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UK Game Developer Kwalee Pledging Profits From Hit Title ‘Teacher Simulator’ to Help Tackle Child Food Poverty

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With UK schools shut once again, profits from classroom-based mobile game will support the country’s most vulnerable children

As children in Britain return to school – remotely, at least – mobile game developer Kwalee is pledging 100% of UK profits from its hit game Teacher Simulator to the Marcus Rashford-backed charity FareShare.On the week ending 10th of January, the first week back to schoolwork for Britain’s kids as the latest lockdown restricts them to remote learning, every penny of UK profit generated from video ads and in-app purchases in the free-to-play mobile game Teacher Simulator will fund FareShare’s amazing work to combat food poverty in the UK.

This move was inspired by the campaigning of Marcus Rashford MBE, who is an Ambassador for FareShare, on the issue of free school meals. With Teacher Simulator riding high in the mobile game charts, offering lighthearted gameplay in a classroom setting, this felt like the perfect opportunity for Kwalee to contribute to the cause.

Launched towards the end of 2020 on iOS and Android devices, Teacher Simulator is completely free to download and has already reached more than 6.5 million players worldwide, becoming a top-3 game on the Apple App Store in the UK and US. On the UK Google Play Store, Teacher Simulator has gone one further by ranking at #2 in the Games category. This highlights how much the game resonated with the mobile gaming public, at a time when real-life classrooms have been closed in many parts of the world.

Teacher Simulator was partly inspired by our own experiences at school, from the mundane to the bizarre,” commented Simon Platt, Head of Development at Kwalee. “These were largely fond memories for us, fortunately, but no child should have to worry about where their next meal is coming from when they should be learning and playing, whether in or out of the classroom.”

David Darling CBE, CEO of Kwalee, added: “We’re huge admirers of Marcus Rashford’s campaigning and strongly believe in the work done by FareShare. Now more than ever, as the country enters another testing lockdown, no child should have to go hungry. With Teacher Simulator having been such a success for its cheerful depiction of school life, we want to do our bit to support those for whom that is not necessarily the reality – especially with the added strain of remote schooling on kids and families.”

Darling – co-founder and former CEO of Codemasters, a company recently the subject of a $1.2 billion acquisition by gaming giant EA – has been making games professionally since he was a teenager. He was awarded a CBE in 2008 for services to the computer games industry and was more recently given the ‘Outstanding Leadership Award’ at the 2020 TIGA Awards.

He now runs Kwalee, which has recently surpassed 100 employees and recorded well over half a billion game downloads across its catalogue. Officially Britain’s biggest developer and publisher of hyper-casual mobile games – yet another success story to emerge from Leamington Spa, the town known widely as ‘Silicon Spa’ for its thriving games industry – Kwalee has been a prominent supporter of charities in the past, most notably of the gaming accessibility charity SpecialEffect.

FareShare has welcomed the support as it continues its appeal for donations. “After a year where understanding the importance of school-aged children receiving nutritious food has come under the spotlight, we are extremely grateful to Kwalee for donating 100% of UK profits from their Teacher Simulator game as children return to remote schooling,” said FareShare Commercial Director Alyson Walsh. “FareShare’s work with Breakfast, After School and Holiday Clubs each year help vulnerable children access the food they need to learn, grow and thrive.”

To learn more about the great work done by FareShare and to find details on how to donate directly, you’re encouraged to check out their website.

Kwalee is always looking for new developers to collaborate with and new games to publish, and developers can find out more information here:  There are also more than 50 vacancies available at Kwalee across the UK, India, China and even remote opportunities, which you can learn more about here.

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Beyond RTP: RocketPlay Launches Its Own Joy Index and Hiring Players to manage it

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This summer, RocketPlay has introduced The Cosmic Department of Joy, a new seasonal campaign that puts player emotion at the centre of the brand experience.

Launching this summer inside the RocketPlay Universe, the campaign invites players to become Joy Ambassadors — a temporary seasonal identity that gives them a role inside the campaign story. After entering the Department, players complete a short 5-question briefing that takes around 1 minute and unlocks their position for the season.

