Central Europe
Hamburg Games Conference 2021 talks discoverability in games and kicks off the B2B year with the latest in online convention technology

One of the few B2B events which physically took place in 2020 was the Hamburg Games Conference, a conference which in the last ten years gathered the leaders and opinion makers in the games and media industry together.
The overarching topic 2021 of the conference is “Discoverability”. For a lot of developers and publishers it is challenging to find their audience in a world without any physical events but, with more distribution models, online platforms and stores than ever. At the same time, companies faced the challenge of how to find and onboard new employees without personal contact.
From March 16-17, 2021, the Hamburg Games Conference offers a fully digital interactive multiplayer experience and selected expert online streams. Business attendees, founders and students from around the world will be able to explore the conference with their digital avatars, visit digital exhibitor booths and engage in matchmaking via integrated video chats! Tickets available now here: http://bit.ly/34nlkYd
Partnering with the Federal Ministry of Transport and Digital Infrastructure, which is in charge of the 250 million Euro German Games Programme and supports German game studios in the process of applying for project grants, Hamburg games Conference supports German game studios in finding proper funding.
All attendees with business tickets have the chance to check out the game pitches directly on the virtual conference space and jump into video meetings with the teams, experiencing a whole new level of digital matchmaking!
Hamburg Games Conference 2021 also partners with Creative Ports to connect games start-ups in Europe and beyond. A dedicated start-up and founders track will give start-ups the chance to get 360 degree feedback by industry experts as well as industry peers for their game projects and to pitch to potential publishers as well as investors. Creative Ports is comprised of 14 partners from the countries around the Baltic Sea – funding agencies, municipalities, international cultural institutes, and universities – who joined forces in a consortium led by the Goethe-Institut (DE) with the aim to improve and encourage collaboration between the Cultural and Creative Industries (CCI) actors of the participating countries and to further develop strategies and processes around internationalization.
The Hamburg Games Conference is co-hosted by Gamecity Hamburg and GRAEF Rechtsanwälte in partnership with Gamecity Hamburg and the digital Event agency is Super Crowd Entertainment, who organized 2020´s year Indie Arena Booth Online and MAG Online.
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Central Europe
Turnover of Legal Gambling Market in Hungary Increases

The Regulated Activities Supervisory Authority (SZTFH) has announced that the turnover of the legal gambling market in Hungary has increased.
The SZTFH and its predecessor have been blocking illegal gambling websites since 2014, preventing them from being accessible to Hungarian players. Thanks to the more than two thousand blockings ordered so far in 2024 and 2025, the traffic and turnover of the legal market is sharply increasing compared to the total market, which can be considered a significant improvement compared to the illegal market presence in previous years.
One of the main goals of the SZTFH is to take action against websites offering illegal online gambling that are not licensed in Hungary and the prohibited advertising sites that promote them, and to whitewash the Hungarian online gambling market. In the past two years, several legislative changes have come into force that have resulted in the acceleration and extension of the blocking procedure to advertising and contributing sites, and have created the opportunity to track and immediately block illegal sites that are constantly jumping to new domain names every day in order to evade the authority’s measures. Thanks to the change in the legal environment and the intensive action of the Authority, the number of visits to illegal gambling sites has now decreased significantly.
In the case of services offered by organisers who are not licensed to organise gambling in Hungary, the Authority has no possibility to oblige the gambling organiser to comply with the guarantee rules protecting the interests of the players, and the claim for the payment of the prize cannot be enforced before a Hungarian court. Gambling organisers who are not licensed by the Authority also violate the interests of the Hungarian State in the economic activity of organising and operating gambling. In addition to the above, by not joining the player protection register kept by the Authority, which prevents players who have been excluded from gambling voluntarily or by a court from participating in gambling, they also constitute an obstacle to the effective enforcement of goals related to player protection.
The SZTFH is committed to the elimination of illegal gambling and the whitening and increasing the competitiveness of the Hungarian gambling market in order to protect the interests of Hungarian players, and therefore will continue its intensive blocking activities with great effort and the use of innovative solutions in the future. Players can find out about the gambling organizers licensed in Hungary and the illegal sites blocked by the Authority on the Authority’s website.
The post Turnover of Legal Gambling Market in Hungary Increases appeared first on European Gaming Industry News.
Central Europe
German Federal Research Minister Dorothee Bär to open gamescom 2025

Federal Research Minister Dorothee Bär will take part in the official opening of gamescom on 20 August. This was announced today by Koelnmesse and game – The German Games Industry Association. The minister responsible for computer and video games in the German government will give a welcoming address at the opening of the world’s largest games event. Hendrik Wüst, Minister President of North Rhine-Westphalia, has also already been confirmed for the opening. During a tour of gamescom, they and other political guests of honour will gain an impression of the latest developments and trends in the games industry.
gamescom is the world’s largest and leading event for computer and video games. It brings together the international gaming community and entire games industry in a unique way, both in person in Cologne and digitally. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.
The post German Federal Research Minister Dorothee Bär to open gamescom 2025 appeared first on European Gaming Industry News.
Central Europe
FC Bayern and Betano Sign Partnership Agreement

Premium Online Sports Betting and Gaming Brand Betano Joins Forces with Football Giant FC Bayern in a Landmark Three-Year Agreement
FC Bayern, the 34-time champions of Germany and six-time champions of Europe, has entered a three-year partnership with Betano, the leading international online sports betting and gaming brand owned by Kaizen Gaming. This strategic alliance designates Betano as an Official Partner of FC Bayern starting from the 2025-26 season and extending until the 2027-28 season.
Michael Diederich, FC Bayern Executive Vice Chairman commented: “We are delighted to have Betano as a new Official Partner of FC Bayern. Betano stands out as a global market leader in its field – highly innovative and always pushing forward – qualities that we hold in high regard and also claim for ourselves. With Betano at our side we have gained another reliable partner to help us reach our growth objectives and continue to strengthen our innovative edge”.
George Daskalakis, Kaizen Gaming CEO, stated: “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognized among the top online gaming and betting brands worldwide”.
Julio Iglesias, Kaizen Gaming Chief Commercial Officer added: “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans. Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international footprint, this partnership empowers us to connect with people globally”.
The post FC Bayern and Betano Sign Partnership Agreement appeared first on European Gaming Industry News.
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