Latest News

Soft2Bet levels up player conversions with Enteractive

Published

5 years ago

December 16, 2020

George Miller

Reading Time: 2 minutes

(Re)Activation Cloud tech innovator to have focus on Nordics

Enteractive, the leader in player reactivation and retention for the iGaming industry, is providing its (Re)Activation Cloud services to Soft2Bet to activate NRCs to NDCs across brands including Nomini, Rabona, and Wazamba, predominantly in the Nordic market.

Following an initial one-off project earlier in 2020, Soft2Bet has now engaged Enteractive’s services to provide personalised one-2-one player phone calls across a wider selection of their iGaming brands, in a variety of markets.

Connecting Enteractive to their player databases through the secure (Re)Activation Cloud platform, Soft2Bet is looking to increase player conversions with NRCs and NDCs – players who have lapsed and are less responsive to digital CRM providers’ more generic strategies. This new collaboration will increase customer deposits from lapsed player accounts while promoting both safer gambling and a higher level of loyalty.

Kristiyan Petrov, Head of CRM Soft2Bet, said, “We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform. The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.”

Mikael Hansson, Enteractive founder and CEO, commented: “Since new and emerging audiences in the iGaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services. We’re looking forward to impressive results for Soft2Bet from their various audiences.”

With a more personalised, responsible approach, easy integration and great ROI for operator brands, Enteractive is a breed apart when it comes to conversion or reactivation offerings, and each player’s brand experience is optimised with every call connected. With country agents for operators in almost every time zone around the world, Enteractive’s ability to re-engage with inactive players in a scalable and personal way is truly global.

Big Game Fishing Christmas Catch

Reflex Gaming reels in festive fun with the launch of Big Game Fishing Christmas Catch

Published

30 minutes ago

December 9, 2025

George Miller

reflex-gaming-reels-in-festive-fun-with-the-launch-of-big-game-fishing-christmas-catch

Reading Time: 2 minutes

Reflex Gaming, the UK’s largest independently owned omni-channel supplier, is delighted to announce the launch of Big Game Fishing Christmas Catch, the latest title in one of our most successful game brands to date.

Released in collaboration with Yggdrasil, this festive instalment brings a sleigh-full of new features, big-win potential and the unmistakable charm that has made the Big Game Fishing series a standout performer across markets.

Big Game Fishing Christmas Catch reels players into a joyful seasonal adventure with Fred the fisherman, who returns with a glittering tackle box of new mechanics. Players can choose between two base game modes, including Max Play, where the reels are stripped back to only Fish, Fishermen and Bonus symbols for pure catch-chasing momentum. Activating Golden Bet adds extra excitement, awarding an extra chance of winning free spins whenever two Bonus symbols land.

The Free Spins round ramps up the action even further. Depending on the number of Bonus symbols landing, players can begin with up to 20 spins, starting at higher levels with added trail progress. Throughout the feature, Fishermen collect all Cash Fish in view, apply their multipliers and push players to fill the 9-stage trail toward progressively bigger catches. Every three Fishermen collected, upgrade the fish values, award 10 extra spins and unlock the next level – culminating in the thrilling chase for the 5000× Golden Pike. Fishermen can even lock onto the reels while waiting to reel in the next big win, boosting anticipation and engagement.

Additional highlights include the Hook a Bonus feature, where fishing rods can appear after a base game spin to pull bonus symbols onto the reels, a Dual Gamble feature, offering two gamble wheels (one for bigger cash prizes, and the other for free spins), and a Bonus Buy option where players can pay x125 to buy Free Spins with their choice of bet size.

Mat Ingram, Chief Product Officer at Reflex Gaming, said: “Big Game Fishing has become one of our most successful and recognisable brands, so delivering a festive edition felt like the perfect next step. Christmas Catch brings a joyful twist to the core mechanics while adding new layers of anticipation and player choice. The big-win potential is enormous, and the upgrade trail in Free Spins creates some of the most exciting moments we’ve produced in the series. We can’t wait for players to dive in.”

Big Game Fishing Christmas Catch launches 9 December across Yggdrasil’s network of operators.

The post Reflex Gaming reels in festive fun with the launch of Big Game Fishing Christmas Catch appeared first on European Gaming Industry News.

40 Burning Hot Buy Bonus

Amusnet Releases 40 Burning Hot Buy Bonus

Published

30 minutes ago

December 9, 2025

Niji Narayan

amusnet-releases-40-burning-hot-buy-bonus

Reading Time: 2 minutes

This December, Amusnet brings to life another game release as part of its iconic fruit series – 40 Burning Hot Buy Bonus. This video slot is a vibrant release that blends classic charm with dynamic gameplay.

With five reels, 40 blazing paylines and 11 symbols, the game delivers a richer, juicier take on an already fan-favourite formula, packed with colour, motion and non-stop excitement. The two Scatter symbols add an extra layer of anticipation, creating more opportunities for engaging outcomes, keeping the gameplay’s high energy from the beginning to the end.

