eSports
Entry into esports: Insurance group die Bayerische becomes new partner of Berlin International Gaming

The German insurance group breaks new ground and expands its sponsorship commitments to the market of esports. At the beginning of the 2021 season, die Bayerische will start as the official insurance partner of Berlin International Gaming (BIG), one of the most successful esports organizations in Europe. As BIG’s League of Legends team’s main partner, the insurance group also backs the department that has an EU Masters championship and multiple trophies under their belt.
“We have been watching the triumphant advance of esports in Europe with great enthusiasm for some time now,” says Martin Gräfer, member of the Board of Management of the insurance group die Bayerische. “With our commitment to Berlin International Gaming, we are now taking the first step in this young, dynamic and rapidly growing environment. It gives us immense pleasure to do this side by side with one of the absolute big players of German esports clubs. We can’t wait to go on a title hunt together with BIG and the BIG Family.”
“As a club, we are very honored to be able to accompany such a traditional insurance company as a partner in esports for the first time,” says Daniel Finkler, CEO Berlin International Gaming. “The partnership is another milestone in our history and shows the relevance of the German esports market. We are looking forward to a long-term cooperation.”
Based in Berlin, Berlin International Gaming (known worldwide by the acronym BIG) is one of the most successful European esports organizations. Currently, the German club employs top teams and players in the titles League of Legends, CS:GO, Quake, StarCraft, Valorant and Trackmania. Since 2017, the club has been able to establish itself at the top of the world and celebrate numerous respectable successes in various disciplines. BIG’s partner portfolio includes OMEN (HP), Corsair, Red Bull, Betway, SkinBaron, Backforce (Interstuhl) and Volvic.
BIG’s League Of Legends Team secured a total of six championships in 2019, including three Premier Tour wins and one German championship. The highlight of the team is considered to be winning the European Masters Summer 2019 in Katowice, Poland. Since 2020, the team has been playing in the Prime League, the most prestigious League Of Legends division in the DACH region.
As the official insurance partner of Berlin International Gaming, the two partners will develop target group-oriented esports products and services in the future.
As part of the partnership, die Bayerische acquires an extensive main partner rights package in League Of Legends as well as additional rights in the renowned game titles “Trackmania” with racing driver Dennis “Massa” Lotze and “StarCraft 2” with Tobias “ShoWTimE” Sieber.
Die Bayerische and Berlin International Gaming focus on brand visibility and addressing target groups via digital channels in all rights packages. In this way, the insurance group aims to raise its profile among the young target group and create added value for the esports community.
Since 2016, die Bayerische has been the main sponsor of the traditional football club TSV 1860 München and thus has a prominent presence in traditional sports as an insurance partner. In addition, the insurance company also supports clubs and projects in popular sports and is involved in social partnerships. The two brand ambassadors Samuel Koch and multiple Olympic champion Magdalena Neuner, brand ambassador of the sustainable insurance and pension brand Pangaea Life, round off the company’s current sponsorship portfolio.
The insurance group die Bayerische was founded in 1858 and consists of the companies Bayerische Beamten Lebensversicherung a.G. (parent company), BL die Bayerische Lebensversicherung AG and the composite company BA die Bayerische Allgemeine Versicherung AG. The total premium income of the Group amounts to over 600 million euros. The Group is continuously increasing its equity capital and is well above the industry average. Investments of over 4.8 billion euros are managed. More than 12,000 personal advisors are available to Bayerische customers throughout Germany. In a recent comprehensive company analysis, the rating agency Assekurata again awarded Neue Bayerische Leben a quality rating of A+ (“very good”), attesting to the company’s financial strength, which is far above the industry average.
Berlin International Gaming, known worldwide under the acronym BIG, is one of the most successful European Esport organizations with headquarters in Berlin. The German club currently employs top teams and players in the titles League of Legends, CS:GO, Quake, StarCraft, Valorant and Trackmania. Since 2017, the club has established itself at the top of the world rankings and celebrated numerous respectable successes in various disciplines. The partner portfolio of BIG includes OMEN (HP), Corsair, Red Bull, Betway, SkinBaron, Backforce (Interstuhl) and Volvic.
In 2019, the German club was able to secure a total of six League Of Legends championships. In addition to the three Premier Tour wins, they also finished the last ESL Championship season in first place. The highlight of the League Of Legends team has been the championship title of the European Masters Summer 2019 in Katowice. Since the beginning of 2020, the German team is playing in the Prime League, the highest rated national league in League Of Legends.
Powered by WPeMatico
Asia
Valorant Added to Hero Esports Asian Champions League

The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.
Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.
Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.
The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.
The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.
Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”
Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”
The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.
Asia
Esports World Cup Foundation Announces Strategic Partnership with Tencent

Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem
The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.
Compliance Updates
ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025

The Esports Integrity Commission (ESIC) implemented its comprehensive anti-doping testing program at IEM Katowice 2025, organised by ESL FACEIT Group (EFG). Conducted at EFG’s request, this initiative reinforced the commitment of both organisations to maintaining the highest standards of competitive integrity in esports.
ESIC’s anti-doping procedures, carried out in accordance with the ESIC Anti-Doping Code, ensured that all participating competitors at IEM Katowice adhered to globally recognised best practices. The programme featured advanced testing protocols, thorough monitoring and rigorous enforcement measures, all designed to uphold fair competition.
“At ESIC, our mission is to protect the integrity of the esports ecosystem. By deploying our anti-doping testing at IEM Katowice 2025, we reaffirmed our dedication to supporting event organizers like EFG in hosting competitions where athletes compete responsibly and ethically,” Stephen Hanna, Chief Executive Officer of ESIC, said.
Over the past few years, ESIC has administered more than 700 anti-doping tests at major esports events, including those hosted by EFG. This extensive experience further cements ESIC’s reputation for providing industry-leading services that prioritise player welfare, competitive fairness and a culture of transparency.
“Protecting integrity is paramount for esports, which is why EFG and ESIC are constantly working together to ensure fair competition. ESIC have proven themselves to have the experience, as well as an advanced system that provides the credibility and peace of mind needed at one of our biggest and most prestigious events, IEM Katowice,” Carsten Kramer, Director of Tournament Management at EFG, said.
The post ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025 appeared first on European Gaming Industry News.
-
Bazk5 days ago
IBIA establishes innovative Payment Provider Forum to protect the integrity of the sports betting market in Brazil from financial fraud
-
Canada6 days ago
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
-
BiS Awards6 days ago
Registration Open for BiS Awards 2025: Recognizing Excellence in the iGaming and Betting Industry
-
Australia6 days ago
ACMA Blocks More Illegal Gambling Websites
-
Canada4 days ago
ROGA Launches National College Education Campaign
-
EurAsia4 days ago
PIN-UP.INVESTMENTS to Participate in AIBC Eurasia, Dubai
-
Africa6 days ago
Gamanza Games goes wild in South Africa with 10bet launch
-
Australia4 days ago
Picklebet Becomes Official Wagering Partner of Penrith Panthers