Latest News

Evoplay Entertainment unveils the purrrfect New Year’s Celebration

Published

3 years ago

December 15, 2020

George Miller

Reading Time: 2 minutes

Latest instant game Xmas Keno Cat packed with festive fun and big prizes

Innovative game development studio has announced the launch of its final festive game for the year in time for the holiday season, Xmas Keno Cat.

Set in a cosy living room and offering the bright lights of Christmas and a New Year celebration to go with it, the game’s lovable Xmas Keno Cat challenges players to correctly guess up to five winning numbers from one to 30, located on the game screen.

The more numbers a player guesses correctly, the bigger the win – and the greater the number of gift boxes lie in wait for lucky players under the Christmas tree.

With the main prize lying in wait for players who find five gift boxes, those who unlock its winning combination will the studio’s curious cat climb to the top of the Christmas tree to switch on the lights – providing players with even more prizes!

Commenting on the launch, Ivan Kravchuk, CEO at Evoplay Entertainment, said:

“It’s been a wonderful year for all of us at Evoplay Entertainment despite the challenges – and we’re absolutely delighted to be finishing the year with an adorable festive adventure for all keno and cat lovers out there.

“Packed with prizes and full of celebrations, Xmas Keno Cat is here to bring an adorable twist to everyone’s holiday season, and with bumper prizes galore – we’re sure it will be treat for all players’ stockings!”

Xmas Keno Cat joins Evoplay Entertainment’s high-tech portfolio of more than 100 slots, table and instant games, comprising other smash-hit instant games such as Book of Keno, Wheel of Time and football favourite Penalty Shootout.

The provider has been nominated for a host of SBC and EGR awards throughout 2020, recognising the studio’s unique approach to the gaming experience – and contribution to the industry’s development since its founding in 2017.

Chanced.com

Optimove Expands its Leading CRM Marketing Offering to iGaming Sweepstakes Companies

Published

8 hours ago

May 28, 2024

GamingAmericas.com

The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing iGaming Sweepstakes sector. Secured The Money Factory, MyPrize, and Chanced.com as clients

Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, announced the expansion of its offering with a turnkey solution to support iGaming Sweepstakes operators. Optimove is the CRM marketing leader for Online Casinos, Sportsbooks, and Lottery. With this new offering, Optimove is announcing three new Sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.

iGaming sweepstakes companies provide platforms for online contests and giveaways, offering contestants the chance to win prizes through various games and promotions. They facilitate engaging experiences and reward players for their participation.

Drawing on its expertise as the premier CRM Marketing Solution in the iGaming and Sports Betting industry, Optimove empowers Sweepstakes companies to enhance contestant experiences, cultivate loyalty, boost retention rates, and maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player. Optimove is trusted by four out of the top five operators in the US, as per the 2024 EGR US Power Ranking.

Optimove’s CRM Marketing Solution empowers Sweepstakes companies with key capabilities:

Advanced marketing AI: Providing AI-driven Insights, Creation, and Orchestration for better contestant understanding, streamlining content creation, and optimizing hundreds of multichannel campaigns seamlessly for enhanced personalized experiences across channels and touchpoints.
Personalization of web and app experiences: Serving personalized content and product recommendations across all digital touchpoints with Opti-X, Optimove’s Digital Experience Platform (DXP), combining business rules with over 20 AI models.
Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-contestant view.
Dynamic real-time marketing: Combining sophisticated modeling and rich historical data with the speed and relevancy of real-time data to create powerful segments and swiftly respond to contestants’ actions with personalized messages in real-time across all marketing channels.
A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.

“The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences,” said Tomer Imber, Senior Director of Sales at Optimove. “Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximizing lifetime value. We’re honored to welcome The Money Factory, MyPrizes, and Chanced.com as our inaugural clients in this domain.”

Gaming

Galaxsys Launches Cosmic Game Themes

Published

9 hours ago

May 28, 2024

George Miller

Reading Time: 2 minutes

Galaxsys continues to boldly go where no games studio company has before with the release of two Cosmic Game Themes.

Galaxsys, a games studio renowned for its high-energy games that cater to players seeking quick wins and unique experiences, is about to transport players to a Galaxy Far, Far, Away with the upcoming Starlight & Cosmo Saga games releases, each offering a distinct and captivating gameplay.

