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NBA and La Française des Jeux announce multiyear partnership expansion in France
The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of France’s national lottery and one of the world’s largest sports betting companies – announced a new multiyear expansion of their partnership in France.
Under the partnership, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings. French NBA fans will be provided with exclusive benefits and authentic experiences, including access to NBA games in the U.S., official NBA merchandise and engaging products through FDJ’s betting platforms, with over 100 bets available per game. Building on their support of the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS, ParionsSport will also partner on future NBA games in France.
The partnership sees the continued collaboration on the popular, localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”. This gaming experience offers French fans the chance to win prizes by predicting the result of six NBA games each week during the regular season at nba.com/pickem.
“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape,” said Kuljeet Sindhar, Senior Director, International Fantasy & Gaming, NBA. “With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”
“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league,” said Head of Sports betting for FDJ, Richard Courtois. “The NBA is synonymous with basketball and represents the pinnacle of the sport. Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences. This partnership will be key to the growth of the ParionsSport brand over the next few years.”
beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tips on ParionsSport social media channels, with popular NBA YouTubers and social media influencers TrashTalk also joining the ParionsSport team.
The expanded partnership will be promoted in 27,000 retail locations in France and across ParionsSport and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.
Sports betting continues to be a growth area for FDJ, representing 21% of FDJ’s total stakes in 2019. FDJ saw an increase of more than 40% in bets on the NBA since 2019.
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Base Apostas
IBJR supports the Brazilian Federal Police’s “Base Apostas” initiative in the fight against fraud
The Federal Government officially launched this week (May 12) the Investigation Group for the Repression of Sports Results Manipulation, Betting Fraud, and Related Crimes, named “Base Apostas.”
The new Federal Police structure was created with the mission of protecting the integrity of Brazilian sports and dismantling criminal networks operating within the illegal betting market, a move that immediately received support from the Brazilian Institute of Responsible Gaming (IBJR).
Intelligence and disruption of criminal finances
Base Apostas will not only operate on the front line of criminal investigations but will also focus heavily on financial intelligence and asset recovery.
Its central objective is to financially dismantle transnational organizations that use match-fixing schemes for money laundering and illegal capital transfers.
The structure will use advanced digital platform monitoring techniques and data analysis, relying on professionals specialized in financial crimes and the complex fixed-odds betting ecosystem.
According to Giovanni Rocco, National Secretary for Sports Betting, the initiative is vital for public trust:
“Protecting sports results means protecting athletes, fans, and the sustainable development of sports.”
IBJR: the regulated market as an ally
IBJR’s support for the initiative reinforces a clear narrative: the regulated market is the main ally in the fight against crime.
Licensed operators already invest in international monitoring systems and advanced technologies, such as facial recognition, to ensure compliance and report suspicious patterns to organizations like the International Betting Integrity Association (IBIA).
The biggest challenge, however, remains the illegal market. According to data highlighted by IBJR:
– Market volume: The illegal sector moves approximately R$40 billion annually.
-Public losses: Brazil is estimated to lose R$10.8 billion per year in unpaid taxes.
-Consumer risks: Unauthorized platforms do not offer payment guarantees or data protection and are often used as fronts for criminal organizations.
International cooperation and national policy
The creation of Base Apostas is a direct result of the National Policy for the Prevention and Combat of Sports Results Manipulation (PNPEMR), established in April.
The initiative involves unprecedented coordination between the Ministries of Sports, Justice, and Finance, alongside the Federal Police.
Given the transnational nature of match-fixing operations, the new Federal Police unit will prioritize international law enforcement cooperation.
The strategy is clear: to create an environment where technical compliance is the only path to operating in the country, isolating illegal networks and strengthening legal certainty for operators that chose regulation.
The post IBJR supports the Brazilian Federal Police’s “Base Apostas” initiative in the fight against fraud appeared first on Americas iGaming & Sports Betting News.
Betnacional
Flutter Brazil marks one year of operations with expansion and Responsible Gaming focus
Owner of the Betnacional and Betfair Brazil brands, the company celebrates its anniversary prioritizing consumer safety and the sustainability of Brazil’s regulated market.
Flutter Brazil celebrates its first year of operations in the country this Thursday, May 14.
During this period, the company has not only entered the Brazilian market but has also established itself as one of the leading references in the country’s newly regulated betting landscape.
The company doubled its workforce across Brazil, with operational bases in Recife (PE), São Paulo (SP), and Marechal Rondon (PR).
The company combines Flutter Entertainment’s global technological expertise with the strong local identity of its brands.
Betnacional has strengthened its position as a brand that understands the passion of Brazilian football fans, while Betfair Brazil continues to deliver advanced pricing and security technology for sports betting enthusiasts.
“As we complete our first year in Brazil, we reaffirm our long-term commitment to the country.
We have invested in building a solid and responsible operation aligned with global best practices at a key moment for the consolidation of the regulated market.
We believe in Brazil’s potential and in the role we can play in the sustainable development of the sector,” said Flutter Brazil CEO Eduardo Monte.
In addition to operational expansion, the company strengthened its brand presence throughout the past year through advertising campaigns, sports sponsorships, and strategic partnerships.
Betnacional maintains sponsorship agreements with Brazilian football clubs such as Athletic, Cruzeiro, and Sport — with the latter two also including support for women’s teams.
The brand also relies on ambassadors such as Vini Jr. and Galvão Bueno to amplify its key messages and connect directly with Brazilian audiences.
Creators such as Bárbara Coelho, André Balada, and Igor Rodrigues complement the strategy, reflecting the way Brazilians consume football, entertainment, and sports discussions while representing cultural diversity and regional identities.
Betnacional’s activities also include presence in sports broadcasts through partnerships with Globo and CazéTV, as well as sponsorship of sporting events such as the Rio Open and Copa Maria Bonita, in addition to entertainment events like Lollapalooza and Carnival celebrations.
Regarding Betfair Brazil, the brand’s positioning is reinforced by a team of specialists including Mauro Beting, Rômulo Mendonça, and Cacá Bueno, strengthening connections with a more analytical sports betting audience.
Responsible Gaming at the core of the strategy
Alongside commercial growth, Flutter Brazil has consolidated Responsible Gaming as one of the central pillars of its operation.
Since last month, the company has been running a campaign featuring Vini Jr. as “Vini Senior,” addressing the topic in a more accessible and relatable way through humor while maintaining the seriousness of the subject.
Through Betnacional and Betfair, the company offers user protection tools required under Brazil’s regulated framework, including deposit limits, usage time controls, temporary breaks, and self-exclusion mechanisms.
The operation also adopts strict identity verification processes to prevent underage access and enhance protection for vulnerable audiences.
“We see regulation as an important step toward the maturity of the sector in Brazil. Compliance with tax and regulatory requirements is part of our long-term vision and our commitment to transparency, governance, and consumer protection.
We have the structure, technology, and scale to continue growing sustainably, strengthening our brands, and contributing to the responsible development of the industry,” Eduardo Monte added.
Heading into its second year of operations in the country, Flutter Brazil will continue investing in innovation and partnerships that strengthen Brazilian sports, always under strict Responsible Gaming standards.
The company remains committed to investing in talent and technology, consolidating its operation as a hub of excellence and compliance in Brazil.
The post Flutter Brazil marks one year of operations with expansion and Responsible Gaming focus appeared first on Americas iGaming & Sports Betting News.
Amusnet
Weekend Reels | Week 20: Slot Drops & Trends
Here are this weeks latest slots releases compiled by Eastern European Gaming
Caleta Gaming has launched Cluster Cup, a new high-volatility slot inspired by football and pitched around major June sporting events. The title is now available to operators worldwide, the supplier said. Cluster Cup uses a 7×7 cluster grid and a Tumbler Feature, where winning symbols disappear and cascade with new ones until no further wins are formed.

