Latest News
Soft2Bet levels up player conversions with Enteractive
(Re)Activation Cloud tech innovator to have focus on Nordics
Enteractive, the leader in player reactivation and retention for the iGaming industry, is providing its (Re)Activation Cloud services to Soft2Bet to activate NRCs to NDCs across brands including Nomini, Rabona, and Wazamba, predominantly in the Nordic market.
Following an initial one-off project earlier in 2020, Soft2Bet has now engaged Enteractive’s services to provide personalised one-2-one player phone calls across a wider selection of their iGaming brands, in a variety of markets.
Connecting Enteractive to their player databases through the secure (Re)Activation Cloud platform, Soft2Bet is looking to increase player conversions with NRCs and NDCs – players who have lapsed and are less responsive to digital CRM providers’ more generic strategies. This new collaboration will increase customer deposits from lapsed player accounts while promoting both safer gambling and a higher level of loyalty.
Kristiyan Petrov, Head of CRM Soft2Bet, said, “We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform. The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.”
Mikael Hansson, Enteractive founder and CEO, commented: “Since new and emerging audiences in the iGaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services. We’re looking forward to impressive results for Soft2Bet from their various audiences.”
With a more personalised, responsible approach, easy integration and great ROI for operator brands, Enteractive is a breed apart when it comes to conversion or reactivation offerings, and each player’s brand experience is optimised with every call connected. With country agents for operators in almost every time zone around the world, Enteractive’s ability to re-engage with inactive players in a scalable and personal way is truly global.
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Africa
RubyPlay signs World Sports Betting deal to expand in South Africa
Operator adds RubyPlay slots including Elephant Stampede, Diamond Explosion® 7s and Mayan Cache to its online platform.
RubyPlay has partnered with South African operator World Sports Betting to roll out a selection of the supplier’s slot titles on the bookmaker’s online platform.
Under the agreement, World Sports Betting has integrated RubyPlay Studios games including Elephant Stampede, Diamond Explosion® 7s and Mayan Cache.
RubyPlay said South Africa remains a key market in its international growth strategy. The supplier entered the country in 2023 and said the World Sports Betting deal builds on a series of local partnerships.
Dima Reiderman, CCO at RubyPlay, said: “South Africa has been a real focus for us since we entered the market three years ago, and the traction we have seen in that time makes this partnership with World Sports Betting a genuinely engaging one. They are an established, highly respected brand and adding our portfolio to their platform is a strong example of how we are continuing to establish ourselves as a tier-one supplier across regulated markets.
“World Sports Betting has a deep understanding of their players and a clear vision for how they want to grow their offering. That kind of operator mindset is what we look for in a long-term partnership, and it gives us a strong foundation to build on together in what remains one of the most intriguing markets worldwide.”
Ryno Du Plessis, Chief Operating Officer at World Sports Betting, added: “Our focus is on delivering a high-quality iGaming experience, with a high breadth of standout content playing a key role. RubyPlay stands out as a quality content supplier, not only for the strength of its portfolio, but for its clear approach to game development and delivery.
“Their ecosystem model supports long-term player engagement, which aligns with our strategy as we grow our offering. Bringing in-demand titles such as Elephant Stampede, Diamond Explosion® 7s and Mayan Cache to our players is an exciting move, and we see strong potential in the partnership moving forward.”
The post RubyPlay signs World Sports Betting deal to expand in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dan Brown Business Development Manager at Foxium
Games Global and Foxium launch Reels Avenue Link&Win slot
New 5×4 Vegas-themed title adds four Link&Win modifiers and four-tier jackpots, with a stated top payout of 10,000x.
Games Global has launched Reels Avenue Link&Win
, developed with its exclusive studio partner Foxium. The new Vegas-themed slot is a 5×4 title built around a Link&Win
mechanic, four feature modifiers and four-tier jackpots, with the company stating win potential of up to 10,000x.
The base game uses classic slot symbols including BARs, bells and fruits. Collect symbols on reels one and five award the value of all money symbols landing simultaneously.
Coloured money symbols feed meters beside the reels and can randomly trigger the Link&Win
bonus. In the feature, cash and jackpot coins drop on two 5×4 grids. Four modifiers can apply: Collect Club (adds up cash symbols on the same grid), Twin Heart (replicates value to the adjacent grid), Multi Spade (increases prizes by up to 5x) and Boost Diamond (increments up to four random cash symbols).
The game includes four jackpots that can be enhanced by jackpot tokens in the base game and are awarded when diamonds are collected in each bonus round.
Dan Brown, Business Development Manager at Foxium, said: “There will always be a place for Vegas-themed slots, and for us, it is less about trying to replicate that style, and more about how we can rework it for the modern player. This release provides that nostalgia, but delivers the depth in gameplay that we know drives engagement.”
Dave Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “Foxium have a real knack for building games that grab attention right from the get-go. Reels Avenue Link&Win
takes the classic Vegas slot and drags it firmly into the modern era – four distinct Link&Win
modifiers, four-tier jackpots, and audiovisual design that delivers on every level.”
The post Games Global and Foxium launch Reels Avenue Link&Win slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Relax Gaming launches football-themed Dream Drop slot with Bet Slip side bets
World Class Kick Off Dream Drop is the supplier’s first football slot and adds a sportsbook-style feature ahead of the 2026 World Cup.
Relax Gaming has released World Class Kick Off Dream Drop, the latest entry in its Dream Drop jackpot series and the supplier’s first football-themed slot.
The company positions the launch around the 2026 World Cup, pitching the game as a cross-sell product aimed at sports bettors as well as casino players.
World Class Kick Off Dream Drop includes six progressive jackpots, including a €2 million MEGA Jackpot, according to Relax Gaming.
The title also introduces Relax Gaming’s Bet Slip feature, which lets players place side bets on specific symbols during gameplay for additional rewards. The supplier describes it as an “industry-first” mechanic designed to bring a sportsbook-style layer into a slot.
Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “The new Bet Slip feature brings an exciting layer of engagement inspired by sports betting, while still delivering the huge jackpot potential players expect from our Dream Drop Jackpots. This one will appeal to casino players and sports punters who enjoy the chance to win big!”
The post Relax Gaming launches football-themed Dream Drop slot with Bet Slip side bets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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