Latest News
Soft2Bet levels up player conversions with Enteractive
(Re)Activation Cloud tech innovator to have focus on Nordics
Enteractive, the leader in player reactivation and retention for the iGaming industry, is providing its (Re)Activation Cloud services to Soft2Bet to activate NRCs to NDCs across brands including Nomini, Rabona, and Wazamba, predominantly in the Nordic market.
Following an initial one-off project earlier in 2020, Soft2Bet has now engaged Enteractive’s services to provide personalised one-2-one player phone calls across a wider selection of their iGaming brands, in a variety of markets.
Connecting Enteractive to their player databases through the secure (Re)Activation Cloud platform, Soft2Bet is looking to increase player conversions with NRCs and NDCs – players who have lapsed and are less responsive to digital CRM providers’ more generic strategies. This new collaboration will increase customer deposits from lapsed player accounts while promoting both safer gambling and a higher level of loyalty.
Kristiyan Petrov, Head of CRM Soft2Bet, said, “We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform. The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.”
Mikael Hansson, Enteractive founder and CEO, commented: “Since new and emerging audiences in the iGaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services. We’re looking forward to impressive results for Soft2Bet from their various audiences.”
With a more personalised, responsible approach, easy integration and great ROI for operator brands, Enteractive is a breed apart when it comes to conversion or reactivation offerings, and each player’s brand experience is optimised with every call connected. With country agents for operators in almost every time zone around the world, Enteractive’s ability to re-engage with inactive players in a scalable and personal way is truly global.
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DATA.BET
DATA.BET launches in-stream betting overlay for mobile live streams
Frontend integration keeps markets, odds and bet slip inside the broadcast; feature debuts with virtual sports.
DATA.BET has launched In-Stream Betting, a frontend overlay that lets viewers place bets directly within a mobile live stream without leaving the broadcast. The company said markets, odds and the bet slip are accessible inside the stream.
DATA.BET positions the feature around mobile usage, saying mobile devices account for the majority of bets placed and that share is growing. The overlay is on-demand, allowing users to switch it on or off during the stream.
The supplier said the component is designed to reduce drop-off during live betting by removing the need to navigate away from the stream. DATA.BET claims this can support stronger engagement, higher retention, longer sessions and improved lifetime value.
According to the company, In-Stream Betting integrates at the frontend level and requires no backend implementation, with availability now “upon the clients’ request.”
In-Stream Betting launches first with virtual sports, with plans to expand to additional verticals. “In-Stream Betting is designed to meet players where their attention already is — inside the broadcast,” said Rostyslav Likhtin, Head of Product at DATA.BET. “For our clients, this means an additional engagement layer that is easy to implement but delivers real results in terms of retention and player satisfaction. Having everything on one screen cuts the time it takes to place a bet and that kind of frictionless experience is exactly what builds long-term player loyalty toward the operator.”
The post DATA.BET launches in-stream betting overlay for mobile live streams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Booming Games
Booming Games launches Twin Buffalo: Hold and Win slot
New 5×3, 20-payline title includes Hold and Win, Free Spins and optional Boost+ and bonus-buy features.
Booming Games has launched Twin Buffalo: Hold and Win, a new slot title built on a 5×3 grid with 20 fixed paylines. The supplier said the game’s maximum win potential is 5,100x.
In the base game, the Coin Collect symbol on reel 5 collects all coin symbols in view. The release also includes a “Buffalo Bounty” mechanic that collects value symbols to trigger the Hold and Win feature, and a “Buffalo Spins” mechanic that collects Scatter symbols to trigger Free Spins.
During Free Spins, Jumbo symbols can appear on reels 2, 3 and 4. Booming Games said a Jumbo Scatter awards extra spins, while a Jumbo Coin awards Hold and Win, with the Jumbo splitting into nine coins. Value symbols range from 1x to 250x the total bet, and the Grand prize is 5,000x when all symbol positions are filled.
The game also includes optional wagering and purchase mechanics. When Boost+ is activated, Booming Games said the bet increases by 25% and players have a higher chance of triggering bonus features. The Mystery Bonus can be bought at 75x the bet (awarding either Hold and Win or Free Spins), while the Super Bonus can be bought at 100x the bet and provides Free Spins with a guaranteed Hold and Win trigger.
Craig Asling, Director of Games at Booming Games, said: “Twin Buffalo: Hold and Win is packed with exciting bonus features, all designed to deliver the ultimate gameplay experience. With the opportunity to trigger features in multiple ways, we’re confident that players will love this exciting new release. Step into the wild, feel the power of the herd, and play now for untamed rewards!”
The post Booming Games launches Twin Buffalo: Hold and Win slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming Real Talk
iGaming Real Talk WhatsApp community passes 500 members
Founder Surya Palli positions the group as a real-time extension of the brand’s long-form podcast conversations.
iGaming Real Talk said its WhatsApp community has crossed 500 members, marking what the company described as a growth milestone for the group.
The community is positioned as a space for candid discussion among iGaming professionals, including operators, studios, affiliates, and suppliers. The company attributed the group’s growth to its structure, stating it operates with minimal moderation and allows promotions.
Surya Palli, Founder of iGaming Real Talk, said: “Reaching 500 members is a proud moment, but what matters more is the quality of the conversations happening inside the group every day. This community is built on trust, openness, and a genuine desire to help each other grow.
Our long-form podcasts can only cover so much at a given time, but the WhatsApp community is an always-on, real-time extension of those conversations. We’re just getting started.”
iGaming Real Talk said it plans to expand the community through exclusive content, industry interviews, and collaborative discussions.
Those interested in joining the iGaming Real Talk WhatsApp community can join here: https://chat.whatsapp.com/K2UoLJdluQdFJXvV1uDw6Z
The post iGaming Real Talk WhatsApp community passes 500 members appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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