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Paysafe partners with Amelco to plug US sportsbooks into unified payments platform
Platform provider for U.S. sportsbooks will leverage Paysafe’s technology to offer expansive payments services to clients in regulated states
Paysafe, a leading integrated payments platform, today announced a new partnership with Amelco, a top provider of white label turnkey solutions for the global gaming industry. The partnership will see Amelco integrate Paysafe’s unified payments technology into its player account management platform to provide U.S. sportsbook clients with a full suite of traditional and alternative payment methods through a single streamlined interface.
Founded in 2006, Amelco has steadily grown its presence in the global gaming space, deploying its first sportsbook in 2010 and launching its multi-tenant white label sportsbook in 2017. The last two years have seen the provider expand into the U.S. regulated market, receiving its New Jersey software supplier license in 2018, which was followed by entry into Colorado, Indiana, Pennsylvania, Michigan, and Tennessee.
To support this growing presence and reinforce its status as a leading provider of turnkey solutions, Amelco will leverage Paysafe’s comprehensive payments technology to facilitate transactions for its clients within the U.S. online sports betting market. Operators that adopt the Amelco platform will be able to offer their customers a complete range of deposit and withdrawal options tailored to their specific needs. These include credit or debit card, processed through Paysafe’s best-in-breed payment network, its Skrill digital wallet, Paysafe’s eCash services such as paysafecard and additional third-party solutions.
By integrating its unified technology with the Amelco platform, Paysafe continues to bolster its reputation as the trusted partner in the U.S. iGaming landscape, while also highlighting the role of streamlining payments in industry leading player account management solutions. In that role, Paysafe will support Amelco with cutting-edge reporting and analytics tools, which allow for the monitoring of transactions and individual payment methods to optimize payment acceptance, as well as enhanced security to protect player and partner data, respectively.
Gregory Kirstein, Director of Business Development for iGaming at Paysafe, said: “Our partnership with Amelco represents an important opportunity for Paysafe to expand our footprint in the U.S. iGaming and sports betting space and reflects the importance of developing cutting-edge solutions for the market’s player account management systems. We look forward to collaborating with their team, providing guidance on best practices and working to deliver a reliable and secure customer payment experience.”
Brandon Walker, Head of USA at Amelco, commented: “We’re very happy to be working with Paysafe to provide our U.S. sportsbook clients and their respective customers with a broad selection of integrated payment options, along with the flexibility to add new methods as needed. As Amelco continues its U.S. expansion, it is important that we establish partnerships that help us meet the need for trustworthy turnkey solutions, which is something that Paysafe is uniquely equipped to provide from a payments perspective.”
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Casino Content
Habanero launches Nuwa Deluxe slot with variable paylines and two-tier free spins
Habanero has launched Nuwa Deluxe, a 5×3 slot themed around Chinese mythology. The game introduces a variable payline system and a progression-style Free Games feature that can unlock a second-tier bonus, according to the supplier.
In the base game, paylines can upgrade at random on any spin, moving from 28 to 38, 58 or 88 active lines. The title also includes expanding Wilds that cover the entire first and third reels.
During Free Games, players collect five element symbols. Completing the set during the round unlocks Super Free Games, where full-reel Wilds are guaranteed on two reels on every spin.
Habanero said Nuwa Deluxe supports its Jackpot Race
and Buy Feature. The launch follows recent releases Steampunk Plinko and Raiden Shogun.
Toni Karapetrov, Head of Corporate Communications at Habanero, commented: “Nuwa Deluxe is an exciting new release that boasts a variable payline system to keep engagement high at the base game, while the element collection mechanic in free spins gives players something to work towards beyond simply triggering the bonus.
“The Super Free Games tier is where the action really kicks in with guaranteed full-reel Wilds on every spin. It is another strong addition to our portfolio and one we expect to have a genuine impact with players.”
The post Habanero launches Nuwa Deluxe slot with variable paylines and two-tier free spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetVictor
BetVictor Launches 100/1 England World Cup Offer
BVGroup’s flagship brand, BetVictor, has launched a new World Cup promotion offering new customers an enhanced 100/1 odds on England to win this summer’s tournament, as excitement continues to build ahead of football’s biggest stage.
The enhanced price forms part of BetVictor’s wider World Cup campaign, with the brand set to roll out a range of offers, odds boosts and engagement activations throughout the tournament.
With England widely viewed as one of the strongest teams heading into the competition, BetVictor’s latest campaign is designed to tap into growing excitement around the Three Lions and the return of international football’s biggest stage.
The campaign is being supported by a bespoke TV advert, alongside radio and OOH activity, as BetVictor continues to expand its football-focused marketing around major sporting events.
BetVictor spokesman Sam Boswell said: “We know everyone’s favourite thing when having a flutter is getting a bit of value, which is exactly why we’re offering new customers 100/1 on England to finally bring football home this summer. It’s a huge price for what we hope could be a massive moment for the Three Lions and their fans. All our existing players will also get to join in the fun with exciting Super Boosts and Odds Boost tokens throughout the tournament which promises to be bigger and better than any World Cup we have seen before.”
The enhanced 100/1 offer is available for a limited period via the BetVictor app and website.
The post BetVictor Launches 100/1 England World Cup Offer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
executive-moves
Yaspa hires Justin Fears as US Director, Enterprise Sales
Yaspa has appointed US fintech and gaming executive Justin Fears as US Director, Enterprise Sales, as the company pushes further into North America. The company said Fears will be based in its Atlanta office and will lead strategic commercial growth across the region.
Yaspa said Fears will focus on working with gaming operators to modernise payment experiences using real-time bank payments and transaction intelligence, and will work with its US and global commercial leadership teams to scale partnerships and adoption.
Fears brings more than 18 years of experience across payments, fintech, SaaS, and AML compliance in the gaming sector, according to Yaspa. His previous roles include senior positions at Kinectify, First Data Corporation, Glory Global Solutions, DiTronics Financial Services, NEXGEN Technology, and CASINOMONEY. Yaspa also noted he is a United States Air Force veteran.
James Neville, CEO of Yaspa, said: “We’re delighted to welcome Justin to the team as we accelerate our footprint in the US market. His deep operational understanding of gaming-focused financial infrastructure, compliance technologies, and enterprise sales leadership makes him an incredible asset. Justin’s appointment further strengthens our local team and underscores our commitment to helping North American operators lower costs, reduce fraud, and elevate the player experience through open banking.”
Fears said: “I’m excited to join Yaspa at such an important stage in the company’s growth journey. The combination of open banking, innovative payment solutions, and intelligent transaction data represents a significant opportunity within the US iGaming market, particularly as operators continue to prioritise player experience, fraud reduction, and payment efficiency. Yaspa has built an innovative platform uniquely positioned to support the evolving needs of regulated operators, and I look forward to helping expand the company’s presence and strategic partnerships across the US.”
Yaspa said it was named winner of the Real-Time Payments Innovation award at the 2025 Payments Awards and was included in the CB Insights Top 100 Fintechs list in the past 12 months. The company also referenced a $12m investment round in July led by Discerning Capital, and said it has opened a new Atlanta office and a tech hub in Leeds, UK, in August 2025.
The post Yaspa hires Justin Fears as US Director, Enterprise Sales appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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