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NBA and La Française des Jeux announce multiyear partnership expansion in France
The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of France’s national lottery and one of the world’s largest sports betting companies – announced a new multiyear expansion of their partnership in France.
Under the partnership, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings. French NBA fans will be provided with exclusive benefits and authentic experiences, including access to NBA games in the U.S., official NBA merchandise and engaging products through FDJ’s betting platforms, with over 100 bets available per game. Building on their support of the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS, ParionsSport will also partner on future NBA games in France.
The partnership sees the continued collaboration on the popular, localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”. This gaming experience offers French fans the chance to win prizes by predicting the result of six NBA games each week during the regular season at nba.com/pickem.
“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape,” said Kuljeet Sindhar, Senior Director, International Fantasy & Gaming, NBA. “With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”
“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league,” said Head of Sports betting for FDJ, Richard Courtois. “The NBA is synonymous with basketball and represents the pinnacle of the sport. Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences. This partnership will be key to the growth of the ParionsSport brand over the next few years.”
beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tips on ParionsSport social media channels, with popular NBA YouTubers and social media influencers TrashTalk also joining the ParionsSport team.
The expanded partnership will be promoted in 27,000 retail locations in France and across ParionsSport and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.
Sports betting continues to be a growth area for FDJ, representing 21% of FDJ’s total stakes in 2019. FDJ saw an increase of more than 40% in bets on the NBA since 2019.
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PokerStars Big Game on Tour returns May 17 with Koon, Deeb and Berkey
Season 3 runs weekly on PokerStars’ YouTube channel through June 14 and includes a $50,000 staked ‘Loose Cannon’ amateur spot.
PokerStars will launch a new run of PokerStars Big Game on Tour episodes on May 17, with Jason Koon, Shaun Deeb and Matt Berkey set to headline the line-up. The series will air on the PokerStars YouTube channel, with weekly episodes through June 14.
The cast for the new instalment also includes MMA fighter Sean O’Malley and high-stakes cash game player Randy ‘3Coin’ Sadler, according to the company. The episodes follow the Big Game format, featuring No Limit Hold’em cash game play.
PokerStars said the season’s ‘Loose Cannon’ will be Canadian operations manager Andy Taylor, who will be staked $50,000 and will keep any profit made at the table. The company described Taylor as running a property maintenance company and, with his wife, a non-for-profit organisation focused on supporting young athletes in Toronto.
A teaser for the new episodes aired during the livestream of the €100,000 High Rollers Invitational at PokerStars European Poker Tour (EPT) Monte Carlo, which featured Koon. PokerStars noted Koon “took home €1,000,000” from the event.
Release schedule: May 17 (Episode 1), May 24 (Episode 2), May 31 (Episode 3), June 7 (Episode 4), and June 14 (Episode 5).
The post PokerStars Big Game on Tour returns May 17 with Koon, Deeb and Berkey appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Jason Koon, Shaun Deeb, and Matt Berkey Headline New Instalment of PokerStars Big Game on Tour
Poker’s most thrilling televised cash game, PokerStars Big Game on Tour, will return on May 17 with a brand-new set of episodes featuring a stellar line-up headlined by PokerStars Ambassador and number three in the all-time poker money list Jason Koon, reigning two-time World Series of Poker Player of the Year Shaun Deeb, and American high-stakes poker pro and coach Matt Berkey.
MMA Fighter and poker enthusiast Sean O’Malley, and well-known high stakes cash game player and businessman Randy ‘3Coin’ Sadler complete the line-up, who will take to the felt against the ‘Loose Cannon’ to win big.
As always, each episode will showcase high stakes No Limit Hold’em cash game action in the beloved Big Game format, where one amateur player or ‘Loose Cannon’ is staked $50,000 and gets to keep any profit they make at the table.
Canadian Operations Manager Andy Taylor will shake up the felt as the ‘Loose Cannon’ hoping to beat the pros. Andy runs a property maintenance company as his main job and, alongside his wife, runs a non-for-profit organisation aimed at improving the skillset and mindset of young athletes across Toronto.
The teaser for the new Big Game episodes was aired during the live stream of the €100,000 High Rollers Invitational at PokerStars European Poker Tour (EPT) Monte Carlo, featuring Big Game player Jason Koon. Koon took home €1,000,000 after topping a field of some of the best in the world.
The first Big Game episode will air on PokerStars YouTube channel on May 17, with new episodes airing weekly and culminating on June 14.
- Sunday, May 17 – BGOT Season 3 Episode 1
- Sunday, May 24 – BGOT Season 3 Episode 2
- Sunday, May 31 – BGOT Season 3 Episode 3
- Sunday, June 7 – BGOT Season 3 Episode 4
- Sunday, June 14 – BGOT Season 3 Episode 5
The post Jason Koon, Shaun Deeb, and Matt Berkey Headline New Instalment of PokerStars Big Game on Tour appeared first on Americas iGaming & Sports Betting News.
Apple
IBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil
The Brazilian Institute for Responsible Gaming (IBJR) considers Apple’s decision to allow the distribution of regulated sports betting and online gaming applications on its Brazilian App Store a key milestone for the consolidation of a transparent and integrity-driven sector.
This measure strengthens regulation by making it easier for users to clearly identify operators that are duly authorized to operate in compliance with national rules.
Following Google’s decision, made less than a year ago, to authorize the distribution of sports betting apps on the Play Store in Brazil, this initiative acts as a powerful cybersecurity filter and helps protect consumers from the risks of the illegal market.
Since only operators licensed by the SPA are allowed to offer services to iOS users, the process of channeling traffic into the regulated environment is further strengthened.
However, for the measure to be fully effective, continuous enforcement is required, as several illegal apps can still be found on major platforms.

Data from Instituto Locomotiva, in partnership with LCA Consultoria, indicate that the illegal environment—much of it controlled by organized crime—moves around R$40 billion per year in Brazil and generates an estimated annual loss of R$10.8 billion in tax revenue.
In this context, actions that help distinguish legal operators from unauthorized ones are essential.
The presence of applications on both the Play Store and Apple Store reinforces the commitment to Responsible Gaming, as they integrate functionalities required by legislation and audited by the platforms.
These include strict age verification to prevent access by minors under 18, clear risk warnings related to gambling, and self-exclusion tools.
The post IBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil appeared first on Americas iGaming & Sports Betting News.
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