“Starlight” is a comet-themed experience that offers a unique twist to traditional crash games. Players place their bets, and as the failing star streaks across the screen, the odds of winning increase. The challenge is to cash out your winnings before the falling star disappears, offering players the thrill of quick wins and chasing the comet’s tail. Other unique features over other crash games include Starry Boost, which can pop up multiple times, and instantly increase the odds by a specific amount and Freezing Bonus, which fixes player’ winnings.

“Cosmo Saga” is a unique puzzle game and an alternative take on the popular Candy Crash game. It’s a one-of-a-kind and unique experience where players create combinations by skillfully maneuvering elements across the gaming board. It is an interactive stellar board game that challenges the player to make combinations of the same elements by changing their positions on the game board to win with the highest possible odds. Once a successful combination is made, the elements blast and random odds appear. After the elements blast into the opened cell of every disappeared element, a new randomly generated element falls from the above, which can make a new winning combination and blast again.

Vigen Safaryan, the Chief Product Officer of Galaxsys, who has spearheaded the development of Starlight and Cosmo Saga, said, “We are always looking to warp-drive our games at the speed of light, to provide fun, engaging, relevant, and cosmic play. Starlight, a Crash Game, and Cosmo Saga, a unique puzzle game, include all our key player engagement features, and unique game mechanics such as the Bonus Games, Auto Bet, and Freezing Bonus enjoyed by casino players looking for galactic game experiences.”

The post Galaxsys Launches Cosmic Game Themes appeared first on European Gaming Industry News.

Blockchain

Rivalry Expands Crypto Native Experience With Token Launch in H2 2024, Web3 Product Enhancements

Published

9 hours ago

May 28, 2024

GamingAmericas.com

rivalry-expands-crypto-native-experience-with-token-launch-in-h2-2024,-web3-product-enhancements

Blockchain-Based Product to Position Rivalry Within Fast-Growing Crypto Gambling Segment, Drive Product-Market Fit Among Digitally Native Bettors with Increased Functionality and User Experiences

Rivalry, the leading sportsbook and iGaming operator for Gen Z, revealed Rivalry Token, a native crypto token on the blockchain to add increased functionality, economics, and user experiences across the company’s product suite, continuing Rivalry’s track record of innovation in online betting. The launch of Rivalry Token, anticipated to arrive in H2 2024, represents one of several forthcoming initiatives to position Rivalry in the crypto gambling market and better serve its core audience of 30-and-under bettors.

“Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts,” said Steven Salz, Co-Founder and CEO, Rivalry. “Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”

“Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance,” Salz added. “The launch of Rivalry Token, alongside a broader expansion into cryptocurrencies, strengthens our product-market fit among an under-30 audience and positions us competitively to capture a meaningful share of this fast-growing segment of the market.”

Rivalry Token will be integrated within Rivalry’s product suite – from sportsbook to casino and more – with built-in properties to enhance the customer experience from end-to-end. Users can earn tokens through site activity such as betting and referring friends, which can be used on Rivalry to boost odds, participate in jackpots, and more to be detailed in the future. Rivalry Token will also be available on several to-be-announced crypto exchange platforms, trading under $RVLRY.

Rivalry Token creates a new dynamic relationship between player and house where every sports wager and casino spin, win or lose, is rewarded with a decentralized asset that can accrue value alongside player activity on Rivalry. The company expects its token will drive a meaningful increase in player engagement, loyalty, and advocacy by establishing more positive economic alignment and enabling customers to actively participate in product success.

Rivalry has today launched a pre-farming campaign where users can begin accumulating an interim currency through site activity and eventually social media which will be converted into Rivalry Token during the token generation event in H2 2024. Additionally, tokens will be distributed to all Rivalry accounts based on historical activity, rewarding loyal customers and creating a substantial reactivation opportunity for churned users.

Rivalry will also soon be adding greater support for other cryptocurrencies on its platform, allowing users to more easily bet with Bitcoin, Ethereum, Dogecoin, and other major cryptocurrencies. This will enable Rivalry to access a fast-growing audience gambling with crypto that is estimated to account for up to one quarter of global betting handle.

Following the official launch, Rivalry Token will be available for players to use on Rivalry in all of the company’s active markets excluding Ontario and Australia.

The company will release more information about Rivalry Token throughout the coming months, including commercial partners, token economics, and more.