Latest News
NBA and La Française des Jeux announce multiyear partnership expansion in France
The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of France’s national lottery and one of the world’s largest sports betting companies – announced a new multiyear expansion of their partnership in France.
Under the partnership, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings. French NBA fans will be provided with exclusive benefits and authentic experiences, including access to NBA games in the U.S., official NBA merchandise and engaging products through FDJ’s betting platforms, with over 100 bets available per game. Building on their support of the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS, ParionsSport will also partner on future NBA games in France.
The partnership sees the continued collaboration on the popular, localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”. This gaming experience offers French fans the chance to win prizes by predicting the result of six NBA games each week during the regular season at nba.com/pickem.
“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape,” said Kuljeet Sindhar, Senior Director, International Fantasy & Gaming, NBA. “With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”
“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league,” said Head of Sports betting for FDJ, Richard Courtois. “The NBA is synonymous with basketball and represents the pinnacle of the sport. Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences. This partnership will be key to the growth of the ParionsSport brand over the next few years.”
beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tips on ParionsSport social media channels, with popular NBA YouTubers and social media influencers TrashTalk also joining the ParionsSport team.
The expanded partnership will be promoted in 27,000 retail locations in France and across ParionsSport and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.
Sports betting continues to be a growth area for FDJ, representing 21% of FDJ’s total stakes in 2019. FDJ saw an increase of more than 40% in bets on the NBA since 2019.
Powered by WPeMatico
298/2026
New CMN and SPA rules reorganize the iGaming and sports betting landscape in Brazil
Rafael Brunati and Celso Basílio, lawyers at Silveiro Advogados specializing in regulated markets, corporate law, and competition law, analyze the recent measures adopted by Brazil’s National Monetary Council (CMN) and the Secretariat of Prizes and Betting (SPA/MF) and their impact on the iGaming and sports betting industry.
In this article, they examine how the new regulatory framework reshapes the boundaries between betting, financial instruments, and emerging digital market models, while reinforcing Law No. 14,790/2023 as the central pillar of regulation in the sector.
ByRafael Brunati and Celso Basílio
The set of measures recently adopted by the National Monetary Council (CMN) and the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF) marks a new chapter in the regulatory consolidation of Brazil’s iGaming and sports betting market.
More than a targeted response to so-called predictive markets, these initiatives signal a broader effort to redefine the boundaries between authorized betting activities, financial instruments, and operations considered irregular in the country.
CMN Resolution No. 5,298/2026 prohibited the offering and trading of derivatives linked to betting, sports events, online games, and political, electoral, cultural, or entertainment themes without a financial-economic reference.
In the same direction, SPA/MF Technical Note No. 2,958/2026 classified predictive market platforms as illegal fixed-odds betting operations, leading to the blocking of dozens of platforms by Anatel.
The move clearly reinforces Law No. 14,790/2023 as the exclusive regulatory framework for fixed-odds betting in Brazil.
In practice, the government has begun to draw a sharper line around who can operate in this market and under what conditions.
Platforms that previously positioned themselves as financial markets, event-based contracts, or alternative technological structures are now being materially treated as betting operators.
The regulatory message is direct: if a product targets the same audience, uses similar economic logic to betting, and involves risk linked to future events, it is likely to fall within the SPA’s regulatory perimeter.
From a competitive and regulatory standpoint, this produces a meaningful effect for licensed operators. Companies that have invested in licensing, compliance, anti-money laundering controls, sports integrity, responsible gaming policies, and regulatory infrastructure are no longer competing with platforms operating outside these requirements under alternative legal interpretations.
This indirectly strengthens the economic value of the license granted by the SPA.
At the same time, this strengthening comes with a significant increase in operational and compliance obligations.
The recent measures also reopen an important discussion on the regulatory limits of so-called betting exchanges and peer-to-peer models.
SPA/MF Technical Note No. 2,958/2026 itself acknowledges that betting between users and the existence of dynamic pricing do not necessarily alter the nature of fixed-odds betting.
This interpretation is relevant because it brings predictive markets closer to exchange-style betting structures already contemplated under Law No. 14,790/2023.
This point could, in the future, open space for regulated betting exchange models in Brazil, provided they fall within the SPA’s authorized perimeter. However, operational rules for such formats have not yet been defined by the regulator, leaving a significant area of uncertainty for operators seeking product innovation.
From another perspective, these measures are also likely to generate substantial litigation.
There are important debates regarding the limits of the CMN’s authority to restrict certain types of derivatives, the SPA’s interpretative role regarding predictive markets, and even the blocking of platforms without judicial orders.
Regardless of the outcome of these disputes, the fact is that Brazil’s iGaming and sports betting market is entering a new phase.
Regulatory logic is no longer focused solely on formal authorization to operate, but increasingly incorporates issues such as financial integrity, protection of vulnerable users, data governance, payment traceability, and continuous operational supervision.
The sector continues to grow, but now within a significantly more sophisticated—and more demanding—environment. For licensed operators, this simultaneously creates a barrier to entry for unregulated competitors and increases compliance costs.
In an increasingly regulated market, competitive advantage is likely to depend less on the ability to offer bets and more on the capacity to operate with regulatory security, operational integrity, and rapid adaptation to new state requirements.
Rafael Brunati is a lawyer specializing in Corporate Law, Contracts, M&A, Private Equity, and Banking Law at Silveiro Advogados.
He holds a Law degree from Universidade Presbiteriana Mackenzie, an LL.M in Corporate Law from INSPER, and is a member of the Banking Law Commission of the São Paulo Chapter of the Brazilian Bar Association (OAB/SP).
Celso Basílio is a lawyer specializing in Regulated Markets, Telecommunications, Contracts, and Competition Law at Silveiro Advogados.
