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NBA and La Française des Jeux announce multiyear partnership expansion in France

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The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of France’s national lottery and one of the world’s largest sports betting companies – announced a new multiyear expansion of their partnership in France.

Under the partnership, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings.  French NBA fans will be provided with exclusive benefits and authentic experiences, including access to NBA games in the U.S., official NBA merchandise and engaging products through FDJ’s betting platforms, with over 100 bets available per game.  Building on their support of the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS, ParionsSport will also partner on future NBA games in France.

The partnership sees the continued collaboration on the popular, localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”.  This gaming experience offers French fans the chance to win prizes by predicting the result of six NBA games each week during the regular season at nba.com/pickem.

“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape,” said Kuljeet Sindhar, Senior Director, International Fantasy & Gaming, NBA.  “With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”

“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league,” said Head of Sports betting for FDJ, Richard Courtois.  “The NBA is synonymous with basketball and represents the pinnacle of the sport.  Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences.  This partnership will be key to the growth of the ParionsSport brand over the next few years.”

beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tips on ParionsSport social media channels, with popular NBA YouTubers and social media influencers TrashTalk also joining the ParionsSport team.

The expanded partnership will be promoted in 27,000 retail locations in France and across ParionsSport and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.

Sports betting continues to be a growth area for FDJ, representing 21% of FDJ’s total stakes in 2019.  FDJ saw an increase of more than 40% in bets on the NBA since 2019.

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Asia

EGT lines up Asian-themed jackpots and ETGs for G2E Asia 2026

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Supplier to show Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang, plus Supreme Wang Union multigame, at booth 1701 on May 12-14.

EGT will return to G2E Asia 2026 from May 12 to 14, where it plans to present slot and ETG products positioned for the Asian gaming market. The company said it will exhibit at booth 1701.

The main new focus for the show is a set of Asian-themed, multi-level progressive jackpots: Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang. EGT said the three systems already have “multiple installations in different markets”.

EGT will also debut Supreme Wang Union, an Asian-themed multigame combining roulette, card games and video slots. The supplier said it can be paired with its S 32 T and GS 32 T terminals and is compatible with other jackpots in EGT’s portfolio.

On the ETG side, EGT said it will show the G RSA roulette center and the G R8 SQ roulette. The stand will also include Bell Link, Bell Link Boost, and Gods & Kings Link jackpots with their latest multigames, alongside slot cabinets from the General and Supreme Series.

Mariana Manchina, Director of EGT Philippines Corp., said: “We are ready to offer local operators solutions that will not only impress them, but will make their business even more successful. Players, in turn, will enjoy gaming content that is tailored to their tastes and preferences. So don’t miss out on visiting our booth 1701 from May 12 to 14 and learn more!”

The post EGT lines up Asian-themed jackpots and ETGs for G2E Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Corps

Gaming Corps and Lebull Join Forces to Grow Operations in Portugal and Europe

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Gaming Corps, a publicly traded game development firm from Sweden, has revealed a strategic alliance with emerging Portuguese operator Lebull, signifying an important achievement in Gaming Corps’ ongoing growth in regulated European markets.

The deal will have Lebull incorporate Gaming Corps’ entire range of top-quality casino offerings, featuring its renowned Crash, Table, and Slot games. Highlights feature popular titles like 3 Pigs of Olympus, Whole Lotta, Midas Glory Coin Collect, Blackjack Bonus Wheel 1000, 3 Pigs of Olympus, and the newly launched Instant Blitz.

As Portugal’s iGaming industry grows swiftly, the partnership aims to improve the market positioning and player engagement for both companies.

Graham Greensmith, CCO at Gaming Corps, said: “Portugal is a high-potential market where we see growing demand for next-generation content. Partnering with an ambitious operator like Lebull allows us to deliver our portfolio to a new audience that values quality and innovation.”

“We’re excited to work alongside Lebull and support their mission to bring dynamic and responsible gaming experiences to Portuguese players. This partnership reflects our commitment to regulated growth and localised content.”

Tiago Pereira, Country Manager at Lebull, added: “Gaming Corps offers a compelling and diverse content portfolio that immediately captured our attention at Lebull. Their games are visually impressive and thoughtfully designed to meet the expectations of today’s players, aligning seamlessly with our strategic direction to offer the best casino experience in Portugal.

We are proud to feature Gaming Corps titles within our offering. This partnership further reinforces Lebull’s position as a forward-looking operator, committed to delivering distinctive and engaging entertainment experiences.”

The post Gaming Corps and Lebull Join Forces to Grow Operations in Portugal and Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BGaming

BGaming content goes live across Entain brands

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BGaming has signed a distribution deal with Entain that will see the supplier’s casino games go live across Entain brands in Brazil, Spain, Italy, Greece, and Portugal.

Under the agreement, Entain players in those markets will get access to BGaming’s full portfolio, including titles grouped under its #Casual, #Entertainment, and #Classic categories. The companies said additional markets are expected to follow.

Olga Levshina, CCO at BGaming, said, “This deal marks a significant moment for BGaming as we look to establish our position in several major markets globally. Entain is one of the biggest and most respected names in the business, and by having our products widely available across its platforms, we can ensure our games get the attention they deserve.”

Obdulio Bacarese, Global Gaming Director at Entain, said, “We have secured our position as one of the biggest operators in iGaming by ensuring we always have the best possible games and content available for our players. BGaming is an exciting and innovative studio that will help us strengthen our offering across several key markets, and we look forward to seeing how our players react to their games.”

Entain operates in regulated markets and runs more than 25 brands, including bwin, Party Casino, Sportingbet, and Sports Interaction.

The post BGaming content goes live across Entain brands appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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