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Paysafe partners with Amelco to plug US sportsbooks into unified payments platform
Platform provider for U.S. sportsbooks will leverage Paysafe’s technology to offer expansive payments services to clients in regulated states
Paysafe, a leading integrated payments platform, today announced a new partnership with Amelco, a top provider of white label turnkey solutions for the global gaming industry. The partnership will see Amelco integrate Paysafe’s unified payments technology into its player account management platform to provide U.S. sportsbook clients with a full suite of traditional and alternative payment methods through a single streamlined interface.
Founded in 2006, Amelco has steadily grown its presence in the global gaming space, deploying its first sportsbook in 2010 and launching its multi-tenant white label sportsbook in 2017. The last two years have seen the provider expand into the U.S. regulated market, receiving its New Jersey software supplier license in 2018, which was followed by entry into Colorado, Indiana, Pennsylvania, Michigan, and Tennessee.
To support this growing presence and reinforce its status as a leading provider of turnkey solutions, Amelco will leverage Paysafe’s comprehensive payments technology to facilitate transactions for its clients within the U.S. online sports betting market. Operators that adopt the Amelco platform will be able to offer their customers a complete range of deposit and withdrawal options tailored to their specific needs. These include credit or debit card, processed through Paysafe’s best-in-breed payment network, its Skrill digital wallet, Paysafe’s eCash services such as paysafecard and additional third-party solutions.
By integrating its unified technology with the Amelco platform, Paysafe continues to bolster its reputation as the trusted partner in the U.S. iGaming landscape, while also highlighting the role of streamlining payments in industry leading player account management solutions. In that role, Paysafe will support Amelco with cutting-edge reporting and analytics tools, which allow for the monitoring of transactions and individual payment methods to optimize payment acceptance, as well as enhanced security to protect player and partner data, respectively.
Gregory Kirstein, Director of Business Development for iGaming at Paysafe, said: “Our partnership with Amelco represents an important opportunity for Paysafe to expand our footprint in the U.S. iGaming and sports betting space and reflects the importance of developing cutting-edge solutions for the market’s player account management systems. We look forward to collaborating with their team, providing guidance on best practices and working to deliver a reliable and secure customer payment experience.”
Brandon Walker, Head of USA at Amelco, commented: “We’re very happy to be working with Paysafe to provide our U.S. sportsbook clients and their respective customers with a broad selection of integrated payment options, along with the flexibility to add new methods as needed. As Amelco continues its U.S. expansion, it is important that we establish partnerships that help us meet the need for trustworthy turnkey solutions, which is something that Paysafe is uniquely equipped to provide from a payments perspective.”
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horse racing
BOYLE Sports opens 400th shop at Galway Racecourse under new deal
The bookmaker signs an initial three-year partnership with Galway Races, adding an on-course betting shop and expanded sponsorship.
BOYLE Sports has signed an initial three-year partnership with Galway Races that includes opening its 400th retail betting shop on-site at Galway Racecourse in Ballybrit.
Under the agreement, BOYLE Sports will operate a dedicated on-course betting shop and expand branding and visibility across the Galway racing calendar. The partnership also includes additional race sponsorship opportunities, according to the company.
BOYLE Sports said the deal builds on its existing involvement at the venue, including title sponsorship of the Saturday at the Galway Races festival. Sponsored races include the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.
Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”
Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.
“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”
The post BOYLE Sports opens 400th shop at Galway Racecourse under new deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
amd
S8UL partners with AMD ahead of Esports World Cup 2026 campaign
AMD Ryzen and Radeon hardware will be used across S8UL’s esports, streaming and creator workflows as the Indian org ramps up its EWC push.
S8UL has signed a strategic partnership with Advanced Micro Devices (AMD) ahead of its Esports World Cup (EWC) 2026 campaign, as the Indian esports and gaming content organization targets further international expansion.
Under the agreement, AMD will equip S8UL’s players and creators with AMD Ryzen
AI 400 Series processor-based PCs, AMD Ryzen
9000 Series processors, and AMD Radeon
RX 9000 Series graphics cards for gaming, streaming, content creation and general productivity.
The deal lands as S8UL prepares for EWC 2026 after being selected for the Esports World Cup Foundation’s Club Partner Program for a second consecutive year. The organization said it has already secured qualification spots in Apex Legends, Chess, Fortnite, Honor of Kings, and Trackmania, while continuing to pursue additional slots in other titles. The partnership also follows S8UL onboarding Campa Energy as the Title Sponsor for its EWC 2026 campaign.
“S8UL has always focused on both competitive success and content creation. As we prepare for the Esports World Cup, AMD’s technology will support our players and creators across competition, streaming and content production. We’re excited to work together as we continue to grow our presence globally,” said Animesh ‘Thug’ Agarwal, Co-Founder and CEO, S8UL.
“India’s gaming ecosystem is expanding beyond competition, with creators playing an increasingly important role in how communities connect and grow,” said Vinay Sinha, Managing Director, Sales, AMD India. “Organizations like S8UL are helping shape that evolution, and we’re excited to support their players and creators with AMD technology as they continue to engage gaming and creators’ communities in India and around the world.”
EWC 2026 is scheduled for July 6 to August 23, with the Esports World Cup organisers stating it will feature more than 2,000 players and 200 clubs from over 100 countries competing for a $75 million prize pool.
The post S8UL partners with AMD ahead of Esports World Cup 2026 campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Artificial intelligence
Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets
Kaizen Gaming has launched Betano Trivia, a live trivia product it describes as the world’s first fully GenAI-powered live trivia experience. The free-to-play game is now available across the 20 markets where Kaizen Gaming operates.
The product was developed by Kaizen Labs, the company’s innovation incubator. Kaizen Gaming said Betano Trivia uses generative AI to power the avatar presenter, create dynamic trivia content, and generate supporting audiovisual assets, positioning it as a new engagement format inside the Betano brand.
Players are invited to answer questions spanning sports, entertainment and pop culture and compete for prizes, according to the company. Kaizen Gaming also tied the timing of the launch to heightened global football attention, pitching the game as a second-screen-style entertainment layer for fans.
George Kourakos, Director of Innovation at Kaizen Gaming, stated: “Betano Trivia demonstrates how AI can be used to create entirely new forms of entertainment and customer engagement. At Kaizen Gaming we never use technology for its own sake. We have a clear goal to elevate the world-class gaming experience we offer to our customers. What makes this achievement particularly special is that it was developed entirely by our internal teams, combining creativity, engineering excellence and a shared passion for innovation across the board.”
Kaizen Gaming framed the release as part of its broader generative AI push, arguing that internal teams can use the technology to scale new product experiences across multiple regulated markets.
The post Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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