He holds a Master’s degree in Law from FGV Direito SP, an LL.M in Contract Law from INSPER, and a Law degree from Universidade Presbiteriana Mackenzie.
The post New CMN and SPA rules reorganize the iGaming and sports betting landscape in Brazil appeared first on Americas iGaming & Sports Betting News.
HELL Partners
Every FTD Counts HELL Partners Launches €20,000 World Cup Race 2026
HELL Partners (IVIBET / Hell Spin) is kicking off its biggest affiliate competition to date — the World Cup Race 2026 — a two-month performance sprint running from May 15 to July 15, 2026, with winners announced on July 31.
The competition is open to all affiliates, new and existing, and is built around one simple idea: drive first-time depositors to IVIBET / Hell Spin Sportsbook (plus an additional brand that may be launched during the campaign), climb the leaderboard, and take home a share of a €20,000 prize pool — plus guaranteed revenue share bonuses on top.
How It Works
Affiliates drive traffic to IVIBET & Hell Spin Sportsbooks, generate FTDs, and get ranked on a live leaderboard maintained by affiliate managers. Rankings are based on FTD volume and traffic quality. The minimum threshold to qualify is 10 FTDs from Tier 1 or Tier 2 GEOs.
Prize Pool Breakdown
The top 10 finishers split €20,000 in cash prizes: 1st place takes €5,000, 2nd earns €4,000, 3rd receives €3,000, 4th and 5th get €2,000 each, and places 6 through 10 receive €1,000 apiece. Places 11 through 20 receive a limited-edition merch pack.
RevShare Boost — Guaranteed on Top of Prizes
Every qualifying affiliate also unlocks a guaranteed RevShare boost based on their FTD count — independent of their final leaderboard position. Affiliates who bring in 10 to 19 FTDs receive a +5% RS boost for one month. Those reaching 20 to 50 FTDs get +10% RS for two months. Affiliates who hit 51 or more FTDs earn +10% RS for three months. The logic is straightforward: the stronger the performance, the longer and more profitable the terms.
Built for Every Affiliate, Not Just the Top
The campaign is designed to reward volume at every level. There is no all-or-nothing mechanic — earnings scale directly with output, the rules are transparent from day one, and the playing field is genuinely open. Whether you’re an established partner or just joining the network, the structure is built to make participation worthwhile.
For more information or to join the competition, reach out to your affiliate manager or visit the HELL Partners website.
Oleh Affiliate Manager [email protected]
Max Affiliate Manager [email protected]
The post Every FTD Counts HELL Partners Launches €20,000 World Cup Race 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
HELL Partners
Every FTD Counts HELL Partners Launches €20,000 World Cup Race 2026
HELL Partners (IVIBET / Hell Spin) is kicking off its biggest affiliate competition to date — the World Cup Race 2026 — a two-month performance sprint running from May 15 to July 15, 2026, with winners announced on July 31.
The competition is open to all affiliates, new and existing, and is built around one simple idea: drive first-time depositors to IVIBET / Hell Spin Sportsbook (plus an additional brand that may be launched during the campaign), climb the leaderboard, and take home a share of a €20,000 prize pool — plus guaranteed revenue share bonuses on top.
How It Works
Affiliates drive traffic to IVIBET & Hell Spin Sportsbooks, generate FTDs, and get ranked on a live leaderboard maintained by affiliate managers. Rankings are based on FTD volume and traffic quality. The minimum threshold to qualify is 10 FTDs from Tier 1 or Tier 2 GEOs.
Prize Pool Breakdown
The top 10 finishers split €20,000 in cash prizes: 1st place takes €5,000, 2nd earns €4,000, 3rd receives €3,000, 4th and 5th get €2,000 each, and places 6 through 10 receive €1,000 apiece. Places 11 through 20 receive a limited-edition merch pack.
RevShare Boost — Guaranteed on Top of Prizes
Every qualifying affiliate also unlocks a guaranteed RevShare boost based on their FTD count — independent of their final leaderboard position. Affiliates who bring in 10 to 19 FTDs receive a +5% RS boost for one month. Those reaching 20 to 50 FTDs get +10% RS for two months. Affiliates who hit 51 or more FTDs earn +10% RS for three months. The logic is straightforward: the stronger the performance, the longer and more profitable the terms.
Built for Every Affiliate, Not Just the Top
The campaign is designed to reward volume at every level. There is no all-or-nothing mechanic — earnings scale directly with output, the rules are transparent from day one, and the playing field is genuinely open. Whether you’re an established partner or just joining the network, the structure is built to make participation worthwhile.
For more information or to join the competition, reach out to your affiliate manager or visit the HELL Partners website.
Oleh Affiliate Manager [email protected]
Max Affiliate Manager [email protected]
The post Every FTD Counts HELL Partners Launches €20,000 World Cup Race 2026 appeared first on Americas iGaming & Sports Betting News.
-
Africa7 days agoBetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika
-
apuestas6 days agoBrasil: gobierno prohíbe los mercados de predicción, avanzan las reformas de integridad y crece el debate publicitario
-
AML7 days agoIsle of Man Adopts New Laws Ahead of Vital AML Review
-
AI7 days agoSoftConstruct unveils RecSys AI game recommendation system at AIBC Eurasia
-
Blokotech7 days agoBlokotech completes Malta stop of Bloko Padel Tour 2026 with 35 teams
-
API integration7 days agoReliability in Motion: Why Modern Digital Businesses are Abandoning the Single-Vendor Model
-
Asia3 days agoNOVOMATIC to Debut New Linked Progressive Innovations and Expanded Portfolio at G2E Asia 2026
-
Africa3 days agoSpringbok Casino Presents “Wild Galaxy Month” with 25 Free Spins on Prosperity Pots



