eSports
Pioneering app lets Fortnite and PUBG fans challenge pro streamers

A pioneering gaming app has been launched to allow fans of Fortnite and PUBG to take on their favourite streamers in ProAm events.
Pictures of the Skrmiish mobile app
Skrmiish, available on iOS and Android, links with the two most popular battle royale titles to allow fans to challenge their favourite streamers, esports pros, teams and other fans.
For streamers and teams, Skrmiish provides a new way to build communities and monetize their play.
Gamers can compete on their terms and choose their own stakes with the app’s built-in Leaderboard Point (LP) matchmaker system. Gamers can choose to play against their friends, other users, or their favourite streamers in 1v1 Kill Race challenges. Results are automated through the app, minimizing any unnecessary qualms between players.
Skrmiish community manager and PUBG streamer Chris van Ysendyk, AKA DaDexo said: “Dealing with a community requires a lot of administration and is resource intensive. Skrmiish alleviates all these needs of someone running a community by acting as an automated bridge between you and your community. A plug and play connection.
“People want a place to play and a community to be a part of, and Skrmiish can automate the process of that by making it a repetitive competitive experience of onboarding people to your community. For me, the entire gaming process begins and ends with Skrmiish.”
Skrmiish, founded by Chris Heaton (CEO) and Roland Reed (CPO), was born out of a passion for competitive gaming, but also a desire to further explore community and creativity, humanity and limitless possibilities. Its mission: to elevate the gaming experience, making playing your favourite games even better.
Mr Heaton said: “Creating Skrmiish required building innovative technology from scratch. This has been an incredible two-year journey with an exceptional and dedicated team of people”.
“We are excited to unleash Skrmiish to the world, elevating the core gameplay experience that players love, alongside the streamers they so passionately follow. Our aim with this platform is that inviting people to ‘Skrmiish’ becomes a common part of the gaming community’s vocabulary.”
Reed said: “With the rise in the popularity of streamers and the resulting cross-over into the mainstream, we identified a real need for better management and matchmaking systems in order to increase engagement with streamers and the communities they represent.
“Everyone who works in the video games industry understands what a unique medium it is, with endless variety. There is a game, community and streamer for everyone out there.”
Experience a new way to play and visit www.skrmiish.com to download the desktop client. Once your registration is complete, download the BETA version of the app free on iOS devices via the App Store and for Android devices via the Google Play Store and sync your account. It’s now time for your first Skrmiish.
Follow Skrmiish on its official social channels Twitter, Facebook, Twitch, YouTube, Discord and Instagram
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eSports
Mastercard Extends Partnership with Esports World Cup 2025

The collaboration will introduce a range of immersive on-ground activations, Priceless Experiences and seamless payment solutions to enhance the fan journey
The Esports World Cup Foundation (EWCF) announced the return of Mastercard as an official event supplier for the 2025 Esports World Cup, the world’s largest esports event, set to take place in Riyadh, Saudi Arabia, from July 7 to August 24. The renewed partnership underscores Mastercard’s continued commitment to elevating digital experiences, championing youth engagement, and supporting the Kingdom’s rapidly growing gaming ecosystem.
Through the collaboration with the Esports World Cup, Mastercard will introduce a range of immersive on-ground activations and seamless payment solutions designed to enhance the overall fan journey. This will include creating a bespoke version of the Mastercard Gamer Academy, where Mastercard, in collaboration with G2 Esports and Esports World Cup, designed a one-of-a-kind experience that will provide 10 successful applicants with the opportunity to be mentored by professionals on how they could pursue a career in esports. Further, fans can collect Priceless Points by interacting with the games and activities available at the Mastercard booth for the chance to win ultimate gaming gear that will be rewarded to the top scoring players. Further, there will be live appearances by G2 Esports players to be hosted as fireside chats to talk about areas like pro esports. The brand’s presence will emphasize the intersection of technology, gaming, and culture, anchored by initiatives that highlight and support local Saudi talent.
“Mastercard’s return as a partner reflects the Esports World Cup’s evolution from a tournament into a global cultural platform,” said Mohammed Al Nimer, Chief Commercial Officer, Esports World Cup Foundation. “Together, we’re creating impactful experiences that go beyond gameplay, uniting youth empowerment, digital inclusion, and immersive fan engagement. Mastercard’s focus on Priceless experiences and innovation makes them an ideal partner to help us inspire the next generation of gamers and connect with fans in meaningful and memorable ways.”
Saud Swar, Country Manager, Saudi Arabia, Bahrain, Jordan and other Levant, Mastercard added, “We are proud to deepen our partnership with the Esports World Cup Foundation as we continue to unlock the potential of gaming in the Kingdom. In line with Saudi Vision 2030, Mastercard is committed to connecting people to their passions, driving innovation, and inspiring the next generation. Our priceless experiences help empower youth, promote digital inclusion, and celebrate Saudi Arabia’s vibrant esports culture.”
This partnership builds on Mastercard’s long-standing global support for the gaming and esports industry, including its strategic sponsorship of Riot Games’ League of Legends and VALORANT. It reinforces Mastercard’s leadership in digital payments and its role in shaping future-facing experiences through youth engagement and innovation.
The 2025 Esports World Cup will host 25 tournaments across 24 game titles, bringing together over 2,000 elite players and 200 Clubs from more than 100 countries. With a record-breaking prize pool of over $70 million, the event will offer fans a comprehensive entertainment experience, from high-stakes competition and live music to anime cafés, retro arcades, cosplay showcases, and more, cementing Riyadh’s position as a global esports and entertainment hub.
The post Mastercard Extends Partnership with Esports World Cup 2025 appeared first on European Gaming Industry News.
eSports
MSI Joins Forces with Red Bull Expanding the Scale of MSI MGA, Empowering a New Era for Premier Esports Tournaments