At the centre of the action are the game’s signature features. Expanding Wild ignites the reels on the 2nd, 3rd and 4th reels, spreading the chance to elevate the thrill of every spin.

For players who like to take control, the Buy Bonus feature is the key to instant action – allowing Expanding Wilds to be purchased at any time for an extra burst of excitement. Add to that the Mystery Jackpot Cards game, where hidden treasures await in four progressive levels, and every moment becomes a chance to make the best of the gameplay.

With its glowing visuals, classic fruit aesthetic and a lineup of special features, 40 Burning Hot Buy Bonus stands out as a bold, fiery addition to Amusnet’s portfolio. It’s a fresh, revitalised take on a beloved style – crafted to deliver colour, energy and heat with every moment.

Buy Bonus

The Buy Bonus allows players to purchase one, two or three Expanding Wilds on reels 2, 3 or 4 for 5x, 15x and 70x the total bet, respectively.

Guaranteed Wins

While active, Guaranteed Wins ensures that at least one winning line appears on the reels during spins.

Expanding Wild

The Clover Wild symbol can appear and expand on reels 2, 3 and 4, substituting for all other symbols except the Dollar and Star Scatter symbols.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases 40 Burning Hot Buy Bonus appeared first on European Gaming Industry News.

fintech

PayDo Launches Unified Payment Infrastructure Suite for Digital Businesses

Published

30 minutes ago

December 9, 2025

Niji Narayan

paydo-launches-unified-payment-infrastructure-suite-for-digital-businesses

Reading Time: 2 minutes

PayDo, a leading global payment ecosystem founded by Serhii Zakharov – who at just 25 became one of the youngest CEOs approved by the FCA to run an Electronic Money Institution in the UK, announced a series of strategic infrastructure launches designed to dismantle the costly complexity of modern payment stacks.

The releases—Direct SEPA & SEPA Instant access, USD SWIFT Accounts, Dedicated C2B Open Banking Collections Accounts and Direct VISA and MasterCard Acquiring—are not standalone products, but integrated components of PayDo’s unified platform.

For the first time, online businesses can access this comprehensive suite under a single contract, one technical integration and with a dedicated account manager, eliminating the operational burden of managing multiple providers.

The launches directly address the primary pain points of payment fragmentation: high costs from intermediaries, slow settlement times, compliance overhead and loss of control. By securing direct memberships and building proprietary technology, PayDo now offers businesses enterprise-grade infrastructure with the agility of a FinTech.

The new services include:

• Direct SEPA & SEPA Instant: As a direct SEPA member, PayDo provides native European processing with no intermediary routing. This ensures faster, lower-cost euro transactions with immediate settlement capabilities via SEPA Instant.

• USD SWIFT Accounts: Online businesses can now receive dedicated USD account details via the SWIFT network, significantly reducing delays and fees associated with cross-border USD transactions, a critical need for a variety of cross-border operating online businesses.

• Dedicated C2B Open Banking Collections Accounts: A pioneering innovation, this service revolutionises how businesses receive payments. It enables instant, direct bank-to-business transfers from customers, offering an alternative to card networks with correct funds tracking and allocation, lower costs and real-time settlement. Functionality supports processing of +100,000 daily transactions.

• Launch of Direct Acquiring: PayDo is now a principal member acquirer for both Visa and Mastercard. This direct relationship removes a layer of intermediaries, reducing processing costs, improving authorisation rates and giving merchants greater control and transparency over their card payment flows.

These services are delivered within PayDo’s unified ecosystem, which also includes its signatory innovation – non-redirect E-Wallet checkout. This earlier innovation provided merchants with full friendly-fraud protection without any rolling reserve requirements. The new ecosystem approach allows companies in sectors like e-commerce, IT services, marketplaces, gaming and other Fintechs to streamline their entire financial operations, turning payment management from a resource drain into a competitive advantage.

Serhii Zakharov, CEO and Founder of PayDo, said: “For years, businesses have been forced to stitch together a patchwork of payment providers, each adding cost, complexity, and delay. We believe the future is not in more fragmentation, but in intelligent unification. These launches are not just new features; they are the foundational pillars of a coherent ecosystem. We are giving our clients direct control over the core rails of finance—from SEPA and SWIFT to card acquiring and Open Banking—all through one partnership. This is how we eliminate the hidden tax of fragmentation and empower businesses to scale globally with clarity and efficiency.”

PayDo’s ecosystem now processes over €5B annually for over 1000 businesses, leveraging its full regulatory compliance in the UK, Canada and the EU. The company’s direct infrastructure model is proving that the next wave of Fintech growth will be driven by consolidation and seamless integration, not further division.

The post PayDo Launches Unified Payment Infrastructure Suite for Digital Businesses appeared first on European Gaming Industry News.