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LEC Renews Partnerships with Secretlab, Red Bull, and Beko for 2021

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LEC is proudly welcoming back its cohort of official suppliers as the Spring Season prepares to kick off

LEC has renewed its partnerships with its Official Suppliers for the LEC 2021 season. Our sponsors helped us deliver an amazing season of League of Legends esports last year, and with these brilliant partners back on board for 2021, another great year is on the horizon.

For years, Secretlab has been providing gamers with the comfort and support they need to achieve outstanding results with their high-performance gaming chairs. Secretlab has even specially designed and launched the Secretlab LEC Edition chair, bringing the iconic colours and branding of the LEC into fans’ homes. In 2021, Secretlab will continue to support the LEC as the official Gaming Chairs Partner, supplying gear to the studio and the broadcast team.

Red Bull will also continue to give the LEC wings in 2021 as the official Energy Drink Partner. Red Bull is a household name in both esports and traditional sports, so we’re thrilled to have them back on board for the new season. The Red Bull Baron Power Play will continue to be one of the most exciting moments during every LEC match and various other content drops can be expected throughout the year. The official 1v1 League of Legends Tournament, Red Bull Solo Q, will also return this year, once again giving fans the chance to prove themselves in thrilling 1v1 duels.

Last but certainly not least, Europe’s leading domestic appliance brand, Beko, will return, presenting interviews with some of the LEC’s biggest stars. Like previous seasons, Beko is looking to provide additional content to LEC fans this year while continuing to promote healthy eating habits throughout the community via their entertaining LEC Smoothie Bar.

“It’s incredible for us to be working with some of the best brands in the business once again,” says Alban Dechelotte, Head of Sponsorships & New Business EU Esports at Riot Games.

“We pride ourselves on our ability to collaborate closely with our partners. Working with Secretlab, Red Bull, and Beko over the past few seasons has really allowed us to reap the benefits of having a continued relationship and promoted a deep understanding of each other’s needs. We’re really looking forward to working alongside such a strong selection of brands going into 2021.”

The return of our official suppliers speaks to the strength of the League of Legends esports ecosystem. We believe that esports, and the LEC, in particular, will continue to be a source of entertainment and inspiration for thousands of fans around the world throughout 2021 and beyond. To have the continued support of our partners further proves the quality and sustainability of the LEC, and the bright future that lies ahead.

The LEC returns on Friday 22 January at 17:00 CET on lolesports.com – don’t miss it!

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BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS

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BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.

During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.

Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.

This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.

Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”

To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.

The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.

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HAVIT Partners with Three Top International Esports Teams to Expand Global Presence

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HAVIT, a leading global consumer tech brand, officially announced strategic partnerships with three internationally renowned esports teams: Brazil’s Vivo Keyd Stars, Turkiye’s Galatasaray Esports and Beşiktaş Esports. This marks a new stage in HAVIT’s global esports expansion, further strengthening its influence in the global esports ecosystem.

HAVIT has achieved remarkable results in the esports sector across both the Turkish and Latin American markets.

In Turkiye, HAVIT’s gaming headsets consistently rank No.1 on the leading platform Trendyol. To further integrate into the local esports ecosystem, HAVIT partners with Galatasaray Esports and Beşiktaş Esports, celebrated for their prestigious legacy and youthful energy, each with a massive fan base. This collaboration not only reinforces HAVIT’s market leadership but also deepens its connection with the local esports community.

Moreover, HAVIT enters the second year of its partnership with Vivo Keyd Stars, Brazil’s leading esports team, providing high-performance gaming gear to support the team’s play. With HAVIT’s gear and their own relentless drive, VKS won the championship in LTA South 2025 Split 3 and will represent Brazil at the 2025 League of Legends World Championship. This partnership underscores both the team’s strength and HAVIT’s commitment to empowering Brazil’s esports development.

Brand Vision: Build a Global Esports Network

This strategic partnership across Brazil and Turkiye is a key step in HAVIT’s regional market expansion and lays a solid foundation for HAVIT’s future presence in wider esports ecosystems of Europe, the Americas and beyond.

“Partnering with these teams is a crucial implementation of HAVIT’s ‘For Fun. For Games. For Champions’ vision. By merging technology with esports, we aim to inspire gamers worldwide to break boundaries and shape the future of gaming,” Doug Pollard said.

The post HAVIT Partners with Three Top International Esports Teams to Expand Global Presence appeared first on European Gaming Industry News.

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2XKO

DATA.BET the First to Launch 2XKO Offering

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Introducing Riot Games’ newest title to the esports landscape

DATA.BET, the award-winning sports betting solution supplier, has pioneered the betting market by launching 2XKO, a new dynamic competitive format.

2XKO marks a new addition to the global esports scene. With its fast-paced, double-elimination structure, it brings a distinctive rhythm of short yet high-stakes matches — a setup that potentially opens new avenues for betting engagement and audience retention as the format evolves.

At this stage, DATA.BET’s coverage focuses on key pre-match markets, including Winner and To Reach the Final for overall tournament outcomes, as well as Winner within individual matches. During the final stages of the competition, the company also plans to expand its offering with Map Winner markets for each map.

What makes 2XKO unique is the combination of short-form, high-intensity gameplay. This setup maximizes player engagement, mirroring the popularity of competitive fighting games worldwide while translating seamlessly into a betting environment.

DATA.BET debuted its 2XKO betting coverage at the upcoming 2 NICE KO tournament in Nice, France (Oct 10–12, 2025), featuring nearly 300 players across top fighting titles.

Bogdan Holovnov, Head of Esports at DATA.BET, said: “Esports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike. At DATA.BET, we’re proud to be the first to bring this to market — giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games. This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.”

The post DATA.BET the First to Launch 2XKO Offering appeared first on European Gaming Industry News.

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