MSI (Micro-Star International), a world-leading brand in AI, high-performance computing, and gaming, announced a strategic partnership between its renowned MGA (MSI Gaming Arena) platform and Red Bull.
This collaboration is poised to not only solidify MSI’s leadership position within the esports sector but also to significantly broaden the MGA’s reach to a wider gaming community. Furthermore, the partnership will enhance MGA’s global visibility and introduce the experience of MSI’s cutting-edge esports hardware to more diverse and dynamic event settings.
This collaboration will encompass three of Red Bull’s flagship annual esports tournaments: Red Bull Home Ground with its European events, Red Bull Team5 and another event that will be announced soon. As part of this partnership, MSI will equip these events with its top-tier gaming laptops and desktops, comprehensively upgrading the competition hardware and enhancing the on-site experience to deliver more thrilling and technologically advanced esports spectacles for global audiences.
MSI’s participation extends beyond mere hardware provision; it signifies an amplified investment in its MGA initiative. Now celebrating its 15th year, MGA has been steadfast in its mission to cultivate esports culture and offer a global platform for players to demonstrate their prowess. Through this alliance, MSI will infuse the MGA spirit into these larger-scale Red Bull tournaments, collaborating with Red Bull to champion the worldwide advancement of esports.
Sam Chern, Vice President of Marketing at MSI, said: “By sponsoring Red Bull’s premier esports tournaments, we are honored to further champion the spirit that MGA represents—leveraging world-class performance and innovative technology to unleash player potential, ignite competitive passion, and forge countless unforgettable highlight moments.”
The post MSI Joins Forces with Red Bull Expanding the Scale of MSI MGA, Empowering a New Era for Premier Esports Tournaments appeared first on European Gaming Industry News.
eSports
Esports World Cup 2025 Press Conference Kicks Off in Riyadh

The Esports World Cup Foundation (EWCF) has launched the opening press conference for the 2025 Esports World Cup (EWC) in Riyadh, Saudi Arabia, officially marking the start of the world’s largest esports and gaming festival. Running until August 24, the event features more than 2000 elite players, 25 tournaments across 24 leading titles and a record-breaking prize pool of over $70 million, cementing its status as the biggest and most significant esports event ever.
EWC 2025 brings together the world’s top 200 Clubs to compete in a first-of-its-kind cross-title format. At the heart of the competition is the Club Championship, where teams accumulate points across multiple games to become the EWC Club Champion, claim a $7 million grand prize and hoist the coveted EWC Club Championship trophy. The $70+ million prize pool also includes $38+ million for individual Game Championships, $5 million in global qualifier rewards and $450,000 in MVP bonuses.
Speaking at the opening press conference, HRH Prince Faisal bin Bandar bin Sultan, Chairman, Saudi Esports Federation, said: “Guided by the ambitious vision and leadership of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz AlSaud, Crown Prince and Prime Minister of Saudi Arabia, the Kingdom is cementing its position as a global leader in gaming and esports. The Esports World Cup is a clear reflection of that progress. We are immensely proud to welcome back the world in Riyadh for the Esports World Cup. This event stands as a global milestone for esports by showcasing the scale, ambition, and future of competitive gaming. It is a moment that will shape the direction of the industry for years to come.”
He continued: “Hosting this event reflects our deep commitment to building a world-class, sustainable esports ecosystem. It demonstrates the Kingdom’s belief in the power of gaming to connect, inspire, and create meaningful opportunities for future generations. It also supports our broader ambition to diversify the economy and position the Kingdom as a global hub for sports, gaming, and entertainment in line with Vision 2030 and the National Gaming and Esports Strategy. Esports is no longer niche. It is a global sport, a cultural movement, and the Esports World Cup is its most powerful and unifying stage. We are honoured to lead this transformation and shape the future of the industry from here in Saudi Arabia.”
“EWC 2025 is about bringing the gaming world together – iconic games, elite players, and millions of fans around a shared celebration. Through new ways of global broadcasts, original shows, and documentary storytelling, we’re opening doors, creating opportunities, and sharing esports in new and exciting ways. With record-breaking competition, this summer is special—not just for gamers, but for everyone who joins us,” said Ralf Reichert, CEO of the Esports World Cup Foundation.
Faisal bin Homran, Chief Product Officer at Esports World Cup Foundation, added: “The Esports World Cup is redefining what’s possible in esports. It brings together the world’s top teams to compete in the most iconic and advanced arenas, delivering a level of excitement that is unmatched across the industry. Through EWC, the world has witnessed inspiring stories of triumph, heartbreak and glory, for players, teams and communities across the world.”
He continued: “The event is also a powerful platform for leading publishers, brands and creators to connect with global audiences and shape the future of esports. As we look ahead to EWC 2025, we invite the world to be part of what comes next. Together, we are setting new standards, creating new opportunities and driving the industry forward.”
The post Esports World Cup 2025 Press Conference Kicks Off in Riyadh appeared first on European Gaming Industry News.
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