Boomerang Awards 2026 is now underway. As the summer sports season accelerates, affiliate teams still have time to stay active in the competition, use the updated mechanics, and improve their standing before the tournament reaches its decisive stage. Current standings, tournament updates, and registration details for both existing and new participants are available on the official Golden Boomerang Awards 2026 website. It’s TIME TO WIN THE TITLE.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

FIFA World Cup and Wimbledon Championships are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.

The post Boomerang Partners opens the Second Half of Golden Boomerang Awards 2026 during the summer of major sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.