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LeanConvert signs partnership with Betsson Group
																								
												
												
											
Leading website optimisation service to assist with the future of digital and mobile gaming entertainment specialist
LeanConvert, the world’s fastest growing customer experience, analytics and engineering company has signed a partnership agreement with Betsson Group, which sees the tier one operator take a substantive step towards investing in their business sustainability for the future.
Famed for helping the world’s biggest brands drive website optimisation and achieve impressive ROI increases with a proficiency in the gaming and gambling sector, LeanConvert will be utilising their creative approach to multivariate testing to reshape Betsson’s conversion rate optimisation services, along with reviewing the igaming operator’s overall strategic approach.
LeanConvert’s unique application of Lean Methodology allows their clients to do more with fewer resources, an objective which has proven invaluable to many during the current Covid-19 situation as companies adapt to and continue along their digital transformation pathways.
The London based website and business optimisation company is completely platform agnostic, meaning they have comprehensive expertise with all available software vendors on the market. This allows for a fully conceptualised build and the use of bespoke solutions which best fit a company’s requirements.
Operating 20+ brands across 16 jurisdictions demonstrates Betsson Group’s importance within the industry. This new association has the specific aim of cementing that stake for the innovative operator and streamlining their global operations to increase capacity in a viable manner.
Tim Axon, Managing Director of LeanConvert, said: “Betsson Group really has stood out as a company that prioritises digital innovation. We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them.
“Now is a crucial time for taking things a step further than ‘digital transformation’. We’re going to ramp up Betsson’s testing velocity and scale in order to build one of the most advanced personalisation setups and strategies in the gaming sector.”
“When it comes to the new compliance regulations, you can optimise for player safety and conversion at the same time. It’s not necessarily an inverse relationship. It’s an opportunity to strengthen your personalisation and segmentation strategy.”
“Investing in personalisation is a safe bet for ROI, if you’re investing properly. We’re looking forward to strengthening Betsson’s approach to experimentation and being a catalyst for exponential growth.”
Ciara Nic Liam, Commercial Director, Gaming Betsson Group, said: “2020 has been relatively challenging for most businesses, and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole.
“Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise will not only strengthen our market position, but ultimately make Betsson even more robust for the future.”
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2025 Gaming in Germany Conference
Evaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference
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In two weeks, operators, industry analysts, and legal experts will once again gather in Berlin to attend the 2025 Gaming in Germany Conference. This year’s event will take place on Tuesday, November 11.
Key topic: Evaluation of 2021 State Gambling Treaty
The 2021 State Gambling Treaty (GlüStV 2021) is currently being evaluated by the German federal states, with a final report expected next year.
The outcome of this evaluation will determine to what extent Germany’s iGaming regulatory framework will be adjusted to reflect market realities. Already, it appears that certain things the industry has been clamoring for – e.g., easier game certification – will become a reality.
While the industry will certainly not get everything it wants, the direction of regulatory development could be toward improvement.
Willem van Oort, Founder of Gaming in Germany commented: “This year’s Gaming in Germany Conference is where important discussions will take place on which regulatory goals to pursue. Major stakeholders, including operators, trade associations, and the regulator, are all coming. I think this underscores the importance of our event. Moreover, it is the only conference aimed at the German market where both domestic and international stakeholders show up to connect and share insights and information. If you want to help shape the conversation and meet key stakeholders, Berlin is the place to be.”
Breakout program
In addition to high-level regulatory and policy-related information, the 2025 Gaming in Germany Conference also offers highly practical information on topics such as data compliance, game certification, RG, live casino, eSports, and much more. Breakout sessions will be hosted by trained experts and are highly interactive.
Agenda & registration
The 2025 Gaming in Germany Conference takes place at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm.
The event’s agenda – including breakout program – is available here.
Registration for the 2025 Gaming in Germany Conference is now open.
The post Evaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference appeared first on European Gaming Industry News.
