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BGC spokesperson Wes Himes shares insights on the gambling industry under the current national lockdown in exclusive interview with Online Bingo
Wes Himes at the BGC praises the success of the measures ensuring gambling remains safe and responsible, throughout this lockdown and beyond.
- Bingo comparison site Online Bingo releases exclusive interview with Wes Himes of the BGC
- Himes speaks of the successes of the BGC regarding its safer gambling tools
- He asserts that casino venues were safe for reopening during the tier system put in place late last year
- The BCG will continue to work with the government to ensure that land-based venues can reopen when possible
- Himes expresses confidence in the regulations venues have in place to protect players from over gambling during the pandemic
In a two part series, Hannah Timoney of Online Bingo interviewed Wes Himes, Executive Director of Standards and Innovation of the BGC, to discuss the successes of the BGC and its continued mission to raise awareness for gambling harm.
In the first of the two interviews, https://onlinebingo.co.uk/news/interview-with-wes-himes-bgc, Himes discussed the success of the BGC since its foundation, and how the aims of the standards body have changed since the effects of coronavirus and lockdown shook the industry.
He talked about the BGC’s “extraordinarily positive feedback” over the year and praised the BGC’s implementation of new safer gambling tools, such as the whistle-to-whistle ban and the ad-tech code which increased the sensitivity level for access to age-related products on social media. He also hints that “there will be a number of other measures coming out around bonuses”, though did not share what that could entail.
The second interview focused on the national lockdowns. https://onlinebingo.co.uk/news/interview-with-wes-himes-part-2 Most notably, Himes spoke on the BGC’s call for land-based casinos to reopen during the tier system late last year, which he justified by insisting that casinos had “invested a tremendous amount of time and resources” into putting precautionary measures in place which were sufficient enough to mitigate infection risks.
He assures us these measures will continue if and when land-based venues are allowed to reopen, which he is eager to happen, saying “We are committed to continuing to explore with the government, as and when the time comes, what we can do to ensure that those premises can open.“
He went on to express confidence in the regulations venues have in place to protect players from over gambling, whether that behaviour is caused by the stresses of the pandemic or not. He says “these are the types of measures that we continue to raise standards on, these do help provide a very safe environment of play to the customers.”
Editor of Online Bingo, Max Wright, says “We’re thrilled to be able to speak to important members of the industry like Wes, and offer our readers some deeper context into issues like tackling problem gambling and improving legislation, which can sometimes be portrayed in an entirely negative light by the wider media.”
Online Bingo will continue to provide our audience of bingo and slots fans with informed insights from important gambling industry figureheads in order to shine a light on the decision making that affects gameplay and protects players from harm.
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FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
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Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
Legendary Title Reborn for a New Generation of Fortune Seekers with Freebies and Bonuses until December 28th
Slotland Entertainment has ceremoniously relaunched its legendary title, Gods of Egypt, across its casinos Slotland, Winaday and now including CryptoSlots and CryptoWins. This revered 5×4, 30-payline slot invites players into a grand temple of mythic wealth.
Wager $1.50 to $30 to awaken divine features: Ra’s Sticky Expanding Wilds, Bastet’s gem-triggered Free Spins, and a Pick Me Bonus with layered treasures. For those betting $15 or more, five Pharaoh symbols unlock the progressive jackpot.
“Gods of Egypt has always been a crown jewel in our collection,” said Michael Hilary, Manager at Slotland. “This relaunch across our entire empire allows a new generation of players to experience its timeless magic and seek its legendary rewards.”
Framed by the regal visages of Anubis and a jeweled queen, the game creates a ceremonial atmosphere of arcade spectacle. It is a call to modern seekers: enter and claim your ancient riches.
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CRYPTOSLOTS: Available December 17 – 25, 2025
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
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