Latest News

Veloce Racing becomes first Extreme E team to commit to net-zero carbon target as it joins forces with ALLCOT Group

Published

5 years ago

December 16, 2020

George Miller

Reading Time: 3 minutes

Veloce Racing leading the net-zero carbon charge in pioneering all-electric off-road series
Team aiming to drive change in motorsport industry by joining forces with sustainability solutions provider
ALLCOT to measure and help offset all of team’s pre and in-season carbon production

Strengthening its resolve to lead the way both on and off the track during the inaugural campaign of Extreme E next year, Veloce Racing has become the first of the innovative electric off-road series’ teams to announce a carbon offset partner, after reaching an agreement with ALLCOT Group.

ALLCOT is a global authority in carbon-offsetting and sustainability initiatives, and teamed up with Extreme E in September with the goal of achieving a net-zero carbon footprint by the end of the championship’s first season.

With environmental sustainability at the very heart of Veloce Racing’s core values – as one of the London-based outfit’s four main pillars, alongside gender equality, automotive electrification and engaging new audiences through esports – the team was eager to make a similar commitment and is the first Extreme E entrant to take this significant step.

The agreement will see ALLCOT measure and help Veloce Racing to offset all of the carbon produced from the moment that the team signed up to compete in Extreme E in September, 2019 – covering the full build-up to the series’ maiden campaign as well as the entire season of racing next year.

Veloce Racing is firmly focussed on its net-zero carbon objective stretching into 2021 and beyond, and in ALLCOT, the team has the perfect partner. The organisation’s tireless work to reduce carbon emissions directly supports the United Nations’ Sustainable Development Goals, which call upon governments, businesses and communities to protect the planet and put an end to poverty.

In addition to its carbon offset pledge, Veloce Racing’s sustainability credentials will be further enhanced by Extreme E’s environmental ethos. All competing cars will be 100% electric, zero-emission vehicle charging will use Hydrogen Fuel Cells generated by water and solar energy, limited team numbers will be permitted on-event and all freight and logistics will be transported to race locations by boat, which it is estimated will reduce carbon by two-thirds in comparison with air travel.

Daniel Bailey, CEO, Veloce Racing, commented:

“Partnering with ALLCOT Group is a significant moment in Veloce Racing’s journey. Ever since our organisation was founded, we have prided ourselves on being pioneers and leading the way amongst our peers – and sustainability has always been one of our three core pillars.

“ALLCOT Group’s philosophy perfectly matches our own, and offsetting all of our carbon emissions from the moment we joined Extreme E over a year ago is a key element of our participation in this unique championship. We are fully committed to playing our part in the preservation of our planet – and we look forward to working closely with ALLCOT Group to achieve our net-zero carbon objective.”

Alexis Leroy, CEO, ALLCOT Group, commented:

“This landmark partnership with Veloce Racing is a great opportunity to open the path to sustainability leadership not only with Extreme E but also with its main stakeholders, the teams.

“We welcome Veloce Racing’s leadership and look forward to showcasing impacts compensation beyond greenhouse gas. Working hand-in-hand with Veloce Racing in that respect will allow us to send a strong message within the world of motorsport as we hope this initiative will build traction among its peers.”

The 2021 Extreme E season is set to begin in Al-Ula, Saudi Arabia (20-21 March) before moving on to Dakar, Senegal (29-30 May), Kangerlussuaq, Greenland (28-29 August), Para, Brazil (23-24 October) and Tierra Del Fuego, Argentina (11-12 December).

AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

2 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

2 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

7 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.