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French star Sarrazin completes Veloce Racing driver line-up
- Versatile French legend joins W Series Champion Jamie Chadwick for Season One
- Sarrazin aiming to add Extreme E success to impressive career CV
- Cross-country specialist Lance Woolridge appointed reserve and development driver
Veloce Racing has completed its driver line-up for the inaugural season of Extreme E, after signing successful French all-rounder Stéphane Sarrazin to partner reigning W Series Champion Jamie Chadwick. In support of this duo, South African cross-country and off-road specialist Lance Woolridge joins the team as reserve and development driver.
Sarrazin has enjoyed a long and diverse career in the sport, and arrives at Veloce boasting an impressive résumé. Whilst perhaps best-known for his sportscar racing exploits – with six podium finishes in the legendary Le Mans 24 Hours, two Le Mans Series titles and multiple victories in the FIA World Endurance Championship to his name – he has a far more versatile CV than many of his Extreme E rivals, which should serve him well in the pioneering new electric off-road racing series.
In 1999, Sarrazin contested the Brazilian Grand Prix and continued to carry out Formula 1 testing duties until the end of 2002. Four seasons in the FIA Formula E Championship yielded three rostrum visits and 21 points finishes, while in 2011 and 2012, he tested his mettle in Australia’s V8 Supercars Championship.
Since 2004, the Gard native has also made successful appearances in the FIA World Rally Championship, increasingly honing his off-road expertise. From 22 starts at the highest level, he has achieved ten points-scoring results – highlighted by a brace of fourth places – and in both Germany and France in 2005, he finished just one position behind Subaru World Rally Team stablemate and 2003 World Champion Petter Solberg.
Sarrazin’s first international rallying triumph came on the 2014 Tour de Corse – the finale of that year’s FIA European Rally Championship season – and from three Monte-Carlo Rally outings as part of the Intercontinental Rally Challenge, he has never finished lower than fourth, with a podium to his credit in 2009. That experience makes him well-equipped indeed to deal with the variety of surfaces and conditions competitors are likely to encounter in Extreme E.
Stéphane Sarrazin, Driver, Veloce Racing, said:
“I am delighted to have agreed terms with Veloce Racing to contest the first season of Extreme E. This is a hugely appealing new series that has already attracted a lot of international attention – and all before the racing has even begun! As a driver, the concept is tremendously exciting and motivating – both on a competitive and personal level – and the challenge will be like no other.
“I’ve driven a lot of different types of car during my career, but the ODYSSEY 21 really is something special and it’s going to generate some incredible action. When we went testing together, it did not take me long to ‘click’ with the Veloce Racing guys – like me, they arrive in Extreme E with a lot of experience from different disciplines in the sport, and that can only be to our advantage over the forthcoming campaign. I can’t wait to go racing!”
Sarrazin and Chadwick will be supported throughout the forthcoming campaign by Lance Woolridge, who has established a fearsome reputation for his off-road endurance skills in his home country.
Born into a motorsport family – his father Neil Woolridge is a multiple cross-country champion on both two wheels and four, and tackled the iconic Dakar Rally in 1998 and 1999 – Woolridge already has 12 seasons of competition under his belt at the age of just 29. Not only that, but he has been breaking records every step of the way, including becoming the youngest driver in South African history to win a national championship cross-country event.
One of the leading protagonists in the South African Cross Country Series (SACCS), he secured consecutive Class T championship crowns in 2018 and 2019.
Lance Woolridge, Reserve and Development Driver, Veloce Racing, said:
“I’m thrilled to be joining Veloce Racing as reserve and development driver. Having tested the ODYSSEY 21 a couple of times now, I can vouch for the fact that it is a seriously impressive piece of kit and I’m confident that my background in cross-country rallying and with similar vehicles will enable me to offer valuable feedback to Stéphane, Jamie and the engineering crew. I’m looking forward to playing a key role behind-the-scenes to help give the whole Veloce Racing team the best possible chance of success.”
The 2021 Extreme E season will travel to five remote locations around the world, all of them damaged by climate change, as the series aims to shine a spotlight upon global environmental issues. The action will begin in AlUla, Saudi Arabia (3-4 April) before moving on to Dakar, Senegal (29-30 May), Kangerlussuaq, Greenland (28-29 August), Para, Brazil (23-24 October) and Tierra Del Fuego, Argentina (11-12 December).
Ian Davies, Team Manager, Veloce Racing, said:
“We are delighted to announce Stéphane as our male driver for the first season of Extreme E and to confirm Lance’s reserve and development role within the team. Both of them tested with us at MotorLand Aragón last month, and to be honest, they gave us a real headache in terms of who to choose. Since we didn’t want to lose either, in the end, we decided to sign them both.
