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Soft2Bet levels up player conversions with Enteractive

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(Re)Activation Cloud tech innovator to have focus on Nordics 

Enteractive, the leader in player reactivation and retention for the iGaming industry, is providing its (Re)Activation Cloud services to Soft2Bet to activate NRCs to NDCs across brands including Nomini, Rabona, and Wazamba, predominantly in the Nordic market.

Following an initial one-off project earlier in 2020, Soft2Bet has now engaged Enteractive’s services to provide personalised one-2-one player phone calls across a wider selection of their iGaming brands, in a variety of markets.

Connecting Enteractive to their player databases through the secure (Re)Activation Cloud platform, Soft2Bet is looking to increase player conversions with NRCs and NDCs – players who have lapsed and are less responsive to digital CRM providers’ more generic strategies. This new  collaboration will increase customer deposits from lapsed player accounts while promoting both safer gambling and a higher level of loyalty.

Kristiyan Petrov, Head of CRM Soft2Bet, said, “We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform.  The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.”

Mikael Hansson, Enteractive founder and CEO, commented: “Since new and emerging audiences in the iGaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services.  We’re looking forward to impressive results for Soft2Bet from their various audiences.”

With a more personalised, responsible approach, easy integration and great ROI for operator brands, Enteractive is a breed apart when it comes to conversion or reactivation offerings, and each player’s brand experience is optimised with every call connected.  With country agents for operators in almost every time zone around the world, Enteractive’s ability to re-engage with inactive players in a scalable and personal way is truly global.

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Amusnet

Amusnet Releases Cocktail Splash, a Tropical-themed Crash Game

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Amusnet has released Cocktail Splash, a high-energy crash game that blends summer vibes, fast decision-making and adrenaline-fueled gameplay into a bold new entertainment experience.

Set in a vibrant tropical ocean, Cocktail Splash throws players into a thrilling chase where a fearless rider glides across sparkling waves, cocktail in hand – while a relentless shark closes in, determined to steal the prize. Every second on the water raises the stakes as the multiplier climbs and tension builds, turning each run into a split-second decision: cash out or push further before the shark strikes.

At the heart of the gameplay is a simple but powerful risk-reward loop, enhanced by the 50% Cash Out feature, allowing players to secure part of their winnings while staying in the action for additional upside. This added layer of control creates more strategic depth without slowing down the fast-paced excitement.

Inspired by the signature Cocktail Rush experience, Cocktail Splash evolves the concept with sharper pacing, expressive visuals and an even more immersive crash structure. Powered by a Provably Fair algorithm, the game ensures transparent outcomes while maintaining the intensity and unpredictability that defines the genre.

With its mix of tropical aesthetics, instant engagement and high-stakes chase mechanics, Cocktail Splash reinforces Amusnet’s focus on delivering innovative, entertainment-driven crash titles designed to stand out in competitive game lobbies.

Amusnet continues to push the crash category forward – creating experiences that are not only visually striking but built to keep players on the edge of their seats from the first second to the last splash.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Multipliers

The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out

Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases Cocktail Splash, a Tropical-themed Crash Game appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Tim Miller Announces Departure from UK Gambling Commission

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The UK Gambling Commission has announced that Tim Miller, Executive Director of Policy & Research, has decided to leave the Commission in September 2026 after 10 years of service.

Following his departure, Tim will take up a new role outside of the British regulated gambling industry, supporting governments, regulators and other organisations that are developing and overseeing gambling regulatory systems around the world.

During his time at the Commission, Tim has played a leading role in strengthening the Commission’s research and evidence base, bringing greater rigour and robustness to its research framework. He has overseen the development and launch of the Gambling Survey for Great Britain – the largest survey of its kind anywhere in the world – helping to transform the evidence available to inform gambling regulation and policy.

Tim has also led the Commission’s work to implement the Government’s Gambling Act Review White Paper, overseeing the introduction of a wide range of new protections and regulatory measures. These include reforms to age verification, financial vulnerability checks, remote game design, direct marketing controls and wider measures to make gambling safer, fairer and free from crime.

Tim Miller said: “I have worked at the Commission longer than anywhere else during my career and have found it the most rewarding and fulfilling role. In large part this has been due to the amazing and dedicated colleagues that I’ve had the pleasure to work alongside. That’s what made it a hard decision to leave but after ten years I felt ready for the next challenge.”

Sarah Gardner, Acting Chief Executive of the Gambling Commission, said: “Tim has provided outstanding service to the Commission for ten years. I would like to thank Tim for his significant contribution to gambling regulation and wish him every success in the future.”

The post Tim Miller Announces Departure from UK Gambling Commission appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Merkur Slots Invests £800K in Two New Venues Creating 20 Jobs

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MERKUR Slots has opened two new venues as part of a wider £5m UK investment programme, with further venue expansion planned across the country.

The two £400,000 entertainment centres on Whitechapel Road in London and Bradshawgate in Leigh, will boost local employment with 20 new job role opportunities.

Mark Schertle, chief operating officer at MERKUR Slots’ parent company MERKUR Casino UK, said: “We’re delighted to officially open our new venues and create 20 new job opportunities for the local community. Investment in new venues remains a major focus for us and this latest opening reflects our continued confidence in high street locations across the UK.”

“Every new venue we open creates an average of 10 jobs and, over the past 12 months alone, we have supported more than 600 roles nationwide through new venue openings and continued investment in our existing locations.”

The Whitechapel and Leigh venues feature the latest digital slot machines and bingo games, offering a mix of classic titles and new releases in a modern gaming environment.

Mark added: “We’re incredibly proud of the finished venues and look forward to welcoming customers through the doors in the weeks ahead.”

The MERKUR Community, a programme launched in January 2024, is dedicated to supporting non-for-profit organisations, clubs and events in areas where the company operates, working closely with local groups to identify areas where they can make a positive impact on the lives of local residents.

The post Merkur Slots Invests £800K in Two New Venues Creating 20 Jobs appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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