Latest News

Parimatch CPO: ‘We want to become a Netflix in the gambling world.’

Published

4 years ago

January 26, 2021

Reading Time: 4 minutes

Parimatch is building a technological entertainment platform that’s changing the face of the betting industry. The company’s goal is to move away from the classic idea of the bookmaker and become a gaming and entertainment platform. The company made its first move in the fall when it presented the new game Footboss. Parimatch CPO Sergey Berezhnoy explains how a simple session-based game is about to change the way we think of betting forever.

Footboss: the concept

European Gaming Congress 2024 (Warsaw, Poland)

The ultimate aim of Footboss is to free ten major football stadiums from the grip of invading giants. The game’s key character is the coach, whose daily task it is to train his players to take winning penalties and practice unconventional tactics.

At first glance, the game seems simple, but with every new session, players discover new ways of enhancing their skills along with their chances of winning. Randomly distributed rewards and tasks give the journey unexpected twists—always expect the unexpected: different objects, different quests, and different heroes. And then there’s the added interest of loot boxes: a kind of “kinder-surprise for adults.”

By playing Footboss every day for just five minutes, you can upgrade the skills of your football team, learn about the vulnerabilities of your giant rivals, notch up victories, and win real prizes — Samsung Galaxy Note 10, iPhone 11 Pro Max, MacBook Air 13″, Sony PS4, iPad Air 10.5″, to name but a few.

How Footboss Refreshes the Betting World

Footboss was proposed as an exciting alternative way to promote Euro 2020. Apart from focusing on high odds, bonuses, and competitive margins, we decided to give players a variety and new emotions.

Gamification and betting is not an entirely new approach. Even the official APL app has a built-in fantasy league that mixes reality and the virtual world.

We went one step further and came up with something similar games don’t do—we intertwined the game world with the real world of football. We wanted players to have fun creating their own football story.

Thanks to Footboss, players have been returning to Parimatch not only because they want to place bets or check out the odds but also to take a break, win a match or two and get a prize in the process. The game is session-based for a reason: players don’t get stuck playing it. After a couple of boss fights, it’s easy to get straight back to whatever you were doing.

Footboss as a non-trivial bonus for players

Footboss isn’t about money; it’s more about emotions and brand loyalty. The game is entirely free. To get started, all you need is an account with Parimatch. For the gameplay, we chose the “free to play” model: the more you play, the more you progress for free. In this model, the player’s status isn’t essential—what matters is the desire to play.

We wanted Footboss players to experience new emotions when interacting with the platform. On top of emotions, we integrated loot-box mechanics to add gifts that included prizes ranging from game equipment to iPhones and MacBooks.

Immersion in the game world and a new betting experience

Footboss is a refreshing experience that combines relaxed gameplay with a love of football. Together with their team, players create footballing history as they trek through the stadiums of Europe. Although the game is pure fiction, it is saturated with football: the top player on the team is Terminalaldo, a character very similar to the real Cristiano.

We presented the unique game’s fantasy world as part of the advertising campaign being prepared for Euro 2020. The transfer of playable characters to the semi-real cinematic world increased engagement a lot more because the gaming concept proved viable despite the cancellation of the championship.

In this story, betting is more of a bonus than a necessity. The coach offers to do additional tasks such as place a bet on Esports, football, hockey, or basketball. Involvement like this helps players to progress through the game faster and get in-game items, but they don’t have to.

Reaching the competitive audience segment

Footboss got into the segment of the audience that is driven by a desire to win: players immediately competed for the number-one rating. We noticed the race in the rankings and decided to give motivated players more opportunities to prove themselves through in-game quests.

Game launch results

Over 100,000 players participated in the first version of the game, where they fought over 1,000,000 battles and completed more than 350,000 quests. For the 36 days of the promotion, players opened 405,834 loot boxes containing hundreds of real prizes from Parimatch.

Despite Footboss being session-based and designed for five minutes of gameplay, some players scored 10 hours of game playing and completed the game four times.

We consider the launch a success because we’ve given players new experiences, expanded the platform’s capabilities, and identified growth points for interaction between games and betting.

Entertainment platforms are the future

In the first test run, we only tried out ten percent of the game mechanics from our arsenal. So far, we’ve built a conditional “stadium” where new battles will unfold: new seasons and championships, quests, stories, characters, and content. We will also integrate other sports and gambling.

