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NBA and La Française des Jeux announce multiyear partnership expansion in France

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The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of France’s national lottery and one of the world’s largest sports betting companies – announced a new multiyear expansion of their partnership in France.

Under the partnership, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings.  French NBA fans will be provided with exclusive benefits and authentic experiences, including access to NBA games in the U.S., official NBA merchandise and engaging products through FDJ’s betting platforms, with over 100 bets available per game.  Building on their support of the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS, ParionsSport will also partner on future NBA games in France.

The partnership sees the continued collaboration on the popular, localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”.  This gaming experience offers French fans the chance to win prizes by predicting the result of six NBA games each week during the regular season at nba.com/pickem.

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“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape,” said Kuljeet Sindhar, Senior Director, International Fantasy & Gaming, NBA.  “With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”

“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league,” said Head of Sports betting for FDJ, Richard Courtois.  “The NBA is synonymous with basketball and represents the pinnacle of the sport.  Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences.  This partnership will be key to the growth of the ParionsSport brand over the next few years.”

beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tips on ParionsSport social media channels, with popular NBA YouTubers and social media influencers TrashTalk also joining the ParionsSport team.

The expanded partnership will be promoted in 27,000 retail locations in France and across ParionsSport and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.

Sports betting continues to be a growth area for FDJ, representing 21% of FDJ’s total stakes in 2019.  FDJ saw an increase of more than 40% in bets on the NBA since 2019.

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SAFA Renews its Partnership with Hollywoodbets

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The South African Football Association (SAFA) has renewed its partnership with Hollywoodbets, ensuring the continued support and growth of the Hollywoodbets Super League.

This milestone reinforces Hollywoodbets’ unwavering commitment to advancing women’s sports in South Africa and beyond. The Hollywoodbets Super League stands as a beacon of progress, providing female athletes with a platform to showcase their talent and compete at the highest level.

This renewed partnership between Hollywoodbets and SAFA reflects a shared vision to elevate women’s football, fostering a league that is both competitive and inspirational while paving the way for South Africa to become a dominant force in global women’s football.

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SAFA CEO Ms Lydia Monyepao said: “The renewal of sponsors in a tough economy must be applauded in the growth of women’s football. Our recent launch of the South African Women’s Football Strategy demonstrates our focus in this area and Hollywoodbets has put their money where their mouths is in supporting women’s growth through football. Our aim is to be in the forefront in developing girls who play a role in our society into women, and through this league we have seen more players and more women leaving our shores to work as players, coaches etc. This is a testament of the value partners add into the lives of women in football. Through the SABC, over 50 matches will be seen live on SABC 1 and more on the Sport Channel, including SABC+. This has created a great platform for our players to inspire the next generation.”

“Hollywoodbets is proud to renew its partnership with SAFA, a collaboration that reflects our shared commitment to the growth and professionalisation of women’s football in South Africa, This continued partnership underscores our dedication to inspiring young girls across the country, showing them that with passion and perseverance, they too can become stars like the heroes they look up to,” said Hollywoodbets spokesperson Zandile Dlamini.

The post SAFA Renews its Partnership with Hollywoodbets appeared first on European Gaming Industry News.

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Amusnet Strengthens Presence in the Dutch Market Through Partnership with Starcasino.nl

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Amusnet has strengthened its presence in the Dutch market through a new partnership with Starcasino.nl. Building on an already successful relationship in Belgium, this collaboration brings Amusnet’s certified portfolio of games to Dutch players for the first time on the Starcasino.nl platform.

This strategic alliance reflects Amusnet’s commitment to delivering high-quality casino entertainment across Europe and Starcasino’s dedication to offering a premium player experience in the Netherlands.

“The partnership with Amusnet represents a pivotal part of Starcasino’s launch in the Netherlands. Through this collaboration we gain access to an extensive portfolio of both classic and innovative gaming content, enhancing the quality of our platform in the Netherlands,” said Pieter Van Den Bos, Director of Starcasino.nl.

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“We’re proud to expand our strong partnership with Starcasino from Belgium into the Netherlands. Their launch marks an exciting new chapter, and we’re thrilled to continue growing together in this dynamic market,” said Dimitri De Temmerman, Managing Director BNL at Amusnet.

As part of the launch, Starcasino.nl players will enjoy access to a range of Amusnet’s top-performing titles, all certified for the Dutch market.

The post Amusnet Strengthens Presence in the Dutch Market Through Partnership with Starcasino.nl appeared first on European Gaming Industry News.

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Paydrom Enters into Partnership with Aircash

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Paydrom, a leading B2B payment gateway for the iGaming sector, has entered into a partnership with Aircash, a well-established digital wallet and prepaid voucher provider in Europe. This partnership expands Paydrom’s regional payment strategy, offering operators seamless, localised solutions to improve transaction efficiency and payer engagement.

With Aircash’s presence in almost 20 European countries, Paydrom strengthens its ability to provide alternative payment solutions beyond traditional card payments. While card transactions dominate European markets, e-wallets and prepaid/cash vouchers remain a preferred choice for a significant number of payers. Through this collaboration, now iGaming operators can offer diverse payment options:

• Aircash Wallet – A secure and efficient e-wallet solution enabling instant deposits and withdrawals.

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• Abon Vouchers – Prepaid vouchers available at 200,000+ locations across Europe, allowing players to top up their gaming accounts conveniently.

• Aircash Marketplace – A centralised payment hub where users can conveniently select and pay for various services, including gaming directly through the Aircash app.

“At Paydrom, we prioritize regional strategies to help iGaming operators succeed in high-potential markets. Aircash’s extensive presence and trusted payment solutions allow us to provide merchants with more diverse and payer-friendly options. By integrating e-wallets and prepaid vouchers, we ensure operators can cater to a broader audience while boosting conversion rates and user satisfaction,” said Arin Andriazian, Chief of Paydrom Product.

With Aircash, players gain flexibility and convenience—whether using digital wallets for fast transactions or purchasing prepaid vouchers for seamless deposits. Integration enhances user trust, simplifies payments and ultimately helps merchants optimise their payment ecosystems.

“Arcash core strategy is focusing on regulated markets where we make sure that our services meet all regulatory requirements while providing the best and the most convenient payment services to our users. Aircash has become the preferred cash app of choice for the igaming industry. We are delighted to be partnering with Paydrom and we are convinced that our common partners will benefit from our offerings,” said Mark Watts, Director of iGaming at Aircash.

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This partnership aligns with Paydrom’s vision to stay ahead in the competitive iGaming payment landscape by offering secure, localised and efficient payment methods. By continuously expanding its portfolio, Paydrom ensures its merchants can keep up with evolving payer preferences while maintaining compliance with regional regulations.

The post Paydrom Enters into Partnership with Aircash appeared first on European Gaming Industry News.

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