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NBA and La Française des Jeux announce multiyear partnership expansion in France

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The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of France’s national lottery and one of the world’s largest sports betting companies – announced a new multiyear expansion of their partnership in France.

Under the partnership, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings.  French NBA fans will be provided with exclusive benefits and authentic experiences, including access to NBA games in the U.S., official NBA merchandise and engaging products through FDJ’s betting platforms, with over 100 bets available per game.  Building on their support of the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS, ParionsSport will also partner on future NBA games in France.

The partnership sees the continued collaboration on the popular, localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”.  This gaming experience offers French fans the chance to win prizes by predicting the result of six NBA games each week during the regular season at nba.com/pickem.

“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape,” said Kuljeet Sindhar, Senior Director, International Fantasy & Gaming, NBA.  “With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”

“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league,” said Head of Sports betting for FDJ, Richard Courtois.  “The NBA is synonymous with basketball and represents the pinnacle of the sport.  Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences.  This partnership will be key to the growth of the ParionsSport brand over the next few years.”

beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tips on ParionsSport social media channels, with popular NBA YouTubers and social media influencers TrashTalk also joining the ParionsSport team.

The expanded partnership will be promoted in 27,000 retail locations in France and across ParionsSport and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.

Sports betting continues to be a growth area for FDJ, representing 21% of FDJ’s total stakes in 2019.  FDJ saw an increase of more than 40% in bets on the NBA since 2019.

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BetConstruct AI

BetConstruct AI Set to Transform the African iGaming Frontier at SiGMA Africa 2026

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BetConstruct AI is proud to announce its participation in SiGMA Africa 2026, demonstrating its commitment to technological innovation and operator empowerment across the rapidly growing African iGaming market.

Visitors to Stand N 062 will experience BetConstruct AI’s full suite of AI-driven solutions, designed to optimize player engagement, automate operations, and deliver high-performance platforms tailored to Africa’s diverse regulatory and market requirements.

AI-Powered Platform Solutions

The showcase features BetConstruct AI’s industry-leading Sportsbook and Casino Platforms, engineered to handle high-volume traffic while maintaining stability and scalability for the continent’s expanding player base.

In addition to core betting infrastructure, BetConstruct AI provides tools for operator autonomy and efficiency:

  • CMS Pro – A centralized content management hub streamlining business operations.

  • SpringBuilder X – A mobile-first, SEO-driven drag-and-drop website builder with AI-assisted optimization for speed and simplicity.

  • BetChain AI – Revolutionary AI-assisted design for iGaming websites, enabling partners to build and manage digital identities quickly and efficiently.

BetConstruct AI Suite: Enhancing Operator Performance

  • CRM AI – Advanced behavioral analytics to boost player retention and loyalty.

  • Umbrella AI – Real-time risk management and automated player protection.

  • AI Game Recommendation System – Personalized content delivery to increase engagement across demographics.

  • Betting Mate – AI companion providing real-time stats and insights to enhance the player experience.

The Choice to Grow Program
Operators can participate in “The Choice to Grow”, a performance-based initiative offering a 51% invoice discount every third month for achieving a 16.67% GGR increase per quarter across products including Sportsbook, Virtual Sports, and partner brands such as PopOK Gaming and CreedRoomz. Premium service benefits are included.

Harmony Dinner: Networking & Collaboration
On March 4, BetConstruct AI will host the Harmony Dinner at Cabo Beach, Cape Town, an exclusive event fostering collaboration among industry leaders, operators, and visionaries to discuss the future of gaming and shared growth opportunities.

Visit Stand N 062
BetConstruct AI invites industry stakeholders, operators, and media to explore its AI-driven ecosystem, demonstrating how connected technology enables operational efficiency, innovation, and market leadership in Africa.

The post BetConstruct AI Set to Transform the African iGaming Frontier at SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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B2Tech

B2Tech to Present at SiGMA Africa 2026 in Cape Town, Showcasing Its Integrated Betting Ecosystem

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B2Tech will present at SiGMA Africa 2026, highlighting its omni-channel platform technology and continued growth across regulated African jurisdictions. The company’s participation underscores its focus on delivering a unified framework connecting core platform infrastructure, operator brands, marketing services, and embedded payments.