“Both Stéphane and Lance worked extremely well with Jamie and Veloce’s engineering team at the test, and their different skillsets and experience complemented each other perfectly. Stéphane is very much an all-rounder – a master of endurance racing but also clearly extremely adept in sprint and off-road competition – while Lance is well-accustomed to vehicles like the ODYSSEY 21 from his cross-country racing and has a very well-developed mechanical understanding.
“Both guys were quick out-of-the-box in Spain, and we believe both will bring a great deal to Veloce Racing as we aim to hit the ground running in Saudi Arabia. We are confident that with Jamie and Stéphane driving and Lance working hard behind-the-scenes, we have a very strong team indeed.”
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BOYLE Sports
BOYLE Sports extends West Ham United front-of-shirt deal for 2026/27
Logo will appear on West Ham’s Men’s and Women’s home, away and training kits under the Principal Partner agreement.
BOYLE Sports will continue as West Ham United’s front-of-shirt sponsor for the 2026/27 season, the company said today. The BOYLE Sports logo will feature on the club’s Men’s and Women’s team home, away and training kits.
The extension keeps BOYLE Sports in place as West Ham’s Principal Partner into 2026/27. The company said it will continue supporter-facing activity across matchdays, digital channels and other club moments.
BOYLE Sports pointed to a “strong first year” of the multi-year partnership, including a scarf giveaway ahead of the first home match of the season and two editions of its ‘Shirt Swap’ activation.
BOYLE Sports CEO, Vlad Kaltenieks said: “West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”
West Ham United’s Interim Chief Executive Officer, Karim Virani, added: “We’re delighted to have BOYLE Sports continue as our front of shirt partner as part of the multi-year Principal Partnership. As we enter an exciting new era for the club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.”
The post BOYLE Sports extends West Ham United front-of-shirt deal for 2026/27 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Quantum buys Cashback.co.uk and Custard rewards brands from Submission Technology
Quantum has agreed to acquire Cashback.co.uk, JoinCustard.co.uk and the Custard mobile app from Submission Technology, with the transaction set to complete on 1 July 2026. The deal adds two consumer rewards brands to Quantum’s portfolio and marks its entry into the digital rewards and cashback segment.
Cashback.co.uk operates as a UK cashback platform, while JoinCustard.co.uk launched in October 2024 as a digital rewards and gifting platform. The Custard mobile app is included as part of the acquisition.
Quantum said the acquisition expands its footprint beyond affiliate marketing into direct-to-consumer rewards products. The buyer pointed to 36% year-on-year revenue growth in 2025 and recent launches in Ireland, South Africa and multiple US states, adding that it now operates across the UK, US, Ireland and South Africa.
Jamie Walters, CEO of Quantum International Holdings, said: “Cashback and Custard are proven platforms with loyal users, clear product-market fit, and strong commercial potential. What they need now is scale, and that is where Quantum can add real value.
“We have the data, technology, and performance mindset to grow these platforms quickly and responsibly. This is a bold move into a fast-growing consumer rewards space, and a natural next step in our ambition to connect more people with better value across the digital economy.”
Quantum said its Qi Platform will support the acquired assets through faster product iteration, improved personalisation and deeper insight into user behaviour, with its in-house data engineering, machine learning and software engineering teams supporting integration.
Neil Durrant, CEO of Submission Technology, said: “We built Cashback and Custard from the ground up, and we are incredibly proud of what the team has achieved. Quantum is the right home for these platforms.
“Their technology, commercial relationships and ambition make them well placed to take Cashback and Custard to a much bigger audience. It is an exciting next chapter for both businesses.” Financial terms were not disclosed.
The post Quantum buys Cashback.co.uk and Custard rewards brands from Submission Technology appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BetBuilder
Sporting Risk expands Entain deal to cover Nordics and Central Europe
Sporting Risk has expanded its relationship with Entain under a new agreement covering Entain’s Nordics and Central Europe operations, the companies said on Tuesday 30 June 2026.
Under the deal, Sporting Risk will supply its BetBuilder Suite across selected Entain brands in the region, including Optibet, Klondaika, Laimz and Bwin. The package includes Self-Build BetBuilder, which lets customers combine pre-match and in-play markets within the same event, and Pre-Canned BetBuilder, which offers curated one-click combinations.
Sporting Risk said its technology calculates correlated odds across same-event selections by running large-scale simulations of each fixture, with coverage across football, basketball and ice hockey.
Andy Phillips, CBDO at Sporting Risk, commented: “Entain is one of the world’s leading betting and gaming groups, and we’re delighted to be expanding our relationship in the Nordics and Central Europe. BetBuilder has become a core part of the modern sportsbook experience, and our focus is on helping operators deliver more engaging, accurate and flexible products across both pre-match and in-play.”
Hendrik Ahuna, Director of Sportsbook – North and Central Europe, Entain NCE, added: “We are pleased to be working with Sporting Risk on the continued development of our BetBuilder offering across the region. Their modelling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers.”
The post Sporting Risk expands Entain deal to cover Nordics and Central Europe appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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