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Soft2Bet levels up player conversions with Enteractive

Published

5 years ago

December 16, 2020

George Miller

Reading Time: 2 minutes

(Re)Activation Cloud tech innovator to have focus on Nordics

Enteractive, the leader in player reactivation and retention for the iGaming industry, is providing its (Re)Activation Cloud services to Soft2Bet to activate NRCs to NDCs across brands including Nomini, Rabona, and Wazamba, predominantly in the Nordic market.

Following an initial one-off project earlier in 2020, Soft2Bet has now engaged Enteractive’s services to provide personalised one-2-one player phone calls across a wider selection of their iGaming brands, in a variety of markets.

Connecting Enteractive to their player databases through the secure (Re)Activation Cloud platform, Soft2Bet is looking to increase player conversions with NRCs and NDCs – players who have lapsed and are less responsive to digital CRM providers’ more generic strategies. This new collaboration will increase customer deposits from lapsed player accounts while promoting both safer gambling and a higher level of loyalty.

Kristiyan Petrov, Head of CRM Soft2Bet, said, “We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform. The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.”

Mikael Hansson, Enteractive founder and CEO, commented: “Since new and emerging audiences in the iGaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services. We’re looking forward to impressive results for Soft2Bet from their various audiences.”

With a more personalised, responsible approach, easy integration and great ROI for operator brands, Enteractive is a breed apart when it comes to conversion or reactivation offerings, and each player’s brand experience is optimised with every call connected. With country agents for operators in almost every time zone around the world, Enteractive’s ability to re-engage with inactive players in a scalable and personal way is truly global.

cfo

Scientific Games CFO Nick Negro to depart May 15; Ray Anderson named interim

Published

1 hour ago

May 13, 2026

Wladimir P.

scientific-games-cfo-nick-negro-to-depart-may-15;-ray-anderson-named-interim

Anderson has served as interim CFO since May 4 as Scientific Games begins a search for a permanent finance chief.

Scientific Games said May 12 that Chief Financial Officer Nick Negro will leave the company on May 15, ending a three-year tenure. The company said Negro is departing for an opportunity based in Chicago to be closer to family.

Scientific Games has appointed Ray Anderson as interim Chief Financial Officer, effective May 4, while it searches for a permanent CFO.

“Nick has been a strong member of our leadership team and an advocate for the potential of Scientific Games,” said Pat McHugh, Chief Executive Officer for Scientific Games. “During his time with the company, he significantly strengthened our financial and procurement organizations and helped position Scientific Games for continued growth. We thank Nick for his contributions and wish him all the best.”

Anderson is a CPA with more than 30 years of global experience, including senior roles at KPMG across the U.S., Europe and Asia. Most recently, he served as a Global Lead Partner advising Fortune 500 companies on audit, capital markets and regulatory strategy, and previously led KPMG’s Pacific Southwest audit practice for six years.

“Ray is a highly respected finance leader with extensive global experience advising large, complex organizations,” said McHugh. “We are confident in his ability to support the business and our Finance organization during this transition.”

The post Scientific Games CFO Nick Negro to depart May 15; Ray Anderson named interim appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

Scientific Games Announces CFO Transition

Published

1 hour ago

May 13, 2026

GamingAmericas.com

scientific-games-announces-cfo-transition

Scientific Games announced today that Chief Financial Officer Nick Negro will be leaving the company on May 15 after three years of success in the role leading the company through three years of growth.

Negro is departing for an opportunity based in Chicago that allows him to be closer to family.

To ensure continuity during the transition, Scientific Games has appointed Ray Anderson as interim Chief Financial Officer, effective May 4, as the company begins the search for a permanent CFO.

Anderson is a seasoned finance leader and CPA with more than 30 years of global experience, including senior leadership roles at KPMG across the U.S., Europe and Asia. Most recently, he served as a Global Lead Partner, advising Fortune 500 companies on audit, capital markets and regulatory strategy, and working closely with boards and executive teams. Immediately prior to this role, he led KPMG’s Pacific Southwest audit practice for six years.

Serving 150 lotteries in 50 countries, Scientific Games is the world’s largest lottery games company, fastest growing lottery systems provider and a leading provider of digital lottery solutions.

The post Scientific Games Announces CFO Transition appeared first on Americas iGaming & Sports Betting News.

instant games

Scientific Games completes systems conversion for New Mexico Lottery

Published

2 hours ago

May 13, 2026

Wladimir P.

scientific-games-completes-systems-conversion-for-new-mexico-lottery

Modernization adds Momentum ecosystem tools and rolls out new terminals and self-service machines to 1,000+ retailers statewide.

Scientific Games has completed a technology systems conversion for the New Mexico Lottery, modernizing lottery operations with a new gaming system and rolling out retail technology to more than 1,000 locations across the state. The update went live May 11, 2026, according to the company.

Scientific Games said the new system now powers the Lottery’s draw-based and Scratchers’ sales and is designed to simplify product management for retailers. The conversion also includes the launch of the Scientific Games Enhanced Partnership (SGEP) instant game management program, which the company said combines analytics, logistics, retail optimization and product strategy.

“The New Mexico Lottery is officially live with new, modern technology systems that work together to enhance all aspects of our operations and ensure we are well-positioned for our next era of growth,” said David Barden, CEO of the New Mexico Lottery. “We’ve strategically planned every step of this holistic modernization effort with Scientific Games to intelligently operate our retail network, making our Scratchers games easier for retailers to manage in their stores and easily accessible to our valued players.”

Scientific Games said the conversion was developed over the past year and is built on its Momentum ecosystem. Components cited include an advanced central gaming system, the SciTrak instant game distribution system, the gem | intelligence retailer licensing and management portal and the INFUSE business intelligence platform. The company said WAVE clerk-operated terminals and PlayCentral self-service machines will be deployed to retailers in planned phases.

“Congratulations to the New Mexico Lottery for building upon our long-standing instant scratch game partnership, embracing innovation for the future,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “We are proud to serve as the Lottery’s full-line partner and help drive maximum proceeds for New Mexico college students.”

The post Scientific Games completes systems conversion for New Mexico Lottery appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.