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NBA and La Française des Jeux announce multiyear partnership expansion in France
The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of France’s national lottery and one of the world’s largest sports betting companies – announced a new multiyear expansion of their partnership in France.
Under the partnership, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings. French NBA fans will be provided with exclusive benefits and authentic experiences, including access to NBA games in the U.S., official NBA merchandise and engaging products through FDJ’s betting platforms, with over 100 bets available per game. Building on their support of the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS, ParionsSport will also partner on future NBA games in France.
The partnership sees the continued collaboration on the popular, localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”. This gaming experience offers French fans the chance to win prizes by predicting the result of six NBA games each week during the regular season at nba.com/pickem.
“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape,” said Kuljeet Sindhar, Senior Director, International Fantasy & Gaming, NBA. “With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”
“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league,” said Head of Sports betting for FDJ, Richard Courtois. “The NBA is synonymous with basketball and represents the pinnacle of the sport. Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences. This partnership will be key to the growth of the ParionsSport brand over the next few years.”
beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tips on ParionsSport social media channels, with popular NBA YouTubers and social media influencers TrashTalk also joining the ParionsSport team.
The expanded partnership will be promoted in 27,000 retail locations in France and across ParionsSport and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.
Sports betting continues to be a growth area for FDJ, representing 21% of FDJ’s total stakes in 2019. FDJ saw an increase of more than 40% in bets on the NBA since 2019.
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Amusnet
Amusnet Officially Enters the Philippine Market
Amusnet has announced its official entry into the Philippine market. In a double milestone for the company’s expansion strategy, Amusnet has successfully gone live with its first local operator, 747Live, and is now officially featured on the Philippine Amusement and Gaming Corporation (PAGCOR) List of EGLD-Approved Electronic Games. The list currently includes a total of 214 approved titles, representing a significant achievement and reinforcing Amusnet’s position as a trusted B2B partner in the country.
“These are two major achievements for us: a strong PAGCOR-approved portfolio and going live with our first partner in the Philippines, 747Live – both laying the foundation for accelerated growth and a stronger market presence,” said Kalin Angelov, Business Development Manager at Amusnet.
“We are very pleased to welcome Amusnet to our platform, as their reputation for premium content perfectly aligns with our mission to offer the best gaming experience in the Philippines. As Amusnet’s first partner in the region, we are excited to introduce such an extensive selection of approved titles to our audience,” said Enrico Menghini, CEO at 747Live.
The initial integration with 747Live allows local players to experience Amusnet’s world-renowned gaming mechanics, immersive graphics and signature jackpot features. To celebrate this market entry, Amusnet is highlighting a selection of top-performing titles, such as the dynamic 100 Golden Coins: Reel Fishing, the fan-favourite Extra Crown and the high-energy 100 Golden Coins.
This expansion into the Philippines marks a new chapter for Amusnet. The supplier continues to set new standards in the iGaming industry, providing operators with a robust and diversified portfolio of high-quality content. By entering the Philippine market with such a strong lineup, the company establishes itself as a premier partner for local operators, dedicated to bringing premium gaming experiences to a new and growing audience.
The post Amusnet Officially Enters the Philippine Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betting and Gaming Council
Betting and Gaming Council Appoints Kane Purdy as New Chair
The Betting and Gaming Council (BGC) has appointed Kane Purdy, Managing Director at Gamesys Operations Limited, as the new non-executive Chair with immediate effect.
Kane takes on the role after 20 years in the betting and gaming industry, bringing extensive operational experience, deep sector knowledge and a strong track record of leadership across the regulated sector.
In addition to his role at Gamesys Operations Limited – part of Bally’s Intralot – Kane has played an active role in driving industry collaboration, including as Chair of GamProtect, the single customer view initiative designed to enhance player protection and raise standards across the industry.
The Chair position will be filled on a rotating basis by BGC members, with each term lasting 12 months.
Kane succeeds Executive Chair Michael Dugher, who stepped down earlier this year after six years at the BGC.
Grainne Hurst, Chief Executive Officer of the Betting and Gaming Council, said: “Kane brings a huge amount of experience, expertise and talent to this role, built over two decades in the industry.
“He is a highly respected leader with a deep understanding of both the opportunities and the responsibilities that come with operating in a regulated environment. He has also demonstrated a strong commitment to collaboration, helping to drive forward initiatives that strengthen standards and protections across the sector.
“I look forward to working closely with him as we continue to champion our members, raise standards and support a well-regulated industry that delivers for customers, the economy and communities across the country.”
Kane Purdy, Managing Director at Gamesys Operations Limited and non-executive Chair of the Betting and Gaming Council, said: “I am honoured and delighted to take on the role of Chair of the Betting and Gaming Council.
“After 20 years in the industry, I understand the importance of working collectively to meet challenges, raise standards and ensure the regulated sector continues to thrive.
“I look forward to working collaboratively with Grainne and the team, as well as with members from across the industry, to build on the strong progress already made and help shape the future direction of the BGC.”
The post Betting and Gaming Council Appoints Kane Purdy as New Chair appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet
TaDa has strengthened its presence in the South African iGaming market through its new partnership with Sunbet, one of the country’s premier online gaming and sports betting operators.
The new collaboration supports TaDa Gaming’s continued growth in regulated markets and further strengthens its presence in South Africa’s rapidly evolving online gaming sector.
Winner of the SiGMA Africa Slot Newcomer of the Year 2025 award, TaDa’s mobile first, player-centric and expertly localised games stand out through their dynamic features and mechanics, immersive themes and easy onboarding that aligns with local preferences.
Sunbet customers will have immediate access to TaDa’s leading Fortune Gems series, including Fortune Gems 500 which is currently the top slot across African jurisdictions; while the retro slot machine design of Rapid Gems 777 has seen it quickly become a player favourite. Distribution is through Light & Wonder Inc.
Ray Lee, Director of Business Development, TaDa Gaming, said: “We are delighted to be working with Sunbet. Their strong customer focus and reputation for being ahead of the curve for innovative content gives us opportunities to increase our know-how, improve our localisation and continue to deliver great gaming experiences to more players across South Africa.”
Tyler Gentle, Casino Product Manager at Sunbet, said: “Great games are games that people come back to. They strike the right balance between simplicity, reward and engagement. TaDa’s games do that, and then some. They’re accessible, engaging and importantly, built to be played. And that’s why we’re so excited they are now part of Sunbet’s line up.”
The post TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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