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Soft2Bet levels up player conversions with Enteractive

Published

6 years ago

December 16, 2020

George Miller

Reading Time: 2 minutes

(Re)Activation Cloud tech innovator to have focus on Nordics

Enteractive, the leader in player reactivation and retention for the iGaming industry, is providing its (Re)Activation Cloud services to Soft2Bet to activate NRCs to NDCs across brands including Nomini, Rabona, and Wazamba, predominantly in the Nordic market.

Following an initial one-off project earlier in 2020, Soft2Bet has now engaged Enteractive’s services to provide personalised one-2-one player phone calls across a wider selection of their iGaming brands, in a variety of markets.

Connecting Enteractive to their player databases through the secure (Re)Activation Cloud platform, Soft2Bet is looking to increase player conversions with NRCs and NDCs – players who have lapsed and are less responsive to digital CRM providers’ more generic strategies. This new collaboration will increase customer deposits from lapsed player accounts while promoting both safer gambling and a higher level of loyalty.

Kristiyan Petrov, Head of CRM Soft2Bet, said, “We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform. The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.”

Mikael Hansson, Enteractive founder and CEO, commented: “Since new and emerging audiences in the iGaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services. We’re looking forward to impressive results for Soft2Bet from their various audiences.”

With a more personalised, responsible approach, easy integration and great ROI for operator brands, Enteractive is a breed apart when it comes to conversion or reactivation offerings, and each player’s brand experience is optimised with every call connected. With country agents for operators in almost every time zone around the world, Enteractive’s ability to re-engage with inactive players in a scalable and personal way is truly global.

Chelsea Pinho Head of Casino at Midnite

Octoplay builds lifetime-exclusive slot for Midnite in the UK

Published

57 minutes ago

July 9, 2026

Wladimir P.

octoplay-builds-lifetime-exclusive-slot-for-midnite-in-the-uk

Midnite Express is the first bespoke title under the pair’s July 2025 partnership and adapts mechanics from Fire Rail Express: Hold And Win.

Octoplay has launched Midnite Express, a lifetime-exclusive branded slot built for UK operator Midnite. The title is the first custom product released under the companies’ partnership, which went live in July 2025.

Midnite Express is based on the game mechanics behind Fire Rail Express: Hold And Win, which Octoplay says is among its strongest-performing titles in the US. The supplier points to the EILERS-FANTINI Online Game Performance report, where it says the game has held a top-three position in the “New Top Game Ranks – Slots” category for three consecutive months.

“Midnite Express is the first custom product we’ve built for Midnite, and it’s a meaningful step in how this partnership is developing,” says Ralitsa Georgieva, CEO at Octoplay. “A year on from our initial launch, we’re moving from portfolio integration to co-developed content built specifically for their players. Adapting the mechanics behind one of our top-performing US titles for the UK with Midnite reflects how we work with operators who want more than off-the-shelf content.”

Chelsea Pinho, Head of Casino at Midnite adds: “Octoplay has been a strong content partner since we went live together last year, and Midnite Express is the result of a collaboration grounded in shared ambition. Having a lifetime exclusive title based on proven mechanics gives us a product we can put behind with confidence.”

The launch follows a run of UK integrations for Octoplay, including a recent go-live with Bally’s Intralot, and earlier integrations with Evoke’s 888 and Mr Green brands, Virgin Bet, and LiveScore Bet. Octoplay says it is now live in 18 regulated markets, including the UK, Malta, Romania, Croatia, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Georgia, Brazil, New Jersey, Michigan, and Ontario.

The post Octoplay builds lifetime-exclusive slot for Midnite in the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

blask

Blask replaces fixed plans with modular pricing for iGaming analytics

Published

57 minutes ago

July 9, 2026

Wladimir P.

blask-replaces-fixed-plans-with-modular-pricing-for-igaming-analytics

Blask has rolled out a modular subscription model for its AI-powered iGaming analytics platform, replacing its Early Adopters pricing plans. The company said customers can now build subscriptions by selecting countries, analytics modules, add-on features and the access period.

Under the new structure, the minimum configuration starts at €247 per month, or approximately €160 per month on an annual contract, according to the company. Blask said subscriptions can cover as little as a single country.

Blask said pricing is made up of base access to the platform plus selected products and markets. Market analytics covers 135 countries across three pricing tiers, ranging from €7 to €28 per country per month. Game analytics is available in 25 countries at €5 to €20 per country per month. State and province-level data is priced at €56 per month for the United States, and €28 per month each for Canada and Australia.

The company has also opened access to its data via an API, allowing customers to integrate metrics into their own analytics systems, CRM platforms and AI tools through MCP, without working inside the Blask interface. For companies looking for one-off work, Blask said it also offers customized reports combining its data with analysis from its research team.

“Analytics is now a basic condition for survival in this market,” said Max Tesla, chief executive and co-founder of Blask. “That is why we are making it more accessible: build a plan around your specific task, start with one country and scale when you are ready. Making analytics affordable has been part of Blask’s DNA from the very beginning.”

Blask added that the pricing update follows a week of industry recognition, after it received two awards at the 2026 iGB Affiliate Awards, winning Rising Star and Innovator of the Year.

The post Blask replaces fixed plans with modular pricing for iGaming analytics appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Succes

ReferOn wins Best Affiliate Management Platform at iGB Affiliate Awards 2026

Published

57 minutes ago

July 9, 2026

Wladimir P.

referon-wins-best-affiliate-management-platform-at-igb-affiliate-awards-2026

The award was announced live at iGB LIVE, with the company pointing to product updates including its Refie UX layer.

ReferOn has won “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026. The company said the award was announced live at iGB LIVE.

ReferOn positioned the recognition as a result of product development and customer growth over the past year, with a focus on simplifying affiliate operations through automation, real-time insights, and streamlined workflows.

The company also pointed to the introduction of Refie, described as an integrated UX layer designed to translate operational data into “clear, actionable insights” for affiliate teams across onboarding and daily performance tracking.

Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.

ReferOn added that it has won other industry awards in the past 18 months, including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA, and said its roadmap includes expanding AI-powered assistance and increasing visibility into affiliate operations.

The post ReferOn wins Best Affiliate Management Platform at iGB Affiliate Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.