SiGMA Africa brings together iGaming and digital entertainment stakeholders, including licensed operators, affiliates, regulators, investors, and suppliers. With African regulation evolving rapidly, the summit will explore compliance, licensing, market entry strategies, and financial solutions.

Integrated Platform Solutions

B2Tech designs best-in-class sportsbook and casino platform technology, optimized for mobile-first deployment and regulated markets. The platform includes:

  • Localization features: multi-currency support and compliance aligned with market-by-market obligations

  • Operational tools: risk management, performance analytics, and regulatory adherence

  • Scalable infrastructure: supporting efficient and consistent operations across multiple jurisdictions

B2Tech powers numerous licensed sportsbook and iGaming operations across Africa, combining global technology standards with local operational expertise. The company enables operators to adapt to evolving regulations while maintaining scalable, high-performance systems.

YellowBet: Pan-African Sportsbook & iGaming Brand
Within the B2Tech ecosystem, YellowBet operates as a pan-African sportsbook and iGaming brand powered by B2Tech’s proprietary platform. Centralized control ensures performance, reporting, and regulatory compliance at a group level, while maintaining market-specific flexibility to provide tailored betting experiences. Learn more: yellowbet.com

Africa Bet Partners: Structured Affiliate Program
The Africa Bet Partners program supports affiliate acquisition across regulated African markets with defined commission models, reporting transparency, and localized promotional alignment. This enables affiliates to access regulated markets in a controlled and compliant manner. More info: africabetpartners.com

PayAlo: Embedded Payments Infrastructure
Integrated payments are delivered via PayAlo, embedded in B2Tech’s platform and compatible with API integrations for third-party platforms. PayAlo supports deposits and withdrawals across jurisdictions while ensuring compliance, synchronized reporting, and unified transaction monitoring.

SiGMA Africa 2026 Presence
At Booth 73, attendees can meet B2Tech’s leadership team to discuss platform architecture, market expansion, and ecosystem development, and learn how a centralized, integrated platform model supports regulatory compliance and sustainable operations.

About B2Tech
B2Tech is a technology provider specializing in sportsbook and casino platform solutions for regulated African markets. B2Tech empowers licensed operators with scalable, compliant technology, enabling growth across multiple markets under a single unified management system.

Contact
Norman Itumo Nthiwa
B2Tech Communications
[email protected]

The post B2Tech to Present at SiGMA Africa 2026 in Cape Town, Showcasing Its Integrated Betting Ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Atlaslive

Atlaslive Shortlisted in Five Categories at GamingTECH CEE Awards 2026

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Atlaslive, a leading B2B iGaming platform provider, has been shortlisted in five categories at the GamingTECH CEE Awards 2026. The awards are part of the HIPTHER Prague Summit, scheduled for March 24–25, 2026, in Prague, Czech Republic.

The company has been nominated in the following categories:

  • Best Online Casino Provider in CEE

  • Online Casino Innovator of the Year (CEE)

  • Best iGaming Platform Provider (PAM) in CEE

  • Best Live Casino Provider in CEE

  • Best Sports Betting Provider in CEE

These nominations highlight Atlaslive’s presence across platform infrastructure, live casino solutions, sportsbook operations, and product development.

Anastasiia Poltavets, CMO at Atlaslive, said:

“This recognition across five categories reflects the breadth of our platform. We focus on building infrastructure that performs under scale, supports multi-vertical growth, and adapts to evolving regulatory standards. Being shortlisted in both casino and sportsbook categories confirms that our approach delivers measurable impact across the full iGaming ecosystem.”

The GamingTECH CEE Awards spotlight innovation, operational performance, and leadership within the Central and Eastern European gaming and technology sector, recognizing companies contributing to platform development and service quality across regulated markets. Online voting is now open, and industry peers can cast their vote via the official GamingTECH CEE Awards page. Winners will be revealed during the awards ceremony at the HIPTHER Prague Summit in March.

Atlaslive continues to develop scalable, performance-focused iGaming infrastructure for operators across regulated markets.

About Atlaslive
Atlaslive is an iGaming platform provider delivering a dynamic platform for live operations and regulated growth. Casino, Sportsbook, and unified All-in-One solutions are available via White Label, Turnkey, and API integration models, enabling operators to launch faster, scale confidently, and retain full control over their business and growth strategy.

The post Atlaslive Shortlisted in Five Categories at GamingTECH CEE Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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