Latest News
NetBet To Add BlueRibbon’s Gamification Solution

Leading online gaming operator NetBet has signed a new partnership deal with B2B marketing provider BlueRibbon. Through the agreement, NetBet will integrate BlueRibbon’s gamification solutions across its digital B2C gaming assets.
NetBet is a top online gaming destination for players in regulated countries, including the UK, Romania, Greece, Germany, and Ireland. The iGaming operator is well-known for continually adding new content and features to its offering, keeping players coming back for more. The addition of BlueRibbon’s solution will complement this objective and enhance NetBet’s ability to distinguish itself as an industry leader.
By integrating BlueRibbon’s content-agnostic solution, NetBet will be able to create innovative, personalized jackpot campaigns tied to any of the hundreds of gaming titles the operator offers regardless of which company supplied that content. BlueRibbon’s customized jackpots are specifically designed to help operators further gamify the player experience, increasing player engagement and loyalty while reaching any KPIs.
Of the partnership, BlueRibbon CMO Dan Fischer said, “We are thrilled to enter into this partnership with NetBet, a brand of choice for so many players around the world. We believe that our gamification solutions will create an irresistible sense of excitement for players while giving NetBet the distinct advantage of differentiating itself.
Echoing that sentiment, NetBet PR manager Claudia Georgevici said, “BlueRibbon is the kind of cutting-edge company we are always looking to partner with. We see that players love the excitement jackpots offer, and the ability for us to create our own jackpots, aligned with player behaviors, will be an excellent marketing and engagement tool for us.”
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Latest News
Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics

MGA Games announces the launch of Magic Stones in International Markets, its new online slot available from April 28. The game offers an underground adventure in a voxel art world (3D graphics made of blocks), where players explore caves, collect precious stones with multiplier effects, and face various challenges in a fantasy environment.
The main gameplay is based on a 5×3 format with 10 paylines. It features cumulative Money symbols and a direct Free Spins purchase option. During these free spins, progressive multipliers and the Collect function with Wild symbols allow players to unlock additional spins and boost their chances of winning as the game progresses.
With a clear focus on innovation, Magic Stones positions itself as a key title in MGA Games’ expansion strategy. Its release represents a unique opportunity for operators looking to diversify their portfolios and offer players a distinctive, memorable, and highly profitable experience.
The post Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics appeared first on European Gaming Industry News.
Latest News
ZEAL is a new member of the German Online Casino Association (DOCV)

- In addition to online lotteries, the company offers a growing portfolio of online games for B2C and B2B target groups
- ZEAL is committed to responsible gambling and strengthening the regulated market
ZEAL Network SE, Germany’s market leader for online lotteries and provider of online games for B2C and B2B target groups, has been a member of the German Online Casino Association (DOCV) since April. With this step, ZEAL underlines its commitment to responsible online gambling and effective regulation that strengthens the legal market in Germany.
“We are delighted to be working with the DOCV,” says Helmut Becker, CEO of ZEAL. “Our aim is to provide a fair and transparent gaming experience with state-of-the-art player and consumer protection. We are now working together with the DOCV to strengthen regulated gambling in Germany and combat the black market.”
“We are delighted to welcome ZEAL as a new member of the DOCV,” says Julia Lensing, Managing Director of the DOCV. “The DOCV continues to advocate market-driven regulation of online gambling that strengthens legal offerings, effectively curbs the black market and guarantees genuine player protection. With ZEAL, our association has gained another committed company that supports the principles of legal, transparent and responsible online gambling and wants to actively contribute to the positive development of the regulated market.”
By joining the DOCV, ZEAL is reaffirming its commitment to a responsible corporate policy and sending a clear signal for player protection and regulation.
The post ZEAL is a new member of the German Online Casino Association (DOCV) appeared first on European Gaming Industry News.
Latest News
SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division

SPORTFIVE, a leading international sports marketing agency, has announced the continued growth of its global media production services, reinforcing its position as a creative and strategic partner to rightsholders, brands and athletes worldwide.
An Integrated Approach To Athlete Content
With increasing demand for high-quality, digital-first storytelling across sport, SPORTFIVE has scaled its production capabilities across multiple markets – enhancing its ability to deliver original content, multi-platform campaigns, and athlete-led narratives at speed and at scale. As part of this evolution, the agency has brought together and formalized its athlete content expertise into a focused division dedicated to developing and producing bespoke media products for talent: the Global Athlete Media House. Integrated within SPORTFIVE’s broader production offering, this team delivers tailored strategies and cross-channel content that supports athletes in building long-term personal brands.
SPORTFIVE has long been a trusted partner for athletes seeking to strengthen their presence beyond the pitch, court, or track. From building digital identities and launching social media profiles, to producing documentaries and long-form content, the agency has played a pivotal role in helping athletes engage fans and position themselves as global media personalities.
Notable work includes Jürgen Klopp’s Instagram launch (@Kloppo), Manuel Neuer’s entry into the Chinese market via Weibo and Xiaohongshu, and Rio Ferdinand’s Tipping Point documentary with Amazon Prime Video. More recently, SPORTFIVE supported the Becker Petkovic Podcast, launched during the 2025 Australian Open, which quickly became one of the most popular tennis podcasts in German-speaking markets.
The Global Athlete Media House builds on this foundation, offering services across four key pillars:
Social Media
Custom content and platform strategy tailored to each athlete’s brand and audience.
Podcast Formats
Concept development, production, and distribution of athlete-hosted audio and video formats.
Off-Court PR
Media activations and storytelling designed to extend athlete relevance beyond competition.
Original Content
From branded videos to full-scale documentaries, creating high-quality stories that resonate globally.
These services are available not only to SPORTFIVE-represented athletes, but also to brands, rightsholders, and external talent seeking strategic, athlete-first media production.
“Athletes today are more than just sports professionals – they are brands, creators, and entrepreneurs. At SPORTFIVE, we recognized early on that authentic, high-quality content is essential for building long-term athlete brands. With the Global Athlete Media House, we are taking the next step by combining our expertise and services in one department. This provides not only our own athletes with a range of services but also extends these to external partners.” said Ron Wiegand, Senior Vice President Global Athlete & Team Marketing, SPORTFIVE.
The post SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division appeared first on European Gaming Industry News.
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