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AdInMo strengthens its senior team with COO and VP Engineering appointments
AdInMo, the InGamePlay As well as overseeing operations at AdInMo, Lacey will be responsible for driving awareness of the mobile adtech company and help deliver the company’s commitment to enabling a developer-first monetization channel. She will also lead AdInMo’s industry engagement programme working with advertisers and other stakeholders to establish a scalable measurement of trusted brand ads.
Lacey brings over two decades of mobile industry experience to the AdInMo team and joins from global trade body, Mobile Ecosystem Forum (MEF), where she spent eight years as COO and sat on their Global Board. During that time, she was instrumental in delivering numerous industry programmes, including Future of Messaging and Trust in Personal Data & Identity. She will remain an industry advisor at MEF. Joanne has previously held various senior marketing and operational roles at mobile games technology and publishing companies, including deltaDNA, Player X and I-play. Having helped established mobile games as a new gaming format (joining Digital Bridges in 2000 in the days of WAP, SMS & Java gaming) she is well placed to help AdInMo establish immersive InGamePlay advertising as a new mobile advertising ad category.
AdInMo has also appointed Konstantine Rybnikov as VP Engineering. Rybnikov will be responsible for leading the company’s SDK development and mobile optimised platform.
Prior to joining AdInMo, Rybnikov held senior development positions at a range of startups and digital advertising companies, including SoundFlow and ThoughtLeadr delivering real-time ads based on OpenRTB and direct campaigns. Rybnikov, who co-founded tech hotspot Kyiv’s Functional Programming Community, bolsters the tech team at AdInMo working alongside AdInMo’s Chief Technology Officer, Chris Wright, who invested in AdInMo after his game analytics company, deltaDNA, was acquired by Unity Technologies.
Kristan Rivers, CEO, AdInMo, said: “We’re delighted that Joanne and Kon have joined our team at this key growth period for AdInMo.
“Joanne is someone I’ve been lucky enough to work with at both Player X and I-play and have always appreciated the strategic focus she brings to every role. AdInMo’s team ramped up significantly in Covid times and having a powerhouse of industry knowledge and a management team that’s worked together several times is a unique advantage.” Joanne Lacey, COO, AdInMo, added: “I started in the mobile games industry 20 years ago and it’s wonderful to be back home. Being at the start of establishing a new tech category is always exciting and InGamePlay brand advertising is a channel with huge potential given the exponential growth of mobile games in recent years. AdInMo is at the forefront of a new shift in digital marketing and I’m excited to join the management team to help us achieve scale.”
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Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.
The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.
“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”
The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.
The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
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