eSports
EXCEL ESPORTS launches BT Power of Better Awards, names gaming charity SpecialEffect as inaugural winner of main award

EXCEL ESPORTS, the leading British competitive gaming culture brand, has today announced that UK based gaming charity SpecialEffect has won EXCEL’s inaugural BT Power of Better Award, the focal award at its recently launched BT Power of Better Awards.
- The BT Power of Better Awards, organised by EXCEL and its lead partner BT, is a new series of awards for EXCEL, its staff, players and its community.
- The focal award is the BT Power of Better Award itself, which recognises an individual or organisation in the esports community that has made a lasting better change for the esports community in 2020.
- UK Gaming Charity SpecialEffect has been presented with the award due to its ongoing support in 2020 for severely physically disabled and vulnerable people, by continuing its life-transforming work through online assessments, remote support and equipment supervision, despite the impact of COVID-19.
- SpecialEffect is a charity that specialises in helping physically disabled people play video games. The organisation works with developers to create personalised game control devices as well as make their games more accessible.
- Other BT Power of Better Awards include the LOL Player of the Year, LOL Blooper of the Year, LOL Fan of the Year, LOL Doggo of the Year and LOL Moment of the Year.
- The Power of Better Awards follows EXCEL’s recent brand update which included the unveiling of a bold and unique visual identity in esports that saw it evolve into a professional team that adds purpose to its passion for gaming through its unique vision of The Power of Better; a commitment to improve in everything it does and to use its platform to have a positive impact on the wider gaming and esports community.
- As part of the award win, EXCEL and BT have made a donation of £500 towards the charity.
Kieran Holmes Darby, Co-Founder and Chief Gaming Officer of EXCEL ESPORTS said: “Every single year I’m completely blown away by the work that SpecialEffect does and in the face of a global pandemic, the charity has gone above and beyond to continue to support the vulnerable people it exists to help, by bringing them the fun and inclusivity that video games have to offer. I’m truly honoured to name the charity the winner of the inaugural BT Power of Better Award, there is simply no other organisation that I know of that deserves this more than them.”
Tom Donegan, Fundraising and Communications Team Leader, at SpecialEffect, said: “Kieran and the team at EXCEL ESPORTS were one of the first organisations to welcome us into the world of esports several years ago, when we first started attending events and tournaments to raise awareness of SpecialEffect amongst the community. Since then, we’ve been really lucky to make many great friends from across the esports ecosystem, from individual players and teams, to national and international organisations, who have all been incredibly generous in their support of the charity. What seems to be true across the board is a real affinity with our work and a deep understanding of how enabling people with physical disabilities to play videogames can have such a positive and life-changing impact. In a year that has brought with it so many serious challenges, it is wonderful to have our work recognised with this award and we are incredibly grateful to everyone involved.”
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Africa
Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25

Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen, dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.
To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.
South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.
The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.
MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.
The full team to represent South Africa at15H00 on 21 June 2025 is:
Name | Club | Nick | Province |
Jessica Eleez Greeff (Capt.) | ZAG Academy | heartjess | KwaZulu Natal |
Avonique van Rooyen | ZAG Academy | avo | Gauteng |
Kiera McCallum | ZAG Academy | queen | KwaZulu Natal |
Megan van der Westhuizen | ZAG Academy | m3gz | Gauteng |
Kalee Ludick | ZAG Academy | creative | Gauteng |
The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25 appeared first on European Gaming Industry News.
Asia
Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space

Global esports organisation Gen.G Esports (Gen.G) announced the official grand opening of GGX (Gen.G Gaming Xperience), a multi-dimensional cultural gaming space that brings its brand philosophy to life to an offline space in the heart of Seoul. Launching on Saturday, June 21, GGX marks the first-ever flagship venue by an esports brand that redefines the traditional PC café, offering a high-performance gaming zone alongside curated lifestyle experiences across food, merchandise, community and coaching.
Located near DDP, a cultural and artistic landmark in Seoul at Dongdaemun History & Culture Park Station, GGX spans 1570 square meters and includes 252 premium gaming stations equipped with top-tier specs. Each seat features NVIDIA RTX 5070 GPUs, LG UltraGear monitors, Logitech gaming peripherals, ultra-fast internet and Gen.G x SIDIZ custom-designed gaming chairs, with an estimated hardware value of KRW 4.5 million (USD 3300) per station, delivering a fully immersive play environment.
More than just a gaming space, GGX will act as Gen.G’s flagship space – an open, ever-expanding ecosystem where brands, fans and creators come together to create a unique experience. From concept to execution, GGX was co-developed with industry-leading partners such as Otoki, Monster Energy and SIDIZ, creating a space that blends gaming, content and community in new ways.
Inside GGX, visitors can enjoy a variety of immersive experiences, including:
“OTOKI G.ROUND”, a food & beverage lounge co-developed with Otoki, offering exclusive signature menu items
An iconic photo spot and photo booth featuring GenRang, Gen.G’s official mascot
A merchandise store, showcasing Gen.G uniforms, exclusive partner collaboration items and GGX-limited items
A community lounge with a capacity for over 100 people – designed as a space for fans to connect and share their passion for gaming, and engage in community-driven activities.
In collaboration with Gen.G Global Academy (GGA), GGX also offers coaching programmes and skill-up classes for gamers of all levels. Led by former pro players, these sessions include in-depth strategic game analysis, aim training and team-based gameplay. The venue will also host regular fan meetups, watch parties and branded community events, creating a dynamic environment for fans to connect and grow together.
Steve Lee, Head of Partnerships at Gen.G, said: “GGX goes beyond just gaming – it’s a cultural hub where fans, players, and brands come together to create meaningful experiences. Through spaces like this and continued innovation, Gen.G aims to lead the sustainable growth of the esports industry.”
GGX is operated by Superplay, a leading IP management company in the gaming and esports space, with proven experience designing fan-centric spaces such as T1 Basecamp Hongdae, KT Rolster R Café and Genshin PC Lounge. Superplay and Gen.G co-developed GGX over several months, from spatial design to branded content and programming.
Junghyun Kim, CEO of Superplay, said: “After months of development with the Gen.G team, we’re proud to finally unveil GGX. We hope it becomes a must-visit destination for gaming and esports fans from Korea and around the world.”
The post Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space appeared first on European Gaming Industry News.
eSports
Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the world’s biggest esports stage.
The Esports World Cup Foundation (EWCF) announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Malone’s performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC’s role advancing gaming as mainstream entertainment for a digital generation.
A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community – streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the world’s premier competitive stage.
“Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt,” said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.”
“This year’s Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. ” added Ariel Horn, Executive Producer of the Esports World Cup Foundation. “It’s exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.”
This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition – from broadcast to live stages. Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh appeared first on European Gaming Industry News.
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