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European Gaming Congress 2024

Belatra Games

Salsa Technology boosts GAP offering with Belatra Games deal

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Salsa Technology has boosted its market-leading Game Aggregation Platform (GAP) following a new partnership with Belatra Games.

This deal will enable Belarusian-based Belatra Games to present its stunning range of casino titles to the exciting Latin American region. Each Belatra game will be available through one single integration.

Belatra Games has made huge strikes in the online gaming space since expanding its operation in 2017 following its original beginnings as a land-based game and equipment provider venture.

Some of Belatra Games’ best performing online titles that will resonate in the region are popular European and American roulettes, as well as Lucky Roulette. Bingo and several slot titles such as Bank Robbers, Lavish Joker, 7 Fruits and Monkey Jackpot are part of the content deal.

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Salsa Technology’s CEO Peter Nolte said: “Belatra Games excels at developing brilliant casino titles and we’re pleased to welcome them to our GAP. Our dominant position in LatAm means these titles will get the exposure they deserve and I’m assured it will deliver a very productive partnership.”Sergey Chernyavski, Belatra Games’ Deputy Director, Sales & Marketing, commented:“We are very pleased that the moment has come to start a long-term cooperation with Salsa Technology, which enjoys well-deserved respect in the iGaming industry and we are confident that the partnership agreement concluded between our Companies will allow us to achieve significant business growth and will allow a wider audience to get acquainted with our online games.”

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Andres Troelsen Belatra Games’ Commercial Director for Latin America

Belatra accelerates LatAm reach with BetMexico.mx deal

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Belatra Games, the specialist online slots developer, has accelerated its growing Latin American presence after a content deal with BetMexico.mx.

The operator is renowned for its unique approach and offerings, and has quickly risen to be one of the largest operators in Mexico. BetMexico.mx’s players will now be able to immerse themselves in Belatra’s rich portfolio of slot titles. The deal features well-known slots such as Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and the just-released Lucky Barrel Tavern.

Andres Troelsen, Belatra Games’ Commercial Director for Latin America, said: “Our collaboration with BetMexico.mx means they can now offer their players an even more enriching and diverse gaming experience. Our games are tailored to meet the unique preferences of the Mexican audience. This alliance not only reflects the ongoing growth and expansion of both companies but also underscores their commitment to delivering top-tier entertainment in Mexico and beyond.”

BetMexico.mx Commercial Strategy Manager Marcela Treviño Rivera, added: “We are really pleased to begin working with Belatra in a deal that will enable us to enhance our already strong casino lobby. Belatra’s titles are always well received by casino enthusiasts, and we expect excellent results here in Mexico.”

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Argentina

Belatra expands Argentinian presence with City Center Online collaboration

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Belatra Games, the specialist online slots developer, has amplified its strong position within Argentina by signing a new content agreement with City Center Online.

City Center Online is a leading online casino that has been entertaining Argentinian players for more than 10 years. Belatra’s extensive slots portfolio is now seamlessly available within City Center Online’s casino lobby. Players on City Center Online can now benefit from the slots studio’s flagship titles, which include Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and newly released caper Tony Gambler.

Belatra LatAm Account Manager, Marcos Isla Casares, commented: “The partnership with City Center allows us to grow in the Argentine market alongside one of the largest operators in the country. With a dynamic strategy we’ve positioned our games effectively, creating tournaments and other promotions that benefit local players. City Center has been a joy to work with and I’m assured our partnership will be long and successful.”

City Center Online spokesperson added: “Belatra’s expertise in creating entertaining and deeply engaging hits cannot be underestimated and we’re thrilled to add these to our casino. We’re passionate about bringing the best gaming experiences to our players in Argentina.”

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Andres Troelsen

Belatra Games Shortlisted for Two Awards at SiGMA Americas

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Belatra Games, the specialist online slots developer, has been shortlisted for Best Game Provider and Most Played Game (Mummyland Treasures) at the SiGMA Americas Awards. The prestigious awards are held on the opening night of the hugely popular Latin American iGaming networking event running across April 23 to 25 in Sao Paulo, Brazil.

The SiGMA Americas Awards celebrate the biggest triumphs in gaming, tech and digital marketing while also recognising inspiring individuals and companies excelling within the Americas. Belatra Games’ two nominations highlight the studio’s unrelenting commitment in creating exceptional gaming experiences for players across the globe. Mummyland Treasures was released in 2023 and has become the most popular online slot in its portfolio thanks to its vibrant, colourful and engaging gameplay mechanics. Further to the double nomination, Belatra Games is also set to exhibit at the SiGMA Americas event.

From stand B50, visitors will have the chance to explore Belatra Games’ extensive portfolio of titles specifically designed for the Latin American market. Belatra Games’ Commercial Director for Latin America, Andres Troelsen, will be in Sao Paulo for the duration supported by his local and highly experienced team.

“Our Best Game Provider and Most Played Game award nominations are a proud moment for the business as we continue to give players top-quality slots experiences,” Troelsen said. “Latin America represents a huge opportunity for those who truly understand the region, its nuances and player preferences. We look forward to sharing more about our strategy and roadmap during our time in Sao Paulo.”

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