Latest News
Soft2Bet levels up player conversions with Enteractive
(Re)Activation Cloud tech innovator to have focus on Nordics
Enteractive, the leader in player reactivation and retention for the iGaming industry, is providing its (Re)Activation Cloud services to Soft2Bet to activate NRCs to NDCs across brands including Nomini, Rabona, and Wazamba, predominantly in the Nordic market.
Following an initial one-off project earlier in 2020, Soft2Bet has now engaged Enteractive’s services to provide personalised one-2-one player phone calls across a wider selection of their iGaming brands, in a variety of markets.
Connecting Enteractive to their player databases through the secure (Re)Activation Cloud platform, Soft2Bet is looking to increase player conversions with NRCs and NDCs – players who have lapsed and are less responsive to digital CRM providers’ more generic strategies. This new collaboration will increase customer deposits from lapsed player accounts while promoting both safer gambling and a higher level of loyalty.
Kristiyan Petrov, Head of CRM Soft2Bet, said, “We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform. The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.”
Mikael Hansson, Enteractive founder and CEO, commented: “Since new and emerging audiences in the iGaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services. We’re looking forward to impressive results for Soft2Bet from their various audiences.”
With a more personalised, responsible approach, easy integration and great ROI for operator brands, Enteractive is a breed apart when it comes to conversion or reactivation offerings, and each player’s brand experience is optimised with every call connected. With country agents for operators in almost every time zone around the world, Enteractive’s ability to re-engage with inactive players in a scalable and personal way is truly global.
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Awards
Dplus Kia sweep Karmine Corp 3-0 to win League of Legends at Esports World Cup 2026
Dplus Kia won League of Legends at Esports World Cup 2026 on July 19 in Paris, sweeping home team Karmine Corp 3-0 in the Grand Final. The result gives the South Korean roster its first LAN tournament win of the 2026 season and, per the event, its first major international trophy since 2020. Dplus Kia earned $600,000 and 1,000 points toward the Club Championship.
Dplus Kia’s run started in the Group Stage lower bracket after a loss to AG AL. The team then posted consecutive best-of-three sweeps over FURIA and G2 Esports to reach playoffs, followed by a quarterfinal upset of Bilibili Gaming and a semifinal win over Esports World Cup 2025 winners Gen.G.
Karmine Corp reached the final after a comeback win over T1 in the semifinals, setting up an all-underdog championship match on home soil. In the final, Dplus Kia controlled game one, edged a close game two after a late Karmine Corp mistake, and closed out the series 3-0.
“It’s been five years since the international stage, and I’m so proud of myself, and I’m just so excited right now,” said Heo “ShowMaker” Su following the grand final.
Sin “Smash” Guem-jae was named SONY MVP and received an additional $25,000. The 19-year old finished the tournament with an 8.1 KDA (kills/deaths/assists) statistic. “I’m so excited right now, I’m so happy,” Smash said, after receiving the award. “It’s also my birthday in Korea, this is a phenomenal birthday.” Earlier on July 19, Gen.G secured third place over T1 with a 2-1 win, collecting $220,000.
The post Dplus Kia sweep Karmine Corp 3-0 to win League of Legends at Esports World Cup 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Artificial Intelligence
Pay4Fun integrates payments into Betconstruct AI ecosystem for Brazil
Integration adds Pix, account validation, fraud controls and compliance tools for operators targeting Brazil’s regulated betting market.
Pay4Fun has integrated its financial infrastructure with Betconstruct AI’s platform in Brazil, giving operators connected to the ecosystem access to payments and compliance tooling built for the country’s regulated betting market.
Pay4Fun said Betconstruct AI clients will be able to use Pix payment processing, account ownership validation, transaction monitoring, fraud prevention, and compliance tools aligned with Brazil’s regulatory requirements.
According to Leonardo Baptista, CEO and Co-Founder of Pay4Fun, regulation is pushing operators to look beyond basic processing. “The Brazilian market has entered a new phase of maturity. Today, operators require solutions that go far beyond payment processing. They need partners capable of delivering security, compliance, and operational efficiency in an increasingly demanding regulatory environment. By integrating our solutions with Betconstruct AI, we are expanding access to a financial infrastructure specifically designed to meet the needs of the Brazilian market.”
Betconstruct AI said the integration strengthens its Brazil-facing offer for clients operating in the country or planning entry. “Pay4Fun was selected based on the expertise and industry knowledge the company has built within the Brazilian betting market. As the industry continues to evolve, the importance of working with specialized partners capable of delivering security, operational efficiency, and regulatory compliance continues to grow,” said Beatriz Lopes, the Brazil Regional Director.
Pay4Fun said it was the first payment institution serving the betting industry to receive authorization from the Central Bank of Brazil, and that the company’s infrastructure combines monitoring, identity verification, fraud and anti-money laundering controls, and compliance processes tailored to regulated iGaming operations.
The post Pay4Fun integrates payments into Betconstruct AI ecosystem for Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Artificial Intelligence
BetConstruct AI hosts Harmony Predictstreet event in Yerevan
Eighth Harmony edition runs July 8–9 and spotlights ADI Predictstreet collaboration ahead of the FIFA World Cup Final.
BetConstruct AI held its Harmony Predictstreet event on July 8–9, 2026 in Yerevan, Armenia, bringing together more than 300 guests for two days of networking and company updates.
The eighth edition introduced the “Predictstreet” branding to reflect BetConstruct AI’s strategic collaboration with ADI Predictstreet, described in the release as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said the partnership includes integrating ADI Predictstreet’s prediction market solutions and official match streaming rights into its platform, timed for “the most important commercial moment in the four-year sports calendar, with the FIFA World Cup Final just days away.”
Day 1 was hosted at Garni Temple for an evening reception, including a live performance by the Armenian National Philharmonic Orchestra, a mapping show and music from DJ Leblanc.
Day 2 began at SoftConstruct headquarters with an office tour and networking session, before moving to Dvin Music Hall for the Harmony Predictstreet Gala Dinner. BetConstruct AI said founders and executive leadership presented updates on Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and “the latest updates driving Vivaro.me and Open Stake forward.”
The company positioned the event as a forum for discussing future direction across its ecosystem, and confirmed plans to continue the series with a ninth edition.
The post BetConstruct AI hosts Harmony Predictstreet event in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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