Latest News
Kenny Alexander 8/1 to make shock return to Entain
BetMGM CEO 2/1 favourite with company subject to takeover bid
Former GVC CEO Kenny Alexander is 8/1 to return to the helm of the rebranded company following the shock resignation of Shay Segev earlier this week.
Alexander left the industry in 2020 following a 13-year tenure as CEO of the formerly AIM listed company, helping it grow into the FTSE100 global betting conglomerate today.
With Entain currently subject of an £8bn takeover from American casino giant MGM, BetMGM’s CEO Adam Greenblatt heads the market at 2/1, with MGM Resorts International CEO William Hornbuckle also a short-priced 8/1.
Richard Flint, the former SkyBet CEO, is 12/1 to return to the online gaming world following his departure from the UK sports betting behemoth in 2019.
Other high-profile names on the shortlist include former Stars Group Chief Exec Rafi Ashkenazi at 20/1, or William Hill CEO Ulrik Bengtsson (25/1).
Star Sports’ Luke Tarr, Head of PR, said: “The resignation of Shay Segev during a titanic takeover attempt has certainly caused shockwaves in the industry, with some very big names linked to the job.
“It’s no surprise to see two senior MGM executives leading the betting, with an £8bn bid tabled for Entain from the leading American brand, while former GVC chief Kenny Alexander is just 8/1 to make a shock return and steady the ship.
“At bigger prices are equally huge industry titans, with all the biggest names in the industry linked to one of the most high-profile jobs either side of the Atlantic.”
Next CEO of Entain:
| Adam Greenblatt | 2/1 |
| Kenneth Alexander | 8/1 |
| William Hornbuckle | 8/1 |
| Andreas Meinrad | 10/1 |
| Nick Rust | 12/1 |
| Paul Jackson | 12/1 |
| Richard Flint | 12/1 |
| BAR | 16/1 |
Star Sports Specials: https://starsports.bet/event/671463/next-ceo-of-entain
Powered by WPeMatico
Andy Phillips SportingRisk.com CBDO
Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports
Deal covers pre-match and in-play football markets, including in-play multis and micromarkets across more than 150 competitions.
Sporting Risk has partnered with BOYLE Sports to integrate its Player Props, Pre-canned BetBuilder, and Next-Gen player-centric in-play BetBuilder into the operator’s sportsbook.
The companies said the rollout will increase player market coverage and combinability for BOYLE Sports in the UK and Ireland, with support for player markets across more than 150 global competitions.
According to the announcement, the integration also includes in-play multis and micromarkets aimed at expanding real-time betting options tied to player-driven markets.
Andy Phillips, SportingRisk.com CBDO, said: “It’s great to see us strengthen our position in the UK market via a partnership with a high street brand who have a lot of operational expertise and are driving forward with a great online product. The UK is the most competitive football Betbuilder market and we are helping operators here to surpass the very best products across all the objective metrics we can measure.”
David Burgin, Trading Director at BOYLE Sports, added: “Our focus at BOYLE Sports is on delivering a market-leading experience and this partnership with Sporting Risk significantly enhances our football offering. The depth of player markets, combinability and in-play capabilities will offer more engaging opportunities, and we’re excited to bring these innovations to our customers as we continue to improve the quality and breadth of our sportsbook.”
The post Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
21.com
21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton
21.com has launched as an online casino and sportsbook, naming industry veteran Michael Carlton as Founder & CEO, the company said on 16 June 2026.
The operator said it is targeting a range of global jurisdictions and plans to differentiate through a “modern technology stack” and “AI-centric operations.” It did not disclose target markets, licensing status, launch territories, or product partners.
Carlton previously served 13 years at EY as a Chartered Accountant before entering gaming in 1997, according to the company. He later spent 17 years as CEO of BetVictor and has since invested in betting and gaming companies.
Carlton said 21.com is being built without legacy platform constraints. “Having started in the gaming industry prior to the launch of the internet and then having the privilege of being involved as the industry evolved and adapted to the opportunities, there is now a further revolution occurring with the power created by embracing AI helping us to move faster and tailor personalised experience to the player.
“One of 21.com’s greatest strengths is that it is being developed for the current market, rather than an after-thought adaptation of an existing one. Many operators have been around for a long time and continue to be defined by legacy platforms and pre-crypto payment customer journeys that existed long before the modern technical tools that exist now became a reality. 21.com has embraced AI to deliver unparalleled customer experiences.
“With a team of industry leading experts with the motivation and ability to achieve our goals but without any legacy systems, 21.com is able to take advantage of new technologies to become a market leader in the gaming industry”.
The company also set aggressive commercial targets. “21.com will be one of the top three operators in every market it operates and in the world within two years,” Carlton said.
The post 21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Booming Games signs content deal with World Sports Betting in South Africa
WSB adds Booming titles including Tasty Bonanza, Cash Pig and the Buffalo series to its casino lobby.
Booming Games has signed a partnership with World Sports Betting (WSB) to roll out a selection of its casino titles on WSB’s platform in South Africa.
Under the agreement, WSB players will gain access to Booming Games content including Tasty Bonanza, Cash Pig and the Buffalo series. Booming Games positioned the deal as part of its wider expansion strategy across Africa.
Ryno Du Plessis, Group Chief Operating Officer at World Sports Betting, said: “We believe that Booming’s portfolio will offer something new and unique to our clients. Titles like Tasty Bonanza, Cash Pig and the popular Buffalo series are sure to be very popular with our player base.”
Solomon Godwin, Head of Africa at Booming Games, added: “We are thrilled to partner with World Sports Betting, a company with an outstanding reputation for delivering premium entertainment to players across the South African market. This collaboration represents an exciting step forward in expanding Booming Games’ reach and ensuring our titles are accessible to even more players in South Africa. We look forward to building a successful long-term relationship and delivering high-quality entertainment to their customers.”
The post Booming Games signs content deal with World Sports Betting in South Africa appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Latest News7 days agoN1 Partners x RAZE Case: ROI+ in Canada within 3 Days
-
Canada7 days agoN1 Partners x RAZE Case: ROI+ in Canada within 3 Days
-
Balkans6 days agoEGT Digital signs sponsorship deal with CSKA Sofia
-
Genius Sports4 days agoLIGA MX and Polymarket Announce Sponsorship Agreement for the US Territory with Official Data and Integrity Collaboration from Genius Sports
-
Booming Games5 days agoBooming Games launches Ronaldinho’s Streetball Bonanza slot
-
BMM Testlabs7 days agoBMM Innovation Group confirms Perú Gaming Show presence in Lima
-
Africa6 days agoQTech adds Split The Pot games to boost Africa and LatAm offering
-
Africa6 days agoPlayson launches online casino games in Nigeria via BetKing deal



