Latest News

LeanConvert signs partnership with Betsson Group

Published

4 years ago

January 25, 2021

George Miller

Reading Time: 2 minutes

Leading website optimisation service to assist with the future of digital and mobile gaming entertainment specialist

LeanConvert, the world’s fastest growing customer experience, analytics and engineering company has signed a partnership agreement with Betsson Group, which sees the tier one operator take a substantive step towards investing in their business sustainability for the future.

Famed for helping the world’s biggest brands drive website optimisation and achieve impressive ROI increases with a proficiency in the gaming and gambling sector, LeanConvert will be utilising their creative approach to multivariate testing to reshape Betsson’s conversion rate optimisation services, along with reviewing the igaming operator’s overall strategic approach.

European Gaming Congress 2024 (Warsaw, Poland)

LeanConvert’s unique application of Lean Methodology allows their clients to do more with fewer resources, an objective which has proven invaluable to many during the current Covid-19 situation as companies adapt to and continue along their digital transformation pathways.

The London based website and business optimisation company is completely platform agnostic, meaning they have comprehensive expertise with all available software vendors on the market. This allows for a fully conceptualised build and the use of bespoke solutions which best fit a company’s requirements.

Operating 20+ brands across 16 jurisdictions demonstrates Betsson Group’s importance within the industry. This new association has the specific aim of cementing that stake for the innovative operator and streamlining their global operations to increase capacity in a viable manner.

Tim Axon, Managing Director of LeanConvert, said: “Betsson Group really has stood out as a company that prioritises digital innovation. We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them.

“Now is a crucial time for taking things a step further than ‘digital transformation’. We’re going to ramp up Betsson’s testing velocity and scale in order to build one of the most advanced personalisation setups and strategies in the gaming sector.”

“When it comes to the new compliance regulations, you can optimise for player safety and conversion at the same time. It’s not necessarily an inverse relationship. It’s an opportunity to strengthen your personalisation and segmentation strategy.”

“Investing in personalisation is a safe bet for ROI, if you’re investing properly. We’re looking forward to strengthening Betsson’s approach to experimentation and being a catalyst for exponential growth.”

Ciara Nic Liam, Commercial Director, Gaming Betsson Group, said: “2020 has been relatively challenging for most businesses, and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole.

“Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise will not only strengthen our market position, but ultimately make Betsson even more robust for the future.”

Conferences in Europe

Altenar Steps in as General Sponsor of EEGS 2025

Published

2 hours ago

April 24, 2025

George Miller

altenar-steps-in-as-general-sponsor-of-eegs-2025

Reading Time: < 1 minute

The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.

Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.

Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.

Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.

As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.

Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.

Check the available sponsorship options here.

The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.

Continent 8

Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions

Published

3 hours ago

April 24, 2025

GamingAmericas.com

tachi-palace-casino-trusts-continent-8-to-bolster-its-cybersecurity-through-advanced-managed-soc-and-siem-solutions

Tachi-Yokut Tribe of Santa Rosa Rancheria-owned and operated casino now equipped with world-leading 24/7/365 monitoring, proactive threat prevention and rapid response capabilities to safeguard its tribal gaming operations

Continent 8 Technologies, the leading provider of managed hosting, connectivity, cloud and cybersecurity solutions for the tribal gaming industry, is pleased to announce a new cybersecurity agreement with Tachi Palace Casino Resort to oversee and optimize their Security Operations Center (SOC) and Security Incident and Event Management (SIEM) cybersecurity operations.

In collaboration with Continent 8 and its cybersecurity division, C8 Secure, Tachi Palace Casino Resort will implement their managed SOC and SIEM services. The customer will gain instant access to a comprehensive SOC and SIEM solution featuring round-the-clock monitoring, sophisticated threat detection to pinpoint anomalies and potential risks, integrated threat intelligence to anticipate evolving threats and an advanced SIEM architecture designed for high-performance analytics and streamlined incident management.