PG Soft has launched Reel Royale Showdown, a wrestling-inspired video slot built for mobile play. The company says the title is set in a wrestling arena and uses a 6-reel layout. Reel Royale Showdown includes a Wild Addition mechanic and an escalating multiplier that increases with each win.

Amusnet has released Vizier of the North x1000, a captivating 6-reel video slot that immerses players in a world of ancient secrets, mystical kingdoms and extraordinary rewards. Designed to deliver both depth and excitement, Vizier of the North x1000 combines rich storytelling with advanced gameplay features.

Spinomenal has released the Desperado Drifter Hold & Hit 3×3, the latest addition to its Hold & Hit portfolio. The Western-themed slot uses a 3×3 bonus grid and features a Wild symbol (a bag of gems) that substitutes for all symbols except Bonus and Bonus Collect. Bonus coins land on reels one and three, while the Bonus Collect coin lands on reel two.

Habanero has launched Steampunk Plinko, a new 5×4 slot that blends traditional slot play with a Plinko-style ball-drop feature. The supplier positions the release as a hybrid format, built around a steampunk theme. The Plinko Feature triggers when players land three scatter symbols.

Reflex Gaming is making waves once again with the launch of Big Game Fishing Rapid Riches, the latest release in its hugely popular Big Game Fishing franchise. Powered by Yggdrasil, Big Game Fishing Rapid Riches is not just another fishing game. It takes a proven player-favourite brand and supercharges it with faster action, stronger feature depth and a heightened sense of chase from the very first spin.

Swintt has launched Fresh Fruits Deluxe Diamonds, a new fruit-themed slot in its SwinttPremium lineup, featuring a five-reel setup with 50 paylines and a coin-driven bonus mechanic. The title combines classic slot symbols including BARs, crowns and red sevens with a coin feature that triggers when six or more coin symbols land during the base game.

Playson has released a new slot title, 3 Supercharged Diamonds: Hold and Win, expanding its Hold and Win catalogue with three Diamond-driven bonus features and four jackpot prizes up to 1,000x. The game’s Hold and Win Bonus Game uses a “3 Pots” mechanic, triggered when green, yellow or violet Diamond symbols land alongside their respective Diamonds positioned above the reels.

Tom Horn Gaming will launch Giza’s Portals, a new online slot, on 19 May. The game will roll out across the supplier’s global partner network. Giza’s Portals runs on a 4×5 grid with 25 paylines and is positioned as a medium-volatility title. Tom Horn Gaming lists an RTP of 95.01% and a maximum win of up to x3,898.

The post Weekend Reels | Week 20: Slot Drops & Trends appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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