Press Releases
UK Game Developer Kwalee Pledging Profits From Hit Title ‘Teacher Simulator’ to Help Tackle Child Food Poverty
With UK schools shut once again, profits from classroom-based mobile game will support the country’s most vulnerable children
This move was inspired by the campaigning of Marcus Rashford MBE, who is an Ambassador for FareShare, on the issue of free school meals. With Teacher Simulator riding high in the mobile game charts, offering lighthearted gameplay in a classroom setting, this felt like the perfect opportunity for Kwalee to contribute to the cause.
Launched towards the end of 2020 on iOS and Android devices, Teacher Simulator is completely free to download and has already reached more than 6.5 million players worldwide, becoming a top-3 game on the Apple App Store in the UK and US. On the UK Google Play Store, Teacher Simulator has gone one further by ranking at #2 in the Games category. This highlights how much the game resonated with the mobile gaming public, at a time when real-life classrooms have been closed in many parts of the world.
“Teacher Simulator was partly inspired by our own experiences at school, from the mundane to the bizarre,” commented Simon Platt, Head of Development at Kwalee. “These were largely fond memories for us, fortunately, but no child should have to worry about where their next meal is coming from when they should be learning and playing, whether in or out of the classroom.”
David Darling CBE, CEO of Kwalee, added: “We’re huge admirers of Marcus Rashford’s campaigning and strongly believe in the work done by FareShare. Now more than ever, as the country enters another testing lockdown, no child should have to go hungry. With Teacher Simulator having been such a success for its cheerful depiction of school life, we want to do our bit to support those for whom that is not necessarily the reality – especially with the added strain of remote schooling on kids and families.”
Darling – co-founder and former CEO of Codemasters, a company recently the subject of a $1.2 billion acquisition by gaming giant EA – has been making games professionally since he was a teenager. He was awarded a CBE in 2008 for services to the computer games industry and was more recently given the ‘Outstanding Leadership Award’ at the 2020 TIGA Awards.
He now runs Kwalee, which has recently surpassed 100 employees and recorded well over half a billion game downloads across its catalogue. Officially Britain’s biggest developer and publisher of hyper-casual mobile games – yet another success story to emerge from Leamington Spa, the town known widely as ‘Silicon Spa’ for its thriving games industry – Kwalee has been a prominent supporter of charities in the past, most notably of the gaming accessibility charity SpecialEffect.
FareShare has welcomed the support as it continues its appeal for donations. “After a year where understanding the importance of school-aged children receiving nutritious food has come under the spotlight, we are extremely grateful to Kwalee for donating 100% of UK profits from their Teacher Simulator game as children return to remote schooling,” said FareShare Commercial Director Alyson Walsh. “FareShare’s work with Breakfast, After School and Holiday Clubs each year help vulnerable children access the food they need to learn, grow and thrive.”
To learn more about the great work done by FareShare and to find details on how to donate directly, you’re encouraged to check out their website.
Kwalee is always looking for new developers to collaborate with and new games to publish, and developers can find out more information here: There are also more than 50 vacancies available at Kwalee across the UK, India, China and even remote opportunities, which you can learn more about here.
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Winter sports fans have a new reason to get excited. The Wildz Group has unveiled a bold and refreshing Winter Sports hub within the Wildz Sports portal, delivering a one-of-a-kind experience for fans of cold-weather competition.
From the high-speed drama of Ice Hockey and Speed Skating to the precision of Curling and Biathlon, the new hub brings together the world’s most thrilling winter disciplines. Ski Jumping, Alpine Skiing, Cross-Country, Luge, Nordic Combined and more are all showcased in one immersive space — alongside a dedicated Winter Sports tournament offering players the chance to win a share of €25,000.
Country-Focused Action with Seamless Betting
Wildz Sports is taking a unique approach by organising winter sporting events by country, allowing players to follow their national heroes all in one place. Whether you’re cheering for Team Canada, Finland, or beyond, fans can track events, enjoy live entertainment, and engage with insightful commentary tailored to their region.
