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NBA and La Française des Jeux announce multiyear partnership expansion in France
The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of France’s national lottery and one of the world’s largest sports betting companies – announced a new multiyear expansion of their partnership in France.
Under the partnership, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings. French NBA fans will be provided with exclusive benefits and authentic experiences, including access to NBA games in the U.S., official NBA merchandise and engaging products through FDJ’s betting platforms, with over 100 bets available per game. Building on their support of the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS, ParionsSport will also partner on future NBA games in France.
The partnership sees the continued collaboration on the popular, localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”. This gaming experience offers French fans the chance to win prizes by predicting the result of six NBA games each week during the regular season at nba.com/pickem.
“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape,” said Kuljeet Sindhar, Senior Director, International Fantasy & Gaming, NBA. “With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”
“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league,” said Head of Sports betting for FDJ, Richard Courtois. “The NBA is synonymous with basketball and represents the pinnacle of the sport. Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences. This partnership will be key to the growth of the ParionsSport brand over the next few years.”
beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tips on ParionsSport social media channels, with popular NBA YouTubers and social media influencers TrashTalk also joining the ParionsSport team.
The expanded partnership will be promoted in 27,000 retail locations in France and across ParionsSport and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.
Sports betting continues to be a growth area for FDJ, representing 21% of FDJ’s total stakes in 2019. FDJ saw an increase of more than 40% in bets on the NBA since 2019.
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Andrew Cochrane
Soft2Bet Wins in Two Categories at the EGR B2B Awards 2026
Soft2Bet has won two major honours at the EGR B2B Awards 2026. The igaming company took home titles for Innovation in Mobile and Innovation in Casino Software.
The awards recognise Soft2Bet’s ability to turn product development into practical growth tools for operators, from native mobile apps and platform migration to MEGA and back-office control. Its technology is shaped by local market needs, partner strategy and strict compliance standards, helping operators launch securely, adapt quickly and grow in competitive markets.
The Innovation in Casino Software award highlights Soft2Bet’s casino platform, back-office tools and MEGA, its Motivational Engineering Gaming Application. The platform brings casino, sportsbook, CRM, CMS, KYC, payments, risk, promotions and player engagement into a single operating setup, giving operators greater control and reducing the need to manage multiple suppliers.
MEGA adds gamification engines to casino and sportsbook journeys through missions, challenges, rewards, segmentation and player progression. For operators, this supports stronger retention, higher LTV and clearer commercial performance. Recent network performance figures show 190% year-on-year Casino Games GGR growth, 173% year-on-year Sportsbook GGR growth, more than 200 million game rounds processed each day and 99.99% platform uptime.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Recognition from EGR is a strong endorsement of the product development our teams are delivering across mobile, casino software and gamification. Operators want technology that helps them compete, retain players and improve performance without adding unnecessary complexity. These awards support that direction and give us added momentum as we bring MEGA and our platform to more partners.”
The Innovation in Mobile award highlights Soft2Bet’s native app delivery and mobile-first design. Its edge-optimised mobile architecture supports fast load times, stable gameplay, simple one-thumb navigation, haptic feedback, adjustable text sizes and voice-enabled navigation.
Recent mobile work across Betinia and Swiper shows how Soft2Bet creates distinct app journeys for different brands and markets. Betinia reached No. 1 in Sweden and Denmark, and QuickCasino Sweden recorded a 30% improvement in conversion following an App Store Product Page test.
Soft2Bet’s two wins at the EGR B2B Awards 2026 add further recognition to 10 years of building iGaming technology for operators. The company continues to expand its B2B turnkey offering for operators seeking platform migration, native mobile apps and support for new market launches.
Each project is shaped around local player behaviour, partner strategy and strict compliance standards, helping operators enter markets securely and reduce operational complexity. MEGA, Soft2Bet’s API-based gamification product for casino and sportsbook, adds missions, rewards, segmentation and player progression, supporting stronger engagement, retention, LTV and long-term commercial performance.
The post Soft2Bet Wins in Two Categories at the EGR B2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Brings Football Passion to New Heights with Stoichkov #8 Crash Edition
Feel the intensity of the stadium lights and the thrill of split-second decisions with Stoichkov #8 Crash Edition, a high-energy crash game from Amusnet where football excitement and rising multipliers collide. Inspired by legendary football icon Hristo Stoichkov, this adrenaline-fuelled experience places players right at the heart of the action, where instinct, timing and courage define every round.
From kickoff, the tension builds fast. Players place their wager and watch as the multiplier begins climbing higher and higher, increasing with every passing second. The challenge is simple but intense: cash out before the multiplier crashes. Wait too long, and the opportunity disappears in an instant.
Adding a strategic twist to the gameplay, the 50% Cash Out feature allows players to secure half of their progress mid-round while leaving the rest in play. It creates a dynamic balance between cautious play and daring ambition, turning every decision into a defining moment on the virtual pitch.
Driven by a Provably Fair algorithm, every round delivers transparent gameplay and unpredictable excitement, ensuring that each multiplier rise feels authentic and engaging. Combined with energetic visuals, football-inspired design and the unmistakable presence of the football legend Hristo Stoichkov himself, the game captures the emotion and pressure of a decisive match moment.
Fast-paced, competitive and packed with atmosphere, Stoichkov #8 Crash Edition transforms every round into a battle of nerves where football spirit meets high-voltage crash action. The whistle has blown, the crowd is roaring and the next legendary moment is only seconds away.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Brings Football Passion to New Heights with Stoichkov #8 Crash Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Daniel Fischer
Fennica Gaming Goes Live in Germany with Lotto Baden‑Württemberg
Fennica Gaming, a leading provider of innovative lottery entertainment, announced the successful launch of its first interactive games with Lotto Baden‑Württemberg, a trusted state lottery serving millions of players in southwest Germany. The collaboration marks for Fennica a significant step in bringing a modern and player‑centric experience to the German lottery market while maintaining the highest regulatory standards.
The rollout of the interactive game takes Lotto Baden‑Württemberg’s digital product portfolio to the next level. Until now, Lotto Baden‑Württemberg has successfully offered digital versions of its popular instant products; with Fennica Gaming, the portfolio now expands to include engaging content designed to meet today’s players’ preferences.
“We are happy moving forward with our strategic market expansion. This partnership adds another major German lottery to Fennica Gaming’s growing European footprint. We have had good connections with Lotto Baden-Württemberg for a long time and now it led to this mutually desired outcome,” said Joni Hovi, SVP Customers & Marketing at Fennica Gaming.
The cooperation was characterised by close alignment and efficient joint execution between teams. Fennica Gaming’s flexible architecture enabled a straightforward rapid technical onboarding, enabling Lotto Baden‑Württemberg to broaden its portfolio quickly and responsibly.
“With this cooperation, we are strengthening our digital portfolio and laying the foundation for continuous development across all platforms. Our top priority is to ensure that our offerings meet the highest standards of player protection, transparency, and regulatory compliance. In Fennica Gaming, we have found a strong partner who meets both our own requirements and those of our customers, enabling us to provide a secure and reliable gaming experience for the long term,” said Daniel Fischer, Product Manager Instants at Lotto Baden‑Württemberg.
“We’re proud to partner with Lotto Baden‑Württemberg, a highly respected and innovative German lottery. Together we’ll deliver a modern, entertaining player experience with rapid time‑to‑market, compliant operations, and simple integration. We are welcoming the Lotto Baden-Württemberg’s approach to meet the players there where they are,” said Marcus Bischoff, Sales Director Europe at Fennica Gaming.
The post Fennica Gaming Goes Live in Germany with Lotto Baden‑Württemberg appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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