BetWildwood
Paysafe partners with Colorado’s BetWildwood to provide unified payments platform and marketing services
Deal sees Colorado online sportsbook leverage Paysafe payments technology and marketing services provider Income Access’ affiliate solutions
Paysafe, a leading integrated payments platform, today announced a partnership with BetWildwood, the official online sportsbook of Wildwood Casino in Colorado. The deal sees BetWildwood integrate Paysafe’s unified payments technology as well as Income Access, Paysafe’s marketing technology and services provider, supporting the launch of a new BetWildwood affiliate program powered by its affiliate platform.
According to the Colorado Department of Revenue’s Division of Gaming, state sportsbooks collectively accepted $231m in wagers in November, the highest total to date. With Colorado’s steady growth, BetWildwood, along with other brands operating in the state, can leverage that momentum and use it as an opportunity to hone their acquisition and retention strategies. This applies to payments and affiliate management, as it continues to be a critical stage for identifying optimal solutions and pathways to success.
Launched in July 2020, BetWildwood is powered by turnkey race and sportsbook software provider ISI Race & Sports (ISI Ltd.). Through a single API integration with Paysafe’s unified platform, the sportsbook allows players to make deposits through a comprehensive range of payment methods. These include credit or debit card, processed through Paysafe’s best-in-breed payment network, its Skrill digital wallet and Paysafe’s eCash services such as paysafecard and Paysafecash.
In addition to facilitating a broad range of payments options, Paysafe’s platform will further support BetWildwood with cutting-edge reporting and analytics tools to optimize payment acceptance as well as security functionality that ensures protection of player data.
Through its integration with Income Access, BetWildwood will have access to an award-winning affiliate marketing platform, designed to support affiliate acquisition and retention efforts. With comprehensive tracking and reporting, the Income Access platform delivers actionable data that affiliates can use to tailor their digital marketing campaigns for Colorado’s licensed sports-betting market, which went live in May 2020.
Colorado-based players can download the BetWildwood app for Apple and Android, allowing them to wager from anywhere in the state. The all-encompassing product covers a wide range of betting options, including American football (NFL), basketball, baseball, soccer, boxing, golf and more.
Gregory Kirstein, Director of Business Development for iGaming at Paysafe, said: “We’re thrilled to partner with BetWildwood to enhance the brand’s payment offering as well as streamline depositing and withdrawal for players through our unified platform. We’re also excited to see our Income Access business unit support the brand’s player acquisition via the affiliate channel. BetWildwood is well positioned for long-term success through the combination of our payment and marketing solutions.”
Bill Stearns, President at ISI Ltd., said: “Our partnership with Paysafe ensures that we offer our customers the most diverse, secure and user-friendly payments solution available. As Colorado’s sports betting market continues to grow, Paysafe’s unified platform will help to elevate our product above the competition. We also look forward to the upcoming launch of our affiliate program with Income Access, as it will support continuous growth and outreach to a more expansive customer base.”
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BetWildwood
Paysafe expands BetWildwood partnership with Skrill USA digital wallet upgrade
Colorado online sportsbook enhances payment offering with Paysafe’s revamped Skrill USA digital wallet that facilitates iGaming
Paysafe, a leading specialized payments platform, today announced its expanded partnership with BetWildwood, the official online sportsbook of Wildwood Casino in Colorado. BetWildwood has integrated Paysafe’s new Skrill USA digital wallet, upgrading its existing Skrill wallet to streamline depositing and payouts for its players as well as support broader customer acquisition and retention.
BetWildwood, which is powered by turnkey race and sportsbook software provider ISI Race & Sports (ISI Ltd.), first plugged into Paysafe in early 2021 via a single streamlined integration providing access to a full suite of traditional and alternative payment methods, including Skrill USA. The popularity of Skrill USA with Colorado sports bettors when wagering at BetWildwood’s iOS and Android apps and website led the sportsbook to integrate the enhanced digital wallet, which was first unveiled in Q4 2021 and features an all-new intuitive user experience (UX) and faster deposits and payouts.
Now, when a BetWildwood player with a Skrill USA account wants to bet on a Denver Broncos or Colorado Rockies game, or other national and international sports events, it takes just seconds for them to log-in, fund their player account and start wagering.
Once registered, players can fund a BetWildwood wager direct from their bank account via instant online bank transfer. Registration allows players’ bank accounts to be securely linked to their Skrill accounts for instant deposits, with funds fully guaranteed to gaming operators by Skrill.
BetWildwood sports bettors can also load funds into their Skrill USA account using a credit or debit card. Paysafe’s eCash solutions paysafecard and Paysafecash, which are available at in-store retailers across the Centennial State and the wider U.S., are also supported.
Players can access their winnings using Skrill USA, with payouts from BetWildwood available in their digital wallet account in real time. Winnings can be withdrawn at ATMs using the Skrill Visa® Prepaid Card1, with Skrill USA users also able to use the card to pay for purchases online and in-store. Alternatively, payouts can be transferred to Skrill USA users’ linked bank accounts.
Zak Cutler, CEO of North America iGaming at Paysafe, said: “The launch of the new Skrill USA digital wallet in the fall was a major milestone for us as well as a significant step forward for American alternative payments for iGaming. We’re excited to expand our partnership with BetWildwood as we both evolve our offerings to make depositing and payouts quicker and easier for players.”
Bill Stearns, President at ISI Ltd., commented: “We’re delighted to expand our Paysafe payments partnership. Our integration of the new, upgraded Skrill USA digital wallet is part of our vision of providing BetWildwood players with cutting-edge payment solutions that suit their personal preferences.”
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