Patrick Gardner, Chief Security Officer at Continent 8 said: “We are honored that Tachi Palace Casino Resort selected Continent 8 through a rigorous selection process as their trusted Managed Security Operations Center partner. As a leading Managed Security Services Provider (MSSP) specializing in the gaming industry, we have deep insight into the unique cybersecurity threats and vulnerabilities facing our customers today. Tachi Palace Casino Resort’s proactive commitment to safeguarding their infrastructure demonstrates exceptional leadership and a clear understanding that robust, continuous security is vital for protecting their customers, data and gaming operations.”

Jerad Swimmer, Regional Sales Director at Continent 8 added: “It’s inspiring to see an increasing number of tribal gaming and casino organizations such as Tachi Palace Casino Resort making cybersecurity a core component of their strategic initiatives and organizational culture.

“We are delighted to support Tachi Palace Casino Resort as their trusted MSSP, ensuring a secure and strategic cybersecurity journey.”

David Clark, Information System Director at Tachi Palace Casino Resort said: “I am looking forward to our new partnership with Continent 8 and what the future brings for us.”

The post Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions appeared first on Gaming and Gambling Industry in the Americas.

Industry Awards

Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025

Published

4 hours ago

April 24, 2025

George Miller

harmony-meetup-7-feat-fasttoken-and-ortak-x-bfth.-arena-awards-2025

Reading Time: 2 minutes

BetConstruct proudly announces the Harmony Meetup 7 featuring Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, set to take place from 8–11 July in Yerevan, Armenia.

The event will present the concept of FTN’s 7 dimensions as a driving force shaping the future of the digital domain.

Alongside the classic categories of the Ortak x B.F.T.H. Arena Awards, the team will also introduce new ones that reflect the direction adopted by the company.

Ortak Categories:

Best Ortak Estate Collection
Best Ortak Casino NFT Collection
Best Ortak White-label Unique Collection – Sponsored by VBET – 10 000 FTN prize pool
Best Ortak Snowball Collection – Sponsored by PopOK Gaming – 10 000 FTN prize pool
Best Ortak Partner
Best Ortak Performer
Most Traded NFT Collection
Best Start-up NFT Collection
Most Innovative Business of the Year

FTN Categories:

FTN Innovation of the Year – Sponsored by Fastex – 10 000 FTN prize pool
FTN Casino Supplier of the Year – Sponsored by CreedRoomz – 10 000 FTN prize pool
FTN Casino Operator of the Year
FTN Platform Provider of the Year – Sponsored by BetConstruct – 10 000 FTN prize pool
FTN Game of the Year – Sponsored by Pascal Gaming – 10 000 FTN prize pool
Best FTN Game Design
Best FTN Game Soundtrack
Rising Star in FTN Casino

YoDoor Categories:

Best YoDoor Space Developer Company – Sponsored by YoDoor – 10 000 FTN prize pool
Best YoDoor Casino Space

Participation Rules for All Partners

Rules for Operator Partners

To qualify for participation as Operator Partner, applicants must meet at least one of the following criteria:

have an average monthly invoice of 25,000 FTN;
hold a minimum of two Ortak Snowball Collections;
perform at least one self-initiated campaign utilizing either NFTs or FTN.

Rules for Provider Partners

To qualify for participation as Provider Partner, applicants must have executed two or more FTN-based campaigns in collaboration with Operators.

Also, at least one of the following criteria must be met:

an average of 50% of invoices paid via FTN;
the release of a Yo or FTN-related game;
the issuance of one or more Ortak Multi-Platform Collections.

Within the framework of the Harmony meetup feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, The Last Battle Universe will release a new Universe level for the partners who choose to pay their employee salaries in FTN.

Dates and Deadlines

The application submission will open on May 15th with a final deadline of May 21st, 2025. All the participants should have completed their applications by the set deadline.

Become a Sponsor

Take part in this landmark event by sponsoring a category!

Industry leaders such as BetConstruct, VBet, PopOK Gaming, Pascal Gaming, CreedRoomz, Fastex, and YoSpace are already confirmed sponsors for various categories of the Ortak x B.F.T.H. Arena Awards.

Each has confirmed a 10,000 FTN prize fund for the winner of the category they are sponsoring, which will be allocated towards the winner’s promotion and business growth.

You too can apply and become a sponsor of a category.

Join Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, and discover the 7 dimensions of FTN this July.

The post Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.