Latest News

LeanConvert signs partnership with Betsson Group

Published

5 years ago

January 25, 2021

George Miller

Reading Time: 2 minutes

Leading website optimisation service to assist with the future of digital and mobile gaming entertainment specialist

LeanConvert, the world’s fastest growing customer experience, analytics and engineering company has signed a partnership agreement with Betsson Group, which sees the tier one operator take a substantive step towards investing in their business sustainability for the future.

Famed for helping the world’s biggest brands drive website optimisation and achieve impressive ROI increases with a proficiency in the gaming and gambling sector, LeanConvert will be utilising their creative approach to multivariate testing to reshape Betsson’s conversion rate optimisation services, along with reviewing the igaming operator’s overall strategic approach.

LeanConvert’s unique application of Lean Methodology allows their clients to do more with fewer resources, an objective which has proven invaluable to many during the current Covid-19 situation as companies adapt to and continue along their digital transformation pathways.

The London based website and business optimisation company is completely platform agnostic, meaning they have comprehensive expertise with all available software vendors on the market. This allows for a fully conceptualised build and the use of bespoke solutions which best fit a company’s requirements.

Operating 20+ brands across 16 jurisdictions demonstrates Betsson Group’s importance within the industry. This new association has the specific aim of cementing that stake for the innovative operator and streamlining their global operations to increase capacity in a viable manner.

Tim Axon, Managing Director of LeanConvert, said: “Betsson Group really has stood out as a company that prioritises digital innovation. We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them.

“Now is a crucial time for taking things a step further than ‘digital transformation’. We’re going to ramp up Betsson’s testing velocity and scale in order to build one of the most advanced personalisation setups and strategies in the gaming sector.”

“When it comes to the new compliance regulations, you can optimise for player safety and conversion at the same time. It’s not necessarily an inverse relationship. It’s an opportunity to strengthen your personalisation and segmentation strategy.”

“Investing in personalisation is a safe bet for ROI, if you’re investing properly. We’re looking forward to strengthening Betsson’s approach to experimentation and being a catalyst for exponential growth.”

Ciara Nic Liam, Commercial Director, Gaming Betsson Group, said: “2020 has been relatively challenging for most businesses, and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole.

“Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise will not only strengthen our market position, but ultimately make Betsson even more robust for the future.”

Latest News

Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26

Published

2 days ago

February 20, 2026

GamingAmericas.com

bagelmania-backroom-comedy-night-lineup-announced-for-thursday,-feb.-26

The iconic Jewish delicatessen Siegel’s Bagelmania has announced the comedic line up that will leave guests “laughing their bagels off” at the next Bagelmania Backroom Comedy night on Thursday, Feb. 26.

Hosted monthly by Las Vegas-based and nationally touring comedian couple Noah Gardenswartz and Ester Steinberg, the event Thursday night will welcome Chris Clarke as the headliner along with acclaimed comics Kristeen Von Hagen, Gabe Quire and Lauren Rochelle.

Clarke, known as a high-energy and imaginative comedian, now tours the country with veteran comedian Rob Schneider. He also has amassed more than 40 million views on his popular YouTube channel “Csnacks,” where he tastes food and snacks from the front seat of his car. His hilarious and unique way of describing different flavors led to national commercials for Checkers and Rally’s, a one-hour special on the Cooking Channel titled Baby Got Snack, and an appearance as a food critic judge on Beat Bobby Flay.

Siegel’s Bagelmania will offer a special Backroom Comedy menu of its signature delicatessen cuisine as well as a full bar so guests can enjoy great comedy, dinner, and drinks in a unique, relaxed setting.

The Bagelmania Backroom is open to attendees 18 and older. Doors open for drinks and dinner at 7 p.m. Show time is 8 p.m. Tickets for Bagelmania Backroom are on sale for $20 online at https://siegelsbagelmania.com/backroomcomedy/ and will be sold at the door while supply lasts.

The post Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26 appeared first on Americas iGaming & Sports Betting News.

Latest News

ACR Poker OSS XL Returns With $50M GTD

Published

2 days ago

February 20, 2026

Wladimir P.

