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Bombay Group is pleased to announce two strategic appointments to its C-Suite, Rhiannon Bach as Chief Marketing Officer (CMO), and Lauren Findlay as Chief Digital Officer (CDO). Bach and Findlay join the executive leadership team at a pivotal moment in the Group’s evolution.

The Group encompasses Bombay Club Tallinn, the exclusive Bombay Yacht and Jet, a collection of high-end restaurants and bars, the five-star Burman Hotel, and most recently the launch of Yolo.com, a newly licensed, Estonian-regulated online casino. Yolo.com is set to become a unique digital destination where players can unlock exclusive rewards and experiences across Bombay’s prestigious offline assets. Bombay forms part of Yolo Group’s luxury B2B and B2C offering, covering a suite of online and land-based options.

Bach will lead the global marketing and advertising for Bombay Group, overseeing the company’s Clubs, maritime operations, and expanding hospitality and concierge brands. Her mandate includes strengthening brand identity, elevating guest experiences and expanding loyalty and VIP engagement across markets. With a career spanning four continents, Bach brings more than 15 years of senior leadership experience in casino marketing, hospitality, and technology. She has held executive roles with multinational casino operators in Macau, Australia, and the United States, and most recently served as Head of North American Growth for Atomize RMS, a Sweden-based hospitality technology company.

Findlay is tasked with leading the Group’s new flagship online casino, Yolo.com, and driving the digital transformation of Bombay Group’s luxury offline ecosystem into a seamlessly integrated premium digital experience. She brings over 15 years of combined experience in iGaming, agency, and e-commerce, having previously held senior leadership roles including Commercial Strategy Director at LeoVegas Group, Chief Marketing Officer within Happy Hour Group. More recently, she has served as Fractional CCO/CMO for multiple start-ups and scale-ups through her consultancy. Her expertise lies in go-to-market launches, brand development, and optimising commercial performance across digital acquisition and retention operations.

“We are delighted to welcome Rhiannon and Lauren to the executive leadership team,” said Kevin McGowen, Chief Executive of Bombay Group. “The combined and extensive international backgrounds of both individuals and proven track record make these executive appointments exceptionally well-suited to lead Bombay’s digital and marketing strategies as we continue to expand globally.”

These appointments underscore Bombay Group’s commitment to investing in world-class leadership and delivering innovative, memorable experiences to guests worldwide.

The post Bombay announces strategic C-Suite appointments with a view towards regulated online growth appeared first on European Gaming Industry News.

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Latvian boxer and SEOBROTHERS ambassador Jevgenijs “The Hurricane” Aleksejevs has captured the IBF Europe Middleweight title, defeating Poland’s Przemysław Zyśk in a commanding performance at the KOK 127 World Series event, held on Saturday night at the Xiaomi Arena in Riga.

The victory continues Aleksejevs’ unbeaten streak and marks his second major title. In September 2024, the 32-year-old claimed the IBO European Middleweight belt.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Congratulations to Jevgenijs and all the team behind him. This title took an awful lot of effort from an awful lot of people. We’re proud of Jevgenijs. Winning the IBF Europe title confirms his place among Europe’s top middleweights.”

Aleksejevs dictated the pace from the opening bell, targeting the body and mixing in precise combinations. Zyśk, known for his resilience and inconvenient style, attempted to disrupt Aleksejevs’ rhythm through frequent clinches, but struggled to find momentum.

As the fight progressed, Aleksejevs showcased his technical versatility — alternating between body and head attacks, using sharp uppercuts, and controlling the distance.

The final rounds saw the Polish fighter pushing for a knockout, but Aleksejevs’ composure and defense ensured a decisive finish. The judges delivered a unanimous decision: 100-89, 99-90, and 98-91, all in favour of Aleksejevs.

Aleksejevs said: “To be honest, I got sick a day before the fight – I didn’t tell anyone, but I felt like I was run over by a truck. Still, to stand here now as European champion is incredible.”

“In the first round, I landed some good shots, but then I decided to slow down and not waste too much energy. My opponent is a tough, tricky boxer. Even though I wasn’t at my best physically, I stuck to the plan and it worked.”

The post SEOBROTHERS ambassador Jevgenijs Aleksejevs crowned IBF Europe Middleweight boxing champion appeared first on European Gaming Industry News.

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Relax Gaming, the iGaming aggregator and supplier of unique content, has unveiled Bonus Reels, a brand-new bet option that lets players significantly increase their chance of entering bonus game rounds.

Designed to add pace and excitement, Bonus Reels offers a simple, toggle-on experience that elevates slot appeal to the next level. Unlike a traditional feature buy, Bonus Reels gives players a vastly increased bonus-entry chance for 10x the base bet while keeping RTP and return efficiency the same.

When enabled, the reels are populated solely with bonus-triggering symbols or blanks, providing a streamlined path into Bonus rounds, and Super Bonus Rounds where applicable.

To activate Bonus Reels players switch a toggle to trigger a “super-charged” spin priced at 10x the base stake, offering a 1-in-10 chance to start a bonus game. It’s an optional, faster way to experience bonus content without bypassing the core game entirely.

Currently, five games are available to operators with Bonus Reels, Bill & Coin 2 Mummy Mischief, Jumbo Juicy, Conquer Babylon, Aura God and Ancient Tumble.

Looking ahead, selected all-network Relax releases are set to include Bonus Reels, with no additional setup required; Relax will “flip the switch,” with the bet option already pre-certified.

Martin Stålros, CEO of Relax Gaming, said: “Bonus Reels is about giving players choice and momentum. For those who love the thrill of bonus features, this offers a quicker route into the action while maintaining the same RTP. It’s easy for operators to enable Bonus Reels as it is pre-certified and fits seamlessly into our network titles. We’re excited to roll it out, starting with five launch games and expanding rapidly from there.”

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