Latest News

AdInMo strengthens its senior team with COO and VP Engineering appointments

Published

5 years ago

January 12, 2021

Reading Time: 2 minutes

AdInMo, the InGamePlay brand advertising platform, today announced two senior appointments, with Joanne Lacey joining as Chief Operating Officer and Konstantine Rybnikov as VP Engineering.

As well as overseeing operations at AdInMo, Lacey will be responsible for driving awareness of the mobile adtech company and help deliver the company’s commitment to enabling a developer-first monetization channel. She will also lead AdInMo’s industry engagement programme working with advertisers and other stakeholders to establish a scalable measurement of trusted brand ads.

Lacey brings over two decades of mobile industry experience to the AdInMo team and joins from global trade body, Mobile Ecosystem Forum (MEF), where she spent eight years as COO and sat on their Global Board. During that time, she was instrumental in delivering numerous industry programmes, including Future of Messaging and Trust in Personal Data & Identity. She will remain an industry advisor at MEF.

Joanne has previously held various senior marketing and operational roles at mobile games technology and publishing companies, including deltaDNA, Player X and I-play. Having helped established mobile games as a new gaming format (joining Digital Bridges in 2000 in the days of WAP, SMS & Java gaming) she is well placed to help AdInMo establish immersive InGamePlay advertising as a new mobile advertising ad category.

AdInMo has also appointed Konstantine Rybnikov as VP Engineering. Rybnikov will be responsible for leading the company’s SDK development and mobile optimised platform.

Prior to joining AdInMo, Rybnikov held senior development positions at a range of startups and digital advertising companies, including SoundFlow and ThoughtLeadr delivering real-time ads based on OpenRTB and direct campaigns. Rybnikov, who co-founded tech hotspot Kyiv’s Functional Programming Community, bolsters the tech team at AdInMo working alongside AdInMo’s Chief Technology Officer, Chris Wright, who invested in AdInMo after his game analytics company, deltaDNA, was acquired by Unity Technologies.

Kristan Rivers, CEO, AdInMo, said: “We’re delighted that Joanne and Kon have joined our team at this key growth period for AdInMo.

“Joanne is someone I’ve been lucky enough to work with at both Player X and I-play and have always appreciated the strategic focus she brings to every role. AdInMo’s team ramped up significantly in Covid times and having a powerhouse of industry knowledge and a management team that’s worked together several times is a unique advantage.”

Joanne Lacey, COO, AdInMo, added: “I started in the mobile games industry 20 years ago and it’s wonderful to be back home. Being at the start of establishing a new tech category is always exciting and InGamePlay brand advertising is a channel with huge potential given the exponential growth of mobile games in recent years. AdInMo is at the forefront of a new shift in digital marketing and I’m excited to join the management team to help us achieve scale.”

Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

16 minutes ago

February 18, 2026

Wladimir P.

n1-traffic-cups:-the-year-of-traffic-tournaments-starts-soon

N1 Partners is launching a new series of traffic competitions, N1 Traffic Cups, with the first tournament set to begin this March. The 2026 program will feature multiple promotional events, including standalone cups and a global championship, offering partners new opportunities to scale performance and compete on an international stage.

The initiative builds on the success of the year-long N1 Puzzle Promo in 2025. Drawing on participant feedback and proven mechanics from that campaign, N1 Partners has developed a refreshed competitive format designed to reward consistent growth, efficiency, and strategic traffic management.

The season opens with the N1 SEO Traffic Cup, introducing a dedicated leaderboard with a tiered performance system and a structure focused on real traffic efficiency rather than scale alone. The spring launch sets the tone for what promises to be a highly competitive year for SEO teams and traffic specialists.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:
“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.

2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

To learn more about the tournament launch, contact N1 Partners Leadgen Manager, Kristina:
Email: [email protected]
Telegram: https://t.me/Christina_N1L
LinkedIn: https://www.linkedin.com/in/christina-ladik-6a7068206/

N1 Partners supports affiliates with a portfolio of more than 14 casino and sportsbook brands, coverage across 10+ Tier-1 GEOs, and commission models including CPA up to €700, RevShare up to 45%, and hybrid options.

The post N1 Traffic Cups: The Year of Traffic Tournaments Starts soon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

16 minutes ago

February 18, 2026

GamingAmericas.com

N1 Partners is launching a series of traffic tournaments N1 Traffic Cups – with the first one kicking off this March. Throughout 2026, partners can expect a variety of promo activities: from standalone cups to a global championship.

This marks a logical continuation of N1 Partners’ community-focused initiatives. Recently, the team summed up the results of N1 Puzzle Promo – a top-tier promotion in the iGaming industry that ran for almost the entire year of 2025. After gathering participant feedback, consolidating the best practices from the successful campaign, and enhancing it with new engaging mechanics and a fresh perspective, N1 Partners developed a brand-new concept. The traffic tournament series will provide additional opportunities for teams working with traffic and focused on consistent performance growth and scaling results.

SEO teams, get ready – the first stage will be the N1 SEO Traffic Cup, opening the new season and setting the tone for the entire 2026 tournament series. A dedicated leaderboard with a tiered level system based on performance, a new competitive format, and a focus not only on scale but also on real traffic efficiency – this spring promises to be truly competitive.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:

“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.
2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

We’ll reveal all the details very soon…
Stay tuned to N1 Partners’ social media channels and follow the latest updates in iGaming media.