Kambi Group
Kambi Group plc agrees long-term Odds Feed+ partnership with leading European and Latin American operator Superbet Group
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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, announced a new Odds Feed+ partnership with Superbet Group, a leading multi-channel sports betting and gaming operator in Europe and Latin America.
The agreement provides Superbet Group with seamless access to Kambi’s full library of high-quality, traded odds, with the ability to expand its odds package on demand to meet player demand and support evolving strategic needs.
Founded in Romania in 2008, Superbet Group, ranked 11th in EGR’s latest annual Power 50 list, has since grown to become a leading global sports betting and gaming company, operating online and a network of retail betting shops in certain markets. In addition to a strong presence in Brazil, the operator’s flagship Superbet brand is a market leader in Central and Eastern Europe, while the company also operates Napoleon Sports and Casino, initially in Belgium and now also in Romania, having acquired the brand in 2021.
Werner Becher, CEO, Kambi Group, said: “We are delighted to welcome Superbet Group as our latest Odds Feed+ partner, which is a testament to the quality, choice and trust of our premium odds feed solution. By combining market-leading pricing with the flexibility to expand across sports on demand, we can deliver an offering capable of meeting the needs of the industry’s leading operators. This partnership reflects the strength of our trading technology and the trust Superbet Group has placed in Kambi to support their long-term growth.”
Luke Saunders, Director of Sports Partnerships, Superbet Group, added: “At Superbet, we evaluate every partnership from a customer-centric perspective, focusing on having the strongest and most diverse product portfolio in each market. By partnering with Kambi and its Odd Feed+ product, we gain not only access to world-class pricing across a variety of sports but also the confidence that our offering gains even more quality and depth on the global stage.”
Launched in 2024, Kambi’s Odds Feed+ is the industry’s premium odds feed product designed to give operators an edge in the competitive sports betting landscape. The feed provides access to Kambi’s high-quality pre-match and in-play odds, as well as an extensive library of player props, which are sharpened on a global liquidity pool of billions of bets taken annually across the globe.
The post Kambi Group plc agrees long-term Odds Feed+ partnership with leading European and Latin American operator Superbet Group appeared first on European Gaming Industry News.
Compliance Updates
Turkish Football Federation Suspends 149 Referees and Assistants After Betting Probe
														Reading Time: < 1 minute
The Turkish Football Federation (TFF) has suspended 149 referees and assistant referees after an investigation found hundreds of professional match officials in the country had betting accounts.
Bans ranging from eight to 12 months, based on the severity of the act, have been imposed for involvement in betting activity, with investigations into three other officials still ongoing.
The full list of the penalised officials was published on the TFF website.
Last week, it was revealed a five-year probe had found 371 of 571 match officials have betting accounts, with 152 of those actively gambling.
While some had only bet once, 42 had bet on more than 1000 football matches – with one official found to have placed 18,227 bets.
Like players and coaches, match officials are forbidden from participating in betting activities by TFF disciplinary regulations, as well as those of world governing body Fifa and European governing body Uefa.
“There is a moral crisis in Turkish football. There is no such thing as structure. The fundamental problem at the core of Turkish football is an ethical one,” TFF president Ibrahim Haciosmanoglu said.
“Ask any referee, if there is even one who has not received his pay, I will resign as federation president. In fact, we improved their salaries last year, and again this year.”
No further details of the cases or ongoing investigations were provided.
After the investigation’s findings were announced, a number of Turkey’s top clubs responded.
Besiktas said it “could mark a new beginning for clean football” while Trabzonspor called the development “an historic opportunity to rebuild justice in Turkish football”.
Fenerbahce president Sadettin Saran said: “This is both shocking and deeply saddening for Turkish football.
“But the fact that it is coming to light is a hopeful development.”
The post Turkish Football Federation Suspends 149 Referees and Assistants After Betting Probe appeared first on European Gaming Industry News.
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