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NBA and La Française des Jeux announce multiyear partnership expansion in France

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The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of France’s national lottery and one of the world’s largest sports betting companies – announced a new multiyear expansion of their partnership in France.

Under the partnership, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings.  French NBA fans will be provided with exclusive benefits and authentic experiences, including access to NBA games in the U.S., official NBA merchandise and engaging products through FDJ’s betting platforms, with over 100 bets available per game.  Building on their support of the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS, ParionsSport will also partner on future NBA games in France.

The partnership sees the continued collaboration on the popular, localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”.  This gaming experience offers French fans the chance to win prizes by predicting the result of six NBA games each week during the regular season at nba.com/pickem.

“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape,” said Kuljeet Sindhar, Senior Director, International Fantasy & Gaming, NBA.  “With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”

“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league,” said Head of Sports betting for FDJ, Richard Courtois.  “The NBA is synonymous with basketball and represents the pinnacle of the sport.  Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences.  This partnership will be key to the growth of the ParionsSport brand over the next few years.”

beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tips on ParionsSport social media channels, with popular NBA YouTubers and social media influencers TrashTalk also joining the ParionsSport team.

The expanded partnership will be promoted in 27,000 retail locations in France and across ParionsSport and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.

Sports betting continues to be a growth area for FDJ, representing 21% of FDJ’s total stakes in 2019.  FDJ saw an increase of more than 40% in bets on the NBA since 2019.

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BroadHub

Broadway Platform lands Curaçao CGA B2B supplier licence

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Approval covers Broadway Platform’s end-to-end product suite and BroadHub content aggregation platform for use by licensed operators.

Broadway Platform has been granted a B2B licence by the Curaçao Gaming Authority (CGA), allowing the company to supply technology to licensed operators across international markets.

The company said the licence covers its product suite, including casino and sportsbook infrastructure, payment solutions, CRM, risk management, affiliate tooling, and back-office systems.

The approval also applies to BroadHub, Broadway Platform’s content aggregation platform. Broadway Platform said BroadHub provides access to slots, table games and live dealer titles from more than 120 providers.

Giorgi Samkharadze, Director of Broadway Platform, said: “Obtaining the Curaçao B2B licence is an important step in our commitment to providing a trusted, future-ready platform within recognised regulatory frameworks. As compliance expectations continue to rise across global markets, we want our operator partners to have complete confidence in the regulatory standing of their infrastructure provider.”

Broadway Platform said the certification supports its growth plans, including ambitions in Latin America and emerging markets in Africa.

The post Broadway Platform lands Curaçao CGA B2B supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Edvardas Sadovskis Chief Product Officer at ICONIC21

ICONIC21 releases Jack and the Wild Beanstalk slot with growing Wild multipliers

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New 5×5, 19-payline title adds Enhanced Free Spins and a 10,000x max win, with bets from 0.1 to 25.

ICONIC21 has launched Jack and the Wild Beanstalk, a new 5×5 slot built around an ascending Wild feature and multiplier progression. The game runs on 19 fixed paylines and adds an Enhanced Free Spins mode designed to increase Wild frequency.

At the core of the game is the “Magic Bean Wild,” which moves vertically up the reels with each spin. ICONIC21 says the Wild’s multiplier increases by its value at every step, and that when multiple beanstalks align their values combine.

The Free Spins mode extends the same mechanic. In the Enhanced version, ICONIC21 says the reels are “boosted with additional beanstalks,” increasing the chance of landing Wilds on subsequent spins.

Jack and the Wild Beanstalk offers a maximum win of 10,000x the stake, with a maximum exposure of 250,000. Bet sizes range from 0.1 to 25.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Jack and the Wild Beanstalk is built around a simple but powerful idea – visible progression that keeps players engaged.

“The growing Wild mechanic creates genuine anticipation with every spin, and the Enhanced Free Spins mode amplifies this excitement by increasing the frequency of Wilds on the reels.

“It’s a game that builds momentum naturally, and that translates directly into longer sessions and stronger performance for operators. We’re thrilled to be adding another forward-thinking title to ICONIC21’s portfolio.”

The post ICONIC21 releases Jack and the Wild Beanstalk slot with growing Wild multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Caesars Digital

RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion

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Latest launch on Caesars’ marquee online casino platforms marks a key milestone for studio ecosystem

RubyPlay, a studio-based content ecosystem, is further strengthening its presence in Ontario as part of its broader North American growth strategy with a new partnership with Caesars Entertainment.

The partnership will see a curated selection of RubyPlay’s fan-favourite titles, including JMania® Lucky Pyggs, Mad Hit® Mr Coin and Diamond Explosion® 7s SE, made available on Caesars Entertainment’s online casino platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.

This partnership is also set to expand in the near future with the addition of content from Koala Games, one of RubyPlay’s most popular titles. The launch with Caesars represents a significant milestone for RubyPlay in Ontario, building on its momentum following its initial entry into the province early last year, where its portfolio of high-performance games has already gained traction with top-tier operators.

Partnering with Caesars Digital underscores RubyPlay’s growing influence and reputation within a key global territory, as well as the strength of its multi-studio platform, which is designed to bring tailored content to regulated markets worldwide. The partnership also forms part of a broader collaboration, with potential to expand into additional North American markets.

Dima Reiderman, CCO at RubyPlay, said: “By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model.”

“Launching with Caesars in Ontario allows us to further scale our content offering within a highly competitive regulated market. Our approach is to deliver high-performing titles that align with each operator’s needs, combining the flexibility required for local markets with the consistency needed to scale, while ensuring efficient rollout and strong market relevance.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “We’re committed to partnering with brands that bring high-quality, differentiated content to our players.

“RubyPlay provides exactly that with its steady pipeline of tailored, high‑performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province.”

The post RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion appeared first on Americas iGaming & Sports Betting News.

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