At the heart of the campaign is the Cosmic Joy Index — a first-of-its-kind campaign index in iGaming, created specifically for the mission. Unlike traditional industry metrics focused on RTP, bonus value or individual player performance, the Index looks at the campaign through a different lens: collective joy, participation and emotional engagement.

The Index opens at launch, rises as more Ambassadors join, reaches its highest point and closes at the end of the mission. It is not a personal score or a measure of one player’s mood, but a public visual indicator of how the campaign moves through the season.

The campaign also introduces a second public-facing element: a player-driven Joy Report built around direct responses from Ambassadors. Together, the Index and the report create a two-layer campaign structure: a visible rhythm of the season and a collective player voice showing what joy, anticipation and winning moments mean to the RocketPlay community.

Instead of treating player emotion as something hidden behind standard metrics, RocketPlay brings it to the surface as part of the campaign experience. This positions The Cosmic Department of Joy as an example of player-centric iGaming marketing, where participation is not only measured, but turned into a visible part of the brand story.

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Gamingtec signs on as headline partner for Midnight Mayhem at ICE Barcelona

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Gamingtec has been named Headline Impact Partner of Midnight Mayhem Fight Night, a charity boxing event run by Behind The Gloves and scheduled alongside ICE Barcelona on 19 January 2027.

Behind The Gloves said the campaign is targeting €150,000 in fundraising and will follow 16 industry figures as they prepare to box.

According to the organisers, Gamingtec’s support will cover elements including a six-month training programme, event fundraising, fighter storytelling and post-event impact reporting. The partnership will also support a WBC Adaptive Boxing showcase and reporting on how proceeds are distributed to charities nominated by fighters and partners.

Sapar Karyagdyyev, Founder of Gamingtec, said: “At Gamingtec, we believe the strongest partnerships create value beyond business, so supporting Midnight Mayhem was a natural fit for us. The initiative brings together people from across our industry to raise money for important causes while highlighting the positive impact the sector can have when it comes together behind a shared goal.

“We’re proud to support Behind The Gloves as Headline Impact Partner and look forward to growing the event, amplifying its fundraising mission and celebrating the participants throughout their journey to ICE Barcelona.”

Lee McFarland, Founder of Behind The Gloves, said: “A target like €150,000 isn’t achieved through enthusiasm alone – it’s achieved through commitment. Gamingtec’s decision to become our Headline Impact Partner strengthens every part of Midnight Mayhem and gives us the platform to create an even greater impact for the charities and communities we’re supporting.

“But more importantly, it sends a message. When a company of Gamingtec’s standing backs an initiative like this, it shows what our industry can achieve when businesses come together behind a shared purpose. That’s how one fight night becomes something much bigger, and I couldn’t ask for a better partner to have in our corner.”

The post Gamingtec signs on as headline partner for Midnight Mayhem at ICE Barcelona appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

EvenBet Gaming wins Swedish B2B supplier licence from Spelinspektionen

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Five-year approval follows a recent Denmark supplier licence and targets Nordic regulated growth.

EvenBet Gaming has been granted a five-year B2B supplier licence in Sweden by the Swedish Gambling Authority, Spelinspektionen. The approval allows the supplier to provide its poker and online casino software to licensed operators in the market.

EvenBet said the licence covers access to its portfolio, including poker software and an online casino suite, and positions the company to support partners operating under Sweden’s regulatory framework.

The company also pointed to Sweden’s market performance, citing Spelinspektionen data that the licensed gambling market generated SEK 6.7 billion in turnover in Q1 2026, up 0.8% year-on-year, with commercial online gambling and sports betting accounting for SEK 4.4 billion.

According to EvenBet, it will manage mandatory annual security audits and RNG testing required by Spelinspektionen as part of its supplier obligations.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Securing our Swedish B2B licence is another important milestone in EvenBet’s long-term strategy. Sweden has established itself as one of the most mature and well-regulated gaming markets in Europe, making it an extremely attractive jurisdiction for both suppliers and operators.

“This approval not only reflects the strength and reliability of our technology but also allows us to support our existing and future partners with fully compliant access to a highly valuable market.”

The post EvenBet Gaming wins Swedish B2B supplier licence from Spelinspektionen appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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