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Kenny Alexander 8/1 to make shock return to Entain

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BetMGM CEO 2/1 favourite with company subject to takeover bid

Former GVC CEO Kenny Alexander is 8/1 to return to the helm of the rebranded company following the shock resignation of Shay Segev earlier this week.

Alexander left the industry in 2020 following a 13-year tenure as CEO of the formerly AIM listed company, helping it grow into the FTSE100 global betting conglomerate today.

With Entain currently subject of an £8bn takeover from American casino giant MGM, BetMGM’s CEO Adam Greenblatt heads the market at 2/1, with MGM Resorts International CEO William Hornbuckle also a short-priced 8/1.

Richard Flint, the former SkyBet CEO, is 12/1 to return to the online gaming world following his departure from the UK sports betting behemoth in 2019.

Other high-profile names on the shortlist include former Stars Group Chief Exec Rafi Ashkenazi at 20/1, or William Hill CEO Ulrik Bengtsson (25/1).

Star Sports’ Luke Tarr, Head of PR, said: “The resignation of Shay Segev during a titanic takeover attempt has certainly caused shockwaves in the industry, with some very big names linked to the job.

“It’s no surprise to see two senior MGM executives leading the betting, with an £8bn bid tabled for Entain from the leading American brand, while former GVC chief Kenny Alexander is just 8/1 to make a shock return and steady the ship.

“At bigger prices are equally huge industry titans, with all the biggest names in the industry linked to one of the most high-profile jobs either side of the Atlantic.”

 

Next CEO of Entain:

Adam Greenblatt 2/1
Kenneth Alexander 8/1
William Hornbuckle 8/1
Andreas Meinrad 10/1
Nick Rust 12/1
Paul Jackson 12/1
Richard Flint 12/1
BAR 16/1

 

Star Sports Specials: https://starsports.bet/event/671463/next-ceo-of-entain

 

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Booming Games Releases “Diamond Forge: Link & Loot”

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Booming Games has released its latest slot “Diamond Forge: Link & Loot”. Boasting a 5×3 grid with 10 fixed paylines, the game offers players a maximum win potential of 10,000x. Set on a classic, diamond background, two explosive bonus features provide the ultimate experience for those seeking entertaining gameplay.

Every Diamond collected charges the Diamond Boost, which can be triggered in either the base game or from free spins. Boasting the ability to erupt at any moment, it can award up to 8 extra Diamonds onto the reels to instantly trigger the powerful Link & Loot feature. Players who collect 6 or more Diamonds are awarded 5 Link & Loot spins, where adjacent diamond symbols land and merge to create bigger symbols.

Players can create Colossal symbols of 2×2 and above to award a Colossal spin, where they can win higher value prizes or even the Mini, Minor, Major or Grand Prizes. This culminates in the ultimate Colossal of 5×3 Diamonds capable of unleashing the biggest rewards.

Elsewhere, players who find 3 or more Scatters are awarded with 8 Free Spins and a boosted chance of triggering the Link & Loot feature again as they deploy colossal Diamonds toward the 10,000x maximum win.

Craig Asling, Director of Games at Booming Games, said: “Diamonds are a player’s best friend! Diamond Forge: Link & Loot is a modern twist on a classic theme, which we’re confident will be as popular as previous iterations of the Link & Look series. Innovative bonus features set on a familiar 5×3 grid combine to create an ultimate gameplay experience with significant win potential. Play Diamond Forge: Link & Loot now!”

The post Booming Games Releases “Diamond Forge: Link & Loot” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Incentive Games wins interim Pennsylvania gaming licence

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Incentive Games has been granted an interim gaming licence in Pennsylvania by the Pennsylvania Gaming Control Board, effective immediately. The approval allows the B2B supplier to offer its real-money gaming products to licensed operators in the state.

The Pennsylvania approval follows Incentive Games’ licensing in Michigan in 2025, as the company continues to expand across regulated North American markets.

Incentive Games said the Pennsylvania licence gives it access to one of the most established and competitive US iGaming markets, where compliance and player protection requirements are tightly enforced.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Being granted an interim licence in Pennsylvania is a huge achievement for our business and a strong endorsement of our regulatory approach. It strengthens our position in North America and supports our ambition to grow through trusted partnerships in regulated markets. We look forward to working with operators in Pennsylvania to deliver high-quality real-money gaming experiences to their players.”

The post Incentive Games wins interim Pennsylvania gaming licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Avanti Studios lands exclusive rights for live Sweet 16 Blackjack side bet

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Avanti Studios has secured an exclusivity agreement with HITSqwad Interactive Gaming to offer Sweet 16 Blackjack as a live casino product worldwide.

Sweet 16 Blackjack is already available in a digital format with operators including BetMGM, Caesars, DraftKings, OLG, BCLC and FanDuel, according to the companies. The land-based version is active across South Africa and is in the process of a broader rollout.

The companies pointed to third-party rankings for the title’s performance. Sweet 16 Blackjack ranked as a Top 10 Table Game in the Eilers & Krejcik U.S. Online Game Performance Report in September 2024 and April 2026, and was nominated for Top Performing New Online Table Game at the EKG Slot Awards in 2024 and 2025.

In gameplay terms, Sweet 16 Blackjack adds an optional side bet to standard blackjack. If a player’s first two cards total 16, the side bet wins, with payouts varying based on suits, colours and values.

Jonas Delin, Co-Founder at Avanti Studios, said: “The statistics show that Sweet 16 Blackjack is one of the iGaming industry’s top-performing table games, so we’re delighted to have reached an agreement with HITSqwad to exclusively offer the format to live casino audiences worldwide.

“Sweet 16 Blackjack’s innovative side bet mechanic coupled with the flawless presentation, deep customisation and infinite scalability that only Avanti can provide will ensure that the game will go on to become a staple part of our offering for operators in all regulated markets that we serve.”

Charl Geyser, CEO of HITSqwad Interactive Gaming, said, “Sweet 16 is an incredible game that has already built a massive player following across both online and retail environments. We are delighted to partner with Avanti to take it into the Live Casino market for the next step in its journey as one of the world’s top Blackjack Side-Bets.”

The post Avanti Studios lands exclusive rights for live Sweet 16 Blackjack side bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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