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NBA and La Française des Jeux announce multiyear partnership expansion in France
The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of France’s national lottery and one of the world’s largest sports betting companies – announced a new multiyear expansion of their partnership in France.
Under the partnership, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings. French NBA fans will be provided with exclusive benefits and authentic experiences, including access to NBA games in the U.S., official NBA merchandise and engaging products through FDJ’s betting platforms, with over 100 bets available per game. Building on their support of the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS, ParionsSport will also partner on future NBA games in France.
The partnership sees the continued collaboration on the popular, localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”. This gaming experience offers French fans the chance to win prizes by predicting the result of six NBA games each week during the regular season at nba.com/pickem.
“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape,” said Kuljeet Sindhar, Senior Director, International Fantasy & Gaming, NBA. “With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”
“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league,” said Head of Sports betting for FDJ, Richard Courtois. “The NBA is synonymous with basketball and represents the pinnacle of the sport. Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences. This partnership will be key to the growth of the ParionsSport brand over the next few years.”
beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tips on ParionsSport social media channels, with popular NBA YouTubers and social media influencers TrashTalk also joining the ParionsSport team.
The expanded partnership will be promoted in 27,000 retail locations in France and across ParionsSport and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.
Sports betting continues to be a growth area for FDJ, representing 21% of FDJ’s total stakes in 2019. FDJ saw an increase of more than 40% in bets on the NBA since 2019.
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Three-game rollout starts April 20 on BetMGM and Borgata Online Casino, with launches set for May 12 and July 2.
BetMGM has secured exclusive first-to-market rights to upcoming online slot titles from AGS’ Rakin’ Bacon!® franchise, with releases set to roll out across BetMGM and Borgata Online Casino, the company said April 20.
The first title, Rakin’ Bacon! Triple Oink Soda Fountain Fortunes, is available now. Two additional games are scheduled: Rakin’ Bacon! Triple Oink San Shen Zhu on May 12 and Rakin’ Bacon! Fu Zhu Bao Bao on July 2.
“The Rakin’ Bacon! franchise is a proven mainstay on casino floors and online,” said Oliver Bartlett, Senior Vice President of Gaming at BetMGM. “Securing first-to-market rights is a natural extension of the strong relationship we’ve built with top-tier game suppliers like AGS. As a premier online casino destination, it is our commitment to offer players first access to the most anticipated titles.”
BetMGM said Rakin’ Bacon! games have been among its top-performing content, noting that two slot titles from the franchise placed among the platform’s top 15 iGaming offerings in 2025.
Zoe Ebling, Vice President of Interactive at AGS, said, “AGS is focused on bringing the energy of land-based favorites into the digital world in ways that drive real engagement. Our continued partnership with BetMGM and bringing even more Rakin’ Bacon! titles online cements AGS’ commitment to offering standout gaming experiences to players across both platforms.”
More data as follows:
- BetMGM newsroom (original release): https://casino.betmgm.com/en/blog/press/ Primary source for the announcement and any follow-up details.
- AGS newsroom: https://newsroom.playags.com/ Company source for product and partnership updates on AGS’ interactive content.
- New Jersey Division of Gaming Enforcement: https://www.nj.gov/oag/ge/ Regulatory context for online casino operations referenced in Jersey City, NJ.
The post BetMGM lands first-to-market exclusivity for new AGS Rakin’ Bacon! slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Exclusive global deal covers APT Taipei, Incheon, Jeju and the APT Championship in Taipei through the rest of 2026.
PokerOrg has been appointed the Official Media Partner of the Asian Poker Tour (APT) under an exclusive global partnership announced April 20, 2026 in Douglas, Isle of Man.
The agreement makes PokerOrg APT’s global storytelling and audience development partner for the tour’s remaining 2026 stops: APT Taipei (April/May), APT Incheon (August), APT Jeju (September/October), and the APT Championship (November), which will again be held in Taipei.
APT said it has been the fastest growing poker tour in the world since the “APT New Era” began in 2023. The company also pointed to the debut APT Championship, which it said generated more than $34 million in prize money.
“APT has been one of the most important stories in poker for several years, but much of the global audience hasn’t experienced it yet,” said Eric Hollreiser, CEO of PokerOrg parent company Triple Barrel Media. “This partnership changes that, not by reporting on APT from the outside, but by bringing players inside it and making it matter to a global audience.”
“PokerOrg is the gold standard in poker media, so bringing them on as our Official Media Partner is a natural fit. Their values around integrity and how they approach the game are fully aligned with APT.” said Fred Leung, CEO of the Asian Poker Tour.
PokerOrg said its coverage will include creator-led content, social-first formats and integrated event reporting across its platforms. The company also plans to launch a dedicated APT hub on Poker.org and extend its Pick 3 fan format to the APT Championship, with winners receiving a package to an APT event in 2027.
Relevant data as follows:
- Asian Poker Tour (APT): https://theasianpokertour.com/ Official tour site to verify schedule, destinations and announcements referenced in the partnership.
- PokerOrg: https://www.poker.org/ Official PokerOrg site for details on coverage formats, the APT hub and Pick 3 product references.
- Triple Barrel Media: https://triplebarrelmedia.com/ Parent company site for corporate context around PokerOrg and executive attribution.
The post PokerOrg named official media partner of Asian Poker Tour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetMGM, a leading iGaming and sports betting operator, announced a continuing partnership with AGS, a leading supplier of high-performing slot, table, and online gaming products, to debut new titles from the Rakin’ Bacon!® franchise. BetMGM will have a period of exclusivity for the new games, available at BetMGM and Borgata Online Casino.
Upcoming release schedule:
- Rakin’ Bacon! Triple Oink Soda Fountain Fortunes – Available Now
- Rakin’ Bacon! Triple Oink San Shen Zhu – Available May 12
- Rakin’ Bacon! Fu Zhu Bao Bao – Available July 2
“The Rakin’ Bacon! franchise is a proven mainstay on casino floors and online,” said Oliver Bartlett, Senior Vice President of Gaming at BetMGM. “Securing first-to-market rights is a natural extension of the strong relationship we’ve built with top-tier game suppliers like AGS. As a premier online casino destination, it is our commitment to offer players first access to the most anticipated titles.”
Led by Cornsquealius, the recognizable golden piggy bank character, Rakin’ Bacon! games have consistently ranked among BetMGM’s top performers, with two slot titles from the franchise placing among the platform’s top 15 iGaming offerings in 2025. What began with a traditional pot-collection bonus and five-of-a-kind pays has grown into a suite of styles and features that reflect both player trends and the brand’s creative evolution.
Zoe Ebling, Vice President of Interactive at AGS, said, “AGS is focused on bringing the energy of land-based favorites into the digital world in ways that drive real engagement. Our continued partnership with BetMGM and bringing even more Rakin’ Bacon! titles online cements AGS’ commitment to offering standout gaming experiences to players across both platforms.”
BetMGM’s award-winning online casino is home to over 7,000 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.
As BetMGM continues to expand into new markets and introduce new features, responsible gambling remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
For more information on BetMGM, follow @BetMGM on X.
For more information on AGS, visit newsroom.playags.com.
The post BetMGM Secures Exclusive First-To-Market Rights For Upcoming AGS Rakin’ Bacon! Titles appeared first on Americas iGaming & Sports Betting News.
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