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iSoftBet agrees content and GAP platform deal with The Mill Adventure
Disruptive start-up gains access to 8,000 games from 70 providers via GAP, advanced engagement solutions and maximum speed to new markets
iSoftBet, the leading online games supplier and content aggregator, has signed a deal with start-up platform provider The Mill Adventure to integrate its complete content suite and Game Aggregation Platform (GAP).
The agreement will see iSoftBet provide The Mill Adventure with more than 8,000 titles from 70 leading games studios available on GAP, boosting the rapidly expanding provider’s growth plans.
iSoftBet’s Game Aggregation Platform (GAP) is one of the most comprehensive and flexible content aggregators on the market and has helped some of the biggest and most innovative brands to swiftly and successfully access the latest regulated markets.
The offerings will also include the latest in-house games Phantasmic Fortunes featuring the supplier’s top performing Hold & Win feature. It also includes a growing range of 2020 Megaways, safari based Majestic Megaways, and latest release Shining King Megaways
Recently iSoftBet received the prestigious Compliance Outstanding Achievement Award at the Vixio Global Regulatory Awards with the supplier’s compliance team at the forefront of managing a raft of changes to existing legislation in markets such as the UK, and finalising certification in Sweden, Switzerland, Malta, Colombia, Bulgaria and Germany.
iSoftBet is currently active in 19 regulated markets across the globe and provides some of the biggest iGaming operators with a huge variety of top-performing titles and the quickest route to market.
Michael Probert, Chief Commercial Officer at iSoftBet, said: “It’s great that more players will now be able to enjoy our ever-expanding range of engaging and exciting games through this deal with The Mill Adventure.
“They are a fresh platform provider with big plans and I’m sure our games as well as access to GAP will be a valuable addition to their portfolio.”
Dario Arruda, co-founder & CEO, The Mill Adventure, said: “This is an exciting development for us to agree a deal with such a creative, cutting-edge supplier and aggregator as iSoftBet.
“We’re committed to improving the iGaming experience and this agreement will help us to continue to push the boundaries of what is possible in our industry. We only work with the best in the business and iSoftBet is a perfect example of that.”
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XSOLLA LAUNCHES XSOLLA ECOSYSTEM, A NETWORK PLATFORM TO SIMPLIFY VENDOR SELECTION AND INTEGRATION FOR GAME DEVELOPERS
A Streamlined Vendor Selection Process, Seamless Integration With Pre-Validated Partners, And Exclusive Discounts For Developers
Xsolla, a leading global video game commerce company, announces the launch of the Xsolla Ecosystem, a platform designed to create a connected network of trusted partners and vendors for game developers. Through the Ecosystem Marketplace, available via Publisher Account, developers can access a curated selection of vendors, leveraging Xsolla’s pre-established integrations and exclusive rates. This interconnected ecosystem simplifies vendor selection, fosters collaboration, and enables developers to make more informed business decisions while reducing development resources and operational costs.
Unlike the complexity of sourcing and accessing credible vendors in today’s competitive market, Xsolla Ecosystem provides game developers with a pre-validated marketplace of trusted partners. This solution eliminates the risks of delays, subpar service quality, and increased costs associated with selecting the wrong vendors, enabling developers to focus on delivering exceptional games.
Developers can streamline their projects and achieve their goals with the Xsolla Ecosystem, which includes features such as:
- Pre-Validated Vendors: Trusted partners like AppsFlyer, G-Core, Game Analytics, and Adikteev all integrated with core Xsolla solutions such as Web Shop, Login, and Launcher
- Exclusive Discounts: Significant savings through pre-negotiated rates, allowing developers to reduce operational costs
- Simplified Integration: Pre-integrated solutions minimize development time and reduce the resources needed to implement key vendor tools
- Scalable Network: An actively expanding vendor ecosystem to meet game developers’ growing needs globally
“With the Xsolla Ecosystem, we’re deepening our commitment to the gaming industry by creating meaningful connections and bringing opportunities together for developers and trusted vendors,” said Chris Hewish, Chief Strategy Officer at Xsolla. “This platform simplifies the vendor selection process, accelerates game development, and ultimately contributes to successfully bringing more games to market.”
