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NBA and La Française des Jeux announce multiyear partnership expansion in France

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The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of France’s national lottery and one of the world’s largest sports betting companies – announced a new multiyear expansion of their partnership in France.

Under the partnership, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings.  French NBA fans will be provided with exclusive benefits and authentic experiences, including access to NBA games in the U.S., official NBA merchandise and engaging products through FDJ’s betting platforms, with over 100 bets available per game.  Building on their support of the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS, ParionsSport will also partner on future NBA games in France.

The partnership sees the continued collaboration on the popular, localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”.  This gaming experience offers French fans the chance to win prizes by predicting the result of six NBA games each week during the regular season at nba.com/pickem.

“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape,” said Kuljeet Sindhar, Senior Director, International Fantasy & Gaming, NBA.  “With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”

“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league,” said Head of Sports betting for FDJ, Richard Courtois.  “The NBA is synonymous with basketball and represents the pinnacle of the sport.  Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences.  This partnership will be key to the growth of the ParionsSport brand over the next few years.”

beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tips on ParionsSport social media channels, with popular NBA YouTubers and social media influencers TrashTalk also joining the ParionsSport team.

The expanded partnership will be promoted in 27,000 retail locations in France and across ParionsSport and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.

Sports betting continues to be a growth area for FDJ, representing 21% of FDJ’s total stakes in 2019.  FDJ saw an increase of more than 40% in bets on the NBA since 2019.

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BETBY Announces Strategic Partnership with Vibra Gaming

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BETBY, the leading B2B sportsbook supplier, has announced a new strategic partnership with Vibra Gaming. The agreement will see BETBY deliver its full sportsbook solution to Vibra Gaming, further accelerating its expansion across the LatAm region.

Through this collaboration, Vibra Gaming will integrate BETBY’s complete sportsbook offering covering more than 500,000 monthly events, including its advanced AI-powered tools, AI Labs, and proprietary esports feed, Betby.Games. Delivered via a single, seamless API integration, the solution enables Vibra Gaming to incorporate a fully scalable sportsbook directly into its platform, allowing its operator partners to roll out sports betting efficiently while reducing technical complexity and accelerating time-to-market.

The integration addresses key challenges associated with launching a sportsbook, particularly the technical demands and resource requirements involved. By leveraging BETBY’s solution, Vibra Gaming can extend its platform capabilities without adding significant development overhead, while enabling its partners to introduce sports betting as part of a broader, multi-vertical offering.

A key component of the agreement is the inclusion of Betby.Games, BETBY’s award-winning esports feed, which aligns closely with Vibra Gaming’s localized approach. The portfolio features hyper-localized, industry-first titles such as eVaquejada and eFootVolley, designed specifically to resonate with Latin American audiences, further strengthening engagement across the region.

The partnership comes as BETBY continues to reinforce its position in Latin America, a strategic market where the provider has been actively investing and expanding its footprint. With operational licenses in Brazil and Peru, and a growing network of regional partners, this collaboration marks an important step in BETBY’s long-term growth strategy across LatAm.

Stefanos Karakidis, Business Development Director at BETBY, said: “This partnership is a natural fit for both sides. Vibra Gaming has built a platform that reflects the expectations of Latin American operators, and that creates the ideal environment for our sportsbook to deliver value. Besides that, what makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient, and scalable way.”

Werter Luna, CEO at Vibra Gaming, said: “At Vibra Gaming, our priority is to provide our partners with flexible, locally relevant solutions that help them grow. Integrating BETBY’s sportsbook allows us to expand our platform with a best-in-class sports betting offering that matches our standards in terms of performance and adaptability. We’re particularly excited about the potential of combining their technology and esports content with our localized approach to further enhance the player experience across Latin America.”

The post BETBY Announces Strategic Partnership with Vibra Gaming appeared first on Americas iGaming & Sports Betting News.

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Betr Acquires NFA-Registered Broker Ascent Capital Management to Accelerate Launch of Prediction Markets

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Betr, the company behind the world’s first real money gaming super app, announced it has acquired Ascent Capital Management Inc., securing National Futures Association (NFA) and Commodity Futures Trading Commission (CFTC) registration to advance the launch of prediction markets within the Betr super app.

Through the acquisition, Betr becomes a CFTC-registered introducing broker, representing a major milestone in the company’s continued expansion into regulated prediction markets. The transaction allows Betr to accelerate the company’s plans to launch prediction markets powered by Polymarket directly within the Betr super app.

Beginning later this year, Betr plans to make event contracts across sports, politics, culture, and more available to its over one million nationwide paying users through the same seamless experience as Picks, Sportsbook, Casino, and Arcade, all integrated within one wallet and one app.

“Prediction markets represent one of the most exciting evolutions in interactive entertainment and financial technology. Since starting Betr, we have built our business entirely around serving the modern sports fan at scale. This acquisition is another step toward our vision of creating the first true nationwide real-money gaming app. By securing IB registration through the acquisition of an established broker, we can now focus entirely on launching a seamless, compliant prediction markets experience powered by Polymarket. Our users will soon be able to engage with Picks, Sportsbook, Casino, Arcade, and Predictions all within a single integrated ecosystem,” said Joey Levy, Founder and CEO of Betr.

Ascent Capital Management Inc. has been registered as an introducing broker since 2011 and brings established compliance infrastructure that will support Betr’s expansion into the rapidly growing prediction markets category while maintaining strong standards around regulatory compliance and user protection.

The post Betr Acquires NFA-Registered Broker Ascent Capital Management to Accelerate Launch of Prediction Markets appeared first on Americas iGaming & Sports Betting News.

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Dallmeier electronic USA Inc

Dallmeier Electronic USA Appoints Dave Dalleske as VP of Commercial/Industrial Sales

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Dallmeier electronic USA Inc. (DUS) announced the appointment of Dave Dalleske as Vice President of Commercial/Industrial Sales, reinforcing the company’s commitment to accelerating growth across North America and key vertical markets.

Dalleske brings more than two decades of executive experience driving revenue growth, building high-performance teams, and executing global go-to-market strategies across the video security, SaaS, and industrial technology sectors.

“Dave’s track record of transforming sales organizations and scaling revenue in complex, enterprise environments make him an ideal fit for our next phase of growth. His experience across security technologies and video platforms aligns perfectly with our strategic direction,” said Joe McDevitt, President of Dallmeier electronic USA Inc.

Dave has held executive leadership roles with internationally recognized manufacturers in the video security industry, where he consistently delivered strong revenue growth, expanded global market presence, and secured major enterprise contracts.

In these roles, he was also instrumental in supporting integration processes following strategic acquisitions as well as in developing and implementing international sales and marketing strategies. Earlier in his career, he took on various leadership positions with responsibility for marketing and regional sales operations across EMEA.

Dalleske’s expertise spans enterprise sales, strategic account development, and data-driven performance management, with deep industry knowledge in IP video, physical security, and industrial safety. He holds a Bachelor of Science in Business with a focus on Marketing Management from Virginia Tech.

“I’m excited to join Dallmeier at such a pivotal time. The company’s technology, particularly in advanced video solutions, positions it uniquely in the market. I look forward to working with the team to expand our footprint and deliver meaningful value to customers,” said Dalleske.

This appointment underscores Dallmeier’s continued investment in leadership and innovation as it expands its presence across commercial, industrial, and critical infrastructure markets.

The post Dallmeier Electronic USA Appoints Dave Dalleske as VP of Commercial/Industrial Sales appeared first on Americas iGaming & Sports Betting News.

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