Betting goes far beyond the basics. Players can access special betslips with boosted odds directly from the lobby, creating a smoother, more intuitive betting journey and adding extra excitement to every event.
Innovation Built Around “Get More”
Mark Simmonds, Head of Wildz Sports, explains the vision behind the new Winter Sports experience:
“At Wildz, our promise to players has always been to ‘Get More’, and this Winter Sports hub delivers exactly that. Over the coming weeks, punters can immerse themselves in their favourite winter sports as the world’s elite athletes compete at the highest level.
Our creative teams have built a content-rich environment with something for everyone. No matter where you’re playing from — Finland, Canada or elsewhere — you’ll enjoy the very best of winter sports action. We believe this approach speaks directly to the new generation of sports bettors.”
What Players Can Look Forward To
The Winter Sports hub offers a host of standout features, including:
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NHL players returning to the Winter Games for the first time since Sochi 2014
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A content-rich lobby with live streams and instant access to betslips
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Value-packed promotions, such as free bets for every gold medal won and country-specific specials
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Enhanced odds on major winter sports, plus niche markets for added excitement
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Winter-themed slot games to keep the fun going between events
A Complete Sports & Entertainment Destination
Wildz Sports is the flagship sportsbook of the Wildz Group, offering a comprehensive selection of top-tier sporting events including football, basketball, golf and more. The platform features a dynamic live chat environment, guest streamers, and engaging commentary, all brought together through Wildz TV, the home of live sports insights and entertainment.
Importantly, all regular sports markets remain fully available alongside the Winter Sports hub, ensuring players can enjoy every sport, every season, all in one place.
The post Winter Sports Gets Unique Wildz Treatment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ebaka Games has taken a major step in its growth journey by securing its first aggregator partnership with Hub88, officially ending its period of exclusivity with menace.com and opening up to new commercial opportunities.
The new agreement will see Hub88’s network of operators among the first to access Ebaka Games’ distinctive portfolio, known for its original mechanics and bold approach to instant-play gaming.
Through seamless integration via the Hub88 API, partner operators can quickly onboard Ebaka’s full suite of instant games. The portfolio is designed to stand out, featuring dynamic gameplay, striking visuals, proprietary Ebaka game modes, high-volatility mechanics, and generous multipliers. The studio’s focus is firmly on delivering instant entertainment and driving strong player engagement.
Commenting on the partnership, Ebaka Games CEO Vitalii Zalievskyi said:
“It is time to bring Ebaka Games’ genuinely thrilling content to players around the world, and partnering with Hub88 is an important step as we scale our operations. We’re excited that operators can now integrate our games so easily, and we look forward to building a strong, long-term partnership with Hub88 as we expand globally.”
The Hub88 deal marks the first phase of Ebaka Games’ wider distribution strategy. The studio has confirmed that additional partnerships are already in the pipeline, with its content set to roll out across major operators and leading aggregators in the near future.
The post Ebaka Games secures first aggregator partner with Hub88 deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
PrizePicks, the leading sports entertainment operator in North America, announced that it has launched its innovative peer-to-peer fantasy sports contest in New York. Players across the state can now compete in engaging leaderboard style fantasy sports games.
“Returning to New York is a testament to the state’s commitment to embracing innovative gaming products,” said Nick Zabriskie, SVP of Government Affairs, PrizePicks. “Players deserve a competitive landscape, allowing them to engage with their favorite contests in a regulated environment. We’re excited to bring our games back to sports fans who have eagerly been awaiting our return and to extend our footprint in the Empire State.”
In October, PrizePicks was awarded an interactive fantasy sports license by the New York State Gaming Commission. New York is the 16th state to formally ratify PrizePicks’s fantasy contests as games of skill under its interactive fantasy sports rules.
As PrizePicks continues to expand to new markets, investment into Responsible Gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the National Council on Problem Gambling (NCPG) for its Responsible Gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.
The post PrizePicks Returns to New York appeared first on Americas iGaming & Sports Betting News.
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