The Xsolla Ecosystem is currently available in English; additional languages are planned for future updates. Developers can access the platform through the Xsolla Publisher Account, eliminating the need for extensive setup or technical expertise.
For more information or to explore the Xsolla Ecosystem, visit: xsolla.pro/rws25eco
The post XSOLLA LAUNCHES XSOLLA ECOSYSTEM, A NETWORK PLATFORM TO SIMPLIFY VENDOR SELECTION AND INTEGRATION FOR GAME DEVELOPERS appeared first on Gaming and Gambling Industry in the Americas.
MiFinity, a trusted global eWallet provider serving merchants and consumers worldwide, is deepening its presence in Asia with additional local payment options. As part of its continuous commitment to supporting the region’s surging digital economy, MiFinity has launched Rabbit Line Pay in Thailand alongside LinkAja and direct bank transfer in Indonesia, with more payment methods slated for integration throughout 2025.
MiFinity has built a strong reputation as a go-to payment provider for businesses breaking into new markets, particularly those requiring fast, secure, and fully compliant transaction solutions. With a highly engaged and rapidly growing user base, MiFinity eWallet users in Asia are actively transacting across a variety of digital services, making MiFinity a strategic partner for merchants looking to boost conversion rates, improve customer satisfaction, and strengthen trust across the region.
Commenting on this expansion, Paul Kavanagh, CEO of MiFinity, said: “Asia represents a key growth market for MiFinity, and we are committed to providing merchants with the best possible solutions to reach their customers in this region. By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless, trusted payment experiences. Our investment in the region underscores our dedication to supporting both our merchants and our highly engaged eWallet users, ensuring they have access to the payment options that best suit their needs.”
Supporting Asia’s Thriving Digital Economy
The digital payments market in Asia is experiencing significant growth, driven by increasing smartphone penetration, rising financial inclusion, and the booming demand for digital services. According to industry research, Southeast Asia alone is home to over 350 million digital wallet users, with eWallet transactions projected to account for a growing share of online payments.
For merchants looking to expand into these high-growth markets, offering trusted, localised payment options is essential to attracting and retaining customers. By integrating Rabbit Line Pay, LinkAja, and direct bank transfers, MiFinity provides businesses with the tools they need to tap into these opportunities, delivering seamless payment experiences that align with local consumer preferences.
Continued Growth and Future Expansions
The rollout of Rabbit Line Pay, LinkAja, and Indonesian bank transfers marks the newest milestone in MiFinity’s widening footprint in Asia, with additional payment integrations scheduled for later in 2025. As appetite for digital wallet transactions and alternative payment methods accelerates, MiFinity remains committed to evolving its offerings, empowering merchants to capture new customers and deliver secure, consumer-centric payment experiences across Asia’s diverse markets.
The post MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment appeared first on European Gaming Industry News.
Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, announced today the launch of its top-performing gaming content with Ivy Casino, a relative newcomer to the established UK online gaming market.
Since launching its online casino in 2024, Ivy Casino has gained traction as a standout operator in the UK iGaming space. With the integration of Inspired’s world-leading slots portfolio, Ivy Casino is set to offer an even more engaging experience to its players.
Through this collaboration, Ivy Casino gains access to Inspired’s extensive suite of proven, high-performing titles, including Gold Cash Free Spins™, 20p Roulette™, Cops ‘n’ Robbers Big Money™, Reel King Big Money™, and Big Piggy Bank™. These popular games bring excitement, innovation, and top-tier entertainment to Ivy Casino’s expanding player base.
Claire Osborne, VP of Interactive at Inspired, said, “We’re excited to bring our engaging content and player-favourite brands to Ivy Casino. As they continue to establish themselves in the UK market, we look forward to seeing them flourish and succeed with our top-performing titles.”
Mark Good, representing Ivy Casino said, “It’s an exciting time for Ivy Casino, and we’re delighted that the brand is partnering with Inspired, a renowned leader in delivering world-class casino content. Their diverse portfolio of games, spanning diverse and seasonal themes, unique mechanics, and year-round entertainment, brings fresh and thrilling experiences to the players of Ivy Casino.”
The post Inspired Expands UK Footprint with Ivy Casino appeared first on European Gaming Industry News.
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