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Paysafe partners with Amelco to plug US sportsbooks into unified payments platform

Published

6 years ago

December 21, 2020

Reading Time: 2 minutes

Platform provider for U.S. sportsbooks will leverage Paysafe’s technology to offer expansive payments services to clients in regulated states

Paysafe, a leading integrated payments platform, today announced a new partnership with Amelco, a top provider of white label turnkey solutions for the global gaming industry. The partnership will see Amelco integrate Paysafe’s unified payments technology into its player account management platform to provide U.S. sportsbook clients with a full suite of traditional and alternative payment methods through a single streamlined interface.

Founded in 2006, Amelco has steadily grown its presence in the global gaming space, deploying its first sportsbook in 2010 and launching its multi-tenant white label sportsbook in 2017. The last two years have seen the provider expand into the U.S. regulated market, receiving its New Jersey software supplier license in 2018, which was followed by entry into Colorado, Indiana, Pennsylvania, Michigan, and Tennessee.

To support this growing presence and reinforce its status as a leading provider of turnkey solutions, Amelco will leverage Paysafe’s comprehensive payments technology to facilitate transactions for its clients within the U.S. online sports betting market. Operators that adopt the Amelco platform will be able to offer their customers a complete range of deposit and withdrawal options tailored to their specific needs. These include credit or debit card, processed through Paysafe’s best-in-breed payment network, its Skrill digital wallet, Paysafe’s eCash services such as paysafecard and additional third-party solutions.

By integrating its unified technology with the Amelco platform, Paysafe continues to bolster its reputation as the trusted partner in the U.S. iGaming landscape, while also highlighting the role of streamlining payments in industry leading player account management solutions. In that role, Paysafe will support Amelco with cutting-edge reporting and analytics tools, which allow for the monitoring of transactions and individual payment methods to optimize payment acceptance, as well as enhanced security to protect player and partner data, respectively.

Gregory Kirstein, Director of Business Development for iGaming at Paysafe, said: “Our partnership with Amelco represents an important opportunity for Paysafe to expand our footprint in the U.S. iGaming and sports betting space and reflects the importance of developing cutting-edge solutions for the market’s player account management systems. We look forward to collaborating with their team, providing guidance on best practices and working to deliver a reliable and secure customer payment experience.”

Brandon Walker, Head of USA at Amelco, commented: “We’re very happy to be working with Paysafe to provide our U.S. sportsbook clients and their respective customers with a broad selection of integrated payment options, along with the flexibility to add new methods as needed. As Amelco continues its U.S. expansion, it is important that we establish partnerships that help us meet the need for trustworthy turnkey solutions, which is something that Paysafe is uniquely equipped to provide from a payments perspective.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

39 minutes ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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