We are planning to add new mechanics such as PVP so that players can compete against each other. The PVP format will enhance the engagement and the variety of gameplay through fight emotions, new team lineups, item sets, and tactics. We are also thinking about integrating actual events from the world of sport connected with betting promotions.

COVID-19 has affected the whole world and has become a powerful impetus for betting to move forward. Parimatch is moving beyond the classic competition model—we’re already building a gambling entertainment products. Thanks to the game integrations, we are changing the perception of betting and giving players new emotions.

Parimatch is continuing along the path of innovation in the betting field and is already introducing exciting new approaches to gambling.

BATTLESHIP iLottery

Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub

Published

13 hours ago

July 21, 2025

GamingAmericas.com

scientific-games’-ilottery-games-portfolio-expands-as-pixiu-gaming-joins-sg-content-hub

Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub

Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industry’s premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.

Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.

Scientific Games, the world’s largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Games’ own SG Studios and other premier partner studios worldwide.

Tony Plaskow, Pixiu Gaming Co-Founder, said, “Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”

Matt Lynch, President, Digital for Scientific Games, said, “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”

SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industry’s top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.

The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved. Licensed by Hasbro.

The post Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub appeared first on Gaming and Gambling Industry in the Americas.

Latest News

WPT® Global Returns as Title Sponsor for Triton SUPER HIGH ROLLER SERIES Jeju II

Published

16 hours ago

July 21, 2025

GamingAmericas.com

wpt-global-returns-as-title-sponsor-for-triton-super-high-roller-series-jeju-ii

The high-stakes action is back in South Korea on the heels of the recently
unveiled Triton One Series

The Super High Roller Series returns to Jeju, September 8–23, 2025, with another nosebleed schedule and non-stop live stream coverage. WPT® Global proudly continues its strong relationship with Triton as the event’s title sponsor.

Super High Roller Series Jeju II: What’s on the Cards

Super High Roller Series Jeju II brings a monolith of a schedule from September 8 to 23, with buy-ins ranging from $25,000 to $150,000. The action kicks off on September 9 with Event 1, the WPT Global Slam, featuring a $25,000 buy-in.

The $100,000 Main Event, Event 9, begins on September 16 and is expected to draw the biggest names and deepest stacks of the series. Players and fans can expect poker’s most notorious faces, from Phil Ivey to Jesse Lonis, chasing titles at one of the most prestigious series in the industry.

Xuan Liu Makes History for WPTG in Montenegro

Earlier this year, former WPT Global Ambassador Xuan Liu made poker history by becoming the first female Triton champion. She defeated Daniel Dvoress heads-up in the $25,000 WPT Global Slam in May, earning $860,000. The event drew 155 entries and generated a $3,875,000 prize pool, marking a career-best score for Liu and placing her 15th on the Women’s All-Time Money List.

The post WPT® Global Returns as Title Sponsor for Triton SUPER HIGH ROLLER SERIES Jeju II appeared first on Gaming and Gambling Industry in the Americas.

Aristocrat Interactive

Logifuture goes live in Mexico with Zoom Soccer via Aristocrat Interactive integration

Published

17 hours ago

July 21, 2025

GamingAmericas.com

logifuture-goes-live-in-mexico-with-zoom-soccer-via-aristocrat-interactive-integration

Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its integration with Aristocrat Interactive.

Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides an immersive betting experience.

With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.

The integration of Zoom Soccer is facilitated by Logifuture’s existing relationship with Aristocrat Interactive. Through Aristocrat Interactive’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.

Niccolo Cassettari, Chief Business Development Officer at Logifuture, shared: “We’re thrilled that sports fans in Mexico will now have the flexibility to experience Zoom Soccer, our 24/7 feed of virtual leagues, at their convenience. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users continually entertained.

“As the demand for engaging sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”

“At Logifuture, we’re dedicated to meeting the need for dynamic, captivating sports products, and expanding Zoom Soccer’s presence helps us achieve that goal and we’re excited to continue working together to bring the excitement of virtual sports to the Mexican market.”

Malte Hegeler, VP Sports Product at Aristocrat Interactive iGaming & Sports, said: “We are always looking for new gaming innovations to entertain our customers’ audiences.

“The addition of Logifuture’s Zoom Soccer in Mexico is an exciting example of our ever-expanding digital portfolio curated to provide regulated markets with the highest quality, immersive betting content.”

The post Logifuture goes live in Mexico with Zoom Soccer via Aristocrat Interactive integration appeared first on Gaming and Gambling Industry in the Americas.