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Veloce Racing becomes first Extreme E team to commit to net-zero carbon target as it joins forces with ALLCOT Group
- Veloce Racing leading the net-zero carbon charge in pioneering all-electric off-road series
- Team aiming to drive change in motorsport industry by joining forces with sustainability solutions provider
- ALLCOT to measure and help offset all of team’s pre and in-season carbon production
Strengthening its resolve to lead the way both on and off the track during the inaugural campaign of Extreme E next year, Veloce Racing has become the first of the innovative electric off-road series’ teams to announce a carbon offset partner, after reaching an agreement with ALLCOT Group.
ALLCOT is a global authority in carbon-offsetting and sustainability initiatives, and teamed up with Extreme E in September with the goal of achieving a net-zero carbon footprint by the end of the championship’s first season.
With environmental sustainability at the very heart of Veloce Racing’s core values – as one of the London-based outfit’s four main pillars, alongside gender equality, automotive electrification and engaging new audiences through esports – the team was eager to make a similar commitment and is the first Extreme E entrant to take this significant step.
The agreement will see ALLCOT measure and help Veloce Racing to offset all of the carbon produced from the moment that the team signed up to compete in Extreme E in September, 2019 – covering the full build-up to the series’ maiden campaign as well as the entire season of racing next year.
Veloce Racing is firmly focussed on its net-zero carbon objective stretching into 2021 and beyond, and in ALLCOT, the team has the perfect partner. The organisation’s tireless work to reduce carbon emissions directly supports the United Nations’ Sustainable Development Goals, which call upon governments, businesses and communities to protect the planet and put an end to poverty.
In addition to its carbon offset pledge, Veloce Racing’s sustainability credentials will be further enhanced by Extreme E’s environmental ethos. All competing cars will be 100% electric, zero-emission vehicle charging will use Hydrogen Fuel Cells generated by water and solar energy, limited team numbers will be permitted on-event and all freight and logistics will be transported to race locations by boat, which it is estimated will reduce carbon by two-thirds in comparison with air travel.
Daniel Bailey, CEO, Veloce Racing, commented:
“Partnering with ALLCOT Group is a significant moment in Veloce Racing’s journey. Ever since our organisation was founded, we have prided ourselves on being pioneers and leading the way amongst our peers – and sustainability has always been one of our three core pillars.
“ALLCOT Group’s philosophy perfectly matches our own, and offsetting all of our carbon emissions from the moment we joined Extreme E over a year ago is a key element of our participation in this unique championship. We are fully committed to playing our part in the preservation of our planet – and we look forward to working closely with ALLCOT Group to achieve our net-zero carbon objective.”
Alexis Leroy, CEO, ALLCOT Group, commented:
“This landmark partnership with Veloce Racing is a great opportunity to open the path to sustainability leadership not only with Extreme E but also with its main stakeholders, the teams.
“We welcome Veloce Racing’s leadership and look forward to showcasing impacts compensation beyond greenhouse gas. Working hand-in-hand with Veloce Racing in that respect will allow us to send a strong message within the world of motorsport as we hope this initiative will build traction among its peers.”
The 2021 Extreme E season is set to begin in Al-Ula, Saudi Arabia (20-21 March) before moving on to Dakar, Senegal (29-30 May), Kangerlussuaq, Greenland (28-29 August), Para, Brazil (23-24 October) and Tierra Del Fuego, Argentina (11-12 December).
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Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
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