ACR Poker has officially announced the return of its flagship Online Super Series (OSS) XL, running from March 1 to March 23, 2026, with a massive $50 million in guaranteed prize pools.

Following the success of its recent Dual Venom tournaments, which paid out more than $11 million, ACR Poker is once again delivering high-value online tournament action designed for players of all skill levels and bankroll sizes.

Three Main Events With $5 Million Guaranteed

The headline events of OSS XL include three major Main Events launching March 15:

$2,650 buy-in – $2 million guaranteed
$1,050 buy-in – $2 million guaranteed
$215 buy-in – $1 million guaranteed

These marquee tournaments anchor the series, offering players high-stakes competition alongside accessible mid- and low-stakes opportunities.

Phil’s Thrill XXL and Multi-Flight Action

Kicking off the series on March 1 is Phil’s Thrill XXL, featuring a $1.5 million guarantee and a $10,300 buy-in. Players can qualify for as little as $95 through ACR’s Road to the Big One promotion.

The schedule also includes a $630 buy-in Multi-Flight Event with $1.5 million guaranteed, with Day 1 flights beginning March 1 and Day 2 set for March 23.

For bounty hunters, OSS XL offers five Mystery Bounty Multi-Flight tournaments, including:

Three $500,000 guaranteed events ($109 buy-in)
A $150,000 guaranteed event ($33 buy-in)
A $100,000 guaranteed event ($5.50 buy-in)

These tournaments provide dynamic prize opportunities and strong value across all buy-in tiers.

$65,000 Leaderboard Contest

To enhance engagement, ACR Poker’s Leaderboard Contest returns with $65,000 in cash and tournament tickets across three buy-in tiers:

High Stakes: $15,000 top prize
Mid Stakes: $7,500 top prize
Low Stakes: $4,000 top prize

According to ACR Pro Chris Moneymaker, OSS XL stands out for its inclusive structure, substantial guarantees and daily leaderboard incentives that reward consistent participation.

With $50 million guaranteed and a broad mix of Main Events, Mystery Bounties and multi-flight tournaments, OSS XL reinforces ACR Poker’s position as a major force in the global online poker tournament landscape.

The post ACR Poker OSS XL Returns With $50M GTD appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

affiliate management system

Alanbase and Gamblers Connect announce new partnership

Published

2 days ago

February 20, 2026

Wladimir P.

alanbase-and-gamblers-connect-announce-new-partnership

Gamblers Connect, the award-winning iGaming media and affiliate platform, has announced a new strategic partnership with Alanbase, a cloud-based SaaS “constructor” built to power advanced affiliate programme development.

The collaboration strengthens Gamblers Connect’s B2B Providers section, a curated hub designed to connect iGaming professionals with trusted, high-performance industry solutions. By integrating Alanbase into its ecosystem, Gamblers Connect enhances access to cutting-edge affiliate management technology tailored to competitive iGaming markets.

A Customizable SaaS Solution for iGaming Affiliates

Alanbase differentiates itself through its fully customizable SaaS architecture. Unlike traditional affiliate software, Alanbase allows operators to build dashboards, performance indicators and statistical tables using their own formulas. This “constructor” model ensures the platform adapts to each business workflow — not the other way around.

The cloud-based system also delivers high-speed data refresh capabilities, enabling operators to monitor player activity in near real time. This performance advantage provides deeper analytical insight and supports faster decision-making in fast-moving iGaming environments.

Gjorgje Ristikj, Founder of Gamblers Connect, highlighted that the partnership aligns with the platform’s mission to feature transparent, value-driven B2B providers. By adding Alanbase to its verified partner network, Gamblers Connect reinforces its commitment to showcasing tools that improve affiliate program scalability, operational efficiency and measurable growth.

Expanding the iGaming B2B Ecosystem

The partnership reflects growing demand for flexible affiliate SaaS platforms that prioritize customization, automation and performance tracking. As competition intensifies across global iGaming markets, data-driven affiliate management solutions are becoming a critical component of operator success.

With Alanbase now featured within Gamblers Connect’s B2B Providers hub, industry professionals gain streamlined access to enterprise-grade affiliate infrastructure designed for scalability and precision.

The post Alanbase and Gamblers Connect announce new partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.