Latest News

Veloce Racing becomes first Extreme E team to commit to net-zero carbon target as it joins forces with ALLCOT Group

Published

5 years ago

December 16, 2020

George Miller

Reading Time: 3 minutes

Veloce Racing leading the net-zero carbon charge in pioneering all-electric off-road series
Team aiming to drive change in motorsport industry by joining forces with sustainability solutions provider
ALLCOT to measure and help offset all of team’s pre and in-season carbon production

Strengthening its resolve to lead the way both on and off the track during the inaugural campaign of Extreme E next year, Veloce Racing has become the first of the innovative electric off-road series’ teams to announce a carbon offset partner, after reaching an agreement with ALLCOT Group.

ALLCOT is a global authority in carbon-offsetting and sustainability initiatives, and teamed up with Extreme E in September with the goal of achieving a net-zero carbon footprint by the end of the championship’s first season.

With environmental sustainability at the very heart of Veloce Racing’s core values – as one of the London-based outfit’s four main pillars, alongside gender equality, automotive electrification and engaging new audiences through esports – the team was eager to make a similar commitment and is the first Extreme E entrant to take this significant step.

The agreement will see ALLCOT measure and help Veloce Racing to offset all of the carbon produced from the moment that the team signed up to compete in Extreme E in September, 2019 – covering the full build-up to the series’ maiden campaign as well as the entire season of racing next year.

Veloce Racing is firmly focussed on its net-zero carbon objective stretching into 2021 and beyond, and in ALLCOT, the team has the perfect partner. The organisation’s tireless work to reduce carbon emissions directly supports the United Nations’ Sustainable Development Goals, which call upon governments, businesses and communities to protect the planet and put an end to poverty.

In addition to its carbon offset pledge, Veloce Racing’s sustainability credentials will be further enhanced by Extreme E’s environmental ethos. All competing cars will be 100% electric, zero-emission vehicle charging will use Hydrogen Fuel Cells generated by water and solar energy, limited team numbers will be permitted on-event and all freight and logistics will be transported to race locations by boat, which it is estimated will reduce carbon by two-thirds in comparison with air travel.

Daniel Bailey, CEO, Veloce Racing, commented:

“Partnering with ALLCOT Group is a significant moment in Veloce Racing’s journey. Ever since our organisation was founded, we have prided ourselves on being pioneers and leading the way amongst our peers – and sustainability has always been one of our three core pillars.

“ALLCOT Group’s philosophy perfectly matches our own, and offsetting all of our carbon emissions from the moment we joined Extreme E over a year ago is a key element of our participation in this unique championship. We are fully committed to playing our part in the preservation of our planet – and we look forward to working closely with ALLCOT Group to achieve our net-zero carbon objective.”

Alexis Leroy, CEO, ALLCOT Group, commented:

“This landmark partnership with Veloce Racing is a great opportunity to open the path to sustainability leadership not only with Extreme E but also with its main stakeholders, the teams.

“We welcome Veloce Racing’s leadership and look forward to showcasing impacts compensation beyond greenhouse gas. Working hand-in-hand with Veloce Racing in that respect will allow us to send a strong message within the world of motorsport as we hope this initiative will build traction among its peers.”

The 2021 Extreme E season is set to begin in Al-Ula, Saudi Arabia (20-21 March) before moving on to Dakar, Senegal (29-30 May), Kangerlussuaq, Greenland (28-29 August), Para, Brazil (23-24 October) and Tierra Del Fuego, Argentina (11-12 December).

Belatra Games

From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

Published

1 day ago

December 23, 2025

Wladimir P.

from-‘mummyverse’-to-crash-games:-belatra-reviews-a-landmark-2025

Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

Best Slot Provider (awarded by BitStarz).
Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.
Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

BMM Testlabs

‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

Published

1 day ago

December 23, 2025

Wladimir P.

‘chaos-and-soul’:-ebaka-games-plots-global-expansion-after-viral-launch

Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

The Full Story

Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.

The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

Plinko
Mines
Tower
Limbo
Crash

Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.

The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

ARC

Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series

Published

1 day ago

December 23, 2025

Wladimir P.

racing-meets-nightlife:-sbk-backs-arc’s-new-‘friday-night-live’-series

Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

The Full Story

Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.

Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.
The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”

Adam Baylis, Marketing Director at SBK, added:

“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”

The 2026 Schedule The series kicks off immediately in the new year: